BE THAT LAWYER

In this episode, Steve Fretzin and Lori Ann Fox discuss:Learning, growing, and moving forward without fear of failure. The evolution of the legal practice in the last 15 years. How Lawmato works and can be a game changer for you. Taking a chance and not waiting until retirement.  Key Takeaways:You want to give a client the right service that they really need, not just what may be kind of what they need.  Alternative billing models have allowed solo and small firms to work as GC or outside GC for companies in ways they weren’t able to before. Most consumers want to meet with lawyers virtually. This also makes the lawyer's life easier too. Lawmato can help with that. There are resources out there. Take the shot on yourself, and make it happen.  "Just take the shot on yourself. You can learn, grow, and you can do and be whoever you want." —  Lori Ann Fox Connect with Lori Ann Fox:  Website: https://www.lawmato.com/Email: admin@lawmato.comTwitter: https://twitter.com/loriannfox Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Carl Ficks discuss:Giving it your all in all that you do. The art and practice of lawyering. Everyone has the same 168 Hours in a week. Resources available to lawyers to better your life.  Key Takeaways:Regardless of what your gift is, if you don’t bring your best effort, you are going to sacrifice it. The state bar associations are getting into lawyer well-being. This is a great change and is necessary in this profession. Self-care is not selfish. It is great for your mental and physical well-being, but it also allows you to show up more fully and better for the others in your life, professionally and personally. You can't do business development effectively if your mind, your body, the way you feel, and the way you're running your time isn't working. "In order to be in service to others, you first have to be." —  Carl Ficks Connect with Carl Ficks:  Website: https://carlficks.com/Email: carl@carlficks.comLinkedIn: https://www.linkedin.com/in/carlrficksjr/Institute For Well-Being in Law: https://lawyerwellbeing.net/Listen to Carl’s Previous Episode here: https://fretzin.com/carl-ficks-committing-to-the-practice-of-wellness/Get Carl’s 10 Steps for Getting Back in the Game Here!: https://carlficks.com/free Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Hillard Sterling discuss:The four pillars of business development and how they interact with each other. Building on your own content with repurposing and leveraging on multiple platforms. How KLTR - Know, LIke, Trust, Refer - is aided by the four pillars of business development. Being proactive in following up on your business development contacts.  Key Takeaways:Give things away in your business development so people know how much they need you to do the rest. Build on your own previously created content. Give people information that they can take and use immediately. Find the right audience for your speaking - those who will get value from your points and are not going to compete against you, but possibly hire you. It is riskier to underpost than overpost. It stays on the radar and keeps you top of mind and present online.  "You could break it down into four different categories of business development work: writing, speaking, posting, and networking." —  Hillard Sterling Connect with Hillard Sterling:  Email: hsterling@clausen.comPhone: 312-606-7747Website: https://www.clausen.com/LinkedIn: https://www.linkedin.com/in/hillard-sterling-84711b85/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Paul Furiga discuss:Sharing your Story with the decision makers. Understanding your Story, not just your story. Where to start in understanding what your Story is about. How your Story affects your marketing and business development.   Key Takeaways:The most important marketing asset an attorney owns, a law firm owns, is their story - the one thing that really sets them apart.Partner with those who can reliably and accurately share your unique story to help you drive your business.Your deep expertise is important, but it needs to be married with your Story.The new technologies being used and sharing your story will allow you to recruit outside of areas you had previously considered.  "The big s Story is just that, because it answers four fundamental questions that stand the test of time. Those questions are: why would somebody buy from you ? Work for you? Invest in you? Partner with you in the legal field?" —  Paul Furiga Connect with Paul Furiga:  Website: https://www.wordwritepr.com/Book: https://www.wordwritepr.com/capital-s-storyLinkedIn: https://www.linkedin.com/in/paulfuriga/Twitter: https://twitter.com/paulfurigaReference: Simon Sinek TedX Talk: https://www.youtube.com/watch?v=u4ZoJKF_VuA Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Marsha Redmon discuss:Using presence and thought leadership to build your practice.The worst mistakes people are making when communicating digitally.Diminishing attention spans and strengthening your messaging.The breadth and depth of thought leadership. Key Takeaways:If you are on camera, you have authority as you are speaking if you speak with presence and authority.Look at the camera when you are on a Zoom meeting. It makes the other party feel like you are speaking directly to them and connecting with them.Make your point, then get to the details.You are not leaving money on the table if you niche down. It makes you specific enough that people understand what it is that you do. "People want useful, targeted, practical information from people that are qualified to give it to them. That's what thought leadership is." —  Marsha Redmon Connect with Marsha Redmon:  Website: https://www.marsha.com/Thought Leadership Map: https://thoughtleadershipmap.com/  LinkedIn: https://www.linkedin.com/in/marsharedmon/Twitter: https://twitter.com/marsharedmon Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Jessica Stern discuss:Niche down to stand out in the sea of lawyers. Honing in on when you are your best self at work. Rate your clients and the type of work that is coming in to understand where you should be focusing your work. Tapping into your magic statement and understanding what keeps you going every day.  Key Takeaways:If you niche down to what you are passionate about, others will see that and you will stand out. Find your differentiator - there are many ways that you can stand out and stay doing what you love. You will bring in more by doing what you love than by accepting everything that comes in. Spend time thinking about the client experience to better support your clients and your team.  "What's your magic statement? How do you explain who you are and what you do?" —  Jessica Stern Connect with Jessica Stern:  Website: https://sternlawfirm.us/  LinkedIn: https://www.linkedin.com/in/jstern/Twitter: https://twitter.com/sternlawllcFacebook: https://www.facebook.com/STERNLawLLC/Instagram: https://www.instagram.com/sternlawllc/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Stacey Brown Randall discuss:Generating referrals without asking, without manipulation, without compensation, without networking to know a ton of people, and without just waiting and hoping that they'll happen.Showing up and being seen as the expert.The power behind words and using them for good.Looking at the data of where your referrals came from (not just where you think they may have come from). Key Takeaways:There are a lot of strategies you can learn when it comes to referrals. You have to figure out what works best for you, for your firm, for your brand, and how you want to show up.A referral source is any human that refers you, whether or not they are clients.Maintaining relationships (of all kinds) are the key to referrals. There is a framework to those relationships that will strengthen those relationships and referrals.Thank by name - write a thank you note every time you are referred for specifically who was referred to you (even if they don’t become a client). "If you can actually just pay attention to the psychology and reverse engineer or look a little differently to how referrals actually come to be, we don't have as much control over them as we think. But there are things we do control." —  Stacey Brown Randall Connect with Stacey Brown Randall:  Website: https://www.staceybrownrandall.com/Show: https://www.staceybrownrandall.com/podcast/YouTube: https://www.youtube.com/channel/UCMvKdDUM_am9RXz--6qua3Q/LinkedIn: https://www.linkedin.com/in/staceybrandall/Twitter: https://twitter.com/staceybrandallFacebook: https://www.facebook.com/StaceyBrownRandall/Book: https://www.amazon.com/Generating-Business-Referrals-Without-Asking/dp/1683509269 Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Aaron Baer, an attorney and founder of Build Your Book and 4L Academy, shares invaluable insights on mastering business development for lawyers. He emphasizes the importance of a proactive mindset and starting small in building sustainable habits. Baer highlights the evolving expectations of younger clients and the necessity for attorneys to niche down to stand out. Practical tips on relationship building and authentic networking are also discussed, encouraging lawyers to take charge of their development and focus on meaningful connections.

In this episode, Steve Fretzin and Tom Freeman discuss:The evolution of the legal industry between the great recession and the great resignation. Building beyond the billable hour. The future of law firm cultures. The value and portability of having your own book of business.  Key Takeaways:Lawyers and associates now have more choices than they ever have and they are being more particular about what they are willing to accept. DEI is late coming to law firms and law firm culture, but we are starting to see a shift. The thriving firms are the ones that are embracing DEI. The practice of law is changing for the better as more diversity joins in the industry. Minorities and women are going to law school more than ever and bringing a different perspective. Law schools don’t teach you to think like a lawyer, they teach you to think like a law professor.  "The billable hour model is broken. It doesn't incentivize those types of mentoring relationships, or those types of collegial training experiences." —  Tom Freeman Connect with Tom Freeman:  Website: http://www.thomasfreeman.com/LinkedIn: https://www.linkedin.com/in/thomasfreeman/ Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Sam Mollaei discuss:How the legal space has radically changed in the last few years. Why following up is key to bringing in new business. Refining your automations.The automation tools all lawyers should be using.  Key Takeaways:You need to understand automation before you can most effectively use it in your firm. The automations that work best for you may not be for someone else. But utilizing automations can save your team thousands of hours and thousands of dollars. When bringing in business, focus on where your clients are most coming from. In order to do that, you need to know where your leads are coming from. Your automations don’t have to be complicated or expensive, but they can make a massive difference. If nothing else, use Google Sheets.  "The other benefit of automation is it saves your team time. And if you're paying for your team, and on whatever an hourly basis, every minute that you save them is money earned by you." — Sam Mollaei Connect with Sam Mollaei:  Website: https://legalfunnel.com/ & https://mollaeilaw.com/YouTube: https://www.youtube.com/c/legalfunnelLinkedIn: https://www.linkedin.com/in/sammollaei/Facebook Group: https://facebook.com/groups/legalfunnel  Instagram: https://www.instagram.com/legalfunnel Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.