

Masters of Scale
WaitWhat
On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
Episodes
Mentioned books

8 snips
Sep 24, 2024 • 26min
Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson
Andrew Wilson, CEO of Electronic Arts and a leader in game development, shares insights on the company’s ambitious goal of reaching 1 billion gamers. He discusses the exciting integration of AI in game design, enhancing player experience and creativity. Wilson also reveals the high-stakes rebranding of FIFA, balancing collaboration and independence. Additionally, he draws parallels between Brazilian Jiu-Jitsu and business strategy, emphasizing the growing cultural significance of gaming as a beloved family pastime.

12 snips
Sep 19, 2024 • 34min
Dr. Rana el Kaliouby wants more human-centered AI
Dr. Rana el Kaliouby, an AI scientist and co-founder of Affectiva, discusses her groundbreaking work in emotionally intelligent technology. She shares her inspiring journey from Egypt to pioneering emotion recognition AI, stressing the importance of empathy in tech. Rana and host Reid Hoffman dive into the future of AI, emphasizing the potential for human-centered applications, particularly in healthcare and education. They also explore the necessity of fostering trust in AI and the vision of AI as a supportive communication tool.

15 snips
Sep 17, 2024 • 27min
Rapid Response: From Taylor Swift to the Emmys, lessons in celebrity, with The Ankler’s Janice Min
Janice Min, Co-founder and CEO of The Ankler, dives into the intersection of celebrity and politics, highlighting Taylor Swift's endorsement of Kamala Harris and its implications. She examines recent Emmy Awards successes and the tension between traditional TV and streaming services. The conversation explores celebrities' cautious roles in political discourse and the challenges of maintaining brand integrity in a rapidly changing entertainment landscape. Min skillfully unpacks the evolving dynamics of fame and influence in today's society.

Sep 12, 2024 • 32min
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
David Novak, co-founder and former CEO of Yum! Brands, dives into his journey transforming the fast food industry. He shares insights from the memorable Crystal Pepsi launch and the creative spark behind Cool Ranch Doritos. Novak stresses the importance of listening and recognizing team efforts, while also discussing the delicate balance between risk-taking and sustainable growth. His mission to mentor the next generation of leaders shines through as he advocates for the integration of social responsibility in business.

10 snips
Sep 10, 2024 • 31min
Rapid Response: 2024 is the most significant time in human history (Encore)
Ari Wallach, a futurist and host of the PBS docuseries "A Brief History of the Future," discusses the critical importance of long-term thinking in an era fraught with global challenges. He emphasizes our biological inclination toward short-term focus, urging leaders to embrace their moral responsibilities as core business metrics. Wallach also explores the concept of "futuring" and how AI can be seen as "immortal algorithms" in shaping our future. His insights inspire listeners to make decisions that will positively impact generations to come.

Sep 5, 2024 • 31min
Drybar founder Alli Webb’s messy truths
Alli Webb, co-founder of Drybar and author of "The Messy Truth," shares her inspiring journey from stylist to entrepreneur. She discusses the challenges of scaling Drybar into a national franchise and the importance of customer education. Alli reflects on the personal struggles she faced, including family challenges, and emphasizes the need for balance in life. She also introduces her innovative new venture, Squeeze, which aims to make massages both affordable and high-quality, all while pursuing her passion for user-centric business solutions.

Sep 3, 2024 • 30min
Rapid Response: Will.i.am is using AI to re-make radio
Will.i.am, a renowned musician and tech innovator, discusses his latest venture, RAiDIO.fyi, which uses AI to transform radio. He draws parallels between AI's influence on music and past legends like Prince. With insights from his Harvard MBA, he emphasizes how developers are akin to rappers in their creativity. The conversation explores the future of intelligent media, AI co-hosts, and revolutionary collaborations with brands like Mercedes, making a case for AI's role in redefining listener engagement and ownership in music.

51 snips
Aug 29, 2024 • 37min
Reddit’s Steve Huffman: Online platforms ‘can’t just sit on their hands’
Steve Huffman, co-founder and CEO of Reddit, discusses the evolution of the platform, emphasizing the balance between free expression and community values. He shares insights on navigating challenges like misinformation and AI while upholding Reddit's commitment to transparency and trust. Huffman also highlights the importance of community-driven innovation and the future potential of AI in enhancing user experiences. Through personal stories, he underscores the significance of celebrating milestones to strengthen team spirit and morale.

Aug 27, 2024 • 23min
Rapid Response: How Campus won over Sam Altman & Shaq, with founder Tade Oyerinde
Tade Oyerinde, the visionary founder of Campus, an innovative online community college, dives into how he attracted big names like Sam Altman and Shaquille O'Neal to his mission of affordable education. He discusses transforming traditional college models to reduce dropout rates and student debt, while ensuring high graduation rates. Oyerinde highlights the benefits of live classes and collaboration with universities to create a supportive learning environment. His approach promises a debt-free future for students while redefining educational success.

4 snips
Aug 22, 2024 • 34min
Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
Fawn Weaver, founder of Uncle Nearest Premium Whiskey and a pioneer in honoring forgotten legacies in the whiskey industry, shares her inspiring journey. She discusses the challenges and triumphs of building a billion-dollar brand while reclaiming Nearest Green's story. Fawn dives into innovative marketing strategies and the importance of team culture. She also emphasizes the necessity of rest and faith in decision-making, blending personal insights with entrepreneurial wisdom. A tale of legacy, resilience, and celebration awaits!


