Gym Business - Business for Unicorns Podcast

About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

Today's episode is sponsored by Gymsupps. Gymsupps helps gyms and fitness facilities grow supplemental revenue with premium products, private-label options, and simple done-for-you retail systems, with no minimum orders and high profit margins. They also provide education and support tools to make supplement sales easier for your team. To learn more, visit gymsupps.com. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

Today's episode is sponsored by InBody. InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member progress. To see how gyms use InBody to create clearer conversations and more predictable growth, visit inbodyusa.com. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

John Farkas, New Business for Unicorns partner and seasoned gym operator who advises on expansion, shares sharp guidance on moving to a second location. He discusses aligning growth with your life goals. He explains testing whether your current operation can run without you. He stresses realistic pro formas, cash buffers, and timing before signing leases.

G.R. Hoff, founder of Gym Member Machine and paid-ads expert for boutique gyms. He breaks down why ads still work but need sharper funnels and better offers. They debate free trials versus high-ticket offers, compare Meta, Google, TikTok, and share practical ad and AI testing tactics. Practical, tactical conversation about lowering acquisition friction and building effective local campaigns.

This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym. They are offering Business for Unicorns members 30% off PushPress Core and 30% off Grow, their marketing CRM built specifically for gyms. Head to the link in our show notes or mention that you are BFU member when you meet with the team: https://www.pushpress.com/offer/business-for-unicorns-pushpress-2026 About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

Stephen Ross, founder of Movement Hub Santa Clara and former one-on-one trainer turned small-group owner. He shares why he moved to semi-private training and how a pilot rollout converted existing clients. You’ll hear how stepping off the training floor created time for boots-on-the-ground marketing, corporate outreach, and systems that drove major revenue growth.

Pete Dupuis, performance training gym owner and business coach known for Cressy Sports Performance, offers intensive mentorship days. He explains the concentrated MBA-style format and why in-person deep dives matter. Hear what a typical day includes, who benefits most, the diagnostic 'business biomarkers' approach, and how customized action plans and compassionate, candid support accelerate progress.

About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

Mark Fisher, fitness entrepreneur who built and sold Mark Fisher Fitness and now coaches gym owners. He discusses how AI could reshape gym operations soon. They cover AI as a productivity partner, practical agent tasks like dashboards and customer service, timelines for change, and the need to systemize workflows and audit tasks before automating.