Power Your Advice

At FMG Suite, Susan Theder acts as the Chief Marketing and Experience Officer and Samantha Russell acts as the Chief Evangelist. FMG Suite currently provides over 40,000 financial advisors and insurance agents with award-winning content and digital marketing tools to help them build their businesses, expand their influence, and strengthen relationships with customers. Doug, Susan and Samantha addressed a grab bag of questions and scenarios Susan & Samantha are seeing in the marketplace today, and how they would recommend developing different marketing strategies for each. They provided their expert advice to three firms that hold widely common concerns. Advice was aimed at: A small advisory firm that wants to create content but lacks strategic digital marketing  A firm focused on gaining creativity in their newsletters and articles A solo advisor looking to capitalize on their video skills and thrive on social media channels They also discussed: Statistics on organic growth through digital marketing The likelihood that wealthy individuals will share their advisor’s newsletters with others The optimal length of videos to gain the most traction Emergences in social media channels used by advisors Resources: FMG Suite Source

Craig Ramsey is the Chief Operating Officer at AdvisorEngine, a pioneer in digital wealth management technology that supercharges advisor growth with its powerful and intuitive digital platform. Doug and Craig sat down at the T3 Advisor Conference and talked about how financial technology can get closer to the level of technology utilized in other industries. They also discussed: What technology advisors are going to be able to implement for their clients Why Craig chose to acquire Junxure and the challenges faced in the acquisition Craig’s outlook on being acquired himself and how he views the results The excitement for AdvisorEngine and the platform mentality How they are helping advisors make their investors successful Craig’s path to where he is now Resources: AdvisorEngine Source

Rich Romano is the CEO and Founder of FidX, a platform focused on growing business while bringing the value of guaranteed income and protection solutions to clients in the easiest way.  Doug and Rich sat down at the Envestnet Advisor Summit and talked about how client portfolios can be simplified through a consistent experience. They also discuss How advisors should think about annuities and incorporating them into their practice How advisors can increase their control of the accumulation phase Strategies clients should be offered to maximize their experience The ways FidX increases turnover time to help with client’s needs quicker How FidX provides a single investment service to help advisors add value to their clients’ experiences Resources: FidX   Source

Martha Shedden is the President and Co-Founder of the National Association of Registered Social Security and Analysts (NARSSA), a resource that provides education and resources to Social Security experts to help them  maximize their clients’ Social Security benefits.  In today’s episode, Doug and Martha talk about the benefits of taking Social Security at the right age and how important this asset is to clients’ retirement plans. They also discuss: Strategies for maximizing Social Security benefits How NARSSA can help advisors better help clients understand planning their retirement Retirement communication between financial advisors and individuals  What makes NARSSA different from other retirement planning products Resources:  NARSSA | SSA.gov – My Account Source

Mike is the current SVP of Sales and Relationship Management and Gary is the President and Managing Principle of Axos Clearing. The company provides a broad range of services to FINRA members introducing broke- dealers and Registered Investment Advisors (RIAs). In today’s episode, Doug, Mike and Gary talk about the tools Axos provides to its customers and how finding the right clearing firm is essential to empowering correspondents and growing their business. They also discuss The attainability of a digital ecosystem that connects people to stable markets The teamwork employees at Axos demonstrate to provide the best services to their customers How Axos Clearing gives customers access to background information on brokers and investment advisors How Axos Clearing positively differs other clearing services Resources:  Axos Clearing   Source

Helen is the CEO and founder of Andes Wealth Technologies, a resource that combines behavioral finance with risk analytics to empower financial advisors to differentiate, satisfy Reg BI, and deliver hyper-personalized service. In today’s episode, Doug and Helen talk about the importance of carefully examining each step in a financial service process, starting from the very beginning. They also discuss How risk tolerance has changed and become a more direct process What financial advisors should do to approach behavioral finance and investor emotions How Andes Wealth Technologies caters their research and tactics to offer personalization What makes Andes Wealth Technologies different from other wealth management companies Resources:  Andes Wealth Technologies Source

Dani Fava is the Head of Strategic Development at Envestnet, a company whose mission is to empower advisors and financial service providers with innovative technology, solutions and intelligence to make financial wellness a reality for everyone. Doug and Dani sat down at the Envestnet Advisor Summit and talked about the changing landscape of personal finance and the impact of technological growth. They also discuss The challenges being faced by the changes in personal finance How different generations spend differently What personalization means to Dani Why embedded finance deserves a focus What role embedded finance plays in an intelligent financial life Resources: Envestnet  Source

Quinton Alston-Spratt is the Head of Advisor Practice Management at Franklin Templeton, a company that serves as a full-service broker-dealer and registered investment adviser. Doug and Quinton sat down at the Envestnet Advisor Summit and talked about how Franklin Templeton created the “Changing Phases of Wealth” program to help financial advisors prepare for the changing landscape.  They also discuss: How Franklin Templeton aims to build relationships with different groups of people How financial professionals should diversify their business  Simple steps to build meaningful relationships Resources: Franklin Templeton Source

Rick Pitcairn is the Chief Investment Officer at Pitcairn, a business that has partnered with some of the world’s wealthiest families to meet their needs and drive better outcomes – year-to-year, decade-to-decade, generation-to-generation. In today’s episode, Doug and Rick talk about the evolution of financial investments over the last 100 years and how Pitcairn helps families grow their investments and legacies. They also discuss: The growth of Pitcairn’s legacy Transition of the equity market with recent events How investors can both succeed and fail in today’s market How an investor views advantages to long-term and nimble capital Resources: Pitcairn Source

Jaime Golden is the President of Acquisitions at Kingswood U.S., an SEC-registered RIA and a FINRA-licensed broker/dealer that offers comprehensive wealth management and business-building services designed specifically for the independent financial advisor.  In today’s episode, Doug and Jaime talk about the importance of advisors finding the right fit and what they should take under consideration when making a move to a new firm. They also discuss Whether or not the types of advisors looking for new homes have shifted How factors outside of market performance drive advisors to entertain a change Why advisors should look for a good cultural fit in a new firm How advisors can evaluate whether or not a new broker-dealer is a good fit How Jaime & his team help advisors find a voice at Kingswood U.S. How Kingswood U.S. works to ensure its culture carries through to all its employees and advisors Resources: Kingswood U.S. Source