BE THAT LAWYER

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:How law firms can show their personal side on social media. Focus on who you are serving. Marketing locally and internationally for the best return. Opportunities and challenges around AI.  Key Takeaways:Lawyers do really cool things outside of the law - people want to see that side of you. Put some of you in your bio, not just your credentials. Optimize content on your site for users who consume it internationally. If you can position yourself as the expert, it is a much less competitive market. ChatGPT and other AI are changing the face of searching and content generation. Your content is best when you are in the content. It needs to be authentic and sound like you to really soar.  "At the end of the day, there is no shortcut to good content." —  Jocelyn Brumbaugh Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: https://redcavelegal.com/Show: https://legaltalknetwork.com/podcasts/legal-toolkit/LinkedIn: https://www.linkedin.com/in/jaredcorreia/Twitter: https://twitter.com/RedCaveLegal Connect with Gyi Tsakalakis:  Website: https://gyitsakalakis.com/Website: https://www.attorneysync.com/Website: https://epldigital.com/LinkedIn: https://www.linkedin.com/in/gyitsakalakis/Twitter: https://twitter.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Tina Solis discuss:Things to consider when moving firms.Looking at partnership agreements.Big picture things to know when making a lateral move.What law firm managers can be doing better to retain talent and keep relationships when someone has left. Key Takeaways:You have an obligation to your clients, not just the other attorneys in your firm.Timing is essential in preparing for your move. You want to be aware of where you are in the year-end pay cycle. Depending on the timing, it could add to the complexity.People are leaving a bad culture for the money, but they don’t leave a good culture or team just for money. Culture is becoming more and more important in the legal industry.When you part amicably, referrals can still come back from those attorneys who do leave. "If we can keep emotions deescalated, departures tend to go more smoothly for both sides." —  Tina Solis Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode Reference: Jonathan Friedland: https://www.linkedin.com/in/jonathanfriedland/ Connect with Tina Solis: Website: https://www.nixonpeabody.com/Email: tbsolis@nixonpeabody.comPhone: 312-977-4482LinkedIn: https://www.linkedin.com/in/tina-solis-39538116/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and JD Gershbein discuss:The evolution of LinkedIn and why it is prevalent and important. Being findable on LinkedIn. How LinkedIn supports the practice of law. Building an outcome-directed LinkedIn profile.  Key Takeaways:You need to have an identity in the business universe. LinkedIn allows you to stand out and have a clear identity for others. Your profile page can be one of your greatest assets in business. There are many ways you can get started on LinkedIn that won’t take hours each week but will allow you to get out educational content that is relevant and valuable. If your profile is not set up correctly, it will lead to lost opportunities. Attend to it, do a content audit of your page, and make sure that your unique value is articulated.  "LinkedIn has arrived at a point where we are reliant on it. We are dependent on it. Not just for information or to keep a sense of connectedness with people, but to really show who we are to peers, to clients, to colleagues, and to those who would refer or introduce us." —  JD Gershbein Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Think & Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331 Connect with JD Gershbein:  Website: https://jdgershbein.com/LinkedIn: https://www.linkedin.com/in/jdgershbein/YouTube: https://www.youtube.com/channel/UCPoeIXB2HQ5r0hIjI28mV5gTwitter: https://twitter.com/jdgershbeinFacebook: https://www.facebook.com/whoisjdInstagram: https://www.instagram.com/jdgershbein/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Scott Love discuss:Earning trust in professional relationships. Innovation in the time of COVID (and continuing that innovation in the aftermath). When to move and when not to move law firms. The importance of building and maintaining relationships.  Key Takeaways:There’s more poker theory in legal recruiting than in a game of poker. When looking at moving firms, it’s about more than you - it’s also about what is best for your clients. You have to have client and business relationships. The practice of law is not an island, it requires those relationships to grow, develop, and continue to bring in money. Build relationships, have conversations, and get into the habit of staying in touch.  "When you evaluate a partner's effectiveness, it's based on two things: the book of business and their leadership effectiveness - how well they get along with their clients and their colleagues." —  Scott Love Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Business Relationships that Last by Ed Wallace: https://www.amazon.com/Business-Relationships-That-Last-Performing/dp/1608320014 Connect with Scott Love:  Website: https://attorneysearchgroup.com/Podcast: https://attorneysearchgroup.com/the-rainmaking-podcast Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Alison Ver Halen discuss:Tools for the readability of your content. Benefits of writing as a lawyer. How to use (and how NOT to use) ChatGPT. Getting people to read your blog. Key Takeaways:Legal writing and marketing writing utilize two different parts of your brain. Utilizing ChatGPT (or another AI) to write for your website, articles, or blog can be problematic as it scans other content on the internet and uses that to create its writing. Own your content whenever you can. Social media is good for distributing content but write for your own website first, then for other publications. Incorporate a story into your writing. You are not the hero, your ideal client is the hero.  "We all know what's interesting to us and what we want to write about. But does your audience really care about that? It all needs to start with who your ideal client is, what they care about, and what are they searching for." —  Alison Ver Halen Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Grammarly: https://www.grammarly.com/Yoast: https://yoast.com/research/real-time-content-analysis/Hemingway Editor: https://hemingwayapp.com/Book: Practical Content Strategy and Marketing by Julia McCoy:  https://www.amazon.com/Practical-Content-Strategy-Marketing-Certification-ebook/dp/B077SKLYNT Connect with Alison Ver Halen:  Website: https://avwritingservices.com/Email: info@avwritingservices.comLinkedIn: https://www.linkedin.com/in/alison-ver-halen/LinkedIn: https://www.linkedin.com/company/av-writing-services/Facebook: https://www.facebook.com/profile.php?id=100057495307448Instagram: https://www.instagram.com/av_writing_services/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Client, prospect, and networking follow-ups.Beyond the billable hour.Crossmarketing and solving the problems your clients are having.Specializing versus generalizing. Key Takeaways:People want to do business with people. You don’t need to use specific marketing language when talking to prospects.Increasing your rates will not run your clients off. If they see your value, they will continue to pay you with no problems.You can’t just say you are the specialist or the expert, you need to prove it and show it from every aspect of your firm from beginning to end.Business is a co-creation exercise. Creating an amazing business is about having amazing relationships. "This is all baby steps, everything in practice growth comes down to baby steps. Spend a few hours talking to somebody about what those baby steps might look like. It will motivate you to take them." —  David Ackert Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Walt Hampton:  Website: Summit-Success.comEmail: Walt@Summit-Success.comFREE eBook: summitsuccess.lpages.co/the-power-principles-of-time-masteryLinkedIn: linkedin.com/in/walthamptonPublishing Resource: http://summitpresspublishers.com/steve Connect with Chuki Obiyo:  LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchuki?lang=enInstagram:  https://www.instagram.com/chuki_law/?hl=en Connect with Liz Wendling:  Website: https://www.therainmakingcoach.com/Books: https://www.therainmakingcoach.com/lizs-book/LinkedIn: https://www.linkedin.com/in/lizwendling/Twitter: https://twitter.com/lizwendling4Facebook: https://www.facebook.com/insightbusinessconsultants Connect with David Ackert:  Website: https://www.ackertinc.com/LinkedIn: https://www.linkedin.com/in/davidackert/Twitter: https://twitter.com/DavidAckert Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by  Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Staying consistent in your business development amidst the whirlwind of life.The top automations that are saving automations time.Scheduling made easier.Removing email as a friction point. Key Takeaways:Block time for you and your tasks, not just to accommodate others.Your calendar communicates your values. What you schedule time for is what you value the most.Consider listing out a singular date option, then linking your calendar if you are hesitant to move to the automated scheduling.ChatGPT should not be used for blog articles on your website. You want your blog to sound like you. "We're all busy, toddlers are busy, we have to create that time and make that time and the more you tell yourself, you're busy, the more you start to believe that and the more you stay in the pinball machine." —  Liz Wendling Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: ReMarkable2: https://remarkable.com/store/remarkable-2PipelinePlus: https://pipelineplus.com/Calendly: https://calendly.com/Acuity: https://www.acuityscheduling.com/Doodle: https://doodle.com/SaneBox: https://www.sanebox.comChatGPT: https://openai.com/blog/chatgpt/ Connect with Walt Hampton:  Website: Summit-Success.comEmail: Walt@Summit-Success.comFREE eBook: summitsuccess.lpages.co/the-power-principles-of-time-masteryLinkedIn: linkedin.com/in/walthamptonPublishing Resource: http://summitpresspublishers.com/steve Connect with Liz Wendling:  Website: https://www.therainmakingcoach.com/Books: https://www.therainmakingcoach.com/lizs-book/LinkedIn: https://www.linkedin.com/in/lizwendling/Twitter: https://twitter.com/lizwendling4Facebook: https://www.facebook.com/insightbusinessconsultants Connect with Chuki Obiyo:  LinkedIn: https://www.linkedin.com/in/chukiobiyo/Twitter: https://twitter.com/lawchuki?lang=enInstagram:  https://www.instagram.com/chuki_law/?hl=en Connect with David Ackert:  Website: https://www.ackertinc.com/LinkedIn: https://www.linkedin.com/in/davidackert/Twitter: https://twitter.com/DavidAckert Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Joe Brocato discuss:Pursuing your passions, belief in yourself, and having a determination to succeed. Living authentically with balance in your work and passions.Conveying confidence.The three pillars of relationships. Key Takeaways:If you want to have a great book of business, you need to be a great lawyer first.Be who you are and have confidence in your ability and your desire to help your clients.You can be nice and be friends without needing to make a networking connection with everyone. Make a friend, but don’t feel obligated to sit with someone for longer than you want.Bring your authentic self into relationships. When you are that way, you are also able to set authentic goals - which makes you more likely to achieve it, and more likely to enjoy the process. "If you come into the relationship confident and upbeat, in a sincere way, because you truly are authentically happy, I think it really helps. It helps in your business development efforts." —  Joe Brocato Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: happy is cool.: How to Ignite True Happiness in You by J.B. Brocato- https://www.amazon.com/happy-cool-Ignite-True-Happiness/dp/0615906036Book: How to Win Friends and Influence People by Dale Carnegie - https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 Connect with Joe Brocato:  Website: https://joebrocato.com/Website: https://www.gozdel.com/Email: j.brocato@gozdel.comBook: https://hititoffthebook.com/LinkedIn: https://www.linkedin.com/in/joebrocato/Twitter: https://twitter.com/JB_BrocatoPre-Order Joe’s Latest Book Here!Hit it Off: 21 Rules for Mastering the Art and Science of Relationships In Life and Business - https://hititoffthebook.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Josh Fitch discuss:Taking educated risks. How Josh started his own firm directly out of law school. Networking as an allyship. Having a fit with you, your client, and your employees.   Key Takeaways:Having a partner takes away some of the isolation of running a firm alone. It also gives you a time to share in the victories and strengthen each other through the trials. Have a contract for your partnership, but also have written agreements as to what is expected from each partner that is measurable and specific. We live in a digital age, the power of a face-to-face connection is immeasurable. Look at what revenue you are losing by doing tasks that don’t need to be done by you. Get those off your plate.  How much are you willing to pay for the comfort of controlling everything?  "The book of business doesn't just come out of nowhere, it did require a massive effort of just kind of creating a presence here in Denver." —  Josh Fitch Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: Ego is the Enemy by Ryan Holiday - https://www.amazon.com/Ego-Enemy-Ryan-Holiday/dp/1591847818 Connect with Josh Fitch:  Website: https://www.troxelfitchlaw.com/Email: josh.fitch@troxelfitchlaw.comLinkedIn: https://www.linkedin.com/in/josh-fitch-2953b5b0/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and RJ Curcio discuss:Growing up surrounded by lawyers. Being a millennial lawyer.Keys to getting a strong book of business in a transactional field of law. Adapting the modern workplace to the workforce in your company.  Key Takeaways:The way law firms were run in the 1950s was very different from how they are run today. Learn from the other generations, in both directions. A lot of personal injury attorneys get their clients via referrals from other attorneys. Network with those in other practice areas and make yourself top of mind with them. Networking with other 1-to-1 attorneys can help everyone to build a stronger book and to lift each other in their fields. Millennials are hard workers and creative, but they may think differently and work differently than the previous generations. Different generations require different tools to work most effectively.  "It comes down to understanding who your workforce is, who is going to be a big part of that, and how they want to operate. Ultimately, you want to make sure that you can provide those different options to that workforce in order to get the most out of them." —  RJ Curcio Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: Book: The 7 Habits of Highly Effective People by Stephen R. Covey - https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 Connect with RJ Curcio:  Website: https://www.curcio-law.com/Phone: 312-321-1111LinkedIn: https://www.linkedin.com/in/rj-curcio-2463648a/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.