BE THAT LAWYER

In this episode, Steve Fretzin and Ali Awad discuss:How to get engagement on your company’s social media. Mindset and the future of law. Hanging around others outside of the law field to learn other forms of business. Delegating low level tasks and firing yourself every step of the way.  Key Takeaways:If you’re trying to get business from social media, make sure your page is public and you are giving valuable content, not just posting ads. Your law firm is a business, not a law practice. Run it like a business. You need to determine, are you self-employed or do you have a high-paying job? How are you working in and building your business?One great employee is better than 3-5 mediocre employees, and will make you more than 3-5 mediocre employees ever could.  "You need to be willing to try things that are uncertain when there is potential for massive success." —  Ali Awad Connect with Ali Awad: Website: https://aliawadlaw.com/Personal LinkedIn: https://www.linkedin.com/in/ceolawyer/Company LinkedIn: https://www.linkedin.com/company/aliawadlawFacebook: https://www.facebook.com/ceolawyer/Instagram: https://www.instagram.com/ceolawyer/?hl=en Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mathew Kerbis discuss:Being a young lawyer and building relationships. Resources for young, staring attorneys. The billable hour versus the subscription model. The changing of the law firm business model.  Key Takeaways:The sky's the limit as a private practice attorney. Bringing in business, even at a larger firm, not only brings in more money, it gives you control over your career. The law firm model needs to be modified as other companies are starting to profitize legal services.  "For the billable hour, all you could do is hire more lawyers to bill more hours, because there's only so many hours in the day. With a subscription model, you could scale like never before." —  Mathew Kerbis Connect with Mathew Kerbis:  Website: https://www.condoncook.com/LinkedIn: https://www.linkedin.com/in/mathewrobertkerbis/Twitter: https://twitter.com/MathewKerbisYoung Lawyer Rising Podcast: https://legaltalknetwork.com/podcasts/aba-young-lawyer-rising-podcast/ Book Reference: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Justin Stivers discuss:Why lawyers struggle with maintaining marketing consistency. Figuring out where to begin with marketing. Taking control of your calendar (and the repercussions for breaking commitments to yourself). Doing the things you enjoy doing and delegating the other, valuable, items.  Key Takeaways:Step one to marketing is finding out what you want your life to look like. There are many options that will work for what you want. Different platforms work for different audiences. Before you leave the office, look at your calendar for the next day and create the day you want before the next day begins. Understand why you are doing the marketing you are choosing to do and why you are wanting to stay top of mind.  "That's been my secret - I put it on the calendar, and, as much as I can, I stay as disciplined to that calendar and do what's on there." —  Justin Stivers Connect with Justin Stivers:  Website: https://www.probatefirm.com/YouTube: https://www.youtube.com/channel/UCcIyGEpme0t_h2R73CdKOBwLinkedIn: https://www.linkedin.com/in/justin-stivers-289b38100/Twitter: https://twitter.com/justinbstiversFacebook: https://www.facebook.com/TheProbateLawFirmInstagram: https://www.instagram.com/theprobatelawfirm/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mari Ribeiro discuss:Gaining a competitive edge with your brand.Pros and cons of naming your firm something other than your name. Growing and expanding your brand. Keeping your brand relevant and sustainable.  Key Takeaways:Your brand speaks to the type of service you are giving. Naming your firm allows you an opportunity to stand out and get noticed in a way beyond being a lawyer. Branding can help your firm to look fresh, new, and exciting - people are drawn to that!Your brand is what will carry the reputation of your firm. Be curious and be willing to get feedback from others about what they experience when they think of your brand.  "Gone are the days where you are attracting clients and business just because you hang your shingle... this gives an opportunity for people to show up through their brand, and really help lawyers stand out with what it is that they do, and the unique way in which they do it." —  Mari Ribeiro Connect with Mari Ribeiro:  Website: https://www.ribeirolawfirm.com/YouTube: https://www.youtube.com/channel/UCxj4BV5kqdByQMHHmsfZ-8QInstagram: https://www.instagram.com/ribeiro_law/Facebook: https://www.facebook.com/ribeirolawfirm Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Vikrant Shaurya discuss:Writing a book to better your business. Ghost writing versus angel writing. How AI is changing the writing field. How to promote your book to generate business.  Key Takeaways:Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition. Book covers are extremely important - especially online, you are competing with millions of other books. You want to grab attention quickly and well. The profit of your books comes from the position and your promotion of the book.  Podcasting, either your own or being a guest on someone else’s, is a great way to promote your book as well as promote your business and what you do.  "If you become an author you will be establishing yourself as an authority - it's authority on demand." —  Vikrant Shaurya Connect with Vikrant Shaurya:  Website: https://bestsellingbook.com/Book a Call: https://bestsellingbook.com/callYouTube: https://www.youtube.com/channel/UC6n9_bONnLWy168-8vRgC0wLinkedIn: https://www.linkedin.com/company/bestsellingbook/ & https://www.linkedin.com/in/vikrantshaurya/Instagram: https://www.instagram.com/bestsellingbookdotcom/Facebook: https://www.facebook.com/bestsellingbookdotcom  Download Vikran’s checklist to make publishing your own book easy! https://bestsellingbook.com/checklist Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss:Random acts of marketing. The five steps to fully leverage everything you do. Headline, content, and insight. Creative content marketing and getting newsletter opens.  Key Takeaways:Mine for things your firm is already doing well - you’re already doing a lot of good things, think about them as news. Marketing news is just small wins done all the time by your employees that you can use to stay top of mind with your clients.It is important to have a firm LinkedIn page, not just your personal page. It will make your personal page look better and help your business to look more professional. You have gold, it can be used for more than you are currently using it for.  "There's so many good things happening at firms that they can use as touch points, and they don't think about what is news in the way that we do. So, if they take that news and consistently put it through the five steps, that's how you raise profile." —  Jocelyn Brumbaugh Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Charlotte Smith discuss:The evolving job market because of COVID as well as the generational expectations. Three things to becoming a better leader.Listening as a key to leadership. Discovering and embracing your own leadership identity.  Key Takeaways:Be conscious of, and able to define, what your leadership identity is. Irrespective of your job title, we are all leaders, even if it is just a self-leader.Prescription before diagnosis is malpractice. You can analyze leaders you admire to see what attributes you want to emulate and who you want to become like.  "As leaders, if we can really hone our listening skills rather than going straight into advice mode - understand their perspective, understand the challenges that they're experiencing - that is incredibly powerful and it is a real sign of a great leader." —  Charlotte Smith Connect with Charlotte Smith:  Website: https://limitless-lawyer.com/Show: https://www.charlotte-smith.com/podcast/LinkedIn: https://www.linkedin.com/in/charlottesmithlawyercoach/Instagram: https://www.instagram.com/limitless_lawyer/  Facebook: https://www.facebook.com/charlottesmithlawyercoach/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Mark Homer discuss:How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. When you should spend money on marketing.  Key Takeaways:Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. Google, including Google My Business,x` is a great referral partner if you are properly investing your time. Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing.  "Your law firm is a business. That's something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms." —  Mark Homer Connect with Mark Homer:  Website: https://gngf.com/YouTube: https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHwLinkedIn: https://www.linkedin.com/in/markhomer/ & https://www.linkedin.com/company/gngf/Instagram: https://www.instagram.com/gngfound/?hl=enTwitter: https://twitter.com/mark_homer & https://twitter.com/gngfound?lang=enFacebook: https://www.facebook.com/GNGFound/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jamie Spannhake discuss:The relationship between the billable hour and efficiency. Time management and mind mastery. The 168 Hour exercise and time management tools. Delegation for items below your paygrade.  Key Takeaways:Time management is always clearer when we know what our values are - we always want to spend the most time on what we believe is the most important. Lawyering is all about problem solving, which is creative. The only way to be creative is to have downtime. If you feel like you are failing it is because you have too much stuff on your plate. Time tracking is a great way to find out what you are doing that is below your pay grade and where you could be better utilizing your limited time.  "Mind management is two things - the way that we think about time, and how we talk to ourselves about time." —  Jamie Spannhake Connect with Jamie Spannhake:  Website: https://www.jamiespannhake.com/Email: jamie@spannhake.comLinkedIn: https://www.linkedin.com/in/jamiespannhake/Instagram: https://www.instagram.com/lawyerlionlaundry/Twitter: https://twitter.com/idealyearFacebook: https://www.facebook.com/LawyerLionLaundry  Book: https://www.jamiespannhake.com/products/the-lawyer-the-lion-the-laundry-available-for-pre-order Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and John Sciaccotta discuss:The foundation of John’s love of business development and marketing. The different forms of business development. Identifying the influencers around you. Significant touches and reaching out meaningfully.  Key Takeaways:Make friends in the practice of law and establish relationships. Success breeds success - a small win can be expanded into even bigger wins. Get involved, build relationships, and be active with whatever group you choose to get involved in. Marketing and business development happens every day - it is up to you as to how many significant touches you make in a day, a week, or a month.  "You have to identify influencers, people that can refer you legal business, or have control in sending legal work...you have to make an assessment and identify who are those influencers." —  John Sciaccotta Connect with John Sciaccotta:  Website: https://www.agdglaw.com/Email: jsciaccotta@agdglaw.comPhone: 312-755-3180LinkedIn: https://www.linkedin.com/in/john-c-sciaccotta-7472535/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.