Principal Matters: The School Leader's Podcast with William D. Parker

A Quick Note to Listeners: Before this week’s interview, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is: What are some rules of thumb I should keep in mind if I’m on an interview committee? Listen in to hear their repsonse! Meet Mark Shellinger: Mark Shellinger is a returning guest to Principal Matters. He is the founder and director of the National SAM Innovation Project, a nonprofit helping school leaders reclaim their time for what matters most: teaching and learning. Mark began his career as a teacher, later serving as a principal and superintendent before developing the SAM process in 2005, a system designed to help principals shift from managing tasks to leading instruction. Under his leadership, NSIP now supports more than 1,200 schools across the country, giving leaders the tools and coaching they need to spend less time on paperwork and more time with people. Mark’s passion is simple but powerful: helping every educator and every student thrive. Mark was a guest on the podcast back in September of 2024. You can check out that episode here to learn more about the SAM process. Walkthroughs with a Purpose: Mark shares what leaders tend to misunderstand about the purpose of walkthroughs and how to make them more meaningful. He talks about how school leaders often make the assumption that merely being in the classroom improves teacher practice. However, research shows that classroom presence doesn’t improve teaching practices unless it is paired with feedback or rich conversation to help the teacher figure out how to be better. Many principals confuse teacher observation or the formal observation system with improving teacher practice. Mark recommends that principals consider their intention when going to see teachers teach. One example he gives of a way to spend time in classrooms that improves teacher practices is by working with students while in classrooms. Working with students allows the principal to see the lesson in a different way and gives the principal something real to talk with their teachers about during followup. Post-walkthrough Conversation: Teachers improve the most after walkthroughs when their principals have an effective post-walkthrough conversation with them. Many teachers walk away from conversations with their principals feeling confused because of a lack of clarity. When using the SAM system, principals can utilize the tools available to them to ensure clarity in their post-walkthrough conversations. After a walkthrough, the SAM encourages the principal to reflect on the walkthrough and think about what kind of feedback they want to give the teacher. The SAM system provides four different walkthrough types and four different feedback types. They are able to track the feedback and walkthrough types used with each teacher to help the principal find different ways to reach teachers.  Work with Students: SAM principals are encouraged to use a work with students approach in which leaders step in as a teaching assistant. Mark talks about how building relationships with students can be used to help teachers improve. An example he gives is that some SAM principals will give students lunch tickets during their walkthrough. The students then sit with their principal at lunch and talk about their experiences in the classroom. The principal can then use that feedback to find ways to help teachers improve their practices. Staying Connected: You can learn more about Mark Shellinger and the SAM project by visiting samprocess.com The post PMP494: Rethinking Walkthroughs with Mark Shellinger appeared first on Principal Matters.

They connect springtime gardening to the idea of growth versus fixed thinking. They read contrasting mindset lists to spark reflection and translate mindset language into behaviors that drive action. They discuss leaders saying no, support for student-led projects, designing conditions for experimentation, and six practical practices to foster ongoing growth.

A Quick Note to Listeners: Before this week’s interview, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is: I’ve been invited to apply to a school but the time available to interview is not when I’m able to be there. Should I go around the person who is doing the scheduling? Here is a link to a resource Will mentions from Jimmy Casas, on tips for Hiring for Excellence. Listen in to hear their response! Meet Ann Cummins Bogan: Ann Cummins Bogan began her career as an elementary school teacher, spending 20 years in both urban and suburban schools. During that time, she took every opportunity to learn and grow, and to take on leadership roles to advance teaching and learning. She saw firsthand the challenges teachers face — limited time for planning and collaboration, limited resources, frustration, burnout, and a sense of being undervalued.  Through her collaborative work with district and school leaders, she realized the power of the teacher voice and experience, and realized the system needed reimagining. In 2012, she founded ACB Consulting, and since then, she’s partnered with more than 250 schools nationwide. Her consulting work has ranged from support with instructional practices at the classroom level, to strategic planning at the district level.   At the heart of her work is the belief that, for schools and school districts to be successful, engaging teacher voice in decisions about teaching and learning is critical. Ann works with a system to design and build collaborative teams at all levels (district, school, grade level/department, and classroom) focused on a common vision of excellence and accountability, through shared commitments to ensure that all students thrive. In this episode, Ann Cummins-Bogan, veteran educator and founder of ACB Consulting, discusses how school systems can better align leadership, teacher voice, and student learning. Here are some takeaways: Bridging the Teacher–Leader Gap: Ann explains that tension between teachers and administrators often stems from hierarchical structures and siloed roles. While accountability differs at each level, the shared purpose—student success—remains constant. Building trust, clarity, and shared ownership helps close this gap. Clarity Around Core Priorities: Ann centers systems around three foundational practices: high-quality instruction, a culture of belonging and rightful presence for all students, and effective systems and teams. Collaborative leadership teams that include teacher voice are essential to defining and advancing these priorities. Reframing “Data”: Because “data” can feel like judgment, Ann encourages schools to treat it as a shared story—identifying what’s working, what needs refinement, and what actions should follow—rather than as a compliance measure. Alignment Between District and School Priorities: When initiatives are disconnected, principals become “air traffic controllers,” juggling mandates. Ann advocates for parallel structures where district and school improvement plans align clearly, while still allowing schools discretion based on student needs and staff capacity. The Importance of Timing: New initiatives often arrive when educators’ plates are already full. Effective systems account for school calendars and protect limited “thinking time” for teachers and principals, rather than overwhelming them midstream. Student-Centered Leadership: Drawing from Charlotte Danielson’s Framework for Teaching, Ann emphasizes that students learn through active engagement. All leadership decisions and professional development efforts should ultimately connect back to improving student learning experiences. The Principal as “Shock Absorber”: Because central office departments often operate in silos, principals absorb and translate multiple directives while managing daily school demands. Strengthening communication systems and the “connective tissue” of the organization helps reduce overload. Doing Less, Better: Schools often chase the next new idea instead of refining what already works. Ann argues that sustainable improvement comes from focus, coherence, and continuous refinement rather than adding more initiatives. Ultimately, the episode reinforces a powerful message: strong systems and strong people are not opposing ideas—they are mutually reinforcing. When leaders clarify priorities, align structures, respect timing, and elevate teacher voice, schools can reduce overwhelm and focus on what matters most—creating classrooms where students learn, belong, and thrive. Staying Connected: You can stay connected with Ann Cummins Bogan via her website. The post PMP493: Building, Designing, and Leading with Ann Cummins Bogan appeared first on Principal Matters.

This week on Monday Matters, we are taking time to learn from Dr. Trevor Timmerberg, who serves as the Assistant Superintendent of Catholic Schools for the Archdiocese of Louisville, where he supports principals and school leaders in advancing Catholic identity, academic excellence, and mission-driven leadership across the district.  A former principal of Saint Mary Academy, Dr. Timmerberg helped lead the school to become a nationally recognized Model PLC at Work campus and is regarded for his commitment to forming disciples through collaborative, faith-centered school cultures.  His background spans educational leadership, teacher formation, strategic planning, and governance, and he is passionate about helping Catholic educators integrate the Gospel mandate with the best of professional practice. Dr. Timmerberg was also an Army officer and is a practicing Catholic whose work is rooted in service, stewardship, and developing leaders who inspire others to holiness and excellence. In this episode of Monday Matters, Will Parker sits down with Dr. Trevor Timmerberg, Assistant Superintendent of Catholic Schools for the Archdiocese of Louisville, for a rich conversation about leadership, service, and growth. At the heart of the conversation is the idea that leadership is not about doing the work alone, but about building the capacity of others so the mission can thrive. Trevor reflects on his years as principal of St. Mary Academy, where he helped lead the school to recognition as a Model PLC at Work campus. One of his biggest lessons from that experience is that a leader is only as strong as the team around them. Rather than centering leadership on one person, he emphasizes shared ownership, distributed responsibility, and the importance of developing teacher leaders, assistant principals, and other members of the school community. For Trevor, the role of the leader is not simply to solve problems personally, but to create the conditions for others to lead well. A major theme throughout the episode is servant leadership. Trevor explains that although education, military service, and faith may seem like very different spheres, they all point him back to the same foundational principle: leaders exist to serve. He talks about stewardship, modeling expectations, and helping others see both the purpose of their work and their place in it. Drawing from military leadership, he describes how strong leaders provide the what and the why, while empowering others closest to the work to determine the how. That kind of trust, he explains, creates both ownership and momentum. Will and Trevor also discuss what it means to support a system of schools rather than a traditional school system. Trevor explains that the Archdiocese of Louisville operates with both shared mission and some local autonomy, which makes influence, collaboration, and credibility especially important. He describes the intentional ways their system supports leaders through regular meetings with principals, assistant principals, counselors, and learning coordinators, along with professional development for teacher leaders and staff. What stands out is that these meetings are not simply held for the sake of meeting. They are designed to advance the mission of the schools and help leaders meet the needs of students. Another highlight of the episode is the conversation around the Grow Leadership Academies and Mastermind groups that Trevor and Will help facilitate together. Trevor shares what it was like first to participate in one of these academies as a principal and now to co-facilitate leadership development for others. One of the key phrases that has stayed with him is, “The smartest person in the room is the room.” That belief reflects the deep value of collaboration and reinforces the idea that continuous improvement is strongest when leaders learn alongside one another. In these spaces, leaders are not isolated. They are challenged, encouraged, and sharpened by peers who understand the realities of the work. When describing the difference between the Grow Academy and the Mastermind experience, Trevor notes that the mastermind format especially highlights the value of reflective questioning. Instead of rushing in with answers, leaders are invited to process real challenges with the support of thoughtful peers. He points out that some of the best leadership growth happens not when someone gives advice, but when the right questions help a leader discover the next best step on their own. That reflective practice, grounded in trust and confidentiality, helps leaders become more thoughtful, self-aware, and effective in the face of difficult decisions. For leaders who may not have access to a strong support system, Trevor offers encouragement to keep growing anyway. He talks about the abundance of resources available through books, podcasts, courses, and professional networks, and he encourages leaders not to limit themselves only to education content. Sometimes, he says, the most valuable leadership insights come from outside the field, whether from business, ministry, the military, or even fiction. Curiosity matters. So does finding someone else to learn with, whether formally or informally, because growth is almost always stronger in community than in isolation. The episode closes with a strong word of encouragement for school leaders. Trevor reminds listeners that leadership can be expressed from any role and that those serving in schools are doing deeply important work. He especially affirms principals and assistant principals, acknowledging how demanding their work can be while encouraging them to keep the main thing the main thing. Students matter, and so does the leadership required to support them well. Will closes the episode by reminding listeners that their mission matters and that continued investment in their own growth is what makes it possible to fulfill that mission with greater impact. Staying Connected: You can stay connected with Trevor Timmerberg via the following channels: Trevor’s LinkedIn Page: https://www.linkedin.com/in/dr-trevor-timmerberg-544675209/ Email: ttimmerberg@archlou.org  The post MONDAY MATTERS – Mission-Driven Leadership with Trevor Timmerberg appeared first on Principal Matters.

A Quick Note to Listeners: Before this week’s interview, Jen Schwanke and Will Parker take some time to answer a listener question. This week’s question is: What advice do you have for maintaining a healthy marriage while being an educator? Listen in to hear their response! Also, here’s a post Will wrote before called, Rowing Together – Why Your Marriage Matters for Your Leadership; and he recommends, The 5 Love Languages®: The Secret to Love that Lasts, by Gary Chapman. Meet Matthew McDaniel: Matthew McDaniel, PhD, is an assistant professor and director of The College of Idaho’s M.Ed. in Educational Leadership program, a master’s degree program for aspiring school principals.  With well over a decade of school leadership experience in both the traditional public and charter school sectors, he now engages preservice leaders in the process of honing their knowledge and skills to prepare them for the challenges of school administration.  Prior to his school leadership experience, Dr. McDaniel was a secondary music and Spanish teacher, as well as a district ENL coordinator. Besides his work at The College of Idaho, Matthew is the founder and CEO of Cresvia Education Consulting, a firm that focuses on offering high-quality leadership coaching and professional development for educators.  He holds a master’s degree and Ph.D. in Educational Leadership from The University of Idaho, as well as a BA in Secondary Vocal Music Education from The College of Idaho.  Dr. McDaniel lives in Caldwell, ID with his wife and three children. Now, Let’s Get into the Episode: This episode of Principal Matters dives into a topic that is at the heart of school leadership: How do we, as leaders, shift our school’s culture from a collection of individual classrooms—a culture of ‘I’ and ‘my students’—to a truly collaborative community built on ‘we’ and ‘our students’? How do we build collective efficacy and de-privatize our practice in a way that feels supportive, not evaluative? To help us explore this, Dr. Matthew McDaniel joined Jen for a great discussion. Dr. McDaniel is the director of the M.Ed. in Educational Leadership program at The College of Idaho, where he is actively shaping the next generation of school principals. But he’s not just coming from the world of academia. Matt has over a decade of experience as a principal in both traditional public and charter schools. And his journey began in the classroom as a secondary music and Spanish teacher and as a district ENL coordinator. He’s seen school culture from multiple, unique angles. He likens leadership to the manager of a baseball team. It’s the person who is in the dugout, wearing the uniform, but not actually swinging a bat. Instead, the leader helps others learn to be part of the team by collaboration and upskilling. Staying Connected: You can stay connected with Dr. McDaniel via the following channels: LinkedIn: https://www.linkedin.com/in/matthew-mcdaniel-ph-d-9655a819a/ Edutopia Article: https://www.edutopia.org/article/promoting-teachers-collective-efficacy The College of Idaho: www.collegeofidaho.edu/medu Email: cresviaconsulting@gmail.com The post PMP492: Culture of Collaboration with Dr. Matthew McDaniel appeared first on Principal Matters.

In this week’s episode of Monday Matters, Will Parker and Jen Schwanke discuss a post from Jen’s newsletter entitled “Trust at the Crux”. Inspired by Jen’s experience in middle school, she describes trust not as an emotion and a judgement. Their conversation then moves on to building and maintaining trust as a principal. Principals always want to be trusted thoroughly by parents, teachers, and students. Unfortunately, trust is always being tested for principals. They are always trying to meet the conflicting expectations of many different people.  The decision-making process is typically where trust in principals is tested. Usually, a good decision pleases some and upsets others. Understanding that there is always going to be pushback is an important step. The next steps leaders should take are ones that minimize fallout from their decisions. It is important for leaders to take steps to minimize fallout from their decisions. Jen clarifies that trust isn’t about the content of a decision, but rather the process of making it and how clearly it is communicated. To hear more of Will and Jen’s thoughts on trust and decision-making, listen in to the full conversation! The post MONDAY MATTERS with Jen Schwanke and Will Parker – Trust at the Crux appeared first on Principal Matters.

A Quick Notes to Listeners: Before this week’s episode, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is: How do I manage parents (without losing my patience) who come to conversations with the assumption that educators cannot be trusted? Listen in to hear their response! Meet John Spencer: Dr. John Spencer is a former middle school teacher and current college professor who is passionate about seeing students reach their creative potential. He is the author of the bestselling books Launch, Empower, and Vintage Innovation, and The A.I. Roadmap. In 2013, he spoke at the White House, sharing a vision for how to empower students to be future-ready through deeper learning and creativity. In this episode of Principal Matters, Dr. Jen Schwanke and Dr. John Spencer engage in a fascinating, wide-ranging conversation that touches on nearly every critical aspect of modern education. While anchored in the core practices of effective teaching and leadership, their discussion also dives deep into a rich array of interconnected topics. They explore the nuances of AI in schools—from its impact on academic integrity and educational technology to its potential to unlock student agency and creativity. The conversation also weaves in the essential human elements of education, examining the roles of emotional intelligence, practical teacher training, and meaningful professional development. This episode is guaranteed to be entertaining and insightful, but more than anything, it will be inspiring. To begin, Dr. Spencer details his compelling professional journey, tracing his path from a dedicated middle school teacher to his current multifaceted roles as an educational consultant, keynote speaker, accomplished author, and university professor. Drawing from his extensive experience teaching and supporting preservice teachers, John discusses the critical skills that new educators must possess to be successful. He offers invaluable, practical insights specifically tailored for principals and school leaders who are responsible for mentoring and guiding these new members of the profession. From there, Jen and John dive deep into the prevalent misconceptions surrounding artificial intelligence in education. They specifically address the inherent risks and flawed logic that come with an over-emphasis on trying to “catch” students who might be “cheating” with AI tools. Instead of a punitive approach, John stresses the fundamental importance of fostering creativity and enhancing student agency. He persuasively argues that AI should be viewed as a powerful tool that can assist with, and even amplify, both of these critical educational goals. To that end, he emphasizes the urgent need for educators to proactively adapt to new and emerging technologies. However, he cautions that this adaptation must be balanced with a steadfast commitment to maintaining emotional intelligence and intentionally fostering genuine joy within the classroom environment. The wide-ranging conversation also touches on the broader challenges that modern educators face today, while concluding on a hopeful note about the profound promise of innovation in the teaching profession. Staying Connected: You can stay connected with John Spencer via the following channels: LinkedIn:  John Spencer Instagram: @johntspencer  Website:  https://spencereducation.com/ The post PMP491: Navigating the Future of Education with Dr. John Spencer appeared first on Principal Matters.

Two educators reflect on lessons learned while coaching school leaders across diverse settings. They explore why coaching matters and how leaders’ mindsets shape decisions. Conversations cover leader isolation, choosing trustworthy confidants, and structures that protect confidentiality. They wrap with practical prompts for self-assessment and calls to prioritize professional growth for school leaders.

Some people have begun to refer to Dr. Eric Nicols as “The Rural School Leader,” and no wonder. Dr. Nichols has dedicated his career to championing the students and communities of rural Eastern Oregon. Serving as both Principal and Head Boys’ Basketball Coach at Crane Union High School, one of the nation’s last public boarding schools, he has embraced the multifaceted leadership required in isolated educational environments. Driven by his own small-town upbringing, Dr. Nichols has not only led his basketball team to four consecutive state championships, forging deep community bonds, but has also significantly enhanced academic offerings through expanded Career and Technical Education (CTE) programs. A passionate advocate who understands that rural schools are the “hubs” of their communities, he co-founded “Wide Open Spaces,” a professional network to combat the isolation of rural educators, embodying his mission to ensure these vital institutions receive the recognition and resources necessary to thrive. This episode of Principal Matters Podcast features Dr. Jen Schwanke in conversation with Dr. Eric Nichols, who is celebrated as a champion for students and educators in rural communities. Jen met when Dr. Nichols invited her to present at a 2-day rural conference in beautiful Bend, Oregon, an event he co-founded to connect educators across the state.  Dr. Nichols currently serves as the principal and head boys basketball coach at Crane Union High School, where he advocates for the belief that the school is the primary hub of its small town community. During their discussion, Dr. Nichols recounts his path to rural leadership, the unique structure of his public boarding school, the origin of his networking initiative for isolated educators, and the importance of fostering deep community connections. He emphasizes that moving to rural life was a choice he made, noting that “rural isn’t something that happens to you. It’s something you get to be a part of.” You can find Dr. Nichols on X and Instagram at @iamericnichols. You can also find him on LinkedIn. Learn a bit more about Dr. Nichols in this feature article.  The post PMP490: Rural School Leadership with Eric Nichols appeared first on Principal Matters.

Welcome back to another episode of Monday Matters! This week, Jen Schwanke and I are talking about interview tips for educators. We share practical interview tips and tell some stories about times that interviews did not go well for us. Today’s topic was inspired by one of Jen’s recent newsletters, you can read it here. You can also read some of my older posts on interviewing here and here. Listen in to hear the full conversation! The post MONDAY MATTERS with Jen Schwanke and Will Parker – Tips for Interviewing appeared first on Principal Matters.