Your Digital Marketing Coach with Neal Schaffer

Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the Harvard Medical School. Listen in to hear him talk about how he got to Harvard Medical School, what his goals are in managing their social, and what he’s looking forward to talking to at the Social Tools Summit.Key Highlights [01:09] Introduction of Podcast Guest, Jay Shemenski[01:36] Jay's Journey To Social Media Marketing[05:18] Getting Experience In Google AdWords, PPC, and  SEO[07:16] Jay's Advice For Social Media Practitioners[09:43] The Use Of Harvard Medical School In Social Media[11:26] Who Are Jay's Target Audiences?[12:03] Elements To Look At To Decide Iff A Program Is Possible[13:52] Social Tool Summit Session That Jay Wanted To Be On[16:22] Tips On Developing Visual Content[18:50] Connect With JayNotable QuotesI mean, even now looking at social media, and looking at how you can start to work with native ads and paid ads, and targeting to certain audiences. It's really the same principles. It's really just, you know, how much you know about particular users and how you can engage with them and increase that engagement.I think it's, you know, everything that you work with, you're going to pick up bits and pieces that enhance that singular focus. So I think getting that broad base is very important, because nothing happens in a vacuum. And you're going to need to know how all the different pieces work together, in order for you to be able to demonstrate the ROI of social and the impact that social is having, and how it influences all the other pieces.With us, we take more of a competitive analysis look and say, what's our share of voice? What's our share of engagement? You know, are we driving more attention than our competitors within the field? And then even kind of keeping an eye outside just the medical education field, and really just science media as a whole?What I'm really keyed into and excited about is, is visual, social, and how people in organizations can be using images, video to really tell their story in a much more emotional way, in a much more connected way.But I think one thing that was really lacking within our field is visually connecting the stories and the change that institutions organizations are driving through scientific discovery and through medicine. And that was an area where we could really develop a differentiated story about what we're doing here and you potentially connect to audiences in a deeper way, and also reach some new audiences.  So I think, really, the first step is taking a step back and assessing where you are in the field that you're working within, and where you can create valueLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today I'm talking about something that I haven't talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I have had a few companies reach out to me for advice on this subject, and was recently asked what my first steps to start building a big presence would be. The ten tips I'm talking about today are great not only for social media newbies, but also for folks who maybe need to take a step back and make sure they haven’t missed these important steps.Key Highlights[02:51] 10 Steps Approach Improve Your Social Media Growth[03:13] Creating Social Media Strategy Based On Your Business Objectives[04:06] Determine Your Target Audience[05:36] Determine Your Primary Content[08:34] Leveraging Hashtags[11:00] Prepare An Editorial Calendar[11:59] Create A Branded Voice And Image[13:03] Prepare A Week's Worth Of Content[13:33] Start to Engage![15:27] Curate Content From Your Targeted Users[16:20] Create Social Media Workflow[16:55] Do a sprint[17:42] Do PDCA[18:07] Tweet Your Content[19:00] SummaryNotable QuotesNot everybody uses social media equally.So you really need to understand the unique demographics of these platforms. And you need to be able to understand which are the platforms where your target audiences. So as part of the social media strategy, you need to have a channel strategy and has to be determined by who your target audience is. But needless to say, you need to understand where your target audience is. And well why they use social media in the first place. Because if you can't answer that, no matter what you do, no matter what engagement you create, it could just go for waste, if it's the wrong target market.It's gonna come down to your company, your products and services and the way that you think you can cut through the noise. And actually be heard, be seen, be engaged with.Start to engage with other targeted users on the selected social networks through a combination of following follow back sharing their content and or commenting on their posts.Obviously, you have this power of introductions, if you connect with them, and they can connect you with the decision maker. You can ask them for an introduction, but if they're not going to respond to your introduction request it really makes no difference.There's a lot of different social media content out there, I try to find good content, from my followers first, from those that support me first.Look at the data that you've been measuring to make sure whether or not you hit your objectives. And understand ascertain what effects your social media have on your business. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today’s show is about something I'm very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide more ROI.Key Highlights[01:25] Take Social Media Seriously[03:36] Think About Your Processes And Protect Them[05:19] Find The Right Time For You[05:32] Re-read Maximize Your Social[07:14] Improving Your SEO[07:58] Re-doing Your Approach To Email[08:35] 2 Ways Of Looking At The Actual Social Networks[09:31] Look At Your Role Models[11:09] Look At Your Facebook Insights[11:47] Working on Pinterest[14:29] My Snapchat Presence[14:51] Own Your Hashtag[15:11] Loom At The Resource Part[15:50] 4 Ways To Scale[16:22] Leverage Your People In The Right Way[16:43] When To Outsource Task[19:39] Define Your ProcessNotable QuotesWhen I talk about getting series, that means really taking a step back. It's really about putting processes into your social media program.It's about the operations of social media, about making sure you're doing the right things, you're measuring the right things, and therefore you're delivering on what you need to do in order to make your social media program sustainable for whatever objective you're measuring it for.What I mean by this is really what is the objective, if you are trying to generate more leads, or you're trying to get more website traffic, which is often an objective, look at where your leads have been coming from over the last 12 months. And you might be surprised that this often surprises people.There's so much market to get out there. And it's going to come down to relationships and your audience and your community.You really need to balance everything because social complements, everything replaces nothing, maybe you need to take another look at that right?Whatever communities that you're involved in, okay, how much time you put into it, what are you getting out of it? And what are you posting and what's the frequency you're posting for things want you to look out.I am now actually trying to focus more on the quality and less than the frequency.I want you to bridge that gap by refocusing what you're doing. And you can use different techniques to do that.You can't outsource everything. But you can have the right people do the right jobs.You need to be in the right places with the right content, the content has to be powerful, valuable, resourceful. But more and more, iLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought maybe if one person is asking this, other people are having these same questions. Listen in to hear Neal talk about everything from the best platforms to be on, tools to be using, advice for startups, and tips for fundraising for your new social business.Key Highlights[03:09] The Most Underrated Social Platform That Businesses Often Overlook[07:20] How I Discover My Love for Social [08:58] How Socials Are Used in Different Countries[11:33] Advice for Startups[12:38] Best  Rate for Traction[13:45] Which Paid Ads Should You Use?[15:13] The Social Media Strategy I Admire[16:36] The Other People in Social You Should Follow[18:04] Twitter's Biggest Challenges and Opportunities[19:42] My Favorite Social Media Tools[21:27] My Opinion On Social Selling ToolsNotable QuotesBut in order to get a larger following, you literally have to self promote yourself. It's very, very hard. If you're not a celebrity, I think Snapchat tends to be a little bit more challenging.I think the most underrated platforms are the ones that lose attention, especially when stock prices go down. I love to meet people, new people from all around the world in the daily basis. That's, that's what I love, right. And that's what social is all about.Create content to attract and share in social, build a hamper community by leveraging paid social in the savvy way, build a list using like a lead pages, and be helpful and push your product in an indirect way without pushing it. And I think you'll start to build up a community of hopefully loyal and passionate users.Social media is powerful. Only if people talk about your product, right? That's the viral aspect. Sometimes it happens organically but usually at the beginning you need to think of a creative way to get people talking about you. Social media, as as marketing in general, I love to say this is half science and half are you I am teaching you the science, you need to step it up, become the artist and paint a picture that works best with your own community. You can't replicate success. You can only replicate things that make sense to do for your own business, but they're going to be inherently different. And if they're not, you're probably not going to be successful. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Happy new year and welcome to the first solo episode of 2016. I've been thinking a lot about skills of the best social media marketers, and what I should be focusing on this year. The answer is focus: social media marketers wear lots of hats, and the only way to maintain a strategic approach is the ability to focus and keep on track. Listen in to hear how I keep focused, and why focusing on your business objective is crucial to your success.Key Highlights[02:19] Focus, Focus, Focus![03:41] Create More Vidoe Content[04:10] The Way I Focus[05:22] "Big Content"[05:57] "Other Content"[06:18] Optimizing My Tools[06:54] Idea Of Monetizing[09:03] You Need A Product Or Service[09:53] Becoming An Influencer Or Brand Advocate[11:55] Influencer Platforms Examples[13:29] Launch New Brand[15:36] Social Media Is About Having An Objective[16:46] Performing Audits On Your Social MediaNotable QuotesAs social media marketer, we wear a lot of hats, right? Whether it's content creation, engagement, listening, campaign planning, or analyzing the best social media marketers need to wear many hats across many social networks. And the only way to maintain a strategical approach amongst this whirlwind of never ending activity, that is social media, is the ability to focus and keep on track, ensuring that tactical objectives are implemented, and social media activities are strategically aligned. It's one habit, which truly separates the best from the rest.Social media replaces nothing, but compliments everything.Just getting lots of followers like a vanity metric, right? It has no business value. Just because someone likes your company doesn't mean that they have opted into your email or even considering buying from you. They can like you for a lot of different reasons, right? But without a product, there's no business there's influence but it has no power.The followers give you the credibility, but you need to be able to deliver on the cliques. And if you're on a social network, where you're just unsure as to what sort of clicks you're getting. That's a black hole.So the bigger the community, the morbidity, you have to cross promote, and therefore the more ability you have to launch new brands, or new offerings from scratch, and I think that's really the exciting thing here is if you can find a product or a service that you can either create or partner with But someone that has a lot of business value to your community, probably in there, you might be able to find another niche or something complementary, where you can branch off.At the end of the day, right, social media is about having an objective, and it has to be a business objective, and therefore you have to have a business. So that's only a question you can answer.ut the key thing is, you got to have focusLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an employee advocacy platform that uses content marketing and social media networks to connect relevant content to employees in order to showcase their company’s brand. Marylin is sharing her insider perspective and offering valuable information and advice based on lots of experience helping large clients plan and implement employee advocacy programs. Listen in to hear her talk about the value of employee advocacy, why your employees are your best assets, and why enterprise-wide employee advocacy is a natural progression of social business.Key Highlights[00:35] Introduction of Podcast Guest, Marilyn Montoya[02:48] What is Sociabble?[05:17] Why Employees Are The Company's Best Assets?[09:21] Ways Employee Advocacy Benefit Company[11:50] Evolution of Employee Advocacy Internally[15:16] How Sociabble Helps With Training The Company Set Up Employee Advocacy Program[17:00] Employee Advocacy In Europe Vs North America[20:28] Connect With MarilynNotable QuotesIt's a technology that uses content marketing, and social media networks, to connect relevant content to employees in order to showcase their company's brand.The main reasons are to obviously, amplify the message of the brand through the voice of the employees, and also, to allow those employees to engage in personal branding, with social networks, That means kind of develop a thought leadership through the content that the company is helping provide those employees and then, you know, also have them understand what it means to build your brand on social media. Business is done between people, not between company and people. So, the idea is, you know, let's, let's allow employees to engage with audiences on social media network through the help of tool.The reality is that, you know, companies must now be on social media, you know, almost everybody has a LinkedIn company page or an official Twitter handle. And then it's just a natural evolution and natural progression of that of that logic that, okay, well, actually, it's really important to be active on social media. I think the idea is that your employees are your best asset, you know, they're the people that understand your company, understand your brand. And they're also the people that engage with, you know, prospects and clients in real life.For the most part, you know, unless you have a very disgruntled employee, which does happen, most people want to showcase what they're doing, what they're working on, in their company, what role they're playing, you know, what projects they're working on. So the idea is, okay, let's allow people to share that, and to position themselves that as somebody that is an expert in something.I think it's not a negative thiLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On today’s podcast, I'm talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of the live streaming for the Social Tools Summit. Listen in as I go a little deeper with Chad, discussing how and why live video is an essential part of content marketing.Key Highlights[01:57] Introduction of Podcast Guest, Chad Abott[02:59] What is Live Streaming?[05:15] How Live Streaming Relates to Broader Marketing Strategy[09:47] Creating Exceptional Content[11:13] Starting Your Live Streaming Strategy[12:58] Chad's Suggestion for Consumer Facing Brands[14:31] How to Leverage Video for Social Media Marketing Services[17:01] Connect with ChadNotable QuotesI think video and especially live video has a power to captivate an audience online, like other forms of media do not. I think the brands that are being successful with live video right now, are the ones who sort of have a strategy in place. It's sort of easy to just kind of throw stuff at the wall and see what sticks. And in fact, I think that's a good way to start. But then you need to sort of narrow it down and see what's working with your audience. We become so visual in social media marketing, and the visual shouldn't stop at the static. But live video, you'll frequently get people to engage for half an hour or more, which is just when you added an incredible, long amount of time to make a sales pitch compared to any other foreign content that's sitting out there.I think the assumption is it's enough to just do it because it's so new. And unfortunately, worth we find that's not true. Just like with bad writing, bad photography, bad film, bad television, people don't like bad content. And that's about what you're putting into the live broadcast. But it's also about what it looks like, is it? Is it beautiful? Does it engage people. And that is, is so often overlooked. If you want to whatever your normal strategy is, but put it on Periscope for the first time and see how your audience engages. And take care when you put it on periscope to make it beautiful, make it engaging, sit somewhere nice and introduce it and and then take people's questions and engage them don't make it a static broadcast, where it's only going one direction, let them contribute and maybe ask questions, and you'll get better content for your blog posts that way. I think the takeaway point is just that it's okay to just jump in and try it and sort of get a sense of what works with your audience. Every audience is different and just like every other form of content and has to be tailored to the people that you're targeting. So give it a try. Try these different platforms. There's nothing wrong with starting with some of the free ones and just Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as they talk all about employee advocacy. This episode is full of great reminders for any company thinking about establishing an employee advocacy program, reasons to start one, and tips to help convince your team or executives internally as to why it’s time to try it.Key Highlights[00:44] Introduction of Podcast Guest, Chad McCaffrey and Daniel Hebert[01:45] How SHould Company View Employee Advocacy Now?[02:43] What To Do Next After Launching Employee Advocacy Program[05:23] Relevance of Content in Employee Advocacy Program[07:16] Internal Involvement Needed For Successful Employee Advocacy Campaigns[09:13] Engagement With HR Professionals[11:05] What To Teach Employees To Think About Employee Advocacy[12:35] Use Content To Fuel Relationships[14:58] The Business Value of Employee Advocacy[20:06] Final Thoughts[20:45] Connect With Post BeyondNotable QuotesI think was really important today, to note that, you know, what is the training? What is the setup to actually even think about doing this? And so, I think we focus a lot on that, and I certainly haven't talked about in his session, but like, the planning the training, what actually has to go in ahead of time before technology gets involved is really important.And one of the most important things to remember when employee advocacy is that it is an ongoing effort, it's not a one-off campaign.It is one of the things that I think it's a mindset for most enterprises to start adopting, an always-on marketing strategy, versus a campaign-based marketing strategy.I think when it comes to the con everything, the relevance is interesting across different areas. So people care about certain things, they're trying to hit their own goals. And so content certainly in social in general, it's very obvious that it feeds sort of everyone from the executive suite down to people on the on the ground level, if you think about it that way.I think, you know, you have to tie it to marketing still, because that's where the communication is getting stirred up, and really stemming from the strategy. But if you build a partnership between them, I think with anyone that's doing this successfully right now and the maturity of what's going on, it's, it's tying those two together nicely. It's sort of a marketing person, but the employer brand, yeah, their focus. They're sitting kind of between the two, they're that bridge. And I think that's the key and you start to think about these things. Ultimately, it's the people it's culture, it's what's going to drive more people to business.I think is the most beneficial to teach the employees to kind of sell this program to employeesLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Here's my advice on how to reach out to bloggers, influencers, and anyone else you want to talk about your company. It’s important to remember that bloggers and influencers are busy people being pinged by lots of other brands, so if you’re asking them to take time to use your product, and maybe even post a photo or blog about it - time isn’t free! Listen in to learn how to build a connection, what you can and should offer them, and how to make the relationship last by involving them in your content and programs.Key Highlights[03:44] How to Reach Out to Bloggers and Social Media Influencers[06:05] Time Is Not Free[06:30] Step One In Reaching Out To Influencers[07:04] Step #2[08:12] How You Should Start A Pitch[08:58] Step #3[09:54] Get Feedback![10:17] Christopher Columbus Approach[11:49] The Fifth Phase[13:07] The Common Sense Of 2015[13:43] SummaryNotable QuotesSocial media gives you the ability to listen and engage with anybody that's on social media, whether they're influencers or average people and I guess anybody can be an influencer, depending on your industry, right? But here's the thing. Don't just find an email, just connect on LinkedIn and go for the kill. Whether it's to tweet something out, or to write a blog post on something that requires time, time is not free, people are busy.For any influencer that you want to reach out to, connect with them on social media, follow them go to their profiles follow in like every single social media profile they have, and engage with their content.So it's not only following and engaging, but also looking for deep connections that make it easy for you to engage with that person. Too much expected something on the return, let them use your tool and expect nothing in return. Okay? And if they don't use your tool, they weren't relevant to begin with. Right? If they use your tool, then there's certain relevance.I recommend, take the Christopher Columbus approach, if you want to make friends. Bloggers don't have a lot of money don't have a lot of time, if you're a company, you have an asset, which is your product, send it over. It's not a one night stand, it's a long term relationship, figure out a way to derive value out of that relationship over a longer term, by letting that person test out new beta products that you might haveLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Neal recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of that interview. This week, listen in to hear a continuation of the conversation about social media for business, and what it might be like if we could start over with social media. What would we do differently? Would we change our priorities? You’ll also hear more about Neal’s story and how he got to where he is, as well as an entertaining countdown of questions.Key Highlights[01:59] Changes In Social Media Platforms[03:06] Can I Use All Platforms At The Same Time And Effectively?[04:23] Spray and Pray[05:02] What Did Mark Zuckerberg Do To Outperform MySpace?[07:22] What I Do To Help Businesses[08:32] How I Got Into Digital Marketing[11:00] The Story Of How I Wrote My First Book[12:07] Acknowledgements I Have Received[12:57] South African Digital Market[14:04] Beat The Clock QuestionsNotable QuotesThey need to make sure that you want to stick to it, the information you find is new, it's interesting. And they're really devoted to making sure that happens. So when you leave Facebook to go home, they still kept the Sun Microsystems sign that you actually have to see as you go home to as a reminder, we do not want to become the dinosaur. We always want to be fresh. But the problem is, the demographics are changing.Every network is different.I try to help businesses, and it's all about best practices. So we have companies that have succeeded, we have companies that have failed. The problem is that most companies start with a disadvantage. So there's, there's some cleanup work that's often involved, but it's really about, you know, how do we perfect what we do in social? How do we get how do we do best practices? How do we constantly improve?But you know, social media is, is an experiment, because the people that use it, how we use it, and the functionality being provided, is always changing. And therefore, we need to manage it like an experiment. So we need to have controls in place. And we need to make sure we need to be measuring and making sure that we're always doing our best.And that's why don't wait until you're in transition for that you should be building that on a daily basis, and really dig your well before you're thirsty. I have a very practical way. It's no fluff, practical, rational way of looking at social, which I think a lot of people find refreshing.I think the businesses have have really become one, they've really found a community in social media, they've served that community, whether it's through unique photos, or videos or content, they've allowed the community to decide on what products that they end up making.Brands in the past, they created this big wall between consumers and the company. And social media is really about breakinLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com