Your Digital Marketing Coach with Neal Schaffer

In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all.That social network is Pinterest, and the dominating tool is Tailwind.Learn from Senior Community Manager of Tailwind, Melissa Megginson all about their tool and comprehensive best practices not just for Pinterest, but also for Instagram and Facebook, which Tailwind supports.Key Highlights[04:09] Introduction of Podcast Guest, Melissa Megginson[06:14] What is Tailwind and How Melissa Started[08:39] Pinterest's Evolution[11:28] What Type of Pins Should I Be Posting?[15:30] Melissa's Advice When Creating Idea Pins[17:37] Best Format and Practices for Video Pins[18:03] Does Repurposing from Other Platforms Work?[21:51] What is Tailwind Create?[24:38] Tailwind Communities[29:53] Best Practices and Recommendations for Pinterest Ads[31:52] How to Do Keyword Research on Pinterest[33:24] What Makes Tailwind Different from Other Platforms?[36:48] How Should I Approach Instagram Through Tailwind?[39:30] Melissa's Advice on Facebook Marketing Strategy[43:38] Final Advice[44:31] Connect with Melissa and Tailwind Team[45:05] Summary[47:17] OutroNotable QuotesI would definitely think about it as a way to reach a broader audience. So, you don't want to be giving away everything that you have on your website and an idea pen because you still want to drive people to your website.It's just super simple to get that really top of funnel, introduce yourself to the Pinterest audience to new potential buyers and pull them in so that once they're following you, you can hit them with those video pins that people can click through on or the static pins that people can click through on.So, building up your, your website, your email list, all of that is really important, but you need people to land there first.Start with the organic content that's performing for you. I think that's a really good way to just sort of juice what's already happening and getting bad content that's already performing well in front of the right people. In social media marketing in general, we talked about the need to be consistent. I think when creating any kind of social media posts, you need to think about the story that you're telling rather than the individual posts that you're creating.Use the platforms. Don't just go in as a marketer. Use the platforms yourself. Get to know them, get to know what you like, get to know what is performing well, and you'll do a lot better as a mark Get her.Find Our More about Tailwind: Click here to start for free and get a $30 credit for a future subscripLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding.This is why a mindset of never-ending experimentation is critical for success in digital and social media marketing as well as if you have a digital product or service. But its not just experimentation that is important: Equally important is understanding when you need to pivot and then actually making that alignment.To me digital marketing is art, which is why the creative aspect excites me on a daily basis. I sincerely hope that you find some inspiration in this episode.Key Highlights[01:54] How Neal Created His Membership CommunityThe story of how Neal's membership community started and why it was now called the "mastermind of business leaders".[05:29] Why I Like Setting Up Quarterly Flags[06:55] When To Do Reassessment?[08:57] The Importance of Building Library of ContentWhat does the library of content do in my business?[11:53] What Did I Do To Promote My Book?[13:27] What Do I Need To Do To Start Generating Results?[14:00] Why You Need To Experiment NOW![16:14] The Critical Items On Influencer Marketing[17:02] Read The Signals And Act On It!Now that you know how to read the signals, what is the next step? Act on them![19:43] Experiment and Get the Data[21:26] ConclusionNotable QuotesIt's always you're only as good as your current quarter sales, not even your previous quarter sales.When we launch a business, or we're working on behalf of an employer, or an entrepreneur, we want to make an impact. And I do too, in everything that I do. So if I see something not making the impact that I thought it would make, then it's time to reassess.With digital, anything is possible. And you don't know what is possible until you have your tentacles out there.A little tweak is sometimes all you need. with digital to start generating results.But the key thing here is that number one, you got to be experimenting. That's obvious. Number two, you got to be listening for the signals.Digital marketing is more about an analog way of thinking than a digital way of thinkingYou want to excel in social media marketing, you need to be an active consumer of social media first.Relationships are critical. You know this from those that read the age of influence, and my views on influencer marketing. But it also means to have critical thinking analytical skills, to be able to piece things together for me to go have that aha moment.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success?Well, worry no more because, in this episode, we have the experts and the combined force behind The Product Boss Podcast -- Minna Khounlo-Sithep and Jacqueline Snyder, who will help you make your dreams come true! Join me as we learn everything you need to build a successful product-based business - and the importance that you need to always place on relationships.Key Highlights[01:28] Introduction of Podcast Guest, The Product Boss -- Minna Khounlo-Sithep and Jacqueline Snyder[02:26] Who Are The Product Boss?[03:42] How "The Product Boss" Started[05:42] How Marketing Products Changed in the Age of Social Media[08:46] The Most Effective Way of Connecting with Your Customer[10:13] Will Product-Based Business Work on a Team?[14:15] Curating the Right People to Talk About Your Brand[17:49] Most Successful Ways to Grow a Product-Based Business Today[21:12] The Things I Should Pay Attention as A Product-Based Business Owner[22:46] Mistakes to Avoid When Running a Product-Based Business[25:03] The Product Boss' Advice[29:03] Connect with Jacqueline and MinaNotable QuotesWhat we've seen is people buy from people. So no matter what you're doing, if you're building a business right now, it really is about that relationship.It's really about getting customers to be obsessed with you. And it's harder for them to be obsessed with you trust you feel like they're part of your life or that you resonate, or they resonate with your part of life, when it's a product that's forward facing versus a person that's telling you why the product matters to you, and why it matters to them.Whenever we coach people to hire on for their team, it's values based. So you hire for values before you hire for skill, because you can always teach skill.The influencer has to be able to develop their own story how they speak how they talk. That's why their audience engage with them. And so it really is about the story and how it's told by the influencer.We're digital marketers, we could come up with 100 different ideas of courses, and coaching programs, and masterminds and all the things but we try and stay sort of within our niche and make sure that we're kind of honing in and focusing on what our customers need.Guest Links:Jacqueline and Mina's Podcast: The Product Boss: https://www.theproductboss.com/podcastWebsite: https://theproductboss.comSignature Course: Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure out the other ways you can create content that will rank high on search engines and the real value that SEO offers.Key Highlights[02:53] Introduction of Podcast Guest, Neil Sheth [05:21] How Neil Got into SEO and Content Creation [08:44] What does an SEO agency do for their clients?Neil shared what an SEO agency do for their clients and why clients should hire one.[11:24] The Process of Creating Customized Plan for Each CustomerNot all plans are alike. Customers get customized plans for each of them based on where they're at, their goals, and the results they get.[12:49] SEO Compass[13:05] How to Implement SEO?Learn the four areas when implementing SEO. [13:22] Technical SEO Optimization [16:39] How to Find the Right and Relevant Topics That Increase Brand Visibility[17:50] Content Analysis[21:16] Content FormatsWhat are the different content formats that can help me maximize my eyeballs?[23:42] Why Should I Look at Google's First Page Results?[24:24] Neil's Tips to Rank Your Site Better[27:24] How to Get Quicker Results Using Less Competitive Keywords[30:05] Connect with NeilNotable Quotes:SEO is a learning game.I know more than they do about the subject, why aren't I speaking, and it but it comes down to the learning and the reps that you put in, right. And those experiences, sometimes money losing experiences, but it all adds up.SEO is always the I see as the bonus, whether it ranks or not, is there should be enough benefit before it even ranks. We talk about the benefit and the value, and the time that you're going to save, and most importantly, how your brand just going to look epic on the back of it.I'm not gonna write about all these things, or when I'm with a client, but what is relevant to your business, and most importantly, to your customers, or prospective customersIf you want to rank for those keywords that are critical to your business, you need to be seen as an authority in Google's eyes. And a way that you're seen as an authority is that you have a lot of content on that subject.If you're expecting to rank for a keyword, then your contents going to be worthy of ranking. So, analyze the content, are Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not?These were the questions I have been struggling with, and a series of events, including my recently attending Podcast Movement, let me on a journey to rebrand this podcast, changing it from Maximize Your Social Influence to Your Digital Marketing Coach. Learn all of the reasons why I did so and what takeaways it might have for you and your brand and content in this first episode of Your Digital Marketing Coach.Key Highlights[0:53] Introduction to Your Digital Marketing Coach Podcast[03:05] Why Should I Consume the Content I Am Publishing?[5:34] Moving from Social Business Unplugged to Maximize Your Social Influence[07:05] Why Do I Need to Do Something Different to Stand Out?[08:51] Your Content Has To Be Aligned With Your Business[09:33] When Did I Realized that My Content Was Not Directly Serving my Business?[11:04] Rebranding My Podcast[11:07] Your Digital Marketing Coach[13:07] Why I Took The "Your Digital Marketing Coach" Branding[13:20] Do Something That Sparks Joy in You[16:04] What's Important in Deciding A Strategy?[17:28] Why You Should Align Your Content With Your Business NowNotable QuotesIn digital marketing and the words of John Lee Dumas, you need to do your reps in order to get better. And it begins by actually consuming the content or the type of content that you're publishing.But because it is so competitive now, you know, when people do a search for a certain keyword, you need to be doing something different. You need to stand out with a fluffy name.And even in content creation, in marketing, if doing what you're doing in your business of doing what you're doing does not spark joy. If you're not excited about every time you press the record button for a video for a podcast, or when you start writing for a blog, if that does not excite you, and something's wrong. Maybe you should be doing something else. Maybe you should be delegating it to someone else who is passionate about it. Because that is what sparks business. That's what sparks growth. That's what sparks creativity.If there's something holding you back, if you're ready, you need to go. There is nothing to be afraid of. Especially if what you're doing is your branding, whatever it is, if it doesn't, if it doesn't spark joy, right?If in alignment in terms of content in terms of branding, in terms of launching something new, if it makes sense, you owe it to yourself to do it now, rather than wait, I am one who likes to live life without any regrets.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today.If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we learn “Virtual Summit 101” with the CEO of Hey Summit, Rob Gelb.Key Highlights[1:37] What is Hey Summit?[4:35] How Rob Started Hey Summit[10:44] Hey Summit Case Studies Success Story[12:28] Different Types of Events[16:50] Should I Go for A Broad Topic or Niche Subject?Choosing a subject or topic to discuss in a virtual summit can be challenging. Should I go for a broad topic or a niche subject?[21:05] Categorizing Subject and Topics[25:21] How to Create a SummitLearn the steps and important elements when creating a summit.[28:10] Rob's Advice to Companies Doing Webinars/Virtual Summit[31:21] Mistakes to Avoid When Launching Your First Virtual Summit[33:23] The Importance of Creating Attendee PersonaWhy is the process of understanding my target audience critical? How can it help me give value to them?[35:08] Final Tips from RobNotable Quotes:One is, thinking about what it is that your objective, what is your objective with writing an event.The second thing is that like, getting back to the why, like, why are you doing this in the first place is super important. And we say to everyone, build your attendee persona first, just anything else that you're doing with digital marketing? Who are you selling to? who aren't you selling to? If you can't answer who you're not selling to, that means you're trying to make something for everybody. And that means you'll end up serving nobody.So, I think that when you're thinking about virtual events, no virtual fences are no two ones are the same, nor should they be. But you also should be understanding like, what is it that you think when it comes to engagement? Like, why are you doing this?Don't assume that you have to be everywhere to all people makes you that authority. Adding your very specific bit to the conversation as a starting point. It's a step. It's not a winner-take-all-in-one event type thing.I think you do, what you do need to do is make sure that if you're creating, are you thinking about creating a summit, that it's work that it works for your webinar strategy, and that your webinar strategy works for the summitNot worrying too much about trying to be everything to all people at one, you know, at the same time. Also, being clear about the speakers that you're bringing on about the expectations.Links & ResourcesFree Trial and 15% Lifetime Discount for HeySummit: Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media?But the thing is, should you really make social media platforms your business?In today’s episode, I share with you the difference between running a business and leveraging social media platforms to promote your business. And what’s more valuable than monetizing your social media presence.Key Highlights[1:16] Monetizing Social Media[1:38] My Social Media Marketing Journey[5:31] The Importance of Having a Product When Monetizing Social Media InfluenceWhen monetizing social media, you need to understand the difference between running a business and leveraging platforms. You need to have a product or business first, then use social media platforms to promote them, not making these platforms your business.[07:08] Determining Your Content Medium [08:38] What Platform Should I Create Based on My Content Medium?[10:40] Creating a Platform While Leveraging it to Build RelationshipsHow can you create a platform and use your influence to build relationships with your potential customers and network?[12:57] Which Social Media Platform Should I Spend More Time On? [14:06] The New Digital First LinkedIn Group[15:39] Content Creation Being a Team Effort [18:05] Understand Social Media[18:41] Building Relationships With Products and ServicesWhere and how can I get a return of investment from the relationship I have built?Notable QuotesYou need to understand the difference between business and platform. Social media is not a business.What I mean by platform is, if you really want to have impact in social media, you can't be everywhere at once, you got to pick your battles. It's about business. And it's why I build a team outsourcing many tasks. It's why I talked about content creation being a team effort. Because you should not be working in your business, you should be working on your business.Build a very nimble team of hiring experts around the world that are really good at what they're good at. You can create some scale, and build a platform, which allows you to focus on your business. And that is how you leverage all this for your business. Don't build social media influence, build business.  Build influence, to build your business. But that to me, and the money you can make from being able to sell more products and services, has way more value than you trying to monetize your own presence.Links MentionedDigital First LinkedIn Group: https://www.linkedin.com/groups/2321400/Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your business. Key Highlights[4:30] Why podcast is now being preferred as a business tool[7:50] Strategic ways of leveraging your podcast[12:25] Using podcast for expert interviews[14:41] Using your podcast to build relationships and connections[16:49] Interviewing influencers in your podcast[19:18] All about Podcast Domination[20:20] How to grow and monetize your podcast[21:43] Podcasting trends you should be aware of[24:26] Podcasting for SEO purposes[26:27] Connect with Luis[27:08] Final thoughtsNotable QuotesIt’s the relationship that you can build with somebody not only if you are just interviewing them, but also just through how they listen and how they consume podcasts.I think there’s a lot of hesitation around doing it right and also the hesitation in people’s minds whether anyone will care to listen. But I do see bigger companies and brands using it.The podcast, when done right, can show inherent value.You don’t need a very big podcast. You need a podcast that solves problems for your audio customers.Links & ResourcesConnect with Luis Website https://www.podcastdomination.co/Email luis@podcastdomination.coMentioned ResourcesPodcast Domination ShowThe School Of Influence Podcast Podcast Hosting ToolsCaptivate https://www.captivate.fmBuzzsprout https://nealschaffer.com/buzzsprout (affiliate)Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself?In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal branding. Khaled is a “guide” based out of Jordan that helps business professionals with not just personal branding but also in Social Media Marketing in general.  He has worked with the Jordan government and Zain telecommunications network before opening his own consultancy on the same. Tune in to listen to the interview as he shares his journey, and how you can transform your own personal brand.Key Highlights[02:57] About Khaled ElAhmad[04:07] Where it all started with personal branding and digital marketing[07:28] Shifting from content creation to creating own content[07:54] The three types of content[09:22] Moving to Jordan and grabbing the opportunities.[13:11] Creating a digital first impression[17:05] Offering value after building digital first impression[21:03] Polishing your digital skills[25:15] Advice for people on their next personal branding journey[27:30] Building a digital community[29:27] Connect with KhaledNotable Quotes●      You don’t have to be an expert. You can be a guide and guide people to the right way when it comes to certain topics like digital media and personal branding.●      The first thing with the digital presence: my profile, username, cover photo, and bio are my digital first impression.●      All these little skills must be digitized. You must learn how to do that.●      I would advise everyone who’s into personal branding to reinvent themselves and reevaluate their digital presence because the algorithms are changing. Connect with KhaledInstagram https://www.instagram.com/shusmo/LinkedIn https://www.linkedin.com/in/ShusmoFacebook https://www.facebook.com/ShusmoTwitter https://twitter.com/ShusmoLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how.It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds success in its own unique way. The same concept applies in creating and leveraging content to build a successful business. In today’s episode, I share with you how you can take advantage of the opportunities available and maximize your ROI by having a team help you with your content creation efforts. Whether you’re seeking to create content for your websites, social media, or YouTube, this episode explores why having a team can really be crucial in maximizing your potential. Notable Quotes●      I believe that there’s not enough good content in the top search results. If you can create great content that represents the product or service you’re selling, I believe you can rank high.●      Content creation is all about teamwork. Nobody can do it all alone with expertise.●      Hire the team and get it done. If you really want to ramp up your content creation, this is going to be the shortcut. ●      The more you work with team members, the greater the quality will be and the quicker and more efficient you will be with turnaround.“You can go to as many conferences as you want. Listen to as many podcasts as you want. Read as many blog posts as you want. But if you don’t have the team,  IT’S NOT GOING TO HAPPEN.”Mentioned ResourcesSchool Of Influence Podcast Interview with Roger Wakefield: How To Build A YouTube Following For Your BusinessWebsites to hire freelancers for your teamWriter Access https://www.writeraccess.com/ Upwork https://www.upwork.com/ Fiverr https://nealschaffer.com/fiverrAudio  creation and Editing ToolsGarageband https://www.apple.com/mac/garageband/ Audacity https://www.audacityteam.org/ Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com