Profitable Mindset

Download the FREE worksheet on How to Market Your Farm in 1 Hour a Day HERE! 3CowMarketing.com/marketingplan The #1 complaint I hear from farmers about marketing is "I'm too busy and can't add one more thing to my plate. I just don't have time for marketing." Trust me, no one has time to fit in "one more thing" but I'm here to tell you marketing your farm is a must if you want to be profitable. And I'm going to show you how I market my farm in only 1 hour a day on today's Profitable Mindset Podcast. You'll learn: How to overcome the most common obstacles of marketing your farm How exactly I spend my 1 hour a day marketing Which tasks I do on each day for best results How to find the time in a way that honors you and doesn't lead to burnout Plus so much more...

Welcome to Q&A Day on the Profitable Mindset Podcast! When you're new to farming and don't know where to start,. the questions are endless. When first starting, what are the best cash-flowing products I should sell to hit the ground running and keep expanding? What's the best way to draw in customers? Can you share your work/personal schedule? What is your week set up like? How much time do you spend marketing vs. farming? What are the essential components of setting up a farm store? I feel overwhelmed and would love a step-by-step process on how to get started. How do you juggle growing a farm when your spouse is not 100% on board? If you had to start over what would you do differently? How do I know if it's time to hire help or scale back? Wouldn't it be nice if you could pick the brain of a farming veteran to get the help you need? Well, now you can. You have questions, I have answers. In this episode of the Profitable Mindset podcast, you'll find the answers to the most common questions I get weekly.

If you're nervous to raise your farm product prices because you think you'll lose customers in the process, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/priceforprofit What you'll learn: Why it's important to communicate with ideal customers consistently How to get people to open your emails and become high-quality customers Why consistent communication is an essential aspect of raising your prices Why you need to stop selling and start communicating with ideal customers Why you don't need to explain your high prices to customers Additional links mentioned in this episode: https://3cowmarketing.mykajabi.com/tech-library

If you know your product prices are too low and you need to be charging more, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/freetraining/ You're a business. You need to cover your farm costs so you can stay in business. Providing your community with eggs, meat, fresh flowers, produce requires you to make money. Now I know this seems obvious, but you'd be surprised how many farmers treat their farm as a hobby and are scared to charge what they need to. It doesn't have to be this way. On today's episode of Profitable Mindset, we'll talk about the strategy and mindset you need to find the right people willing to pay your prices.

If you're brand new to farming and thinking you need to lower your prices so that you can stay competitive with Walmart, Amazon or your local grocery store, this episode is for you. If you're thinking you need to be the cheapest so you can sell the most — listen up! After marketing direct to consumer for over 10 years, I've found that the farmers that do market their products as the "cheapest" are often broke, completely stressed out and are ready to call it quits. But that isn't going to be you — You're different. You're different because you're HERE. You want to serve your community in a way that feels good. You love the farm life and want to keep doing what you're doing. You deserve to pass your heritage onto your children. And you will — when you price your farm products for profit. Download the free spreadsheets to determine your pricing here: https://www.3cowmarketing.com/priceforprofit On today's podcast episode, you'll hear all the details on how to do this from my years of experience. I learned what to do and what NOT to do very quickly and I want to share the lessons with you today. Specifically, the parts where I talk about: Hiring help and why you should budget for this even if you don't think you need to... Calculating expenses and what exactly should be included The mindset you need to adopt as a successful business owner Why your actions stem from your beliefs and how to improve both Plus so much more

"I don't know what to post or say on social media." "My life (farm life) really isn't that interesting." "I try to get motivated to create my posts." Sound familiar? I'm sure it does. Wanna know why? Because I hear farmers like you say this all the time. What if I told you that your life IS interesting to your customers… The question isn't IF you should be sharing but WHAT should you be sharing on social media to attract ideal customers. And how to figure out what will connect with potential customers the most! Social media is NOT for selling. It's designed to connect and build relationships. I see a lot of farmers making this mistake and on today's Profitable Mindset Podcast episode I'll show you what you should be posting to build a relationship with your social media followers. And it's not as hard as you think… Tune in to listen now.

Get the full event checklist here: Farm Event Checklist Here Food in our society is a commodity. In other words, the cheaper the better. That's what the average shoppers expect. As a farmer, it is impossible to compete with the low prices and convenience of any industrially priced food. Unfortunately, many farmers do try to compete on price and convenience, and they find they can't keep it up and they're out of business within a year or two. Or, they continue pumping money into their business from their off-farm job or savings. Again, completely unsustainable. As farmers, though, we do have an opportunity to level the playing field, a way that can help us rise to the top in the competitive game, to the point where there is no longer any competition. And that opportunity is the experience, the connection, and the feeling we can give a customer or potential customer when they come across us on the internet or in person. Perhaps you've heard me say it or read it in my book, "when you practice marketing from the heart, there is no competition." And our marketing students experience this daily. Many farmers overlook this great opportunity. When you can connect with your customers (from the heart) they will be loyal and price is no longer a concern. How can you meet customers and gain exposure to your farm? PLAN EVENTS Give people a reason to drive to your farm and see what you're doing and interact with you. The event itself is not as important as the opportunity to interact with the potential customers. You can plan and schedule a paid farm tour for a Saturday morning (I always charge $20 minimum, so people show up.) You'll have people coming for the tour, bringing their family, experiencing farm-life and you'll make a little money, too. Plus, they'll be hooked and want to come back again and again. The connection they make with you (their farmer) and the experience they have will be worth driving miles to buy from you. Most of our customers drive 30-60+ minutes one-way to pick up their order at our farm. Many of them would never drive out of their way for a dozen eggs. The reason they do is because I've made a connection with them. Not only do they go home with eggs, they'll now drive an hour one way for their eggs, milk and chicken because they now have an emotional connection to us and our farm. All from a simple farm tour! And they don't concern themselves with price, because they aren't shopping with us for the price. They're now shopping with us for the experience and the emotional connection we intentionally created with them. Here are all the events I've hosted through the years to build a strong, loyal (and profitable) customer base from the start: Cheese/home dairying classes Bread baking classes Farm tours Kids camps Teen camps Farm to table dinner Milk the cow class Yoga (without goats, or with if you prefer) Book club Wine tastings Nutrition classes Lard making classes And I didn't need any special training to host any of these events! Being a dairy woman, I already knew how to make butter, yogurt and several cheeses. So I started inviting people over to make it with me and it soon morphed into classes at $150/person. Then, I invited my girlfriend over to teach bread baking. Boy, did we have fun baking, eating our way through class, and every one of those women couldn't wait to come back again and again and shop with us. Plus, they told all their friends. Do you know how many people have "cow milking" on their bucket list? That was one of our most popular events! And again, they are customers for life after milking a cow. Pet a kitten, feed the horse a carrot, get snotted on by a cow — when these things happen to people they are connected to you for life. And cost is no object to experience these things you can't find on Google or Amazon! They are happy to pay the sustainable price you need to charge, even if it's double what the local farm stand or store is charging. And here are things I've learned over the years to research or plan for when scheduling your next event on the farm: Insurance Rules/boundaries for guests Supplies Parking Accommodations Bathroom facility Bottled water for hot days Extra help - parking, socializing, showing to the toilet, answering Q's while you teach/lead and clean up help If you're looking to grow your customer base and build a profit, plan and host an event where you give customers an experience of a lifetime.

In this episode of the Profitable Mindset, we talk about how to find customers that value your products. Like most farmers, you probably live in a rural area where it's hard to find people that value high-quality food. Customers don't appreciate what you sell and don't see the value in paying top-dollar for their meats, eggs, dairy, or produce. Am I right? Where Are All The People That Value Farm Fresh Products? Have you ever said, "I hate selling and I hate marketing. I don't feel appreciated. I can't find people who value my products or are willing to pay what they're worth." And you're probably thinking "if I lived in a place where more people understood all the hard work that went into creating or developing such a high-quality product then I'd make more sales." Let me tell you, you're not alone. Today, I'm here to show you how to find the right customers that are willing to pay your high prices for a quality product. And my answer might surprise you — tune in to listen! P.S. On Friday, June 7 at 10 AM PT | 1 PM ET I have a brand new training called 4 Mistakes That are Costing You Sales on the Farm. In the FREE training, I talk about what you need to avoid if you're just starting our farm and what you should be doing instead. It's the first time I've done this training live and I'd love for you to come. Sign up here: FREE TRAINING

Lost? Confused about where or how to start? The final steps to starting and setting up your farm business are here! If you're someone that is brand new to farming, just starting out, need help with what to do or where to start, this 5 part podcast series is for you. This episode goes over the final steps you need to start your farm on the right foot. After years of experience, I'm only sharing what you need and nothing more. Running around on the internet looking for actionable steps is harder than you might imagine. In the world of Google, you'd think something like this already exists, but I'm here to tell you I haven't found it. And I've tried. These 25 steps are exactly what I did (and would have liked to have known) when I first started over 10 years ago. If I had a simple to-do list like this it would have saved me hours of time, gallons of tears and miles of frustration. I'm sharing this with you because so many of my listeners are brand new to farming and don't know how to set up or start a legal business. This series and the downloadable PDF I have for you will walk you through each and every step. You can follow these steps in order too so you'll never lose your way or know what to do next. It has been such a pleasure creating this series for you and I can't wait to hear your thoughts in the comments. If you've missed the last 4 episodes in this series, now's the time to catch up and listen. Click here for the 25 Steps to Start and Setup Your Farm Business Subscribe & Review in iTunes Because my podcast is new, I'm asking listeners to write a review on iTunes where you'll be entered into a weekly drawing at random. When you write a review, you'll be entered to win a website or social media audit — absolutely FREE. You'll get strategic marketing feedback that will increase your email list and build loyal customers. If you want to enter, go to www.3cowmarketing.com/itunes for exact details on how to leave an iTunes review. The process is super easy and should only take 2 mins of your time. So head on over to https://www.3cowmarketing.com/itunes and I'll talk to you soon! Links mentioned in this episode: Price for Profit Free Course 25 Steps Download Book: Farm Marketing from the Heart How to Build a Website (Tech Tutorial) Leave a Podcast Review

I'm so grateful! The feedback I've received from this podcast series has been outstanding. The reviews you're writing and the action you're taking is inspiring. Thank you. So if you're just tuning in, in this episode I'm talking about the 25 steps you need to start your farm business. These steps were critical for me when I was just starting out. Maybe you just bought land and you're excited to live in the country. You'd love to make a little money selling farm fresh products, but you don't know where to start. No worries, my friend. I have you covered. This podcast series is all about taking steps to get started and how to set up your farm (the right way) from the beginning. It took me years to narrow down these steps and over the last few episodes, I've been sharing what I've learned over the past 10 years. If I had to do it all over again, I'd follow these steps in the exact order I lay out so you exactly what to focus on and why. Without further ado, episode 4 of the Profitable Mindset is waiting for you now. Can't wait to hear your thoughts in the comments. Click here to listen in: Apple - iTunes https://podcasts.apple.com/us/podcast/profitable-mindset/id1461523532?mt=2 Android https://www.subscribeonandroid.com/profitablemindset.libsyn.com/rss Spotify https://open.spotify.com/show/5Z5OYFrpleJUhoP321aAT0?si=gBR918wAQ6i1x6Le_zcb9g Stitcher https://www.stitcher.com/s?fid=397073&refid=stpr Subscribe & Review in iTunes Because my podcast is new, I'm asking listeners to write a review on iTunes where you'll be entered into a weekly drawing at random. When you write a review, you'll be entered to win a website or social media audit — absolutely FREE. You'll get strategic marketing feedback that will increase your email list and build loyal customers. If you want to enter, go to www.3cowmarketing.com/itunes for exact details on how to leave an iTunes review. The process is super easy and should only take 2 mins of your time. So head on over to https://www.3cowmarketing.com/itunes and I'll talk to you soon! Links mentioned in this episode: Price for Profit Free Course 25 Steps Download Book: Farm Marketing from the Heart How to Build a Website (Tech Tutorial) Leave a Podcast Review Listener Spotlight: