Other Record Labels

In this episode, I speak with Steven Hill, the head of North America and Global Marketing for Warp Records. We talk all about marketing for record labels; how to look outside of music for marketing inspiration; how artists are involved in the campaign in their own special way; and how marketing always starts with the art, the artist, and the music.Get ready for an electrifying episode as we dive into the dynamic world of Warp Records, one of the most influential and boundary-pushing record labels in the industry. Join us as we sit down with Steven Hill, the innovative marketing director of Warp Records, for a captivating conversation that will leave you inspired and energized. In this episode, Steven takes us on a journey through the visionary landscape of Warp Records, renowned for its groundbreaking roster of artists and cutting-edge electronic music. Discover the creative strategies and bold marketing tactics that have propelled Warp Records to the forefront of the industry. As Steven shares his wealth of experience, you'll gain unique insights into the ever-evolving nature of the music business. Uncover the secrets behind Warp Records' ability to stay ahead of the curve, constantly pushing boundaries and defying expectations. From cultivating emerging talents to fostering a sense of artistic freedom, Steven reveals the core principles that drive Warp Records' success. Prepare to be inspired as we explore the intricate relationship between art and commerce. Steven's passion for music shines through as he discusses the delicate balance of nurturing artists' creative visions while ensuring commercial viability. Gain a deeper understanding of the behind-the-scenes workings of a record label and the pivotal role of marketing in amplifying artists' voices. Join us on this exhilarating episode as we delve into the visionary world of Steven Hill and Warp Records. From mind-bending soundscapes to mind-blowing marketing strategies, this conversation will open your eyes to the immense possibilities that lie within the realm of electronic music.   Check out all of our resources on Record Label Marketing: http://otherrecordlabels.com/marketing   Check out our new Record Label Apparel: http://otherrecordlabels.com/merch  

Get the notes from today's episode at http://otherrecordlabels.com/artwork

Here's a quick win for you, something easy, free, and helpful that you can start doing TODAY to help you grow your record label and improve your life!  Today, we talk the simple act of dropping some free records/merch off to your local record store. This helps you build and nurture your relationship with your local music community! Need more quick wins? Visit: http://otherrecordlabels.com/quickwins

Today we talk with Karen Emanuel the founder of Key Production, a UK company who has specialized in manufacturing CDs, tapes, and vinyl for the past 30 years.  In this interview we talk about what is behind the delays in manufacturing, price increases, and materials shortages.  Get the notes from today's episode at http://otherrecordlabels.com/manufacturing Key Production was kind enough to offer our community 5% off their next manufacturing project, when emailing info@breedmedia.co.uk  with the code ORL5%OFF!

Get notes from the episode and a FREE marketing checklist http://otherrecordlabels.com/marketing    

This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book   Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public. A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed. Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap

Get the notes from the show and more at otherrecordlabels.com/niche   Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies. The term “niche” is defined as a specialized segment of the market for a particular kind of product or service. A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.

Learn more and download the free notes and resources from today's episode here: http://otherrecordlabels.com/socialmedia Buy the new book, Record Label Marketing Strategies here: http://geni.us/recordlabelmarketing  

Here's a quick win for you, something easy, free, and helpful that you can start doing TODAY to help you grow your record label and improve your life!  Today, we talk quickly about healthy habits, and the daily habit of creating something every single day! Need more quick wins? Visit: http://otherrecordlabels.com/quickwins

This week on the Other Record Labels podcast, I interviewed Neil from a UK label called ATA Records, which stands for All Things Analog. The name of the label is important because it is an expression of Neil’s love of “all things analog” -- a passion he shares with his dedicated audience.  In this week’s interview episode of the podcast, Neil talks about his newfound love of email marketing, how he had to take over the business side of running a label, and how he’s building upon the old school record label model of a record label with an in-house recording studio…   Download a FREE Record Label Toolkit: http://otherrecordlabels.com/toolkit