

Best Hour of Their Day | Podcast
Jason Ackerman / Jason Fernandez
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
Follow us on all socials!
BestHourofTheirDay.com
Episodes
Mentioned books

Mar 19, 2026 • 58min
How to Start an Adaptive Program at Your Gym | Jenna Muri-Rosenthal
You want to serve and coach adaptive athletes, but don't know where to start. Jenna Muri-Rosenthal (Fit to Function) walks through what it actually takes to build a real adaptive program at your affiliate.--Learn more about Fit to Function and Adaptive Training Academyhttps://www.ata.fit/https://www.fittofunctionrecovery.com/---Develop your coaching! Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge

Mar 17, 2026 • 1h 1min
How to Get More Referrals in Your CrossFit Gym
Most CrossFit gym owners think they need more leads, but they overlook the easiest source of growth: referrals. In this episode, we break down how to create a great member experience, ask for referrals the right way, and use systems like Bring-A-Friend Week to turn your members into your most powerful growth engine.---FREE TRAINING: How to Turn Your Members Into Your Most Powerful Growth Enginehttps://www.besthouroftheirday.com/referral-flywheel---Ready to grow your gym? Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment

Mar 13, 2026 • 1h 1min
CrossFit Open Workout 26.3 Coaching Tips
Level 4 Coaches Todd Occhiuto, Kristin Bowen, Brentnie Kincaid, and James Horbart break down tips and strategies for coaching the final workout of the 2026 CrossFit Open.---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge

Mar 11, 2026 • 53min
Our Business Coaches Audited CrossFit Elkhorn
Last week, Max Isaak and Allison Jachowski traveled to Omaha, NE to audit CrossFit Elkhorn. Tune in to hear what they found.---Ready to grow your gym? Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/af...---Check our last episode with Trevor from CrossFit Elkhorn.https://youtube.com/live/ZSAqjotF9Cc---Join us in Dallas, TX, October 16-18 for AFFILIATECONhttps://www.affiliatecon.co/

Mar 9, 2026 • 54min
If Your CrossFit Gym Feels Stuck, Watch This
If your CrossFit gym feels stuck, it’s probably not because you need to work harder. It’s because you’re solving the wrong problems in the wrong order.In this episode, we break down why growth happens in phases and how the Affiliate Blueprint helps you identify exactly what to focus on to plan your gym's breakthrough.--Take the FREE Affiliate Blueprint Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment

Mar 6, 2026 • 1h 1min
CrossFit Open Workout 26.2 Coaching Tips
Brentnie Kincaid (CF-L4) and Adam Fuller (CF-L4) join Todd Occhiuto (CF-L4) to break down strategies for coaching Open Workout 26.2---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge

Feb 27, 2026 • 56min
CrossFit Open Workout 26.1 Coaching Tips
Todd and Kristin break down CrossFit Open Workout 26.1 and what you need to know before you hit the coaching floor.---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge

Feb 25, 2026 • 53min
Why CrossFit Gym Owners Should Make $100k (But Most Don’t)
You didn’t open a CrossFit gym to struggle financially, but for many owners, not paying themselves enough has become normal. We break down why $100K should be the baseline for affiliate owners and why most never reach it.---Learn how to make $100k as a CrossFit Affiliate Owner:https://www.besthouroftheirday.com/$100k-Affiliate-Owner---Free Online Affiliate Business Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment---Submit content ideas:https://www.besthouroftheirday.com/content

Feb 23, 2026 • 1h 1min
CrossFit Open Barbell Prep: Standards, Strategy, and Smart Progressions
Cody Looney from Burgener Strength and a special guest join Coach Development Live to break down how coaches should be preparing barbell movements for the CrossFit Open.We’ll dive into movement standards, strategies, and smart progressions that build confidence, efficiency, and consistency—so your athletes walk into the Open prepared instead of exposed.---Looking for Coaching Development? Try The Knowledge Pro FREE for 14 days:https://www.besthouroftheirday.com/theknowledge--Learn more about Burgener Strength:https://burgenerstrength.com/

Feb 18, 2026 • 1h 2min
We’re Auditing a CrossFit Affiliate Live (Affiliate Intensive Winner)
Trevor Baxter of CrossFit Elkhorn won the 2026 Affiliate Intensive, and next week our team is heading to Omaha to break down his entire operation. In this live episode, we’ll explain what we’re evaluating—coaching, sales, retention, systems, and leadership—and what every CrossFit affiliate owner can learn from the process before we ever step on the floor.---Take the FREE Affiliate Blueprint Assessmenthttps://www.besthouroftheirday.com/affiliate-blueprint-assessment---Grab your tickets to AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon


