Optimize to Monetize
Michelle Fernandez
Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.Get ready to learn how to:Build scalable funnels that convert with confidenceAttract steady traffic without living on social mediaSimplify your systems and automate with purposeStrengthen your customer journey from discovery to referralLead like the CEO your business needsEmbrace the 1% shifts that create long-term profit and peaceMichelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.It’s time to optimize everything that matters… so you can monetize what matters most.
Episodes
Mentioned books
Aug 1, 2022 • 14min
Top Metrics to Track on Your Funnel & Why They Are Important
How many times have you said to yourself, “Why isn’t this funnel working?” or, “I know this is good, why aren’t people opting in or buying?”Today’s episode of The Traffic & Conversions Show is all about getting to bottom of it. We’re talking about tracking your funnels and not only tracking but knowing precisely WHAT you’re tracking and how to fix it.This step is essential to your bottom line, as it enables you to identify the gaps in your funnel so you’re not leaving money on the table!If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jul 27, 2022 • 43min
Social Media Mindset Hacks with Marion Wagner
Joining me today is Marion Wagner who is a Business Mindset Coach that specializes in helping online entrepreneurs create a six-figure game plan without a large following on social media.A former school psychologist turned multiple 6-figure business owner in two separate online industries, Marion teaches a combination of psychological and strategic approaches to completely transform her client’s approach toward growth.Using her signature Business Clarity Blueprint, she’s helped hundreds of coaches, course creators and online service providers launch and grow businesses that generate 10k+ months in well under a year.She runs Marion Wagner Coaching and hosts the Get Out of Your Head & Grow Your Online Business Podcast while raising her 9-year old son with her husband in Denver, Colorado. They’re welcoming a baby girl to their family this summer after several long years of infertility!Today is all about Social Media Mindset Hacks!Why using metric numbers as a sign of success isn’t always the best thing to do. How to approach social media in a healthy way without giving into things like comparison and imposter syndrome.How we can get “unstuck” when we feel like nothing we are doing is working.What you should focus on to grow your online business if you are just starting out.Recurring themes Marion sees when it comes to mindset and growing an online business.Common online business mistakes!SHOW NOTES: https://themichellefernandez.com/podcast/157Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jul 25, 2022 • 17min
How to Execute a Summer Marketing Reboot
Welcome back to the Traffic & Conversions Show!For so many entrepreneurs, we get so wrapped up in the day to day work and wearing all the hats, that we don’t make time to assess and adjust our efforts until things are bad. You know what I’m talking about … the money is short, clients aren’t buying, and employee turnover is at an all-time high.Ideally, we would create the time and space to track, strategize and reboot before it’s too late. We’re halfway through the year, so now is the perfect time to reflect on both the good and the not-so-good in our businesses. In this episode, we’ll assess what has been working, what hasn’t been, and share some strategies to reboot your marketing for the remainder of the year. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jul 20, 2022 • 42min
Monetizing Your Facebook Group with Michelle Vroom
Do you have a Facebook group, and you may be thinking it’s great, I’ve created a community…but how do I monetize it??Joining me today is Michelle Vroom! Michelle is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace.Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.Let’s talk about…How to get a community going if you have a stagnant group or if you’re starting out from scratch and how much time it will take to grow it.If we should be sharing special content in our groups vs content we sell in a course.3 steps and a strategy to create a group that converts.What most people need to do in order to market their groups effectively and the importance of niching down and getting specific people into your groupTips on how to build relationships with strangers without feeling salesy.The best ways to market yourself whether you have little time or little money!SHOW NOTES: https://themichellefernandez.com/podcast/155Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jul 18, 2022 • 8min
5 Marketing Tactics To Keep Your Business Top Of Mind (Part 2)
Welcome back to the Traffic & Conversions Show!Building top-of-mind awareness is a critical component of your sales success and we’ve been diving into it this month. In part one of this two-part episode, we talked about WHY staying top of mind is crucial for attracting not only new clients and repeat business and referrals from past clients. Today, we’re diving into 15 simple marketing tactics you can implement now to keep your business top of mind. Make sure you go back and listen to part one if you missed it!If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jul 13, 2022 • 28min
Scaling Your Business as an Introverted Entrepreneur with Emma-Louise Parkes
I’m so excited for this episode because joining me today is Emma-Louise Parkes! Emma-Louise is a Business & Mindset coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert™ Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses.With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facilitator, NLP master practitioner & holds accreditations in EFT/TFT & the Law of Attraction.Spending 17 years as an air traffic controller & 10 years coaching new recruits to the role, Emma-Louise understands the importance of decision making, confidence & mindset for success. Her focus on clarity, consistency & habits allowed her to build a 7 figure net worth in her 30’s - she now uses these principles to help her clients build solid foundations that support massive levels of growth & success.So today is all about scaling your business as an introverted entrepreneur!Let’s talk about…What ‘introvert’ really means and why introverts make great entrepreneurs!If we should be hiring team members based on if they are an introvert or extrovert.How the ‘research rabbit hole’ can hold us back, and how to use it to our advantage instead!The skill introverts have that make them great at marketing.How to reframe social media marketing and visibility as a gift rather than a curseEmma-Louise shares her #1 tip to stay energized in your business so you can sustain it long-term!SHOW NOTES: https://themichellefernandez.com/podcast/153Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jul 6, 2022 • 49min
Pivoting for Profit with Tish Luka
Joining me today is Tish Luka. Online Business coach and founder of several online brands; Brand and Flourish, Instaboost, BrandFlix™, Debut Offer™, and Amplimation.io™Tish's mission is to help as many women reach their full potential by tapping into the power of their brand story and creating life-changing digital assets. In her work with entrepreneurs, coaches, and professionals from all backgrounds she has helped more than 750 women move from solopreneur-to online CEO!You are in for a treat because today is all about How to say goodbye to done-for-you service work, banish imposter syndrome, and finally leave the soul-sucking 1+1 client work behind!We talk about…Pivoting away from 1+1 and keeping a few clients while you do itWhat happens when we care more about our clients then they do about their own business What exactly soul-sucking service work and trading time for money isThe solution Tish uncovered that allowed her to Pivot her entire business AWAY from DFY the identity shifts that happened and how they affected her business The framework that allowed Tish to reach double-digit months without the double-digit hoursSHOW NOTES: https://themichellefernandez.com/podcast/152Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jul 4, 2022 • 8min
The Importance of Staying Top Of Mind (Part 1)
Welcome back to the Traffic & Conversions Show! Be honest. Do you believe that you’re the first business a prospect thinks of in your industry? Do you feel like your past customers and clients have forgotten about you (even though they get your email newsletters?) Building top-of-mind awareness isn’t easy given the number of competitors and advertising noise. However, it’s a critical component of your sales success and we’re diving into it on today’s episode. This is part one of a two-part episode, so make sure you come back and listen to part two next week!If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jun 29, 2022 • 35min
How to Attract Dream Clients That Respect Your Talent and Value Your Offering with Stephen Houraghan
Joining me today is Stephen Houraghan who is a Brand Strategist and Founder of Brand Master Academy. He has created a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists. Stephen is on a mission to revolutionize the way branding professionals operate.So today is all about how to attract dream clients that respect your talent and value your offering!Let’s talk about…What positioning is and why it’s important for brandsThe difference between going deep instead of wide when it comes to your products or servicesFocusing ‘deep’ instead of ‘wide’ and attract dream clients that respect your talent and value your offeringTips for selling your own service or productSHOW NOTES: https://themichellefernandez.com/podcast/150Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
Jun 27, 2022 • 34min
6 Steps To Maximizing Your Webinar Results Using Facebook™ Ads
Welcome back to the Traffic & Conversions Show! Have you noticed that it is getting harder and harder to get people to sign up for your webinars? The good news is that with a few simple shifts and tracking the right metrics, you can turn things around and finally have successful webinar campaigns, and I’m sharing how in today’s episode. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com
