Behind Good Content
Good Content
What makes great B2B content actually work?
Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content.
You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies.
New episodes every other week.
Learn the stories behind the content that moves markets.
Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content.
You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies.
New episodes every other week.
Learn the stories behind the content that moves markets.
Episodes
Mentioned books
May 2, 2024 • 57min
#1 - Adam Robinson
Adam is CEO of Rentention.com and RB2B. He has built a huge audience on Linkedin (76K), and is now using the platform to bring new products and features to market. He told us all about how he built his audience, how he is using it as a go-to-market function, and the painful lessons he learned along the way.
