Optimize to Monetize

The end of the year is upon us and if you haven’t already, you should have it on your calendar to set your 2023 goals. We all know that in order to hit your targets and execute your vision for your business and your life, you need to have a well-defined marketing plan. Still, many of us avoid doing this because just *thinking* about putting together a plan for an entire year paralyzes us. What if we can’t stick to it? What if I change my mind?I know it seems like A LOT. But it’s not as hard as you think and I’m sharing more  about tackling it in this episode.If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Joining me today is my friend Mandy Emerson! Mandy is an Instagram coach & strategist helping female entrepreneurs grow their business using Instagram. She is also the Founder of The Fierce Social Society Membership, the #1 membership for Female Entrepreneurs! Today is all about how to approach social media for your unique business.In this episode:How Mandy identifies what she recommends to her clients as a strategist and if we should all be doing the viral trends.What a strategy can look like for a brick and mortar, service based business that has a product.If we should be talking about the problem our business solves more than the results and transformation our clients get.The effects of our perceptions and being disheartened by seeing other successful business owners.Mandy shares tips for long term success and the biggest values she has learned in her first couple years of business.How long to test social media content.What Mandy advises her clients when talking about social media follower counts.SHOW NOTES: https://themichellefernandez.com/podcast/177Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Retargeting is a concept that can be a bit tricky to wrap your head around, especially when you consider that there are other methods of retargeting outside of paid ads. Nobody wants to leave money on the table, so determining your best retargeting strategy is going to be key to hitting those goals. In this podcast episode, I’m helping clarify WHEN you should start retargeting, but also giving you some lesser-known ideas for blending retargeting into your organic marketing efforts.If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

People often get confused with what a marketing funnel is. Most people think it’s your landing pages, like a lead magnet and thank you page BUT the stages of the marketing funnel is the journey you take a prospect to a lead to a buyer.The business must do different things to influence consumers at a certain stage.You may have heard top of funnel, middle of funnel and bottom of funnel. Those are the 3 main stages. Today we’re breaking it all down so you understand what’s involved in the customer’s journey so you know what content to do at each stage!So today I’m sharing the 5 marketing funnel stages you need in your business!SHOW NOTES: https://themichellefernandez.com/podcast/175Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Did you know that you can use psychology to help appeal to your potential clients? In my latest podcast episode, I’m breaking down the three forms of marketing psychology you can use to enhance your client attraction and sales (and you don’t even need a psychology degree!) If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Join my Predictable Growth - Traffic, Funnels & Conversions Facebook community, the premier group for small business owners & entrepreneurs to learn how to create predictable growth in their business.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services or apply to work with us at https://themichellefernandez.com/work-with-michelle/​Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Today I’m talking about the future of digital marketing …Web 3.0! If you’re like what the heck is Web 3.0…it’s the third generation of the evolution of web technologies.It sounds a little more technical than it really is because it’s really not so scary. It’s just like everything else in the online marketing world. It’s evolving.And what’s cool is you are here in this community, where you’re always going to be in the know with what’s happening and what’s working right now so you have the tools and resources to succeed!In this episode we cover:What brought us to this moment with perspective to data & privacyWhat the GDPR is and how it worksWhy you NEED your privacy policy on your websiteWhat happened in 2020 in regards to privacy vs user experienceHow this affected Facebook, 3rd party targeting and adsHow to capitalize on the user behavior on the platformTips & tricks to be successful in the future of digital marketingSHOW NOTES: https://themichellefernandez.com/podcast/173Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

When it comes to understanding Facebook ad metrics and how to interpret them, are you completely lost? Do you know how to tell when your ad copy and creative should be swapped out?  If you feel confused when it comes to analyzing your metrics and ad performance, my latest podcast episode is for you! I’m answering a question submitted in my Facebook community which clarifies the Facebook Ad metric “frequency” - what exactly does it mean and how should we be using that data to make decisions when it comes to getting the most out of your campaigns?If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Join my Predictable Growth - Traffic, Funnels & Conversions Facebook community, the premier group for small business owners & entrepreneurs to learn how to create predictable growth in their business.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services or apply to work with us at https://themichellefernandez.com/work-with-michelle/​Haven’t left a review yet? Make sure to leave a 5-star rating and review on Apple Podcasts or anywhere you listen to the show!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Today I’m sharing my game changing takeaways from funnel hacking live 2022! Have you mapped out your quarterly goals and action plan to get er done before the end of the year? Yes or Yes?People have been coming to me for quite some time looking for ways to work with me in a different capacity. I’ve been thinking and overthinking about how I might do this. How might I be able to educate and support coaches and course creators in a way that I would want to be a part of.In one night it all came together! It was like “dinggg” the  light bulb went off and I mapped it all out but what really got my wheels turning was Funnel Hacking live.That’s why I’m sharing my BIGGEST takeaways from all of the speakers at this event including: Russell Brunson, Todd Dickerson, Brooke Castillo, Jordan Burroughs, Stu McLaren, Dan Kennedy, Jenna Kutcher, Brendon Burchard, Perry Belcher, Jamie Kern Lima, Marie Forleo, Ed Mylett and Marcus Lemonis.Key points in this episode:How to simplify what you offer and scale it.Focus on creating your destiny, work hard in uncertainty and compete with intent!Creating a movement on youtube.Why we need to build a life that doesn’t just look good but feels good.Building a story using 3 parts and Tyson Durfey’s COWBOY framework.How to fix your funnels with messaging and the 4 desires everyone has.Why we have to kill our identity.Why we have to reframe what we say to ourselves when no one else is listening. We don't have a vision problem, we have a depth perception problem because we think our vision is far away.What are you capable of? What is possible for you? Cheers to choosing faith over fear and going for it. Until next time! Let’s grow your business together!SHOW NOTES: https://themichellefernandez.com/podcast/171Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show. I just got back from Funnel Hacking Live hosted by Click Funnels. All I can say is WOW!!! If you haven’t been, make it a goal to get there next year. I’m going to do an episode of my top takeaways from the event - you’re going to love it.I was just in a room of more millionaires than I ever thought I’d be in, and observing their mentality and how they attack life was truly inspirational.Whether you want to be a millionaire or not, it’s all about creating habits. Today, I wanted to share 9 habits of highly successful people. What better time than today to start creating these new habits?Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Joining me on the show today is my son, Anthony Fernandez! Anthony has the natural ability to get people feeling comfortable and knows what questions to ask and how to bring their stories together to make them impactful. Interviewing others for storytelling purposes can be difficult if you’re not taking the proper steps to get the most out of your subjects. Tune into the newest episode of The Traffic & Conversions Show to hear some of his tips and tricks on how to master your interviews.Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com