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Aug 9, 2016 • 7min
It’s Really Hard to Make Money as an Olympian
THE OLYMPICS DRIVE athletes to get ever faster, higher, and stronger, to quote its Latin motto: “Citius, altius, fortius.” But while the Games show athletes at the peak of human potential, it rarely does much for their earning potential.
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Aug 8, 2016 • 6min
Sponsors Are Playing Moneyball to Snag Unsung Olympians
The International Olympic Committee is now allowing athletes to enter into sponsorship agreements with companies that aren’t official Olympics sponsors. Yes, the committee has placed serious limitations on this arrangement. Athletes can’t talk about non-official sponsors or post about them on social media during the blackout period that started last month. And non-official sponsors aren’t allowed to mention the Olympics in their advertisements.
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Aug 5, 2016 • 4min
Nike Didn’t Design Its Insane $1,200 Sunglasses for Mortals
For the 2016 Olympics, Nike teamed up with designers at VSP Global and optics gurus at Zeiss to create a pair of sunglasses that don’t work, or look, like the sunnies you wear.
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