Decoding AI for Marketing
Greg Stuart, Rex Briggs
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Episodes
Mentioned books
18 snips
May 5, 2026 • 35min
AI is a Marketing Channel. Build Strategy Accordingly.
Alex Sherman, CEO of Bluefish, helps enterprises manage AI as a marketing channel by optimizing machine-readable content. He explains why brands must control how they are represented in answer engines. Topics include closing the content gap for LLMs, new AI KPIs like visibility and favorability, machine-readable product data, funnel acceleration, and the rise of agentic commerce and paid AI placements.
Apr 21, 2026 • 47min
AI is Rewriting Discovery. Are You Ready?
Brian Stempeck, CEO and co-founder of Evertune AI, builds analytics that measure how brands appear across LLMs. He discusses why sampling many prompts matters and how personalization and memory change AI results. He covers retargeting after AI searches, using panel data to observe real prompts, and practical first steps marketers can take to audit and improve AI visibility.
Apr 7, 2026 • 41min
Agentic AI Is Reinventing Marketing Personalization
Paul Meinshausen, CEO and co-founder of Aampe, builds agentic personalization infrastructure for marketing. He explains how AI agents continuously experiment and learn from individual behavior. Conversations cover agent-per-user systems, tailored app messages and CTAs, safety guardrails, and real business uplifts from adaptive personalization.
10 snips
Mar 24, 2026 • 42min
Pushing the Boundaries of Creativity with AI
Jamie Umpherson, Chief Creative Officer at Runway and former advertising creative director, explores how AI scales creative production and builds persistent world models for storytelling. He discusses AI as a new VFX pipeline, unifying UGC and localization at scale, and when hybrid versus traditional production makes sense. He also covers agentic feedback loops, versioning strategies, and operational approaches for agencies.
Mar 10, 2026 • 37min
GEO, Productivity, and the Rapid Pace of Marketing Tool Change
Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility.
For further reading:
Copysmith.ai: https://www.copysmith.ai/
Comeback Town: He built a billion dollar company in Birmingham and so can you: https://www.al.com/news/birmingham/2025/03/comeback-town-he-built-a-billion-dollar-company-in-birmingham-and-so-can-you.html
From $250k Raised to $1.25B Exit w/ Shegun Otulana: https://bryce.medium.com/from-250k-raised-to-1-25b-exit-w-shegun-otulana-34e32912c603
More about Shegun: https://www.linkedin.com/in/sheguno/
Listen on your favorite podcast app: https://pod.link/1715735755
Feb 24, 2026 • 40min
Your AI Strategy Is Only as Good as Your Data Layer
Jeff Lunsford, CEO of Tealium and web analytics pioneer, explains why real-time data layers and identity matter for AI-driven marketing. He discusses real-time profiles, agentic customer interactions, agent authentication and negotiation, and how to ready enterprise systems for fast, agent-initiated experiences.
16 snips
Feb 10, 2026 • 40min
Why Rule-Based Marketing Is Breaking
Konrad Feldman, co-founder and CEO of Quantcast and veteran in neural networks and programmatic advertising. He discusses the shift from rule-based systems to goal-driven AI. He explores how ML enables granular, real-time audience models. He highlights orchestration of multiple AI components and why measurement is the biggest bottleneck for marketing.
Jan 27, 2026 • 37min
The Next Evolution of AI, Search, and Advertising
Michael Walrath, Yext CEO and ad-tech veteran (DoubleClick, Yahoo, Moat), explains how AI is reshaping search and advertising. He discusses generative search, context and memory, and why structured data and citations will replace clicks. He predicts affiliate-style monetization, fragmented AI engines, and practical steps for brand visibility in an AI-first world.
Jan 13, 2026 • 56min
AI Hype Vs. Reality at CES 2026
Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.For Further Reading:CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit
Listen on your favorite podcast app: https://pod.link/1715735755
Dec 2, 2025 • 38min
The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. For Further Reading: Embedding Artificial Intelligence in the World’s Largest CompaniesLeveraging GenAI for Connected InsightsKantar forecasts ten marketing trends for 2026 strategic planningMMA and Kantar unveil how consumers are using AIMore about KAiA
Listen on your favorite podcast app: https://pod.link/1715735755
