Accounting Voices

On behalf of the Accounting Influencers Broadcast Network (AIBN), this is the "Success in Accounting" show, going live every Monday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'.In this episode 3 of the brand new Success in Accounting podcast, we hear more live interviews from the recent International Accounting Forum and Awards 2022 which took place in London recently. AIBN were the official knowledge and broadcast partners of the event which featured the great and the good in the world of accounting networks, associations, alliances, institutes and professional bodies. Also present are representatives from large accounting firms (including top 4) and prestigious software/fintech vendors to the profession. https://arena-international.com/iaf/Guests interviewed by Rob Brown on this show are:Phil Chalmers, Partner Manager at Xledger: https://www.linkedin.com/in/cloudfinancesoftware-philchalmers/Emma Crawford-Falekaono, Head of EMEA at Ignition https://www.linkedin.com/in/emma-cf/Glenn Collins, Head of Policy, Technical and Strategic Engagement at ACCA https://www.linkedin.com/in/glenn-collins-39495720/Enjoy the live buzz of the event! If you'd like to book for 2023, the date is 29 June.◣━━━━━━━━━━━━━━━━━━━━◢A reminder of 5 great shows in the Accounting Influencers Broadcast Network:❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.https://accountinginfluencers.captivate.fm❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.https://insights-in-accounting.captivate.fm❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.https://influencers-in-accounting.captivate.fm❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.https://best-practice-in-accounting.captivate.fm❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.https://uk-matters-in-accounting.captivate.fmFind them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘FOLLOW US ON SOCIAL MEDIA:We'd love to get to know you!➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ➺ Twitter: https://twitter.com/accinfluencers➺ Facebook: https://www.facebook.com/accountinginfluencers━━━━━━━━━▲━━━━━━━━━

On behalf of the Accounting Influencers Broadcast Network (AIBN), this is the "Success in Accounting" show, going live every Monday. For our regular listeners, the original name Accounting Influencers has now moved from 'one show with 6 episodes a week' to 'five shows a week, 1 episode a day'.Each episode of "Success in Accounting" brings insights, interviews and inspiration to thousands of accounting practitioners globally. The podcast also serves bookkeepers, finance leaders and the fintech/software vendors who serve them with what success looks like.With a blend of interviews, panel discussions, live broadcasts from events, opinion pieces, blended pieces on key topics and occasional best ofs, hosts Rob Brown and Martin Bissett give you accounting professionals the tools and knowledge to be successful in your role.In this episode 2 of the brand new Success in Accounting podcast, you can hear live interviews from the recent International Accounting Forum and Awards 2022 which took place in London recently. AIBN were the official knowledge and broadcast partners of the event which featured the great and the good in the world of accounting networks, associations, alliances, institutes and professional bodies. Also present are representatives from large accounting firms (including top 4) and prestigious software/fintech vendors to the profession. https://arena-international.com/iaf/Guests interviewed by Rob Brown on this show are:John Rockliffe of M-Files: https://www.linkedin.com/in/john-rockliffe/Stephen Hamlet, CEO at Russell Bedford International along with Michael Quigley https://www.linkedin.com/in/stephen-hamlet-6b737110/ https://www.linkedin.com/in/itsmichaelquigley/Enjoy the live buzz of the event!◣━━━━━━━━━━━━━━━━━━━━◢A reminder of 5 great shows in the Accounting Influencers Broadcast Network:❶ Success in Accounting - MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘FOLLOW US ON SOCIAL MEDIA:We'd love to get to know you! Follow the Accounting Influencers Broadcast Network shows - we'd love to keep you informed on latest interviews, episodes and behind the scenes goodies. Join, follow, subscribe, like, share and engage:➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ➺ Twitter: https://twitter.com/accinfluencers➺ Facebook: https://www.facebook.com/accountinginfluencers━━━━━━━━━▲━━━━━━━━━

On behalf of the Accounting Influencers Broadcast Network, this is the "Success in Accounting" show, going live every Monday. This show is about performance, influence and what makes the GOOD accountants, leaders, bookkeepers, finance leaders and software/fintech professionals GREAT.Episode 1. In this very first episode of the brand new Success in Accounting podcast, Rob Brown and Martin Bissett preview what the show is all about and how it fits into the game changing AIBN - the Accounting Influencers Broadcast Network.◣━━━━━━━━━━━━━━━━━━━━◢A reminder of 5 great shows in the Accounting Influencers Broadcast Network:❶ Success in Accounting - MONDAYS. Our flagship main show focuses on what makes the good professionals great with a blend of debate, panels, deep dive topics, live interviews and best ofs.❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and specific recommendations for accounting and fintech professionals.❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world to talk about what matters in the accounting profession and the fintech industry serving them.❹ Best Practice in Accounting - THURSDAYS. Tons of tips on practice development, growth, managing people, tech and clients, wrapped in in a blend of examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.❺ UK Matters in Accounting - FRIDAYS. A United Kingdom focused show featuring UK related topics, news items, events and interviews.Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!└╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘FOLLOW US ON SOCIAL MEDIA:We'd love to get to know you! Follow the Accounting Influencers Broadcast Network shows - we'd love to keep you informed on latest interviews, episodes and behind the scenes goodies. Join, follow, subscribe, like, share and engage:➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ➺ Twitter: https://twitter.com/accinfluencers➺ Facebook: https://www.facebook.com/accountinginfluencers━━━━━━━━━▲━━━━━━━━━

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 14 - Do Regular Fee Reviews."In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include: what regular fee reviews look like for accounting professionals to assess profitability the importance for accounting firms to review regularly what aspects of their practice are working and which aren't why there has to be different ways to assess profitability in accountancy practices what decisions need to be made by accountants after they do fee reviews on clients and work projects three primary approaches accountants can take to recalibrate the fees they charge for client work the need for accountants to regularly recalibrate and even get rid of them, and criteria on which to base those judgementsHere are our five brand new shows going forward - make sure you are subscribed to each on your favorite podcast app:❶ Success in Accounting (flagship main show, panels, highlights, combinations, panels, topics, best ofs)❷ Insights in Accounting (news, analysis, commercial awareness, news under microscope, podcast mentions, recommendations)❸ Influencers in Accounting (1-1 interviews with leaders, experts etc)❹ Best Practice in Accounting (practice development, growth, management, consulting, examples, stories, here's what works)❺ UK Matters in Accounting (UK related topics, news items and interviews)NOTE TO LISTENERS:The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 130. In today's interview, Lee Frederiksen of Hinge Marketing shares with Accounting Influencers show host Rob Brown how firms should brand to attract the top accountancy talent.Lee Frederiksen is an award-winning marketer, Visible Expert®, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his CEO experience to help clients achieve high growth and profitability. Lee’s research on marketing and business growth has made him a recognized industry name, along with the numerous books he authored on the same topics. He been quoted in a number of mainstream publications, and he regularly speaks at major industry events around the country. Key takeaways from this episode include:➤ why employer branding is a critical topic for accounting firm leaders to understand➤ the three things you need to build a successful professional services firm➤ the biggest growth challenge for many accounting firms➤ why the accounting profession has the lowest number of actively looking job-seekers in the whole professional services sector➤ what exactly job seekers are looking for in new roles depends on where they are in their career➤ the importance of being able to work remotely for talent looking for accounting roles➤ why accounting firms who have not responded well to covid will suffer most in losing top talent➤ the number one factor in creating a really strong employer brand for your accounting firm➤ the futility of your accounting firm having more than 3 core values➤ the number one thing job seekers who are actively looking for a new position actually want➤ the prime times or triggers that make people restless in wanting to leave an accounting firm or role➤ explaining the trend of people thinking of their career as a series of gigs vz jobs➤ why loyalty to an accounting firm increases for both staff and clients once a critical time has passed➤ the disruptive effect of mergers and acquisitions in workforce stability of accounting firms➤ why making people stay with 'golden handcuffs' can cause resentment and lowered productivity in accounting firm staff➤ the two stages in developing a compelling 'employer brand' in an accounting firm➤ a strong accounting firm brand in the market place may attract talent to you, but there's one vital thing it won't do➤ the differences in professional services sectors when it comes to how they attract and retain top talent➤ the importance of time horizons for restless employees - vital to know for retaining your best people➤ why it's inevitable in tough times that accounting firms will lose people➤ how the business model of 'needing a local and regional presence' has changed for accounting firms➤ what accounting firms can do to attract employees that are not actively looking to move➤ questions accounting firm leaders should be asking in shaping a strong employer brand➤ two top tips for accountants who want more career capital and greater promotabilityThis show was originally aired as season 0, episode 116 on 20 Aug 2022. It was entitled "Employer Branding Strategies for Growing Accounting Firms". With the current focus on employer branding for accounting firms, Lee Frederiksen's research shows the importance of talent attraction and retention for accounting practices.When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Lee pursuing his interest in hot rods or watching movies with his wife, Candace. You can reach her here...https://www.linkedin.com/in/leefrederiksenhttps://twitter.com/leefrederiksenhttp://www.hingemarketing.comNOTE TO LISTENERS:The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 129. In today's practical episode, "What Works in Accounting Firm Employer Brands." In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.Key takeaways from this episode include:◆ shout out to 'Build Your Reputation' by Rob Brown via Amazon◆ shout out to Rob's TEDx talk 'The Personal Brand of You' on Youtube◆ why employer brand matters for accounting firms in the current war for talent◆ the main drivers that have forced accounting firms to be more agile in changing and adapting◆ how a strong accounting firm employer brand attracts talent at all levels, at the bottom and for more senior roles◆ the importance of prioritising mental wellbeing and social health for accounting firm employers◆ the need for employee brand advocacy so your people promote your firm to their own network...and much more to round off this series on employer branding for accounting firm.Related episodes on employer brand in accounting:89 What Works with Employer Branding for Accounting Firms https://bit.ly/3qsvFx2125 What Works in Accounting with Employer Brand Websites https://bit.ly/37T8XYY153 Accounting Firms - First Steps with Employer Branding https://bit.ly/38YnN0H160 Accounting Firm Employer Brand - Rewarding Talent https://bit.ly/3MZJmg9167 Employer Brand in Accounting - Developing Existing Talent https://bit.ly/39xNOo3174 Employer Branding & Mental Wellbeing in Accounting https://bit.ly/3O2nod0NOTE TO LISTENERS:The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 128. In today's interview, "The Disruption Proof Accounting Firm: Joe Woodard."As an author, consultant, business coach, and national speaker, Joe has trained over 125,000 accounting and business professionals in areas of practice development, changing technology trends, strategic consulting, and how to maximize the use of accounting software in their practices. He is the host of Woodard Institute, Woodard Alliance and one of the world's leading training conferences for small business advisors called Scaling New Heights(R). In 2012 and 2014-2021 Joe was recognized by Accounting Today as one of the Top 100 Influential People within the accounting profession.He regularly publishes articles for Intuit publications and for Insightful Accountant, and Joe has been featured repeatedly in Accounting Today and AccountingWEB in both articles and in video interviews. Joe is the CEO of Woodard Events, LLC which provides education, coaching, resources, and a community for small business advisors and small business owners within the accounting industry.In this interview with Rob Brown, Joe speaks with passionate authority about what a disruption proof firm looks like as we emerge from the covid pandemic. He explains what a true cloud accounting firm looks like, and the main disrupters that are making many firms irrelevant or commoditised.Joe dives into the term advisory, shares why CPAs and accountants miss the mark and why they haven't been good custodians of the trusted advisor label. He shows how accountants misinterpret the word 'trusted' and highlights the talent problems coming up for accounting as the boomers move up and out.Joe speaks passionately about what has stopped CPA firms competing and future proofing as well as they could have. If you want to know whether accountants should think more like entrepreneurs or the other way round, Joe has the answers.The blurred lines between bookkeepers and accountants is also explored by Joe, who gives an excellent analogy in how doctors and nurses look after their patients. He finishes with practical advice for accounting firms who want to defend the brand of the profession, the culture of their firm and the impact of disruption on their business.All these goodies and more - Joe's interview has exceptional content for those accountants and firms who want to move from good to great.************************************Fun facts about Joe: he is a proud unashamed Star Trek nerd and has even been to conventions! He has Bachelor’s degree in Classical Greek language and can play all the classical hits on piano. He is also an army Vet. Connect with him here:www.woodard.comhttps://www.facebook.com/woodardcompany1/@joewoodard and @WoodardCompany on Twitterhttps://www.linkedin.com/company/woodard-company https://www.linkedin.com/in/quickbooksadvisorhttps://www.youtube.com/channel/UCV8fFr4Amj2i1KzRcV8CXTANOTE TO LISTENERS:The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 127. In today's news episode, we discuss "Accountant Hiring at Record Levels (in Industry)."Key takeaways from this episode include:★ shout out to the new podcast shows we are launching★ citing research to prove hiring of accountants into industry and commerce is rising rapidly★ why accounting firms might be losing out to accounting talent who see more career opportunities outside practice★ the range of career options available to professionals with accounting qualifications★ why it is no longer sustainable for companies and accounting firms to charge their people with manual, repetitive, automated and tedious work★ the importance of employer brand and why firms must work hard to offer support and career progression to new hires★ the high attrition rates of accounting staff from firms and why it presents massive problems★ the opportunities for accountancy practices to stand out as an employer of choice★ what potential new accounting hires are truly looking for in prospective employersOriginal Source: Commerce and Industry accountant hiring at record levelshttps://www.theaccountant-online.com/news/commerce-and-industry-accountant-hiring-at-record-levelsNOTE TO LISTENERS:The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 126. On this week’s Accounting Influencers Podcast:➜ News - "Accountant Hiring at Record Levels (in Industry)." ➜ Special Guest Interview: "The Disruption Proof Accounting Firm: Joe Woodard."➜ Practical advice and tips on "What Works in Accounting Firm Employer Brands."➜ Expert Interview: "Recruitment & Retention Tips in Accounting: Lee Frederiksen."For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below.NOTE TO LISTENERS:The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 13 - Establishing Bottom Line."In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:➜ acknowledging how prices are being squeezed for accountants on tax and audit work and all forms of compliance➜ what 'not all business is good business' means for accounting practitioners looking for more clients➜ the pathetic excuses some more experienced accountants give to justify taking on low value work➜ what a pricing baseline or bottom line looks like for accountants and how it works practically in firms➜ the political infighting and objections you may expect if you push for higher fees in your accounting firm➜ what fear, acceptance and old traditions sound like in an accounting firm when it comes to recalibrating pricing➜ the importance of setting accounting firm policies on things like pricing to help professionals follow protocol➜ the circumstances under which different people in an accounting firm can charge different prices for similar work➜ the benefits for accountancy practices who get serious about pricing vz making it individual and personal➜ mechanisms to take the emotions out of pricing for accountants and CPAs******************************If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:Are you a busy accountant struggling to create more revenue and career opportunities?As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:✓ What is a 'reachout' and how to create your target list✓ How to keep in touch with your contacts and how to approach follow up✓ How to make an introduction and extend your network by being helpful✓ How to start a conversation with someone you don't already know✓ How to make a new business offer without being salesyIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/NOTE TO LISTENERS:The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.