Your Digital Marketing Coach with Neal Schaffer

Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, Neal talks about the importance of building those relationships between brands and influencers: how organizations can strategically partner with bloggers, and work with them to create a mutually beneficial relationship that leverages each of their networks. Key Highlights[01:40] Two Parts of Social Media[02:09] What is Guest Blogging?[02:36] Why Blog Owners of Businesses Want to Have Guest Bloggers[03:17] Looking at Guest Posting in Two Different Aspects[05:35] The ROI of Blogging[07:00] Save Your Best Content for Blog[07:32] What to Look for in a Guest Blogger[08:56] Why I Created Maximize Your Social Business[10:40] Stick to Unique Content[12:18] Guest Blogging for Brands[12:37] It's All About Food ChainNotable QuotesWe all know that social media is the convergence of information and communication.And blog owners or businesses with blogs want to have guest bloggers because it helps lessen the burden of content creation, and it's part of a social media program that is probably going to be the most time or resource-intensive part of your operation.You want to work your way up the food chain, because people don't scale your time is limited. And if you can only have time to write one or two guest posts a month, you want to do it, where you're going to get the most bang for your buck, or in this case, bang for your content to your time. I really want to have my best content, I maximize social business, but every once in a while if a company reaches out to me, and I haven't guest posted for them before, I will do that if I think it helps me yield thought leadership. You know, it opens up a new crowd to me, and it helps me build a relationship with that company. I'm all about relationships, and that's sort of my background in b2b sales and that's what's helped carry me far in social media.And when I do things, I want to do things big, you know, I think it was pro blogger Darren Rose, who said, Whenever you guest blog, you want to save your best content for guest blogs, because that's where you reach a new audience.You want a guest blogger that is obviously an expert in what they do. You want them to write about content that's relevant to your site. And hopefully, you want them to be so proud of their content, that they're going to share it as well, so that you get to access this new network.And so it really got me thinking and when I started getting more and more of these requests, I thought to myself, you know, I don't want a one night stand with content creators. It leaves no value for a blog to have just one contribution from one person.Well, by Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

I get a lot of requests from various businesses saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level.Key Highlights [02:20] The Business of Social Media[03:13] The Challenges That Businesses Have with Social[07:27] Where Do I Fit In the Challenges?[07:35] Services I Offer[10:05] Why I've Been Doing Social Media Consulting[11:21] The Reality of Social Media Consulting[12:16] My Response to Businesses Reaching Out to Me[13:12] My Philosophy on the Business of Social MediaNotable QuotesYou know, social media is not like SEO, or web design where it's purely technical. It's not like an ad campaign where here's some money, send me some creatives I'll prove one and send me the leads or, you know, if it's just print or you may not have leads, just show me the magazines after you publish them. And it's obviously very different because it requires a lot of messaging. And you know that that messaging really goes deep into who you are, what you know what type of company you are, what is your brand about. And that's really the hard thing.But the unifying aspect of both of these is, I only work with companies that are willing to invest some time in educating themselves and wanting to do it themselves, or at least managing the process themselves so that they can manage the people that they hire.You obviously need to make a living. And people can't scale. So if you hire people go to agency route, you need to be able to charge a decent amount in order to be able to scale as a human being right? If you go to consultant route, well, you need to be able to get paid what you're worth, and you're probably worth a lot more than what a lot of businesses are willing to pay you. And this, this is the challenge.So you know, my reply to when these businesses reach out to me is, hey, it's one you know, one of three ways, do a Google for social media management services, blindly throw the money, hopefully, you'll find some good look for a virtual system.One of his brands is called Abundance marketing. And I love that term, because there really is no competition. I know that some potential competitors are listening to this podcast, maybe you're taking notes, maybe you're learning from it, and it's helping your business. And that's great. I love it. I love helping people, even if you're in the same industry, because you know what? It comes down at the end of the day to relationships? Who are the customers thaLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Neal has talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program than others. Social allows you to create connections faster and contact prospects you otherwise might not have been able to. If you haven’t started your social selling journey yet, this week Neal wants to help you begin. It can seem overwhelming, but Neal breaks it down, starting by creating the infrastructure and leveraging LinkedIn profiles, connections, recommendations and groups. Key Highlights[01:18] What Is Social Selling[04:45] 5 Things You Should Be Doing For A Successful Social Selling Infrastructure[04:57] Why Your LinkedIn Profile Is Important[05:53] Connecting Your Database[07:16] Get Recommendations![10:26] Rules for Endorsements[11:25] Setting Up Your Infrastructure GroupNotable QuotesSocial selling is not social media marketing, you know, selling marketing sort of the same. It is equipping your salespeople with using social media as another tool in their toolbox to help them do whatever salespeople do, find new leads, get referrals, introductions in the organizations, map out organizations, trying to close deals faster, try to get more money for deals or whatever it might be.So your social selling infrastructure begins with your LinkedIn profile. We all know that more business decision-makers yours use LinkedIn for professional purposes than any other social network, right. So with that in mind, everything you do within that LinkedIn environment, all is going to link back to your profile. That's what your profile and I always say, it's like your websites, for your professional career, it really is.The value of networking is in networking outside of people in your network, because you already know the people in your network, but you connect with them on LinkedIn, that's great. But it's who they know.And we never know were the people we partied with in college, you know, our roommates, people in the high school with people that we started out working with 125 10, 20. 25, 30 years ago, you never know where they end up in life. But once you connect with your database in LinkedIn, you've now created a way of always being able to contact them, regardless of if their email changes, and discovering those hidden connections when we do the advanced people search.The thing with endorsements, though, is they're attached to skills. And if you say you have experience in something, and it's not showing up and skills, and on the other hand, you know, underwater basket weaving is showing up as a skill that you have 99 endorsements for, there might be a branding problem there.In recommendations, you're not going to ask people for endorsements, it is not that value, if you're going to ask someone for their support, you want to ask them for recommendation, because the endorsLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, CEOs, and potential clients into the same room, everyone can gain insight into the value of these tools and how to leverage them. In this episode, delve into the importance of in-person interaction, sharing stories, and showcasing your subject matter expertise.Key Highlights[01:50]  Why I Am Doing Social Media Conferences[03:14] Real-time Interaction Between People Is Better [05:07] The Other Side of Content Marketing That I Was Doing As A Salesperson[06:38] Get Your Stories Out[07:04] The Gap I Found[09:44] Scaling Through Tools[11:53] A Greater TruthNotable QuotesAnd just like, you're not going to learn everything from reading one book, you're if you read books, you read a lot of books, and maybe multiple books on the same subject. I think it's the same with social media conferences, there's room for everybody should have their own unique take on what type of events it should be, who you want to target, and what type of experience you want to provide or what have you. So events are something that I've always wanted to do.And you know, I've always thought that social was about the human touch. And it still is today, right? And we talked about the humanizing and HGH and, and all these different concepts, but at the end of the day, it comes down to people. So the summit really came about because I wanted to utilize my experience and figure out how do I add value to the industry.I'm passionate about the education as you all know, it's all about making my clients, making my readers, my listeners you more self sufficient in your own practice, in social media, whether it be for marketing, or sales, or PR, customer support, whatever it might be.I tell you, great salespeople are also great storytellers. And if they're not great storytellers, usually in order to move a deal forward, they bring in people internally who are great storytellers.But I realized there was a gap between what the customer understood about our company, and tools and what they can do. And what we knew we could do in marketing, the marketing message, and what have you, it was not bridging that gap. Only when the customers started to use our product, would they get it but even if they used our product in a different way, they wouldn't see the other potential benefits. Because with social media, you have the ability to promote anything. Without social media, promoting the social tools summit would have been really, really hard, I would have had to rely on traditional media, it would have required money, it would haLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is bringing sales and marketing together with the emergence of these new trends, together with practical advice on how to align your sales and marketing departments for social selling success.Key Highlights[01:01] Different Types of Convergence of Trends[04:19] The Evolution of Social Media[05:41] What We See Now[06:01] Where Employee Advocacy Began[07:02] How Should We Use Employee Advocacy[08:13] Sales Methodologies[09:11] What Happens in Sales Trading[12:26] One of the Things I Learned About Sales and Marketing[14:53] Everything Needs to Be CraftedNotable QuotesI always talk about community managers being like the ultimate quarterbacks in your organization, having to strategize where to throw the ball, do I hand it off?And, and now what we see as more and more professionals are using social media, and we're all probably using it a little bit more professionally than we did a year or two ago. And with more internal departments using it, there's obviously a lot more collaboration that happens naturally. And I do believe part of that natural collaboration is a collaboration between sales and marketing.If we're going to do employee advocacy, we can't force people to use social media, we want to be able to work together with those internally that are number one fans of our company, ideally, but number two, that already on social media that would naturally see the benefits the value in sharing our messages to the world because it enhances their personal branding, it makes them look like an expert, or what have you.The recommendation for social selling is that you want to be sharing content, ideally, you know, part of the content is coming from your own company. Marketing now has to deliver content. And it's, you know, the alignment is just not about social selling is about employee advocacy in general. You want to create content that others in your organization want to share, because it helps them look better, whatever it might be, whatever reason they're in for doing it.Everything needs to be crafted, as if it was an art because your employees branding are all on the line and  I'm hoping that those in marketing are opening up to that and taking a lot more serious look at the messages they make for employee advocacy, over those general marketing messages that your general outward facing marketing messages that you have.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation.Key Highlights[02:01] My First Social Media Conference -- Social Tools Summit[03:10] My List of 9 Things You Should Focus Your Social Media Efforts On In 2015[03:40] Number #1: Content[04:07] A Positive Move In The Evolution of Content Marketing[05:47] Central Content[07:05] Type Of Visual Content You Can Use[08:42] Why Mobile Personal Line Is Emerging[10:35] Have A Process If You Want To Scale[12:09] My Advocacy[12:49] What's Fueling Employee Advocacy Storm[13:56] Ownership[16:14] Start Exploring Paid SocialNotable QuotesAnd what I'm going to be talking about is really an extension of that, because some things have changed, but a lot really hasn't. And it takes time for people. And sometimes technology to catch up with some of the trends that I see. And therefore, I don't see it as repetition. I see it as a further evolution of things in 2015. Some of these have evolved more rapidly or are more mainstream than others. But either way, there's always room for improvement for optimization.You can't talk about marketing these days without talking about content marketing. And you almost can't talk about content marketing without talking about social media marketing, and social media marketing and content marketing as well. With the convergence of information, communication, brands and companies need to have content to engage with people, right. And that's just a fact. It's a fact of social media.I believe with most companies, whether it's social media strategy alignment, whether it's a choice of platform, whether it's voice, or just the content itself, or even the frequency of the content, there's always little tweaks you can do to further optimize and improve upon it.So visual is very important on a number of different levels.Mobile is prevalent, and in some communities are some target user audiences with demographics, they spend more time on mobile than on the web. So being active and social considering that a lot of people do social from a mobile phone, or smartphone, I should say is a start is part of a mobile strategy.If you don't have a process, you don't have a product. And you need to have a process around your social media. So you can scale you can teach others to do it. And what is really fueling the employee advocacy storm right now, from a lot of clients that I have is social selling is the hidden gap between getting salespeople to be sharing marketing Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.Key Highlights[02:53] The Market Is Becoming More Fragmented[03:20] Think ABout Your Social Media On A Channel By Channel Basis[03:50] Calculate Your ROI From Each Platform[04:24] Simple Exercise to Calculate Your ROI[05:57] Start Reaching Out To Other Networks[07:30] Top 15 Platforms In The United StatesNotable QuotesBut, you know, I really want you to calculate what is your cost per whatever to acquisition, cost per engagement, cost per new follower, whatever it is, we can calculate a few metrics from our own participation in social media.And that data really should be your data for 2015. And this is what's going to help you get unstuck. Because at the end of the day, your activity on social media channels should almost be like a dashboard, you're going to be raising a lever that, you know, like a mixing board at a recording studio, for lack of a better word.I want you for the first few months of the year to try a new network a month, or reinvest strategically, in an old network a month, whatever it is, you have a large choice in networks. And I want you to think niche.And with those metrics in hand, for your ROI, and by trying out all the different communities that exist in social, hopefully, it's going to help you find a sweeter spot for what you're doing. And you're going to learn a heck of a lot in the process, about your content, about what content is resonating with who and about all these different communities not knowing which is going to be the biggest provider of ROI for your company in 2015.It will be shown more prominently in the feed when you have a photo, visual content is going to be key for your company 2015, to be effective in visual social networks, and to be more effective, and to be heard above the noise in the other social networks that you're in. And there's a lot of different types of visual content you can create. But you need to be thinking visual, and you need to do it now, before everyone else does it. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.Key Highlights[02:05] An Announcement of A Big News[03:23] Why I Enjoy Speaking[04:08] My LinkedIn Group[04:33] Social Media Conferences that I Have Attended[07:33] What Is My Favorite Tool?[08:18] Tools Are Important[10:08] First Social Tool SummitNotable QuotesBut I'll talk about that I realized the need, you know, what, what do you want to do when you grow up? What well, how can I help companies and social media? What do I want to do? What am I passionate about? And it's really a combination of two things, strategy and education.But speaking is one of my favorite things, because I have the ability to really interact with a lot of people over a little bit of time, and know that I'm helping people on scale, right, which with a one to one coaching session is just a different feel, although that's very rewarding and gratifying experience as well.So the combination of someone that can handle that side, and then myself where I can actually, you know, create the content, curate the speakers, engage with the sponsors, and create a one of a kind, albeit on a very, very small scale, a very different, but one of a kind, extremely valuable event for the community businesses that want to take their social media to the next level.And I think marketers in general, this is gonna seem weird, but I think marketers in general, concentrate too much on the tools, the tools, once you have the strategy in place, and you know, what you need to do organically, right?So the tools is is an important part. And even though I think that sometimes some marketers just rely purely on the tools without realizing that you need to have the strategy, the education and the experience of working these platforms organically. To fully understand the value of the tools, the tools are still important, I use a variety of tools of shared some of these maximize social business. And that's really the information that I want to provide that to the event that I want to provide to senior marketers, executives, agencies, that they can either reassess the tools that they're currently using, or really understand these are the tools they should be using, by getting introductions to them through panels, case studies, not not vendors pitching tools, but in a unique way in which this is where I want to bring my own valueLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal responds to the question point-blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing.Key Highlights [01:07] Should You Publish the Same Content On LinkedIn As You Do On Your Website?[02:09] Why Numbers Are Important[03:23] The Potential of LinkedIn[04:42] Where Thought Leadership Begins[06:00] How You Can Replicate Your Content[07:00] Why Copy-Pasting Is Not A Good Idea[07:57] The Danger of Publishing Everything On Your Linkedin[08:30] Customize Your Content for Each Platform![10:48] What You Should Be Thinking When Creating Content Marketing on LinkedIn[11:34] Join My Facebook Group!Notable QuotesAnd the numbers are important, because when you do the analysis of blog posts for your own website, how many views are you getting?With LinkedIn, you have a very, very lucrative demographic that may find you as well. It's a demographic of decision makers. It's a very, very well defined demographic versus what you have online, which could be a lot of different things.That's really where thought leadership begins. It begins with people. It's about human interaction.So I think that it's a great strategy, that you create content specific for the LinkedIn audience, on the LinkedIn publishing platform, if you're able to different shape that content with more general content on your blog that is less targeted towards a lucrative demographic of business decision makers and more targeted to a general online audience of those who may find you through search, you can start to see how you can, you know, leverage segmentation of your content, so that you're really you know, publishing the right content for the right platform.I think the danger of publishing everything on your blog, again, on your LinkedIn profiles, you could actually be losing traffic to your LinkedIn profile, we all know the conversion is going to happen on your website, not your LinkedIn profile, LinkedIn profile should be an additional and augmentive channel for your content marketing for your social media marketing.And I don't think that content is as easy it just slicing and dicing it, you really need to customize it for each platform. And there are areas in which you may need to create unique things for each platform.With the LinkedIn Pulse publishing platform, I think it is a similar approach of creating unique content for that community, which showcases the thought leadership of your company through your employees, and making it very specific to the community there.So when you think of content marketing on LinkedIn, think LinkedIn Pulse, and think employee advocacy. Instead of thinking, should I just copy my blog posts and put them on LinLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level.Key Highlights [02:23] One Day Social Media Event in Bucharest, Romania[03:27] How I Help Businesses Get to the Next Level[04:02] Elementary Workshop[05:38] It All Starts With the Content[06:00] Your Content Should Always Be Aligned With Your Brand Objective, Identity, and Culture[06:15] Think About Your Social Voice[07:21] Social SEO[07:56] Ways to Use Paid Social[08:49] Experimental Social[09:17] Revamp Your Social Media Strategy[09:57] Analyze Your Social[10:22] Importance of Having Baseline Metrics[11:30] Social Selling[12:33] Expanding Social Media Through Advocacy[12:46] 3 Big Ways of Looking at Advocacy[13:27] Talking About Employee AdvocacyNotable QuotesThat's, you know, social media at the beginning of its evolution is just something that you do because everyone else is doing it. And there's still a lot of companies in United States, probably majority of companies that are still doing this without a strategy, just throwing things up, not really measuring or maybe measuring the wrong things. And really not knowing how well they're doing what they could be doing better, or what is their ROI.If you do a deep dive analysis of each one of these for your business, and I think each one requires a deep dive to better understand it and understand the potential, you'll get a better idea as to how you can help bring your own social media to the next level.I always talk about social media being the convergence of information communication, what is the content? Is the content represent your brand? Better yet? Does the content represent your objective? And often we find we begin social media programs with content that aligns with our objectives. And somehow over time, that content gets misaligned. And when we talk about tone, we don't talk about font or font size, or font style. When we talk about visual, we start to talk about these things and colors and what types of subjects are going to best resonate with your target audience and be best aligned with your content, your objective, obviously, this is no easy thing to do. This is something that we should all be working towards. And the only way to find out about this is really through experimenting, to understand what works and what doesn't work. But we should always not just be throwing content out there, but seeing how we can appear more prominently how we can be seen by more people organically. Are we including experiments? And I consider campaigns really a type of experiment on a specific or a group of social networks to test out certain types of content or enLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com