The Executive Brand Podcast
Finn Thormeier
In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more.
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org
Episodes
Mentioned books
Dec 11, 2023 • 60min
Kevin Indig: Is SEO the Right Lever for Your B2B SaaS Startup?
Kevin Indig: https://www.linkedin.com/in/kevinindig/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Dec 5, 2023 • 58min
Udi Ledergor: How Gong Established & Designed Their Own Category
Gong Website: https://www.gong.io/Gong LinkedIn: https://www.linkedin.com/company/gong-io/Udi LinkedIn: https://www.linkedin.com/in/udiledergor/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Nov 27, 2023 • 1h 5min
Philipp Ströhemann: How to Bootstrap SaaS to $10M
Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Nov 23, 2023 • 1h 7min
Justin Rowe: How to Fuel Your LinkedIn Ads and Scale Efficiently
Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Nov 16, 2023 • 49min
Jason Fried on Bootstrapping vs VC and Profit vs Revenue
Jason Fried is the co-founder and CEO of 37signals, the company behind Basecamp and HEY.In this episode, Jason breaks down why they’ve stayed bootstrapped and profitable for 25 years, how they ship without meetings or metrics, and why the best software is always built for yourself first.He also shares why “working more” isn’t the answer and how 40-hour workweeks can lead to more creative output, not less.Topics we cover in this episode:- Why Jason never raised VC and still doesn’t regret it- How 37signals builds without north star metrics- Writing as product design: How Jason thinks about good copies- Calm growth vs. high-pressure scale: what actually works- What founders get wrong about retention, pricing, and features- When SaaS stops making sense and why Jason built Once.com- How he’s worked with the same co-founder for 25+ years- Jason’s daily routine, headspace, and rule for “enough”Perfect for:- SaaS founders tired of the VC playbook- Bootstrappers who want profit and peace of mind- Product leaders designing for real people- Writers and marketers learning to communicate clearlyConnect with Jason:- LinkedIn: https://www.linkedin.com/in/jason-fried/- Basecamp: https://basecamp.com/- Hey: https://www.hey.com/- Books: https://basecamp.com/books- REWORK Podcast: https://youtube.com/playlist?list=PLwo5Hcps5IkBBAv1-_HPOMvC4Rn1p8lsQ&si=7tq91JJ-GS4pgY1vConnect with me:- LinkedIn: https://www.linkedin.com/in/finnthormeier/ - Website: https://www.project33.io/ - Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH Chapters00:00 Building Calm Companies: Jason’s Story02:10 Why VC incentives don’t align with calm growth05:20 What Jason learned from watching SaaS grow aggressive08:45 Retention hacking, “traps,” and the Basecamp philosophy10:55 Building for trust, not time spent in-app13:20 Why Jason doesn’t use goals, OKRs, or north stars16:30 How Basecamp makes decisions with intuition over metrics19:10 The writing process behind high-converting copy22:00 Why product pages are the best content marketing24:15 SaaS fatigue and the vision for Once.com27:05 Pricing philosophy: just charge what feels right29:30 The role of press, story, and staying independent32:10 How Jason avoids co-founder burnout after 25 years34:40 Daily structure, creative headspace, and doing less38:00 What it really means to build for yourself41:20 Final thoughts: clarity, calm, and doing it your way#jasonfried #37signals #basecamp #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Oct 23, 2023 • 49min
Peter Caputa: How Databox Is Generating 6K Product Signups/Month Using LinkedIn
Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Peter's Linkedin to generate 6,000 signups every month for their free product.Peter Caputa: https://www.linkedin.com/in/pc4media/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Oct 17, 2023 • 30min
How to Repurpose Your LinkedIn Posts
We repurpose our Linkedin posts in 9 other channels:- Youtube (regular + Shorts)- Website for SEO- An email newsletter- Podcast on Spotify & Apple- Linkedin Ads- Meta/Facebook Ads- Instagram- TikTokWhy? To give them longevity and increase conversions across platforms.So I will break down our exact 9-step repurposing framework.Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Oct 9, 2023 • 44min
Anurag Gupta: Lessons from AWS & How to get Past the $1M ARR Hurdle
Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Oct 5, 2023 • 34min
How to Overcome Common Problems When Implementing Founder-Led Marketing
Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
Sep 23, 2023 • 44min
How to incorporate Founder-Led Marketing on Linkedin into your Marketing Strategy
Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org
