

Youth Inc. with Greg Olsen
Youth Inc.
Youth sports in America are at a crossroads — and Greg Olsen is here to lead the conversation forward. As a former NFL All-Pro tight end, youth coach, and father of three, Greg brings unmatched passion and perspective to Youth Inc, the podcast redefining how we think about sports, parenting, and the next generation of athletes.
Each week, Greg sits down with top athletes, coaches, scientists, entertainers, and everyday sports parents to explore what’s working, what’s broken, and what’s next in youth sports. From mental health to coaching culture, specialization to equity, no topic is off-limi
Each week, Greg sits down with top athletes, coaches, scientists, entertainers, and everyday sports parents to explore what’s working, what’s broken, and what’s next in youth sports. From mental health to coaching culture, specialization to equity, no topic is off-limi
Episodes
Mentioned books

Nov 25, 2025 • 54min
The Holderness Family on Parenting, Coaching, and Youth Sports
Greg sits down with the Holderness family for an honest, funny, and practical conversation about raising kids in today’s youth sports world. They dig into coaching philosophies, the value of supportive adults outside the home, and what kids actually need from parents on the sidelines and at home. The group also talks about navigating academic pressure, the differences in coaching boys vs. girls, and finding the right balance between ambition, family life, and letting kids simply enjoy the game. A warm, thoughtful episode for any parent, coach, or family in youth sports.Sign up for our newsletter at https://www.youth.inc/newsletterFor more, visit https://www.youth.inc/

Nov 18, 2025 • 44min
Greg Olsen & John O’Sullivan on Raising the Standard in Youth Sports | Youth Inc.
This episode is brought to you in partnership with RCX Sports. To learn more, visit https://www.youth.inc/rcxsportsGreg Olsen sits down with author and youth sports expert John O’Sullivan to talk about what it really means to raise the standard in youth sports. From keeping joy at the center, to teaching kids how to truly compete, to finding the balance between development and winning, this conversation is all about building environments where young athletes can thrive.Greg and John break down multi-sport participation, the rise of year-round specialization, how great coaches communicate expectations, and why practice reps matter just as much as game results. Sign up for our newsletter at https://www.youth.inc/newsletterFor more, visit https://www.youth.inc/

Nov 11, 2025 • 56min
Jerry Ferrara & Matt Leinart on Entourage, Adversity, and the Evolution of Youth Sports
Greg sits down with actor Jerry Ferraraurage) and Heisman Trophy winner Matt Leinart, co-hosts ofThrowbacks for an honest, nostalgic conversation about sports, competition, and growing up. The trio dives into lessons from parenting and coaching, and how adversity shapes character both on and off the field, and more. From keeping the passion alive to finding balance in today’s youth sports culture, this episode is a reminder of why we all fell in love with the game in the first place.

Nov 4, 2025 • 50min
Chris Long on Fatherhood, Hard Work, and the Real Lessons of Youth Sports
This episode is brought to you in partnership with RCX Sports. To learn more, visit https://www.youth.inc/rcxsportsGreg sits down with Super Bowl champion and father of two, Chris Long, for an authentic conversation about parenting, purpose, and the values learned through sports. Together, they reflect on growing up in athletic families, the pressures facing young athletes today, and how parents can strike the right balance between discipline and fun. Sign up for our newsletter at https://www.youth.inc/newsletterFor more, visit https://www.youth.inc/

Oct 28, 2025 • 19min
MLB Legend Mo Vaughn on Building Better Ballplayers | Youth Inc.
Greg sits down with three-time All-Star and AL MVP Mo Vaughn to talk about what it really takes to help kids succeed in baseball. They discuss early specialization, the importance of playing multiple sports, and how coaches can create a positive and consistent environment for young athletes. Mo shares his approach to building confidence, developing skills the right way, and focusing on long-term growth instead of short-term wins.

Oct 21, 2025 • 51min
Building Winners: Tony Vitello on Culture, Development & the Future of College Baseball
Greg talks with Tennessee Baseball coach Tony Vitello about his coaching philosophy, building team culture, and navigating the modern college baseball world of transfer portals and recruiting. The conversation shifts to youth baseball and the problems Tony sees with how young players are being developed today. He talks about the pressure kids face, the lost art of proper sequencing in development, and what parents should look for in coaches.

Oct 14, 2025 • 41min
James Clear on Building Habits That Last for Young Athletes
In this episode of Youth Inc., Greg sits down with James Clear, bestselling author of Atomic Habits, to talk about how parents and coaches can help young athletes develop the right habits—on and off the field. They discuss the power of identity-based habits, how to create systems that support growth, and why the small things done consistently matter more than big moments. James also shares practical strategies to help kids stay motivated, build confidence, and create lasting change without burning out.

Oct 7, 2025 • 50min
Jeff Francoeur Previews MLB Playoffs, Talks Athlete Development, Mental Fitness & More w/ Greg Olsen
Greg sits down with former MLB All-Star and current MLB broadcaster Jeff Francoeur to discuss what it really takes to develop elite athletes. As the founder of PureAthlete, Jeff shares his philosophy on youth sports development, emphasizing the importance of mental fitness alongside physical training.Jeff opens up about the pressures young athletes face today, how to build resilience and confidence, and why a holistic approach to development matters more than early specialization. Drawing from his 12-year MLB career and work with youth athletes, he offers practical insights for parents, coaches, and athletes looking to maximize their potential.The pair also talk the MLB playoffs, what it takes to get all the way to the Fall Classic, and more.

Sep 30, 2025 • 38min
Adrian Wojnarowski on The Changing College Basketball Landscape & Life After ESPN
Greg Olsen sits down with Adrian Wojnarowski — better known as “Woj”, former ESPN insider — to talk about his surprising new role as the General Manager of St. Bonaventure basketball.They dive into what it’s like running a college program, how the transition from breaking NBA news to building a roster has challenged him, and the lessons he took from years of watching the league’s top players up close. Woj also shares stories from his insider days and how they shape the way he approaches leadership now.

4 snips
Sep 23, 2025 • 45min
Steve Magness on the Mental Side of Youth Sports and Peak Performance
Steve Magness, an author and performance coach known for his work on mental resilience in sports, shares his expertise in this engaging discussion. He emphasizes the importance of intrinsic motivation and supportive coaching over punitive methods for youth athletes. They cover strategies for balancing internal and external motivation, the benefits of focusing on the process instead of outcome goals, and the necessity of allowing kids to face failures to develop coping skills. Magness also highlights the value of unstructured play and protecting time for rest.


