

M&A Launchpad
Casey Minshew and Feras Moussa
Gain insights on acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, The M&A Launchpad Podcast equips you with the knowledge and guidance to navigate the world of mergers and acquisitions.
Watch on YouTube: https://www.youtube.com/@MALaunchpad
Apply to be a guest: https://forms.gle/pqNb8xrzyFzVYxzq6
Join The M&A Launchpad Conference- https://www.malaunchpad.com/
Watch on YouTube: https://www.youtube.com/@MALaunchpad
Apply to be a guest: https://forms.gle/pqNb8xrzyFzVYxzq6
Join The M&A Launchpad Conference- https://www.malaunchpad.com/
Episodes
Mentioned books

Jan 22, 2026 • 38min
Mastering Deals, Capital and People with Kevin Ramsier
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Kevin Ramsier, founder of Sier Capital, to unpack what it really takes to build and scale a private equity platform.
Kevin shares his journey from leaving a stable corporate career to launching a firm built on disciplined deal sourcing, strong relationships, and flexible investment structures. He explains why private equity success hinges on three core pillars—equity, deals, and people—and how an imbalance in any one area can limit growth.
The conversation goes beyond theory and dives into execution, highlighting the realities of sourcing deals, structuring investments, and surrounding yourself with people who elevate the business. Kevin also reflects on risk-taking, adaptability, and the personal growth that comes with entrepreneurship in the M&A space.
Key Topics Discussed
Transitioning from corporate stability to entrepreneurship
Why people are the true unfair advantage in private equity
The three legs of the private equity stool: equity, deals, and people
Relationship-driven deal sourcing strategies
Flexibility in deal structuring and investor alignment
Lessons learned from scaling a private equity firm
Risk, vision, and adapting to changing market conditions
Contact:
Kevin Ramsier Founder, Sier Capital kramsier@siercapital.com
LinkedIn: https://www.linkedin.com/in/askramsier/
Additional Resources
Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions.
Schedule a discovery call with Patrick of O'Connell Advisory Group. Visit: www.oconnelladvisorygroup.com
M&A Launchpad Conference – May 2, 2026, Houston, Texas. Use Code: LAUNCH for $150 off Learn more: https://malaunchpad.com
Contact the show hosts: Casey Minshew and Feras Moussa at info@equitylaunchpad.com Explore more: https://www.equity-launchpad.com
Chapters
00:00 – M&A Launchpad Conference overview
01:21 – Meet Kevin Ramsier and his background
02:59 – Leaving corporate and betting on entrepreneurship
07:43 – The three legs of private equity: people, deals, and capital
10:40 – Deal sourcing and relationship-driven growth
19:13 – Recent deal structures and financing strategies
23:44 – Investment flexibility and aligning with investors
28:39 – Favorite types of businesses and future goals
31:06 – Rocket Round
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Jan 16, 2026 • 31min
Bought a $450K Company - Grew It to $5M with Enrique Rodriguez
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Ben Suttles sit down with Enrique Rodriguez, owner of Mag General Power Solutions. Enrique shares how he went from electrical engineer, master electrician, and professional engineer to business owner by acquiring an electrical contracting business for $450,000 in an all-cash deal in September 2024.
In this podcast episode, we discuss:
Deal terms: the $450K all-cash purchase and what was included (equipment, limited backlog/contracts, and accounts receivable)
Quality of Earnings: where small-business financials can mislead buyers (add-backs, credit cards, and lines of credit)
Post-close reality: managing cash flow, people, and growth capital in a contracting business
Scaling from roughly $1.3M revenue at close to a $5M annual run rate and what that growth required
Culture as a growth constraint: why growing too fast can change a company’s DNA
Guest Contact Info:
Email: enrique@maggeneralinc.com
Additional Resources:
Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions. Visit: www.oconnelladvisorygroup.com.
Join us at the M&A Launchpad Conference on May 2, 2026 in Houston. Use code: LAUNCH for $150 Off. Get details: https://malaunchpad.com
Contact Casey Minshew and Feras Moussa: info@equitylaunchpad.com. Explore more: https://www.equity-launchpad.com
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Dec 15, 2025 • 36min
What No One Tells You About Buying Manufacturing Businesses with Casey Minshew
In this episode, the M&A Launchpad Podcast hosts, Feras Moussa and Casey Minshew, share the unfiltered story behind their acquisition of H&M Plating, an industrial chrome plating company with multiple locations and a large operational footprint. They walk through how the deal was sourced off-market, how the capital stack evolved after a significant appraisal gap, and what it took to operate the business post-close. This is a candid look at the realities of buying and running a heavy manufacturing business—and the lessons they learned the hard way.
Key Topics Discussed:
· Sourcing an off-market manufacturing acquisition
· Structuring a $20M deal when valuations change
· AR lending, seller notes, and earnouts
· Reps & warranties in equipment-heavy businesses
· Navigating the post-acquisition J-curve
· ERP implementation, culture change, and leadership turnover
M&A Launchpad Conference
Join us at the M&A Launchpad Conference happening in May in Houston. This one-day, high-impact event is designed for acquisition entrepreneurs serious about sourcing, structuring, and closing deals. Use code LAUNCH for $200 off.
Learn more at: https://www.malaunchpad.com
Sponsor
Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions.
Schedule a discovery call with Patrick of O'Connell Advisory Group—your dynamic Quality of Earnings partner.
Visit: www.oconnelladvisorygroup.com.
About Equity Launchpad
Equity Launchpad helps acquisition entrepreneurs move from interest to ownership through education, content, community, and real-world deal experience. Through conferences, podcasts, and insights from active buyers, Equity Launchpad supports those serious about buying and operating businesses.
Learn more at: https://www.equity-launchpad.com
Reach out to Casey and Feras at info@equity-launchpad.com
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Dec 5, 2025 • 35min
How to Build Wealth with Small Bets with Mandy McAllister
In this episode of the M&A Launchpad Podcast, hosts Feras Moussa and Casey Minshew sit down with entrepreneur and investor Mandy McAllister to unpack what business ownership really looks like behind the scenes. Mandy shares how she used small apartment buildings to buy her way out of a W2, why she added a car wash and a motel to her portfolio, and how she manages the very real brain space cost that comes with owning operating businesses.
From constant maintenance at the car wash to guest experience at her Wisconsin lake motel, Mandy breaks down the expectations, challenges, and mindset shifts required to own and grow multiple businesses while still being an engaged mom and community builder. She also talks about Go Abundance Women, building a tribe of high-performing women, and why more women should be in the business acquisition game.
In this podcast episode, we discuss:
· How Mandy transitioned from medical device sales into apartment investing
· Using midsize multifamily as a floor of income to safely leave a W2
· Why the wealthiest people she met owned businesses, not just real estate
· Buying a car wash: constant breakdowns, brain space, and risk-adjusted returns
· How expectations shape your experience of challenges in business ownership
· The motel acquisition story and repositioning it as a lake-town experience
· SOPs, guest communication, and designing memorable peak moments
· Running numbers, worst-case scenarios, and asymmetric risk/reward bets
· The power of community: Go Abundance Women and thinking bigger together
· Why we need more women in acquisitions and how Mandy backs female-led deals
Guest Contact Info:
· LinkedIn: https://www.linkedin.com/in/themandymcallister
· Website: https://www.mandymcallister.com
Additional Resources:
Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions. Schedule a discovery call with Patrick of O'Connell Advisory Group—your dynamic Quality of Earnings partner. Visit: www.oconnelladvisorygroup.com.
Attend the M&A Launchpad Conference – Upcoming May2, 2026 in Houston, TX This one-day event brings together entrepreneurs, investors, and dealmakers who are serious about buying and scaling businesses. Learn from headliners, talk to real operators who have closed deals, and connect with vendors who can support your quality of earnings, due diligence, capital raising, and financing needs. Get your ticket at https://www.malaunchpad.com and use code LAUNCH for $150 off.
For all M&A Launchpad and podcast inquiries—or to connect with hosts Casey Minshew and Feras Moussa—email info@equity-launchpad.com. Explore more at https://www.equity-launchpad.com.
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Nov 20, 2025 • 40min
How $100M Sell-Side Deals Really Get Done with Patrick Galleher
Patrick Galleher of Boxwood Partners breaks down how a professional $100M sell-side process works—prepping financials, running IOIs, conducting management meetings, and choosing the right private equity partner.
We cover the full seven-month timeline, rollover equity, how buyers are screened, and the biggest mistakes founders make when they take their eye off the business. Patrick also shares real examples of deals that drew massive buyer demand.
What We Discuss
• How Boxwood structures sell-side processes for $50M–$150M deals
• Why founders typically keep 15–40% rollover equity
• How IOIs work and how 150–350 buyers are narrowed down
• What happens inside a 3-hour management meeting
• Why sell-side QofE is required before going to market
• Common seller mistakes that kill deals
• What private equity values most right now
Guest Contact Info
LinkedIn: https://www.linkedin.com/in/patrickgalleher/
Website: https://www.boxwoodpartners.com
Additional Resources
Sponsored by O’Connell Advisory Group
Work with a trusted Quality of Earnings and financial due diligence partner for business acquisitions.
Visit: https://www.oconnelladvisorygroup.com
M&A Launchpad Conference – May 2, 2026 - Houston, TX
Tickets: https://www.malaunchpad.com
Use code LAUNCH for $150 off.
Contact the Hosts
info@equitylaunchpad.com
https://www.equitylaunchpad.com
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Nov 13, 2025 • 41min
How Top Business Brokers Really Choose Buyers with Trent Lee
In this episode of the M&A Launchpad Podcast, hosts Feras Moussa and Casey Minshew sit down with Trent Lee, a multi-year IBBA Top Individual Deal Maker and #1 business broker in the U.S. for closed transactions. Trent breaks down how great brokers actually think about valuation, deal structure, and—most importantly—how they qualify both sellers and buyers.
From getting price and structure “bankable” for SBA lenders to using SDE, EBITDA, and adbacks the right way, Trent explains why most brokers are doing sellers a disservice and how he approaches deals very differently. He also shares exactly what buyers need to do to be taken seriously, stand out in a database of 45,000+ buyers, and get access to the best pre-market listings.
Whether you’re a first-time buyer, an independent sponsor, or a founder thinking about selling in the next few years, this is a masterclass in how deals actually get done in the small and lower-middle market.
In this podcast episode, we discuss:
How Trent went from frustrated seller to award-winning business broker and credentialed appraiser
Why most business brokers get valuation wrong—and how that hurts both sellers and buyers
The appraisal and valuation process: SDE vs. EBITDA, adbacks, debt service coverage, and SBA guidelines
How Trent “indoctrinates” sellers with education before he ever takes a business to market
Getting sellers realistic on both price and terms (the price/terms “teeter-totter”)
Why some owners discover they’re not actually ready—or able—to exit when they first call a broker
How Trent built a 45,000+ buyer database and uses pre-market listings to drive competition
The rise of more sophisticated buyers and why “buying boring businesses” is beating startup risk
Seller financing realities: when seller notes help, when they hurt, and why he rarely recommends big carries for SBA deals
How to approach brokers the right way as a buyer (and what instantly tags you as a tire kicker)
Why being “industry agnostic” is a red flag and how to define a strong, credible buy box
The right sequencing: proof of funds, SBA pre-approval, and moving fast on non-binding offers
How to use due diligence to justify price adjustments when adbacks or owner comp are off
Trent’s Rocket Round: competitive tennis, a $19M triple-up exit story, and how he uses AI and automation to close more deals than most brokers combined
Guest Contact Info:
Website: https://www.sellbusinessinlasvegas.com
Email: Trent@fcbb.com
LinkedIn: https://www.linkedin.com/in/trentlee
YouTube (free education for buyers and sellers): https://www.youtube.com/channel/UCncOtmBY1gbuE6wDyaFfwBw
Social & free buyer resources hub: https://linktr.ee/trentlee
Additional Resources:
Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions. Schedule a discovery call with Patrick of O'Connell Advisory Group—your dynamic Quality of Earnings partner. Visit: http://www.oconnelladvisorygroup.com.
Attend the M&A Launchpad Conference – Coming October 2025, date and location TBD. This one-day event brings together operators, searchers, independent sponsors, lenders, and deal professionals for tactical sessions on deal sourcing, capital raising, quality of earnings, due diligence, and post-close operations. Get your ticket at https://www.malaunchpad.com and use code LAUNCH for $150 off your ticket.
M&A Launchpad Hosts Contact – To connect with hosts Casey Minshew and Feras Moussa about deals, partnerships, or speaking, email: info@equitylaunchpad.com
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Nov 6, 2025 • 39min
From Divorce Papers to a $1M Business Acquisition with Raj Kankaria
In this episode of the M&A Launchpad Podcast, hosts Feras Moussa and Casey Minshew chat with Houston-based operator and Army veteran Raj Kankaria, owner of Lone Star Attorney Service—the largest process service company in Harris County. Raj breaks down how a career pivot and a tough life moment led him to discover a niche, recurring-revenue business, why he structured the acquisition with heavy seller financing, and how implementing EOS unlocked rapid growth from ~700–800 serves per month to ~1,200 in just a few months. We get into margins, pricing, who pays for service of process, the realities of post-close change management, and how disciplined leadership from the military translates into small-business execution.
In this podcast episode, we discuss:
Raj’s path: Army → Rice MBA → Investment banking → Acquisition entrepreneur
How getting served divorce papers revealed a business opportunity
What a process server actually does and who pays for it in different case types
Inside Lone Star Attorney Service: pricing transparency, sticky clients, and 25%+ margins
Deal structure: ~$1M valuation, ~4x forward EBITDA, 60% seller note, 30% seller rollover, 10% buyer equity
Why seller financing protects both parties and can create better after-tax outcomes
First-90-days playbook: immediate cultural reset, policy changes, and EOS implementation
Operational cadence: weekly L10s, issue-solving, and aligning the team to quarterly targets
Growth unlocks: InfoTrack preferred-vendor status and a tax-protest client adding steady volume
Technology collaboration with the case-management vendor versus building in-house
What’s next: organic growth, acquisitions, offshoring, and scaling statewide
Guest Contact Info:
LinkedIn: https://www.linkedin.com/in/rajkankaria/
Company: Lone Star Attorney Service (Houston, TX)
Email: (shared during the episode)
Additional Resources:
Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions. Schedule a discovery call with Patrick of O’Connell Advisory Group—your dynamic Quality of Earnings partner. Visit: https://www.oconnelladvisorygroup.com
M&A Launchpad Conference – Upcoming May 2, 2026 in Houston, TX. Get your ticket at https://www.malaunchpad.com and use code LAUNCH for $150 off.
Contact the Hosts – Email Casey Minshew and Feras Moussa at info@equitylaunchpad.com. Equity Launchpad helps founders and operators learn to buy, operate, and scale small businesses. Learn more at https://www.equity-launchpad.com
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Nov 4, 2025 • 40min
Roll-ups, Earn Outs, and a 3-Year Exit with Josh Davis
In this episode of the M&A Launchpad Podcast, hosts Feras Moussa and Casey Minshew sit down with Josh Davis (JL Davis Enterprises) to unpack how he and his wife built one of the fastest-growing logistics companies in Canada—bootstrapped—then exited to a private-equity–backed strategic buyer in just three years. Josh shares the pivotal mentorship that shaped him, the asset-light pivot that unlocked scale, how custom software and ruthless scorecards drove margins, and what he learned operating under PE during a two-year earn-out. He also walks through his current family office and consulting work—helping founder-led SMBs get people, systems, and leadership right.
In this podcast episode, we discuss:
Josh’s origin story: entrepreneurial grandfathers, real-world mentorship, and the storm at sea that rewired his approach to leadership and preparedness
From mining to trucking: why roll-ups clicked and how a logistics pivot to asset-light changed everything
Building in-house software: dispatch → LTL consolidation → visibility → invoicing, and how “gamified” scorecards boosted GP and accountability
Scaling fast in a low-margin industry: the metrics that mattered and the hiring playbook that attracted top talent
Deciding to sell: pregnancy, capital intensity, and choosing a PE-backed strategic with operational support
Deal mechanics: two-year earn-out, integration lessons, and why the “education” was worth it
Life after exit: identity reset, launching a boutique family office, and spinning up a consulting arm for people/systems/tech turnarounds
Advice for first-time acquirers: right people/right seats, operating systems that actually run the business, and leveling up leadership
Chapters
00:00 Introduction to Josh Davis
01:01 Family roots, mentorship, dropping out to care for his grandfather
02:36 The final sailing trip: crisis at sea and leadership lessons
04:27 From mining to M&A: distressed assets, turnarounds, and roll-ups
06:10 Honeymoon to startup: launching a logistics company with an asset-based vision
07:14 The pivot to asset-light and why it unlocked scale
09:00 Building the software: dispatch → LTL modules → visibility → invoicing
10:45 Gamifying operations: scorecards, metrics, and gross profit discipline
12:40 Competing in low-margin markets and earning a real-world “MBA”
13:34 Deciding to sell: capital intensity, family priorities, and going to market
14:50 Choosing a PE-backed strategic; two-year earn-out and integration
17:02 Scale at exit: office team growth and contractor network
18:23 Why an earn-out made sense for a high-growth, tech-forward platform
20:00 What PE taught him: budgeting, acquisitions, and executive rigor
23:55 After stepping down: identity, family time, and launching a family office
25:57 Founders in the weeds: building a consulting arm for people/systems/tech
28:14 AI, software, and human capital: helping SMBs professionalize
31:02 Working on the business vs. in the business
31:30 Advice for first-time acquirers: people, systems, leadership
33:18 Rocket Round: free time (boating), most memorable moment, favorite tools (mentors, AI + HubSpot)
35:58 How to reach Josh (LinkedIn, JL Davis Enterprises, DM “scale”) and close
Connect with Josh Davis
LinkedIn: https://www.linkedin.com/in/scaling-with-josh-davis/
Company: https://jldavisenterprises.com
Additional Resources
The M&A Launchpad Conference – Join us in Houston for the 2026 M&A Launchpad Conference, a premier event designed for acquisition entrepreneurs, investors, and operators focused on buying, scaling, and selling businesses. Expect actionable sessions, curated networking, and access to dealmakers who are actively acquiring and scaling companies. Learn more and reserve your spot at https://www.malaunchpad.com — use code LAUNCH for $150 off your ticket.
O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions. Schedule a discovery call with Patrick of O'Connell Advisory Group—your dynamic Quality of Earnings partner. Visit https://www.oconnelladvisorygroup.com to learn more.
Get in touch with show hosts Casey Minshew and Feras Moussa at info@equitylaunchpad.com.
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Oct 17, 2025 • 33min
From Startup to Search Fund: Buying and Scaling a Digital Marketing Agency with Grant Hensel
In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Grant Hensel — a seasoned entrepreneur and acquisition professional who transitioned from starting companies to buying and scaling them. Grant shares his journey from founding and exiting Nonprofit Megaphone to launching a self-funded search that led to the acquisition of a digital marketing agency specializing in SEO for personal injury attorneys. Together with his wife Julia, Grant built upon their prior entrepreneurial experience to acquire, operate, and grow the business while implementing EOS and exploring bolt-on opportunities.
Throughout the episode, Grant discusses the lessons learned from acquiring a service-based business, navigating due diligence for digital assets, managing client retention, and building operational structure with EOS. The conversation dives into how Grant and Julia identified the right target, financed the deal through seller notes, and created growth through sales, marketing, and a bolt-on acquisition. He also touches on his fund, Entrepreneurial Capital, which supports other ETA operators, and his perspective on growth, transparency, and building long-term client trust.
In this podcast episode, we discuss:
Self-Funded Search and Finding the Right Business
Due Diligence in Digital Acquisitions
Operating and Growing a Marketing Agency
Implementing EOS (Entrepreneurial Operating System)
Structuring Seller Financing and Building Trust with Clients
Bolt-On Acquisitions and Expanding Services
Investing in Other ETA Entrepreneurs
Guest Contact Info:
You can connect with Grant on LinkedIn or X (Twitter): @GrantHensel
Learn more about his fund: Entrepreneurial Capital
M&A Launchpad Conference:
The next M&A Launchpad Conference is happening in October 2025 in Chicago. Date and location details coming soon.
This is the premier event for entrepreneurs, investors, and dealmakers in the lower-middle market.
Get your ticket at https://www.malaunchpad.com and use code LAUNCH for $200 off.
Sponsored by O’Connell Advisory Group
Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions.
Schedule a discovery call with Patrick of O'Connell Advisory Group—your dynamic Quality of Earnings partner.
Visit: www.oconnelladvisorygroup.com
Additional Resources:
Contact Casey Minshew and Feras Moussa at info@equity-launchpad.com
Learn more at https://www.equity-launchpad.com
About the M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7
🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/

Oct 10, 2025 • 41min
From Tech to Business Ownership: An Acquisition Journey with Anica John
In this episode of the M&A Launchpad Podcast, host Casey Minshew talks with Anica John, who shares her inspiring path from the tech industry to acquiring a book printing business. Anica opens up about leaving the corporate world, the lessons learned during the acquisition process, and how family support has been a driving force in her success.
She also discusses the impact of tech layoffs on her decision to pursue entrepreneurship, the complexities of financing and closing a deal, and how leadership and team dynamics shape the post-acquisition journey.
Whether you’re transitioning from a tech background, seeking your first acquisition, or exploring the small business space, Anica’s story offers valuable insights into the journey from employee to entrepreneur.
In this podcast episode, we discuss:
Anica’s journey from the tech industry to entrepreneurship
Lessons learned while acquiring a book printing business
The importance of patience during the acquisition process
How family support contributes to business success
The impact of recent tech layoffs on career choices
Navigating financing and due diligence challenges
The value of leadership and strong team dynamics post-close
Why understanding your business landscape is essential
How to hire the right people and create a strong company culture
Guest Contact Info:
LinkedIn: https://www.linkedin.com/in/anicajohn/
Additional Resources:
Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions.
Visit: https://www.oconnelladvisorygroup.com
Attend the M&A Launchpad Conference – October 25, 2025, in Chicago, IL.
Premier event for entrepreneurs, investors, and dealmakers in the lower-middle market.
Learn more at https://www.malaunchpad.com
Contact Casey Minshew and Feras Moussa at info@equity-launchpad.com
Learn more at https://www.equity-launchpad.com
About The M&A Launchpad:
The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.
The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.
Connect with M&A Launchpad:
🎧 Podcast on Spotify:
🎧 Podcast on Apple:
🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/


