BE THAT LAWYER

In this episode, Steve Fretzin and Lana Manganiello discuss:Why business development matters as an attorney.Control and how it makes or breaks your career.Tips to keep your business development going even while you’re busy.Business development can be as formal or as informal as you make it. Key Takeaways:Business development gives you control over who you work with and what matters you work on.Take a moment to look at the bigger picture and look at the value that you provide. What you do is more interesting than you may think.Hyperfocus on what type of work that you want to do more of and go after that specifically.The key to business development is intentionality, no matter how you choose to do it. "Business development is the key to career fulfillment in the legal profession." —  Lana Manganiello Connect with Lana Manganiello:Website: equinoxstrategy.comLinkedIn: linkedin.com/in/lanamanganielloEmail: lmanganiello@equinoxstrategy.com Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Deb Smolensky discuss:Missteps companies are making as we come out of the COVID-19 pandemic. Retraining our brains to be our best, authentic self. Mental health and mental wellbeing. Bringing positive energy into the micro-moments of your life.  Key Takeaways:We need to show up with empathy and curiosity as we meet with people. Pause to get your footing with each scenario and each individual. We are in a period of awareness. We are not the same person, things are not the same. Ask the curiosity questions, don’t just default to the old way. You can’t do two things at once. Your brain is not at peak performance if you are doing more than one thing at a time. When you are in your head in a conversation, that is when you stop listening. Put yourself in your shoes and deep listen to what they are actually saying.  "For those leading an organization, remember that what you're feeling or thinking isn't exactly what other people are feeling or thinking. Role model, and then pivot with curiosity and empathy, because they might not be there." —  Deb Smolensky Connect with Deb Smolensky:  Website: https://www.nfp.com/LinkedIn: https://www.linkedin.com/in/debbiesmolensky/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Karin Conroy discuss:How websites have changed from the beginning brochure style to how they work best strategically now.Where lawyers and law firms are missing the boat on website design and strategy. Being unique and memorable from the first look of your website. Connecting your message with your design.  Key Takeaways:Website technology is constantly changing. Whenever you learn it, learn the principles and concepts about marketing and design and evolve with the changes. Don’t pretend that you know what you’re doing in building your website - work with someone who can strategically help you design your website for what you want it to do.Not everyone uses websites the same way you use a website. Conversion does not mean the same for every firm.  "Your calls to action need to be aligned with your positioning." —  Karin Conroy Connect with Karin Conroy:  Website: https://conroycreativecounsel.com/LinkedIn: https://www.linkedin.com/in/karinconroy/Twitter: https://twitter.com/karinconroyFacebook: https://www.facebook.com/conroycreativecounsel/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Silverman discuss:Understanding your clients business. The trigger to developing long lasting relationships. Arrows in your quiver of business development. Tips and tricks for driving engagement.  Key Takeaways:Turn on news alerts for what is going on, when it is happening, in your clients business or industry. Use your calendar to keep yourself accountable to follow up and follow through.It’s okay to post content, even if you don’t create it, but make sure to read it so the post says what you think it is saying. It’s about engagement - it’s called social media for a reason. "Follow up, follow through, and invest your time." —  Mark Silverman Connect with Mark Silverman  Website: https://www.dykema.com/professionals-mark_silverman.htmlLinkedIn: https://www.linkedin.com/in/marksilverman3/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mo Lilienthal discuss:Separating yourself from the others in your field. Developing content to humanize yourself. Getting started on social media. Ways to get introductions and connect with those you may not have access to otherwise.  Key Takeaways:Social media is an equalizer for smaller firms. It is a way to build a network and stand out in your field. Each social media channel has its own niche. Find what is comfortable for you and the mix of personal and professional that works best for you.It’s not what you post, it’s the way you angle it and direct it. If you’re not doing business development, you’re getting left behind.  "Give yourself permission to share who you are." —  Mo Lilienthal Connect with Mo Lilienthal:  Website: https://www.martinsonandbeason.com/Show: https://themoshow.live/YouTube: https://www.youtube.com/channel/UCfPUKMLkhlYyFtDYDEAy91QLinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/Twitter: https://twitter.com/moscots73Facebook: https://www.facebook.com/morris.lilienthalInstagram: https://www.instagram.com/molilienthal73/   Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Gary Johnson discuss:A business coach for accountability and encouragement. Deliverables are more than a selling point. Networking in the transition post-COVID. The Gang of Five.  Key Takeaways:Continually work on your marketing - write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later. Strategy without execution is nothing.Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner. The person who brings in the business has the power, not the greatest employee.  "You have to follow up in order to continue to build a good relationship with people - that’s what most attorneys should be doing, building a good relationship." —  Gary Johnson Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Rho Thomas discuss:The FIRE Movement. Managing the money you are bringing in and your lifestyle. Talk about the why, not just the what, when you’re trying to manage money with your partner.Gaining awareness around your spending to figure out how to get where you want to go.  Key Takeaways:Budgeting is really important - how you spend your money determines how you will invest.Aligning your spending with what you really care about...and leaving a gap in which to build your wealth.Understanding what you’re spending and what you need to put away is vital for your financially independent future. Be compassionate with yourself for the decisions you’ve made in the past. You made the best decision that you could with the information you had. "When you give every dollar something to do, then you don’t end up with money falling through the cracks." —  Rho Thomas Connect with Rho Thomas:  Website: https://www.rhothomas.com/Show: https://www.rhothomas.com/podcast/Twitter: https://twitter.com/iamrhothomasFacebook: https://www.facebook.com/iamrhothomasInstagram: https://www.instagram.com/iamrhothomas/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jim Zadeh discuss:Having a marketing plan, in writing, that you stick to.Going beyond “get out there and network!”Marketing no matter what. Setting important goals that work towards what you want to achieve.  Key Takeaways:Be open with your friends and family that you are a lawyer and what it is that you do. To grow, you have to go beyond just friends and family though. Identify who you are, what you want, and what kind of practice you want to run. There is always someone doing better. Understand what you want and hold to those goals. Set your goals in writing and go over your goals with someone you trust.  "Use your passion in your marketing. You will find when people find you happy and competent that it will transfer over to your business." —  Jim Zadeh Connect with Jim Zadeh:  Website: https://www.zadehfirm.com/YouTube: https://www.youtube.com/channel/UCpniN8YYjlJ7y6JOM6lyeUQLinkedIn: https://www.linkedin.com/in/jimzadeh?trk=tab_proFacebook: https://www.facebook.com/ZadehFirm/?ref=hl  Instagram: https://www.instagram.com/jim_zadeh/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jane Tabachnick discuss:Getting visibility for yourself and your business.Why attorneys struggle with brand building and getting their name out there.Maintain relationships and hug an influencer.Things you can do today to push your brand in a positive direction. Key Takeaways:You can’t have a business if there is no marketing or business development.It is about sharing your expertise in a way that is relatable for your audience or your target client.Let people know that you are available (and let them know what your tech set up is if it is an audio or video interview).Earned media is a way to gain additional exposure and credibility with a possible client. You can’t have a business if you aren’t doing marketing or at least have someone else doing your marketing or your business development. It just doesn’t happen magically for anybody.” — Jane Tabachnick Connect with Jane Tabachnick:  Website: simplygoodpress.comLinkedIn: linkedin.com/in/janetabachnickTwitter: twitter.com/janetabachnickFacebook: facebook.com/jmtabachnickReferences:HARO: helpareporter.comThe Go Giver: amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Susan Mendelsohn discuss:Susan’s strategy and relationship driven approach to recruiting. Mistakes and misconceptions have regarding recruiting and bringing in new lawyers. Being recruitable as a lawyer and what to look for when looking to move. How the pandemic has affected recruiting.  Key Takeaways:As a law firm, be very specific about what your needs are and identify what the opportunity is. Demonstrate that you are out, marketing your firm and yourself, and identifying opportunities and bringing in business. If you are not successful at your firm, evaluate if it is you or if it is your firm. As things start to return to normalcy and the pandemic winds down, there will be a lot of movement as lawyers and firms find the right fit.  "I think the biggest mistake is not really identifying what the opportunity is, and being very specific about it: Why do you have that need? What is the opportunity for that person? Come to the table having something identifiable and exciting to that candidate. " —  Susan Mendelsohn Connect with Susan Mendelsohn:  Website: https://www.mendelsohnlegal.com/Email: smendelsohn@mendelsohnlegal.comPhone: 312-332-8801LinkedIn: https://www.linkedin.com/company/mendelsohn-legal-inc-/ & https://www.linkedin.com/in/susan-mendelsohn-46a1164/Twitter: https://twitter.com/mendelsohnlegal Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.