Your Digital Marketing Coach with Neal Schaffer

Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!Key Highlights[01:26] Why I Keep Going[03:03] My Library of Content Around Influencer Marketing[03:51] Content Marketing 101[05:00] Who Are We Creating Content For?[06:07] My Blogging and Author Journey[06:57] Revising My LinkedIn For Business Ebook[08:17] Why I Select My Podcast Guest Carefully[10:32] Be Part Of The Process[11:09] Why You Should Not Outsource Critical Tasks To Your Brand[11:36] What Drives Me?[13:18] See Whatever You Do In Digital Social Differently[16:01] Why Email Is Still The Best Way To Engage With People[18:26] Infuse Concept Of Caring For Other Others In Your ContentNotable QuotesI always say content is the currency of digital media content is the currency of social media.But the important thing is, when we're creating this content, is it all about us? Or is it all about them? Are we creating it to have a one sided transaction so that we are the ones profiting? Or do we truly care about that other person?But the important thing is, I've always wanted to give out my best content, and have always wanted to not hide anything and give what I thought was the best advice, whether or not it made me money. Because I know that this is the information that my community needs.But the central part is I care about I select these people that want to be on my podcast very, very carefully. I am very, very careful as to who I accept, because the whole lens is will this person provide you valuable information?There's nothing wrong with having writers as part of your team. But at the end of the day, you need to be part of that process, you need to be an integral part of that process.What drives me, ladies and gentlemen, is that I want to leave the earth a better place than it was without me. That's what drives me is leaving whatever legacy I can.We all have the ability to influence others through our cLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App.He developed this new app because he feels that the existing brand deal system that is prominent in influencer marketing is broken. That's why PJ recently joined forces with former Vine sensation, Brendon McNerney, to launch Clash, a short-form video app with built-in creator monetization tools, to solve the problem, and provide the infrastructure necessary to create a more sustainable brand-deal ecosystem.Some of the things we discussed include:How social media user behavior is changing going into 2022, and why that's a good thing (creating more authentic interactions, building off of connections to niche audiences and devoted fanbases)How brands can leverage "microtransactions" and tools like Clash drops to connect with target audiencesWhat changes we will see in 2022 in influencer marketing trendsKey Highlights [02:08] Introduction of Podcast Guest, P.J. Leimgruber[04:28] P.J's Journey To Founding Neoreach and Digital Marketing[07:49] Using Influencers Instead Of Traditional Ads[10:28] The Difference of Social Media Now Compared Before[12:49] Creating More Authentic Interactions[13:53] Why Brand-Deal Relationships Are Broken Today[15:49] The Problem With How Influencers Are Treated[16:51] What Are Microtransactions And How Brands Can Leverage Them[19:07] What Clash App Does[25:25] The Shift For Influencer Marketing Next Year[28:48] Connect With PJNotable QuotesIt doesn't necessarily need to be in the sense of scale, in terms of millions of followers, you know, we're seeing these small micro creators have had great success doing what they love. And that's encouraging to see.I think that creators now more than before, really understanding that distinction, and really think about how do they cultivate those relationships with those top fans. I encourage the folks that are on the brand side, to really rethink their influencer strategy and that lens and think less about the performance metrics and the views and the numbers and really think about the creation of the fostering a connection between the brand and the creator, the same way that the craters foster that connection with their fans.What we want to start thinking is not what the creators think about is how do I break away from needing to fit the mold of what the brands are looking for, into saying that I just want to be me, and I want to build relationships with my fans, I want to build my digital community, I want to connect with my ride or die fans.Guest Links:Neoreach: Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

With all of the changes that society, technology, and social media undergoes at a frenzied pace, have you taken a step back to analyze your results from the previous year and use that insight to pivot your digital marketing strategy?This podcast provides you a living example of how I balance my own digital marketing channels, what I learn from the data, and how I plan on applying it to all of my digital marketing this year.I hope this episode both inspires you and provides you with a concrete example to help you truly Maximize Your Digital (and Social, of course!)Key Highlights[02:34] A Little Personal Story[08:06] How to Pivot Your Digital Marketing Strategy For 2022[10:04] Looking At The Output in 2021 [11:26] Blogging As Part of R&D[12:33] My YouTube Output[13:44] My Podcast Output[14:52] Rebranding My Podcast[15:45] My Email Marketing Output[17:05] The Big Three Areas of Digital Marketing[17:53] Initial Results for my Blogging[19:40] Initial Results for my YouTube[20:07] Initial Results for my Podcast[21:21] Initial Results for my Email Marketing[22:26] Conversions On My Website[25:11] My Fractional CMO Services[25:34] My Mastermind Community[26:12] Plans for 2022[28:15] Outlines[29:31] Giving Social Media Algorithm What They Want[30:50] SummaryNotable QuotesBut for me, this is the output I needed, I'm not going to go overboard and say I'm going to blog twice a day, I think blogging four times a week, over the course of a year, says that in my library of content, I have 200 pieces of content. And for most companies that that is enough, you don't even need to blog four times a week. That's just me.And you know, the goal for 2022 is to stay consistent.For me, it's really about building that strategy. And making sure that the content has impact. There's a lot of different directions I can go.As I learned early on in my career, part of a strategy is also deciding what not to do. You really need to stay focused.What I want to do this year is really be more strategic, and raise the quality of both my own content, and those guests that I invite to be on the podcast.I like to keep things really, really simple. I like to provide you clarity, but clarity with impact.To me, it's all about conversions. It's all about getting people on my email list, so that I can communicate with them a little bit more frequently, and promote what I'm doing a little bit more frequently as well.And it really mimics the advice that I've been giving you on this podcast is to focus on non-social evergreen content outlets, my blog, my podcast, and YouTube.But it's also about giving social media algorithms what they want, and they want video.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

One of the benefits of content marketing is in generating thought leadership, but how exactly does it work?This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points:1. Thought leadership requires a deliberate strategy Associations and nonprofits are authorities on the industries, professions and issues/causes they represent. Association and nonprofit leaders naturally have deep expertise to share. But thought leadership doesn’t just “happen.” This should be supported by a thought leadership strategy - to media, policymakers, members, prospects, donors, etc. 2. Thought leadership involves multiple tactics - but brings many benefits: There is no one way to do thought leadership. Some campaigns are directed more towards policymakers, others towards consumer media, others towards donors. Thought leadership spans speaking engagements, blogging, video, social media, by-lined articles and more. It is not a one-time thing: rather establishing thought leadership requires regularly communicating knowledge, intelligence, and insights. It is a long game, not a short burst, but has huge benefits of building credibility, trust, visibility and recognition. 3. Leverage visibility opportunities by give media what they can use: Thought leadership campaigns can be standalone, though are generally part of a larger PR/visibility campaign for an organization and/or an issue. For any visibility campaign, make sure your “owned media “ (social media channels, blog, Linked In, etc.) is robust. Then make it easy for media to cover. Submit by-lined articles or columns that outlets can run with. Regularly share not just data trends, surveys, and forecasts, but also stories of impact. Associations and nonprofits have so much knowledge but generally share it only with members or donors, etc. That expertise can go so much broader by figuring out the best way of capturing and communicating it.Key Highlights[02:20] Introduction of Podcast Guest, Rick Smith[12:34] Why Deliberate Strategy Is Critical[13:46] The Real Challenge To Content Marketers[16:09] Ways To Build Up Your Credibility[19:41] Multiple Tactics For Thought Leaders[23:50] How To Leverage Opportunities Aligned In What Media Can Use[27:50] Connect With RickNotable QuotesThe challenge people face is, you start off by wanting to build that credibility or be that expert.You have to sit and think, what is it that makes you unique? What is it that you have to offer? You've got to craft your message.People should be doing utilizing every channel they have. If you got to think of it this way, the media is concerned about their audience, they want their audience to have interesting articleLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

As we enter 2022,  are you looking for some new inspiration for your digital marketing? If so, this is the episode for you!Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022.Specifically, these 10 things that I discuss in detail on this podcast are:TikTokShortForm VideoYouTube ChannelPodcastPinterestBlogEmail ListMembership CommunityWorkshopCourseKey Highlights [03:22] First Area I Recommend To Invest: TikTok[04:33] How To Launch TikTok Channel[06:07] Looking At The Patterns And Formats[07:10] Type Of Content To Launch In 2022[07:43] The Importance Of Storytelling[10:07] The Third Channel To Launch Or Relaunch[11:00] Type Of Content To Create For YouTube[12:10] Developing Your Own Podcast[13:51] How You Should Think Of Your Podcast[16:00] Fifth Channel To Invest To Pinterest[18:07] Why You Should Be Blogging[19:08] Number 7: Email Marketing[20:44] Develop A Membership Community[21:36] My Community Membership[22:30] Develop A Workshop[26:12] Creating Course For Your BusinessNotable QuotesBegin to like not things that you personally like, but begin to like those things that you think your ideal customer would like.Think the only way to understand this in all honesty is you got to be on the platform, you got to be consuming.Consume process, reengineer and you need to find your own pattern, your own process that works for your company, to be able to do visual storytelling.If you start with the objective of I want to develop relationships, I want to deepen relationships with customers. Or I just want to understand how people that have a passion for something think, or you know, whatever it is, that objective will keep you going will keep your podcast going, I think it's going to be easy to achieve.If you're not sure, do some searches. See if your competitors are on there. See if there are content creators on there already creating content about your market. And if you see enough of it, go for it. If you don't see enough of it, I would still keep an eye on it and consider experimenting with.Really think of email marketing in a way to how can I best develop relationships not only with website visitors to have them opt into my email list, but once they're on my email list, how can I generally develop a better relationship with them that is going to pay higher dividends for my business in the future.It could be a very, very easygoing, low investment of time and resources way of allowing people to access you, but I think from your perspective, it's less about monetizing this and more about deLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Welcome to 2022!After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year?This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends.Specifically, these 10 things that I discuss in detail on this podcast are:Blog Content / SEOLong-Form Lead Generation ContentEmail Marketing / Marketing AutomationLong-Form Video ContentShort-Form Video ContentInfluencer CollaborationsEmployee AdvocacyCustomers and Customer ExperiencePeopleEducationKey Highlights [02:55] First Thing To Invest Your Marketing Budget In 2022[04:24] Ways To Be Resourceful On Your Blog[05:08] Why Search Intent Is Critical[06:13] Second Thing To Invest To[07:45] Third Area: Email Marketing/Automation[09:42] Email Marketing Tools[10:11] Fourth Things To Invest Your Marketing Budget[12:10] Should You Invest On Tiktok?[14:27] The Benefit Of Collaborating With Content Creators[16:29] Seventh Area: Employee Advocacy[17:56] Investing On Customer Experience[19:15] Ninth Item To Invest To[20:13] Invest In Your Own Education[21:55] Ways To Recreate Educational Experience[22:16] SummaryNotable QuotesIt's time to regroup, ton to figure out how to best invest I'm all about every year, or even every quarter, sort of pushing that reset button just so that we're always in alignment. And we always understand the value of every dollar or yen or pound or euro, or whatever currency you spend is in your marketing.Be the source of information by offering them something of value. It could be an eBook, a white paper, a webinar, a pre-recorded demo, but exchange that value for a lead, ie giving them some sort of information in a live or recorded format, to help with your demand gen efforts.Make every email a love letter. And if you can have that philosophy with your emails, I do believe over time, they will get open more they will get read more, you'll build a deeper relationship, and it'll lead to more business for you.There is value in influencer collaborations at the least, of learning how to better do this type of content by actually collaborating with influencers, having them do it for you, having them post to their social networks, but also in the contract, make sure you do this, but get access to the content so that you can utilize it for your own social profiles or website or social ads.And through the art of doing this, you are going to have a natural fan base that won't just amplify and support your own content. But they will talk about you naturally, as well.Invest inLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase.What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this.We're not talking about randomly paying random influencers with large followings to talk about you. We're talking about strategically building relationships with those that will probably be interested in your product or service and gifting them product to kickstart things.It is an approach that many startups use with success, so listen in to how Mike has used this strategy to literally help build his business.Key Highlights[03:38] Introduction of Podcast Guest, Mike Baddeley[06:26] How Mike Started Passchier [08:52] How Mike Promoted His Products[12:08] The Marketing Technique Mike Did To Spread The Word About Handlebars[13:10] How Mike Find Influencers[14:51] The Problem Of Finding Relevant Influencers[16:24] Sustainability Angle[18:25] How To Maintain Relationships and Expand At The Same Time[21:44] Potential TikTok Marketing[22:39] Mike's Advice On Leveraging The Power Of Gifting[24:46] Connect With MikeNotable QuotesThe spread the word key audience is his bike tourists and commuters. Just contacting these influencers on Instagram, or on their websites, and just approaching all these people.You've got to get them in people's hands. And you know, you can't sell a secret member, someone saying that it's such an obvious thing to say, but you've got to get out there. And you've got to get people talking.The journey now is some of the influences we've targeted and had dialogue in there reviewed the product, we need, you know, maintain that relationship. So managing that relationship is a critical part of that journey.They've got an audience in the audience wants to hear information. And so if we can be proactive in providing that and providing product for their customers to to sample as well. So we're giving giveaways to their customer base as well, their member base as well.What people forget is that creators need not just creativity and an audience, but they need content, they need things to get content around, right.And it's a really good reminder that really what it comes down to is the content but also you being able to provide that and those do that have product have the ability to provide.It might be a little bit harder to get people excited about wanting to try your product, but the higher value offer and the more relevant it is for the people you reach out to obviously, the better results you're going to get.Connect with Mike BaddeleyPasschier: Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy."So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators?Listen in to understand the historical perspective of the creator economy, and how the pendulum is swinging more in the favor of creators in this Age of Influence.Key Highlights [05:16] The Creator Economy And Its Relationship To Influencer Marketing[07:19] The Golden Era Of Influencer Marketing[10:19] How Content Creators Leverage Advertisements As Main Revenue Sources[10:34] Other Revenue Sources That Content Creators Have[11:34] Social Media Networks As Potential Revenue Source[13:55] What Does Creator Economy Mean For Influencer Marketers?[15:20] How Creator Economy Brings Transparency and Authenticity In Influencer Marketing[16:37] Start Creating Content Now![17:46] SummaryNotable QuotesYou cannot become an online influencer without publishing online content, they go hand in hand. So being a content creator has always been a necessity to yielding influence online. But not all content creators necessarily become influencers.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site.I would argue that we're seeing an even greater democratization of online influence. And simply put, there are more content creators influencing more people than ever before.For the first time social networks are actually paying creators to create content, knowing that it is the content and the influence is creating that content that users trust that keeps people coming back to the site. Content creators prove that they are the only ones who can truly set the trend for what social media users, ie all of us, end up consuming.The most successful relationships are going to be long term, collaborative, and mutual Win-Win.With the democratization of online influence and digital content creation, we can say with certainty that the Creator economy is here to stay. And as a byproduct, it actually will only strengthen the role of influencer marketing, with additional options for marketers, and access to content that continues to build trust and generate results.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI?This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325.  Lauren is a design professional with over 15 years of experience, including 8 years working in digital marketing.More importantly for us, her special power is in creating profitable creative strategies and creatives for e-commerce brands. and she is especially passionate about creating top-performing ad campaigns and creatives.Listen in for her advice on:Understanding the different ad formats and advantages and disadvantages of eachWhy video ads are the bestTips and tricks to create them and optimize them for maximum conversionKey Highlights [00:01] Introduction of Podcast Guest, Lauren Schwartz[02:58] Changes In Paid Social Over The Years[04:41] Lauren's Journey To Paid Social Marketing[07:09] How To Make Creative Branding And Creativity Organic And Authentic?[09:57] Is Paid Social Beneficial For Businesses?[11:18] Focus On Your Audience First[11:59] Different Ad Formats[14:55] The Trends In Different Story Formats[16:19] Why Video Ads Perform The Best[17:32] Navigating Video ROI[20:25] TikTok Ads[23:02] TikTok Ad Platform vs Facebook/Pinterest Ad[23:38] Ad Targeting and Guidelines[26:26] Tips And Tricks In Creating Ads[30:19] Connect With LaurenNotable QuotesI think the biggest thing is really trying to focus in on creators who just genuinely do give really good testimonials, and really do kind of show that authentic side.I'm making sure that the creators that we choose that if they do shoot content, that it doesn't seem sales, pitchy like I don't want them to seem like they're selling you something, I want them to talk to you I want them to make it seem like like they are really reviewing this product and talking about it.I think really just making sure that you have audiences to even talk to is probably the biggest thing that I would say that you need to focus on first.Now I kind of feel like more people are moving towards just different platforms really, like I don't necessarily think it's I mean, there's, there's so many trends and all the platforms. But I think the biggest thing is just, you know, making sure that it looks very organic.The biggest thing with creating the creative is, you don't have to have like a super high end production. Like you really just have your iPhone and shoot the content. And again, just make it very organic, make it very conversational.Connect with Lauren SchwartzThe Loft 325: Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, they asked for her LinkedIn profile URL.Yes, her LinkedIn profile!!!For those avid listeners of my podcast, I also covered a similar topic 2 1/2 years ago in 139: LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student?If an overwhelming majority of college students, how many high schoolers have a LinkedIn profile in addition to their TikTok, Instagram, and, yes, Snapchat profiles?VERY few.So why am I even talking about this on my podcast?Because if you can picture yourself as a high schooler, who has little to no professional experience, and be able to complete a LinkedIn profile, you will see new ways not only to optimize your own LinkedIn profile, but also your personal branding and content you publish throughout social media.Don't believe me? Listen in, and then let me know what you think!By the way, the free ebook I mention in this episode can be downloaded here: Maximizing LinkedIn for BusinessKey Highlights [02:47] The Notion of LinkedIn Profile for Students[06:21] Which Social Network You Should Nail?[07:31] Strategic Value of Having a LinkedIn Profile[09:24] What Personal Branding Is About[10:01] The Common Application[12:57] Where Does LinkedIn Profile Start?[14:34] What Do I Need For A Background Photo?[16:35] The Professional Headline[17:27] Items You Need To Add To Your Summary or Headline[18:48] What Is The Feature Section?[19:54] How to Rock About Section?[21:36] What Can You Put In Experience Section?Notable QuotesYes, we brand ourselves through our content. But if there's any social network, where our bio is deep, and people will go through it, looking and readiness, and for whatever reason, whether they want to do business with us, whether they want to hire us whatever it is, or in this case, whether they want to consider you as an applicant to their university, they are looking at your LinkedIn profile.If there's any profile on any social network you really got to nail, it is LinkedIn.And I think the big thing here is if you want to brand yourself, and differentiate yourself, and create those emotional attachments, and really showcase who you are as a person, it's really going to come down to those activities.It really begins with that top visual headline, right? When I talk about personal branding, we need to get more and more visual.I think this is really where we look into those strengths that you have, what are those things that you want people to come to your profile to Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com