BE THAT LAWYER

In this episode, Steve Fretzin and Kerri Coby White discuss:How KerriJames was created and how they assist law firm growth.The compounding power of data.The harsh realities attorneys should accept and address.The four fundamentals for law firm growth. Key Takeaways:If you have the right systems in place, your systems will put out the right outputs, and you can focus your time and energy on the relationships.Every bit of data you collect can be transformative if you apply the right context to it and analyze it.You need to know your marketing numbers. You need to know the ROI of each employee. You need to know your numbers.Build your systems - once they are built and integrated they can address the harsh realities, create the change, and push your law firm growth to greater heights. "When we got serious with our marketing clients about building systems, we got this incredible, unexpected gift. And that was the data - the data that spilled out and provided such unbelievable insight." —  Kerri Coby White Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Michael Hyatt Freedom Compass - https://freetofocus.com/Atomic Habits by James Clear - https://jamesclear.com/atomic-habitsSmall Law Firm KPIs: How to Measure Your Way to Greater Profits by Mary Juetten https://www.amazon.com/Small-Firm-Measure-Greater-Profits/dp/0314876014Hidden Brain Podcast - https://www.npr.org/series/423302056/hidden-brain About Kerri Coby White: Kerri Coby White has been serving the legal industry in growth and business development for more than a decade, merging her consulting firm with that of James Brooks and forming KerriJames, LLC in 2019. As CEO of KerriJames, Kerri speaks on the value of data and technology in achieving next-level growth. It is her personal belief that strategy-driven systems can provide firms with the intelligence that enables them to compete amidst a host of challenges and do the important work of seeking justice, supporting clients, and growing organizations that serve their communities.  Connect with Kerri Coby White:  Website: https://www.kerrijames.co/The Law Firm Growth Machine Book: https://www.kerrijames.co/book/LinkedIn: https://www.linkedin.com/in/kerricobywhite/LinkedIn: https://www.linkedin.com/company/kerrijamesllc/Twitter: https://twitter.com/kerricobywhiteFacebook: https://www.facebook.com/kerricobywhiteFacebook: https://www.facebook.com/KerriJamesConsultingInstagram: https://www.instagram.com/kerricobywhite/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ben Paul discuss:Importance of just being active in your business development. Taking action and executing on your conversations. The three steps to building your business development successfully. Top tips to improve your business development and the questions to ask to get referrals.  Key Takeaways:Being active in business development will get you far. Having the right activity will get you further. You can’t solve things at the moment - they need to sit and process with the other person. Have the discipline to do the small actions that will build habits and carry your business development forward. When you understand your reason and have the motivation to do your business development, be curious and listen well and you will go far.  "There is no perfection, but inaction is imperfection. Action is moving on to perfection in terms of developing client relationships." —  Ben Paul Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: STOP! Hammer Time - The West Ham Podcast - http://playbackmedia.co.uk/wp-content/uploads/2018/09/westham.htmlThis Legal Life: NOT Another Legal Podcast - https://bol.nexl.cloud/tag/listen/ About Ben Paul: Ben Paul is CEO of The BD Ladder, a BD and marketing consultancy specializing in providing practical advice to lawyers and legal firms. He has over 20 years of experience in business development and marketing advice. Ben has worked in senior BD roles in several professional services and law firms. Prior to establishing The BD Ladder, he was the BD & Marketing Director at one of NZ’s leading law firms and oversaw their successful rebranding to Dentons Kensington Swan. Ben provides regular BD coaching and skills sessions to his clients which help them to grow their practices. One of his key strengths is that he brings active change to the way things are done, so that his clients can achieve the results that they aspire  Connect with Ben Paul:  Website: https://bdladder.com/Email: ben@bdladder.comLinkedIn: https://www.linkedin.com/in/benpaulbdm/LinkedIn: https://www.linkedin.com/company/bdladder/Twitter: https://twitter.com/BenPaul_NZTwitter: https://twitter.com/BdLadderFacebook: https://www.facebook.com/BDLadderInstagram: https://www.instagram.com/bd_ladder/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it

In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes you unique and your brand personality. Creating a consistent message across your brand, social media, and all aspects of your business.  Key Takeaways:People fall in love with brands, but it doesn’t happen overnight. The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. Brainstorm by using all of your online resources. Using colors on a whiteboard is outdated and one of the worst ways to brainstorm. Review your client testimonials - understand what words they are using to describe what you are helping them with, even if it isn’t the language you would have used.  "Use your moniker, use your name everywhere that you can. It's going to help people remember you." —  Alexandra Watkins Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Beyond Curious - https://podcasts.bcast.fm/beyond-curious About Alexandra Watkins: Alexandra Watkins is a brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick." She is the founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have ever enjoyed a Wendy's Baconator, you have literally eaten her words.  Connect with Alexandra Watkins:  Website: https://eatmywords.com/Email: alexandra@eatmywords.comBook: https://eatmywords.com/brand-names-book/LinkedIn: https://www.linkedin.com/in/alexandrawatkins/LinkedIn: https://www.linkedin.com/company/eat-my-words/Twitter: https://twitter.com/eatmywordsFacebook: https://www.facebook.com/EatMyWordsNamesInstagram: https://www.instagram.com/sandiegobitchinbackyard/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Bob Green discusses his experience stopping a murder trial and the importance of solving problems. He emphasizes the value of peer networking groups for personal and professional growth. The podcast highlights the significance of trying new things and seeking help, measuring performance, staying updated on technology and marketing trends, using technology tools, and building a company. The speaker also mentions the Theory of Constraints by Eli Goldrat.

Topics discussed include differentiating oneself in marketing, client engagement and communication, networking outside of other lawyers, hiring a marketer to build a brand, the importance of knowing your target audience, connecting lawyers for referrals, enhancing client service, boosting online visibility, building strategic partnerships, adding value, networking mistakes, hiring a marketer with a pharmaceutical background, taking care of oneself in the legal profession, and the role of sponsors.

Arya Firoozmand discusses referrals, client databases, legal tech, and ethical fee sharing. Benefits of trusted referral network. Challenges in managing databases and relationships. Enhancing client service with Overture, MoneyPenny, and Get Visible. Importance of staying informed about legal tech. Attitudes towards fee sharing and ethical practices.

In this podcast, Rachel Steininger and Steve Fretzin discuss the cost of learning how to run a business, scaling a law firm, and working on your business. They emphasize the importance of personalizing strategies for success, maximizing value in each hour, and utilizing the right tools and technology. They also highlight the significance of client experience, email marketing, and collaboration. The podcast offers insights on maximizing long-term value, avoiding the Curse of the Competent, and creating a business that works for you.

In this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and recognizing how you stand out from others in your space. Keeping your branding consistent throughout your entire online presence. The difference between brand, marketing, and business development (and how they all interact).  Key Takeaways:Keep your website current (no more than 3 years old) so it is relevant and Google will see it. Have your tagline - make it relevant and tell clients how you are different. You first want to find out what your differentiator is, then build your brand. You need to look introspectively to understand what it is that you stand for and your unique selling point. There should be an overlap between your personal brand and your firm’s brand. If they are not related, it can cause a disconnect for your clients. Consistency is the key. You need to hold yourself accountable to your brand, marketing, and business development efforts for them to be effective and work for you.  "A brand is not just an ad. A brand is not just a tagline on your website. A brand is how you operate and everything that you do." —  Merry Neitlich Thank you to our Sponsors!Overture: https://overture.law/Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Branding Is the Strategic Backbone of Law Firm Marketing - https://www.jdsupra.com/legalnews/branding-is-the-strategic-backbone-of-84058/ The Tipping Point by Malcolm Gladwell - https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624 About Merry Neitlich: For over 25 years, Merry Neitlich has been a successful business development and branding consultant to attorneys and law firms. She works with both firms and individual attorneys to drive revenue by turning branding into a strategic asset. Merry has been inducted into both the Legal Marketing Hall of Fame and the College of Law Practice Management.  Connect with Merry Neitlich:  Website: https://emconsults.org/  Email: merry@emconsults.orgPhone: 949-260-0936LinkedIn: https://www.linkedin.com/in/merryneitlich/LinkedIn: https://www.linkedin.com/company/extreme-marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Lindsay Ellis discusses understanding and honoring your core values in every aspect of your life. Explore the significance of values in defining your life, creating boundaries, and finding calm in the storm. Discover how knowing your values makes decision-making easier and how to release stress from things beyond your control. Lindsay emphasizes the importance of self-care and balancing different aspects of life. They also discuss the impact of values in a law firm, team dynamics, and setting boundaries. Lastly, they mention a game-changing parenting podcast for co-parenting challenges.

Charlène Gisèle, expert on beating burnout in the legal profession, discusses the importance of being present, drivers for burnout in lawyers, and the six tell-tale signs of burnout. She emphasizes the need to manage stress and surround oneself with supportive peers. Seeking help is not a weakness but a tool for success. The podcast also touches on the impact of books and podcasts on people's lives.