BE THAT LAWYER

In this episode, Steve Fretzin and Wayne Pollock discuss:Content as your biggest advocate. The cumulative effect of content and creating content from conversational topics. The two kinds of marketing and business development content. Balancing your content and going broad, beyond your specific field of law.  Key Takeaways:The burden is on the lawyer to write compelling material that keeps the reader engaged in marketing and business development content. Stay aware of what your clients and partners are thinking and asking about, even in passing, and use that to create your content. What your client’s concern is today, could be your future client’s concern in a few months. You don’t need to give away your secret ingredients. Your content is giving out samples to prospective clients who can then come to you for more individualized information.  "Today’s conversation is tomorrow’s blog post. Listen very carefully to the questions your client is asking and the concerns they are raising." —  Wayne Pollock  Connect with Wayne Pollock:  Website: lawfirmeditorialservice.comEmail: Wayne@lawfirmeditorialservice.comWebsite: copostrategies.comWebsite: writelessbillmore.comLinkedIn: linkedin.com/in/waynepollock Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Corinne Heggie discuss:Advocating for yourself from early in your career. Finding success without losing the balance in your life. Fitting business development into your day-to-day activities. Turning the friendzone into business success.  Key Takeaways:Learn to ask for what you want. “No” is just “no right now” not “no forever.”Ultimately, nobody cares as much about your success and career trajectory as you. There is no barrier to entry. You enter where you are, where you feel comfortable, and where you feel authentic, because that's where you're going to be able to do your best work and connect with people.Having your own clients is a complete game changer, both if you are a solo practitioner and if you are a big law firm.  "If you have your own clients, you have a little bit more flexibility with how your day is gonna look." —  Corinne Heggie Connect with Corinne Heggie:  Website: wochnerlawfirm.comLinkedIn: linkedin.com/in/corinne-cantwell-heggie-04b27b16aFacebook: facebook.com/corinne.heggie.7 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Conrad Saam discuss:Focusing on what is important to the client right now, not the financials. Seeing marketing as an investment, not a cost or as part of a budget. Be proactive about problems and upfront in your communication. Making helping your clients achieve their goals your goal.  Key Takeaways:When people are hiring a lawyer, they are hiring a person, not your law degree or your mahogany desk. Proving you give a damn and having empathy really is a competitive advantage. Don't ask clients what their budget is, tell them what their investment needs to be.As an agency, your priority is not making yourself look good, it is solving the problem for your clients. Speak in business terms, not technical jargon.  "We don't tell them about costs; we don't talk to our clients about budgets or dollars. Everything is framed in terms of an investment, because that's what marketing is. If it's not an investment, it is lighting your kid’s college fund on fire." —  Conrad Saam Bedlam Conference: bedlamconference.comGet 50% off your ticket to the Bedlam Conference starting May 26, 2021 by using Promotional Code: STEVE!  Connect with Conrad Saam:  Website: mockingbird.marketingLinkedIn: linkedin.com/in/conradsaam & linkedin.com/company/mockingbird-marketingTwitter: twitter.com/MockingbirdMktgFacebook: facebook.com/conradsaam & facebook.com/Mockingbird.Marketing Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Terry Isner discuss:What culture is and how it is part of the entire organization, not just at one level. Giving culture a seat at the table. Finding the common hard things from different departments of your organization. Treating people the way they want to be treated.  Key Takeaways:Culture does not have boundaries if we believe in it and have a set of behaviors already in place. Words have weight -  little things that we say and do because we're in a hurry, that we think are not offensive could absolutely destroy a culture.Law firms need to become more empathetic at the people level, and not at the profit level. Be confident in being you, regardless of who you are.  "The thing that we have to start to understand is really the culture’s behavior. The idea of that is, if there are certain behaviors in which our client expect of us or which we wish to put in place - why we do what we do - that begins to create that culture." —  Terry Isner Connect with Terry Isner:  Website: jaffepr.comEmail: tisner@jaffepr.comLinkedIn: linkedin.com/in/sharingtmiTwitter: twitter.com/sharingtmiInstagram: instagram.com/sharingtmi Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Michelle King discuss:The importance of media relations to your law practice. What becomes newsworthy and the timeliness of your content creation. Critical roles for attorneys to play in the media and in current events. Spotting trends and understanding how you fit as a media expert.  Key Takeaways:Media coverage is a huge boon to SEO and your perceived authority. Consistency is the key to all marketing and business development activities.Consume the media that you want to be featured in to get a sense of what they are looking for. Journalists do keep track and pay attention to press releases if done in a timely manner.  "It's training your brain to think: How can I insert myself into this dialogue? In this topic? What's happening in the world? Why is this relevant to my clients? And what analysis and expertise can I add to the discussion?" —  Michelle King Connect with Michelle King:  Website: https://www.rep-ink.com/Resources: https://resources.rep-ink.com/lawyers-publishedInstagram: https://www.instagram.com/rep_ink_jax/  Blog: http://inksights.rep-ink.com/  LinkedIn: https://www.linkedin.com/company/reputation-ink/ & https://www.linkedin.com/in/michellecking/Twitter: https://twitter.com/rep_ink & https://twitter.com/MichelleCKingFacebook: https://www.facebook.com/reputationink Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Seth Price discuss:Challenges lawyers face in digital and online marketing. Understanding your cost of money. The changing world of SEO. The get to know you phase of SEO before clients may full commit to you and your company.  Key Takeaways:High quality content and authoritative links have been, and continue to be, the one-two punch of online marketing and SEO. Demonstrate yourself as a thought leader in a substantive area and you will gain notice. Quality content is king. Depending on where you are at in your business will change what your focus should be.  "Once you get to a certain number of page count, it's more important to get the highest quality content. When somebody says you want quality or quantity, my answer is generally both, but I would say is, you get to a point where pruning is important." —  Seth Price Connect with Seth Price:  Website: blusharkdigital.com & pricebenowitz.comText: 347-661-9999LinkedIn: linkedin.com/in/sethprice Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Katy Mickelson discuss:The critical role of relationships in building your law firm. Relationships with clients and relationships with business partners. Creating key strategic partnerships. Managing expectations. Key Takeaways:You have to balance providing value with your firm and providing value to your clients. A lot of family law is based on trust and a feeling for your attorney. You need to understand how you attract clients and what it is that keeps them with you. Listening and asking questions, from both a business development standpoint and a client management standpoint, has always been and will always be really important.It is a never ending learning process - what works for one client may not work for another.  "I do it purposely - I network, I create relationships with purpose, because you can't be everywhere, it's just not effective." —  Katy Mickelson Connect with Katy Mickelson:  Website: beermannlaw.comEmail: khmickelson@beermannlaw.comPhone: 312-621-9700LinkedIn: linkedin.com/in/katy-homburger-mickelson-580b793/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Rockwell discuss:Top challenges law firms are struggling with. Understanding the vision of your firm. Achieving success and quality in any culture. Avoiding communication ball drops.  Key Takeaways:Get clarity over what you want to do, where you want to go, and where you want your law firm to be in 3-5 years. To be successful, you must see your law firm as a business. You want to look for people who are humble, hungry, and smart.Where we need to start is to make sure that we have clarity in our communication. "You cannot scale until you achieve consistency. You cannot achieve consistency until you have some type of process." —  Mark Rockwell Connect with Mark Rockwell:  Website: coachrockwell.comEmail: Mark@coachrockwell.comLinkedIn: linkedin.com/in/coachrockwell Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jay McAllister discuss:The one factor that will take you to the next level. Where lawyers waste time because they don’t have the right tech in place.Understanding why the technology is beneficial and how it fits into your practice. Looking at the discomfort versus the impact on the firm. Key Takeaways:From a technology standpoint, all of the elements are critical to ensuring that the attorney and their support staff can operate as efficiently as possible.For the technology to work, people have to use it. For people to use it, it needs to be simple and cohesive. You may not want to implement new technology or a system that causes more discomfort than beneficial impact. "Technology has to work as an ecosystem - the software, the hardware, the services, the scheduling, everything has to be self-contained. There can't be any redundancy in there, as far as systems or services that do the same function. At the end of the day, you're paying for all of those things." —  Jay McAllister Connect with Jay McAllister:  Website: paragonus.comEmail: Jason@paragonus.comPhone: 815-556-1145LinkedIn: linkedin.com/in/jaymcallisterit & linkedin.com/company/paragon-tech-incYouTube: youtube.com/channel/UCo7-PTYl-HY2ZGrMCQ-C3gQFacebook: facebook.com/Paragontechit Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Amy Gardner, and Keith Sbiral discuss:The effect of remote work and the transition in the legal field.The necessity of formal and informal engagement between coworkers. The process of reintegration and rebuilding of teams. Engaging your team in the changing environment. Key Takeaways:Employee engagement is at an all-time low, and disengagement is at an all-time high. While productivity may be up, more and more people are working more hours, on average 3 more hours each day leading to a higher level of burnout.Reintegration is going to need to be a slower, more contemplative process than what happened last March with the sudden shift to remote work.It is important to have a mission statement that everyone in the firm can relate to and understand how their role supports the mission.Use this time to reconnect in impactful ways and engage everyone with the reintegration process.  "Don’t wait. Have these conversations now and figure out what is going on now." —  Keith Sbiral Connect with Amy Gardner, Keith Sbiral, and Apochromatik:  Website: apochromatik.comEmail: Keith@Apochromatik.com & Amy@Apochromatik.comLinkedIn: linkedin.com/company/apochromatikAmy’s LinkedIn: linkedin.com/in/amygardnerKeith’s LinkedIn: linkedin.com/in/keithrsbiralTwitter: twitter.com/apochromatikFacebook: facebook.com/apochromatikSign up at www.aposignup.com/btl for a FREE 30-minute consultation! Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.