This Much I Know - The Seedcamp Podcast
Carlos Espinal
This Much I Know is the podcast from Seedcamp, Europe’s seed fund.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Episodes
Mentioned books

Nov 2, 2022 • 29min
[Seedcamp Firsts] How to first kickstart your content strategy
Learn all things content from the masterminds behind Juro’s and tl;dv’s content strategies - from why content was first determined to be an essential part of the business and shaping the early strategy to execution measurement and key learnings for early-stage founders.
For Juro and tl;dv, content has been an integral part of their strategies from the early days. Find out why and how they set the ground for successful content strategies.
Show Notes:
Raphael Allstadt - twitter.com/rallstadt
Tom Bangay - twitter.com/tombangay
Natasha Lytton - twitter.com/Natashalytton
tl;dv - tldv.io
Juro - juro.com
Seedcamp - seedcamp.com
Read our written Q & A - sdca.mp/Content_QA
Check out our growing Seedcamp Firsts Content Library here: sdca.mp/SeedcampFirsts

Oct 19, 2022 • 42min
How to test, explore and validate your first product ideas as an early-stage startup
We’re excited to kick off our new Seedcamp Firsts series with Jo Widawski, co-founder and CEO of Maze. In conversation with our Venture partner, Devin Hunt, Jo shares the founding story of Maze and his top insights into early-stage product development.
Our ultimate goal with Seedcamp Firsts is to help support the next generation of exceptional entrepreneurs navigate those critical first steps in building a business.
We want to open up the hard-won knowledge and insights across the Seedcamp Nation – from the exceptional founders we’ve backed to our mentors, Experts in Residence, Venture partners, and our core team.
Stay tuned!

Sep 7, 2022 • 42min
How to Make Employees Healthier, Happier, and More Productive, with Itxaso del Palacio & Sammy Rubin
In the latest Seedcamp Deep Dive, Carlos is joined by Itxaso del Palacio, Partner at Notion Capital and Sammy Rubin, Co-founder of YuLife. Their discussion revolves around making employees healthier, happier, and more productive.
Sammy shares his inspiration to build the world's first lifestyle insurance company to have personal well-being at its core. He also emphasizes why it is essential to enable companies to build a well-being culture and help employees live their best selves.
Itxaso highlights why she backed Sammy and his co-founders and explains the difference between product-led and customer-centric businesses. She also emphasizes how YuLife's well-being challenges have been transformative for the Notion Capital team.
Itxaso del Palacio - twitter.com/ItxasoLondon
Sammy Rubin - twitter.com/SammyRubin
Carlos Espinal - twitter.com/cee
Notion Capital - notion.vc
YuLife - yulife.com
Seedcamp - seedcamp.com
Further reading:
Game Changers: The impact of hiring amazing people - and how to hire them by Notion Capital [https://www.notion.vc/resources/game-changers-the-impact-of-hiring-amazing-people-and-how-to-hire-them]

Aug 10, 2022 • 41min
Karel Obluk of Evolution Equity Partners, on Cybersecurity Risks & Opportunities, Growth Investments
In this episode, Carlos Espinal is joined by Karel Obluk, a cybersecurity expert, former CTO and interim CEO at AVG Technologies (a cybersecurity software company listed on the New York Stock Exchange and ultimately acquired by Avast Software) and now a Partner at Evolution Equity Partners.
They kick off the conversation with Karel's early career in tech, his leadership roles at the cybersecurity firm AVG and the history of the cybersecurity industry. They then discuss the risks and opportunities in the cybersecurity space, his firm's investment strategy, and what it takes for high-growth companies to expand internationally.
Show notes:
Karel Obluk - twitter.com/karelobluk
Carlos Espinal - twitter.com/cee
Evolution Equity Partners - evolutionequity.com
Seedcamp - seedcamp.com
Recommended read:
Spam Nation: The Inside Story of Organized Cybercrime-from Global Epidemic to Your Front Door, by Brian Krebs

Jul 27, 2022 • 51min
Hiring, Motivating & Transitioning High Performing Talent, with Sophie Adelman and Siahdal Magos
In the newest Seedcamp Deep Dive, Sophie Adelman, co-founder of Multiverse and The Garden, and Siadhal Magos, co-founder of our portfolio company Metaview, join Carlos and our Talent Manager Alex Lewis to discuss all things talent in early-stage startups - from hiring to motivating and transitioning during market downturns.
Tune in to learn best practices for interviewing and selecting candidates, why and when expertise is needed in startups, and why compassion is essential when letting employees go.
Show notes:
Sophie Adelman - twitter.com/Adelbadge
Siadhal Magos - twitter.com/smagos
Carlos Espinal - twitter.com/cee
Alex Lewis - twitter.com/AlexLewisTalent
The Garden - onegarden.com
Metaview - metaview.ai
Seedcamp - seedcamp.com
Recommended resources:
Who: The A Method for Hiring by Geoff Smart and Randy Street [https://whothebook.com]
How to build an interviewer training process that raises the bar by Metaview [https://resources.metaview.ai/interviewer-training-playbook]

Jul 13, 2022 • 35min
Stripe's David Singleton on Technology Innovation, Putting Customers First and the CTO Role
In the latest episode of 'This Much I Know,' Carlos is joined by David Singleton, the CTO of Stripe. David shares valuable insights and lessons from his decades-long career at global technology companies such as Symbian, Google, and Stripe.
In a vivid conversation, he and Carlos explore:
- the essential nature of timing in technological innovation;
- the fast-paced changing financial world;
- the importance of putting customers first;
- the evolution and definition of the CTO role;
- Stripe's mission and operating principles;
- developer productivity;
- attracting and growing talent;
- building a learning organization;
- and more.
Show notes:
Carlos Espinal - twitter.com/cee
David Singleton - twitter.com/dps
Seedcamp - seedcamp.com
Stripe - stripe.com
Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology. The Seedcamp Nation includes over 440 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicorns Revolut, Hopin, Sorare, Pleo, wefox, Grover, and viz.ai along with fast-growing businesses such as Primer, Peppy and Ezra.
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.
Contact their team to learn more: https://bit.ly/39TVMrT

May 11, 2022 • 46min
Regenerative Farming: Harmonising Environmental and Financial Incentives
In this Seedcamp Deep Dive, Carlos speaks with author and farmer Sarah Langford and Sward's Co-founder and CEO Reuben Saxon about the crucial role of regenerative farming in food supply and carbon capture. Carlos kicks the conversation off with an insightful review of Sarah's upcoming book "Rooted: Stories of Life, Land and a Farming Revolution." They also trace the evolution of farming in the UK from the post-war era to Brexit and the current generational shift in farming.
They are later joined by Reuben Saxon, co-founder and CEO of Sward, a startup enabling farmers to take control over their natural capital assets alongside their stewardship and food production. Together they discuss the digitization of agriculture, harmonising financial and environmental incentives, and how young farmers embrace technology to increase productivity and connect with fellow farmers globally.
Tune in to learn about the importance of natural capital and why regenerative farming plays a pivotal role in a more sustainable future.
Show notes:
Carlos Espinal - twitter.com/cee
Sarah Langford - twitter.com/wigsandwords
Reuben Saxon - linkedin.com/in/reuben-alexander-saxon-78273328
Seedcamp - seedcamp.com
Sarah Langford's book "Rooted: Stories of Life, Land and a Farming Revolution" - amazon.co.uk/Rooted-Stories-Life-Farming-Revolution/dp/0241503744
Sward - sward.io

Apr 13, 2022 • 36min
The Future of Hybrid Workspaces, with the Co-Founders of HubbleHQ and Kadence
In this Seedcamp Deep Dive, Carlos is joined by Dan Bladen, Co-founder of Kadence, and Tushar Agarwal, Co-founder of HubbleHQ as they share their founder stories and experiences with pivoting their businesses during the Covid -19 pandemic.
Listen in to learn more about the latest trends in hybrid workspaces and the commercial real estate market along with what it means to create employee-centered work environments.
Show notes:
Carlos Espinal - twitter.com/cee
Dan Bladen - Co-Founder & CEO - Kadence - twitter.com/danbladen
Tushar Agarwal - Co-founder & CEO - HubbleHQ -twitter.com/iamtoosh
Seedcamp - seedcamp.com
Kadence - kadence.co
HubbleHq - hubblehq.com

Jan 26, 2022 • 49min
Why Sequoia came to Europe, with Sequoia Partner Matt Miller
In this episode of This Much I Know, Carlos Espinal is joined by Matt Miller, a Partner at Sequoia Capital. Matt started his entrepreneurial journey at a young age, first as an avocado seller and eventually when he took two years off university to work on a restaurant tech product. Today, he helps lead Sequoia’s initiative in Europe, where he works on finding great companies to partner with.
Throughout this episode, Matt talks about his favourite sectors, shares some stories about working with companies like Tessian, and explains how the investment in Graphcore spurred on Sequoia’s decision to approach the European ecosystem.
Show notes:
Carlos Espinal - [twitter.com/cee](http://twitter.com/cee)
Matt Miller - [twitter.com/mcmiller00](https://twitter.com/mcmiller00)
Seedcamp - [seedcamp.com](https://seedcamp.com/)
Sequoia Capital - [sequoiacap.com](https://www.sequoiacap.com/)
A Fireside with Matt Miller & Luciana Lixandru - [youtube.com/watch?v=tnjPCtG87dU](https://www.youtube.com/watch?v=tnjPCtG87dU)

Jan 13, 2022 • 33min
How Digital will Healthcare become, with the Founders of Ezra
In this episode of This Much I Know, Managing Partner Carlos Espinal speaks with Emi Gal and Diego Cantor, co-founders of Ezra, about how digital healthcare will become. Every year, 20 million people are diagnosed with cancer, 10 million of which are detected late. Ezra's core mission aims to change this equation through their next-generation cancer screening technology that uses AI & MRIs. Carlos kicks the discussion off with an observation: healthcare solutions are now increasingly moving from reactive to proactive, as the ability to predict medical diagnoses ahead of time is growing. This statement translates well into some of Ezra's findings: while 13% of their scans suggest a potential cancer patient, a whopping 70% of their findings are clinical findings (ie. liver disease, aneurysms, etc.). The three also cover the balance between data privacy and medical progress within the field of medical imagery, as any kind of algorithm requires data to be trained on. Finally, Emi and Diego touch on their long-term aspirations for Ezra, and what it is going to take for the world to have equal access to such technologies.
Tune in to this episode — it's a really good one.


