BE THAT LAWYER

In this episode, Steve Fretzin and Jordan Ostroff discuss:Being the best marketer, not just the best attorney.Finding your niche and playing to your strengths.Reasons to have a strong website.Top 3 tips for marketing your law practice. Key Takeaways:You will learn more from failures and mistakes than from your successes. Don’t be afraid to try new things and see what works.Stand behind your work. Confidentiality is important, but so is transparency. If you don’t ever talk about your work nobody will know what you do.Your personal social media can be the best source of cases that you have.Your phone is the best piece of technology, shoot video clips on different topics and you will get more comfortable presenting in any situation. "Think back to those brave war stories you tell everybody. Your best war story might be your niche." —  Jordan Ostroff Connect with Jordan Ostroff:  Website: jordanlawfl.comLinkedIn: linkedin.com/in/jordan-ostroff/  & linkedin.com/company/jordanlawfl/Facebook: facebook.com/jordanlawfl/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911

In this episode, Steve Fretzin and Jared Correia discuss:Marketing and intake strategies for lawyers.How Gideon Software can assist lawyers and law firms.Putting the effort into marketing consistently.Asking for referrals and talking about what you do. Key Takeaways:Physically track your day and find out where you can uncover personal inefficiencies. As you add personal efficiency to your day, there’s a better chance it’ll trickle down to other people.You don’t have to be a slave to the 9-to-5 schedule. Make your schedule fit with what works for you, whatever that looks like.Be open to new ideas and new opportunities. If you’re negative toward everything how will you ever get ahead?Make asking for a review part of your client experience, it doesn’t have to be a big thing, but you do need to ask and strike while the iron is hot. "Content marketing is a place a lot of small firms, in particular, could do really well. And if you're a small business owner, you can be yourself, it's okay to be yourself. You don't have to be like someone else's idea of what a lawyer should be. You're gonna attract more people if you're authentic like that." —  Jared Correia Connect with Jared Correia:  Website: RedCaveLegal.com & Gideon.LegalLinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_LegalFacebook: facebook.com/GideonLegal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  

In this episode, Steve Fretzin and Walt Hampton discuss:The freedom that comes from discipline. Identifying your personal high-value targets. Enrolling and engaging others. Connecting with the things that make our hearts sing to go the distance. Key Takeaways:Without a plan, we are in high reactivity mode all day. With a detailed plan for the week, then we have a roadmap to follow. Not everything is an emergency in your life - not everything needs to be handled with high reactivity day in and day out. The problem with a to-do list is that every item on the list appears to have equal importance, which is just not true. Become more active and engaged in your firm’s culture. Balance and time master do add to the bottom line.  "The single most important thing to realize is that while we all want to manage time, we can't. Time is not amenable to management. We can wrestle it all we want and it will come and go however hard we work at the management of it. We can become better masters of ourselves, and how we show up every single day and, in that way, master that limited time we have on this planet." —  Walt Hampton Connect with Walt Hampton:  Website: Summit-Success.comEmail: Walt@Summit-Success.comFREE eBook: summitsuccess.lpages.co/the-power-principles-of-time-masteryLinkedIn: linkedin.com/in/walthampton Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and David Ackert discuss:Reframing the mindset of business development. Organic and inorganic business development. Being organized in your outreach to those in your circles. Stepping up to be a coach in your own right.  Key Takeaways:With changes due to the pandemic, a lot of networking and connection is needing to be more purposeful and intentional rather than happening in the moment. Be focused on your inner circle and your outer circle - you won’t hesitate to reach out or make the calls. Now is the time to mature those relationships. You need to invest time, not just check a box with a generic newsletter. You need to have real-time, authentic conversations. Business development is relationship development, not a sales transaction alone.  "Business development is the exercise of helping people be their best selves in the context of the relationships that can help their businesses grow." —  David Ackert Connect with David Ackert:  Website: AckertInc.comYouTube: youtube.com/playlist?list=PLDc61u78wxY5EU8F4Gw5FY_pDKXnIjSRoLinkedIn: linkedin.com/company/ackert-inc. & linkedin.com/in/davidackertTwitter: twitter.com/davidackertFacebook: facebook.com/ackertinc Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Adriana Linares discuss:How technology can facilitate efficiency in the law industry. The benefit of practice management programs. Email and document management systems. Integration of tech products to add efficiency affordably.  Key Takeaways:Two of the biggest issues with technology is that the training is not properly done and people don’t know how to utilize all of the features. Systems, efficiency, and training are required to grow a law firm properly. Solos and small firms have an advantage over larger firms in becoming more efficient, making changes, and implementing them. As more and more tech products continue to work together, more lawyers are utilizing the different systems to help best manage their firms.  "Essentially, for $150 a month per head, your firm can run efficiently, securely, and mobile. I could not have given that number 10 years ago." —  Adriana Linares Connect with Adriana Linares:  Website: LawTechPartners.comShow: New Solo Podcast - legaltalknetwork.com/podcasts/new-solo/LinkedIn: linkedin.com/in/adrianalinares/ & linkedin.com/company/lawtech-partners/Twitter: twitter.com/AdrianaL & twitter.com/LawTechPartnersFacebook: facebook.com/lawtechInstagram: instagram.com/LawTechPartners/LiteraTV: lawtechpartners.com/category/podcasts/literatv/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Neil Dishman discuss:Reasons to hire a business development coach (even if you seem really good at it already). The importance of business development to both young and seasoned attorneys. Clearing the head trash to learn how to develop your business. Having quality questions and a confident process and approach.  Key Takeaways:From the beginning, you should be working on your book of business. Not necessarily bringing in clients right away, but planting seeds, networking, and building relationships. As a lawyer, you are a business person with a product to sell. You don’t have any business to do if you don’t sell your product. The more experience you get and the more substance you build up in yourself makes it easier to spot issues, ask good questions, and build your book. There is no one skill or trait that is necessary to be a successful rainmaker that you don’t already have as a successful litigator.  "You need that book of business to have autonomy, to have security in your career. You can end up in a bad spot if you don’t." —  Neil Dishman Connect with Neil Dishman:  Website: JacksonLewis.comEmail: Neil.Dishman@JacksonLewis.comLinkedIn: linkedin.com/in/neildishman/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Spiegel discuss:The value of CRMs in your law firm and what makes a good CRM. What makes Lawmatics such a great program for lawyers. Continuing your relationship with the client after the case has finished. Relationships as the key to your success as a business.  Key Takeaways:There is going to be some thought and commitment to setting up your CRM properly. However, it’s not as terrible as you probably think it will be. The learning curve of the platform should never be an issue when setting up a CRM. Lawyers must start thinking more like traditional businesses when it comes to customer/client interaction. If you aren’t nurturing your relationships with your clients after the case ends, that is money you are leaving on the table.  "When it comes to intake, follow-up is critical. Law firms that follow up immediately have a significantly higher conversion rate than law firms that don't do that." —  Matt Spiegel Connect with Matt Spiegel:  Website: Lawmatics.comEmail: Matt@Lawmatics.comLinkedIn: linkedin.com/in/mattspiegelesq/Twitter: twitter.com/mattspiegelesq Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Scott Becker discuss:Overcoming barriers to build your book of business. Working with others, including a coach or mentor, to learn how to build your practice. Building your practice in a niche. Niche-centric and client-centric businesses.  Key Takeaways:Once you do the same thing 8-10 times, or more, people start to look at you as a serious professional trying to build something with a serious purpose. You have to have great branding, together with great legal services delivery, and a great team of lawyers to deliver those services. You have to be open for business, even if you’re not asking for business, constantly. Be in front of others and keep the two-way communication open. To make a great lawyer, you have to have the ability to do great analytical work and combine that with really good personal and communication skills. "You have to be great at something. Once you're great at something, you understand what it takes to be great in other things. And so there's obviously a cost to specialization, but it's very hard to attract business, and serious business, without being great at something." —  Scott Becker Connect with Scott Becker:  Website: McGuireWoods.com & BeckersHealthCare.comEmail: sbecker@mcguirewoods.com or sbecker@beckershealthcare.comPodcasts: beckershospitalreview.com/podcasts.htmlLinkedIn: linkedin.com/in/scottbeckermw/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jennifer Bennett discuss:What lawyers should be focused on to be successful in their practice or if a move (chosen or forced) is happening. How women in law today are getting ahead and getting a seat at the table.Leveraging the current circumstances to get ahead and get to the next level. Relationship building and networking as a core skill.  Key Takeaways: Self-sufficiency is more important than it's ever been. Most firms are hoping and expecting those looking to be partners to bring business with them on a move and that hasn't changed.Clients are demanding  diversification on their case teams and their trial teams, and that has really pushed things forward in a really meaningful way for women. Women should have the confidence and recognize their value to firmsDeveloping your book of business starts with your peers and grows from there, it doesn’t start in your fifth year of practice.  "Women shouldn't be afraid to take the time management bull by the horns and take the time they need to do the things they need to do outside the office. Just put it on your calendar, block it off, be confident, and handle your day the way you need to do it." —  Jennifer Bennett Connect with Jennifer Bennett:  Website: KBFSearch.comLinkedIn: linkedin.com/in/jenniferbennett2 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Brian Weinthal discuss:The lifetime skill of networking and business development. Knowing what you do well, what you don’t do well, and doing both. How business development is like baseball. Why the key to networking is relationships.  Key Takeaways:The law is a sales and relationship job, even if they never tell you that in law school. Failure is imperative. Without failure, there is no learning. Failure is the true constant in every career. Do those things that do not come easy, that make you uncomfortable, and fail forward. You cannot let internalisation eat you alive if something doesn't go the way you think it will.There is no shame in using a coach. There is no stigma or reputation that should ever attach to anybody for reaching out to somebody to ask for help in business development. "No one particular type of networking or business development is perfect for everyone. Each person that decides they're going to have their own book of business and their own clients that's going to make them valuable to their organization needs to find the right way to network, or the right kind of networking, for them. That leads to optimal results." —  Brian Weinthal Connect with Brian Weinthal:  Website: BurkeLaw.comLinkedIn: linkedin.com/in/brianweinthal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.