Sync or Sink: Aligning Marketing and Sales

We’re closing out Season 1 in style with the captain of the ship himself - Joe Galeas, MBA, PMP.As CEO of Scheidt & Bachmann USA, Inc. Joe isn’t just running the show - he’s a data-driven, process-obsessed, culture-building, financial-choreographing powerhouse who knows what it takes to keep teams thriving.One thing he’s dead serious about? Marketing and sales alignment. In his world, if these teams aren’t rowing in the same direction, the ship is sinking fast.But don’t worry, this episode isn’t all charts and KPIs - we had some fun, too. Even if Joe Galeas (from Boston) and Joe Fontana (from NY) may never agree on baseball (𝑙𝑒𝑡’𝑠 𝑗𝑢𝑠𝑡 𝑠𝑎𝑦 𝑡ℎ𝑖𝑛𝑔𝑠 𝑔𝑜𝑡 ℎ𝑒𝑎𝑡𝑒𝑑), they do agree on one thing:👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 HAVE to work together - because without alignment, you sink. Period.This is the perfect way to wrap up an incredible first season. 🎧

On our latest episode, Sebastian brought absolute FIRE on:♠️ Marketing & sales alignment – Why it’s broken and how to fix it♠️ Sales training that actually works – No fluff, just real strategies♠️ Business strategy & negotiation – Lessons from high-stakes hostage negotiations (yes, you read that right!)Sebastian D. P. Hidalgo's background makes him one of the most strategic and sharp negotiators out there. If you’re looking to close more deals, strengthen sales & marketing collaboration, and sharpen your negotiation skills, you do NOT want to miss this!Learn more: www.sypnotic.com

Patrick Dubois, a sales coach and winery owner who blends strength-based coaching with practical selling methods. He talks authenticity in selling and why marketing and sales must align. He stresses targeted outreach, doing pre-call research, and avoiding rushed sales stages. He also shares how winemaking parallels patient strategy and teamwork.

Branding: Nail it, and you build a legacy. Miss the mark… and, well, you get the Jaguar situation. 🐆😅On this episode, we sit down with Beatrice Gutknecht, a powerhouse Brand Strategist who helps service-based SMBs stand out, streamline their marketing, and convert the right audience effortlessly.We dive into the real impact of branding—how getting it right sets the foundation for the entire business and why so many brands get it so wrong. Beatrice brought the expertise, and we brought the vibes. 🔥Tune in for a conversation that’s as insightful as it is fun—because we love a badass marketer who knows how to shake things up. 🎙️💡

This Valentine’s Day, we’re talking about the most important relationship in business - the one with your customers. On this episode of Sync or Sink, we’re joined by Sophia Agustina and Margaret Safford, co-founders of Gain Relationship, to explore the 9 Cs Framework—a go-to-market strategy designed to bring you closer to your customers and drive real business impact.From trust and alignment to meaningful relationships, we’ll dive into how being truly customer-centric can fuel growth and long-term success. Tune in to learn how to make your customers love you - so you can love those revenue results right back!

Sales coaching is critical - but often inefficient and time-consuming. Enter Dextego, the AI-powered platform transforming how sales teams build trust and sharpen their skills. In this episode, CEO - Ioanna Mantzouridou Onasi shares how AI-driven coaching eliminates wasted hours, boosts engagement 21x, and accelerates sales cycles—all while driving better team alignment.

On this episode we have two awesome guests: Shawn Renee Persons - Director of Marketing - sharing her expertise from webinars to collab tips for marketing/sales teams. Also joining us briefly when out for a stroll, our favorite salesperson with a mustache and former crime fighter - Phil ⁠DeGennaro.

Thanks for tuning in! In our debut episode, we’re live with an open audience, diving into LinkedIn etiquette, customer centricity, and event marketing. Join us as we navigate these key topics—and bear with us as we find our rhythm along the way!