Systems Simplified

Cameron Herold, known around the world as the CEO Whisperer, is the Founder of COO Alliance, a leading community for ops-minded professionals. Cameron is a business growth guru and the author of five books, including Double Double and Vivid Vision. Throughout his career, he has helped build several multimillion-dollar companies and engineered 1-800-GOT-JUNK?'s spectacular growth from $2 million to $106 million in revenue within six years. Additionally, Cameron is a top-rated international speaker and currently hosts the Second in Command podcast, where listeners can tune in for tips and insights from other high-level COOs. In this episode: Building a great company starts with having a great vision. But in order to bring this vision to life, you need to have effective leaders who can infuse positive energy into your company. So, how can you find and train better leaders for your business? From his many years of experience as a COO, growth guru, and business leader, Cameron Herold has learned the value of having a vivid vision for your organization. He also understands the importance of building effective systems to help leaders stay focused on this vision, uplevel their skills, and create successful teams. In this episode of the Systems Simplified podcast, Adi Klevit interviews Cameron Herold, the Founder of COO Alliance, about the importance of hiring a COO. Cameron explains how implementing a vivid vision can help you scale your company and talks about the 12 essential skills for becoming a better leader. He also discusses the biggest mistakes leaders make when managing time, delegating work, and training employees.

Dr. Bill Dorfman is a Cosmetic Dentist responsible for creating dazzling smiles for some of Hollywood's biggest celebrities. He is most recognized from the ABC hit show, "Extreme Makeover," and as a recurring guest host on the Emmy Award-Winning daytime talk show, "The Doctors." His company, Discus Dental, launched Zoom! and Brite Smile. These two revolutionary in-office whitening systems use a safe and effective, light-activated gel to whiten teeth by 8 to 10 shades in an hour. He also co-founded LEAP, a non-profit motivational and development program for high school and college students. Dr. Dorfman graduated from UCLA in 1980 and received his dental degree from the University of the Pacific in San Francisco three years later. Upon graduation, he completed a two-year residency at a dental hospital in Lausanne, Switzerland, and then returned to the United States to establish his private practice in aesthetic and general dentistry in Los Angeles. In this episode: What makes one entrepreneur successful and another unsuccessful? What character traits or skills do successful people have that set them apart from others and help them build thriving businesses? Dr. Bill Dorfman's life mantra is "Learn so you can earn, and then return." Being a celebrated cosmetic dentist, he had great opportunities to build his career and become an entrepreneur. His advice to aspiring entrepreneurs and business owners is to reach out to successful people, learn their ways, and use that to build their businesses. This is what he did, and it allowed him to achieve great success, which he now uses to teach others and give back to the community. In this episode of the Systems Simplified Podcast, Adi Klevit is joined by Dr. Bill Dorfman, a Cosmetic Dentist, to discuss how systemizing a business can help business owners learn, earn, and give back to others. They also discuss how Dr. Dorfman started his own practice in cosmetic dentistry, how systems help dentists provide better services to patients, and the importance of serving others. Stay tuned.

Adi Kaskavalciyan is the Co-founder and Director of Client Success at gFour Marketing Group. She and her husband, Brian Kaskavalciyan, used their experience from the home improvement industry and relationship marketing knowledge to start gFour Marketing Group. They help clients nationwide create profitable, long-lasting relationships with customers by using their award-winning done-for-you marketing programs. They help contractors bring in more referrals, reviews, and repeat business. In this episode: Have you been leveraging the power of customer reviews to market and grow your business? If not, do you know what you need to do to get started? Do you know how to reach out to your customers to ask for referrals? Having a good process for getting customer reviews and referrals is crucial to building a thriving business. Accomplishing this means the business owner must be committed to improving the customer experience process from the first interaction to when the sale is made and beyond. You must also have a good system for encouraging customers to leave reviews and refer you to others. In addition, you have to make sure that your business provides the types of services that your customers will rave about to others. So how can you create this process? Well, Adi Kaskavalciyan is here to tell us. In this episode of the Systems Simplified Podcast, Adi Klevit is joined by Adi Kaskavalciyan, the Co-founder of gFour Marketing Group, to discuss how to create a system for getting more reviews and referrals from happy customers. They discuss the benefits of customer reviews and referrals, share their strategies for requesting reviews, and explain what businesses can do to increase customer engagement after closing a sale. Stay tuned.

Aliza Freud is the Founder and CEO of SheSpeaks, an influencer marketing company that connects female influencers and creators with brands and the media. Powered by a community of influential women, the SheSpeaks platform reaches over 300 million consumers monthly. Aliza is also the host of the podcast, SheSpeaks: How She Does It, which features female CEOs, actresses, producers, authors, athletes, and more that are shaping our world. In this episode: How can implementing processes empower you to scale your business faster? And, how can these processes help you become an enabler in your business? As an entrepreneur who is passionate about your business, you may find it difficult to let go of some of your responsibilities and start delegating tasks to your team. You might be concerned about the work not being completed as you want — but, in the process, you will always remain a doer in the business. Because of this, it's important to have processes in place to help you transition to an enabler and allow your team to become the doers. This way, you can scale your business faster and achieve the next-level growth you're looking for. In this episode of the Systems Simplified podcast, Adi Klevit interviews Aliza Freud, the Founder and CEO of SheSpeaks, about how entrepreneurs can use processes to become enablers in their businesses. Aliza talks about the differences between implementing procedures for established companies versus startups, the importance of refining your processes over time, and her strategies for hiring the right people in your business. Stay tuned.

Kim Kopetz is the President of Opus Agency, a strategic experiential marketing agency that works with some of the world's most influential brands. Kim started her career at Opus in 1998 as a Senior Event Manager before leaving to work with global brands like Intel, Nike, and the NBA. She returned to Opus in 2017, where she took on the role of Chief Growth Officer before being promoted to President. Throughout a career spanning more than 20 years, Kim has been a leader in global experience and event marketing for both brands and agencies. Her expertise helped Opus earn a perennial listing as one of the Inc. 5000 "Fastest-Growing Private Companies in America." In this episode: Building processes for your business should never be done just for the sake of it. Every leader needs to have solid reasons and goals behind those systems to ensure that their team embraces them consistently and effectively. So, how can you implement processes that your team wants to follow? Creating and documenting processes may appear boring, draining, or time-consuming. However, Kim Kopetz knows that in order to build a thriving business, increase efficiency, and scale quickly, processes have to be given top priority. To effectively implement them for your team, she advises you to start by communicating why certain processes exist and what their purposes are. This way, your team will understand the benefits of systematizing your business. In this episode of the Systems Simplified podcast, Adi Klevit is joined by Kim Kopetz, the President of Opus Agency, to talk about building processes in the events industry. Kim explains the importance of having objectives when documenting processes, what leaders need to do to ensure their team implements those processes, and how to encourage a culture of curiosity in an organization.

Patrick Valtin is the CEO of HireBox, an exclusive pre-hire assessment platform that accurately evaluates an applicant's job-related soft skills. He is also a talent acquisition and retention consultant who has trained over 140,000 business owners on hiring, management, business strategies, leadership, and sales. Additionally, Patrick is the best-selling author of No-Fail Hiring 2.0 and Taking Off the Mask and a world-renowned public speaker on the subject of recruitment branding strategy. With over 30 years of business experience, Patrick has helped more than 5,000 small businesses hire great people. In this episode: Did you know that every business is legally required to have a good hiring process? Many small business owners don't take the time to create effective talent acquisition systems, but this could end up costing them — in more ways than one. According to Patrick Valtin, the Equal Employment Opportunity Commission (EEOC) can take action against your company if it finds out that you don't have fair and documented hiring systems in place. Therefore, taking the time to develop an efficient hiring process can save you a lot of frustration in the form of lawsuits or fines. But, this isn't the only way that recruiting systems can save your business. As Patrick says, incorporating more steps into your talent acquisition process can help you boost your team's performance, improve your company's happiness index, and much more. In this episode of the Systems Simplified podcast, Adi Klevit is joined by Patrick Valtin, the CEO of HireBox, to talk about the importance of implementing systems in your hiring process. Patrick discusses the common mistakes recruiters make when hiring new talent and shares his advice for evaluating a candidate's honesty and soft skills. He also explains why it's important to have a standard hiring process for all candidates.

Carl Smith is the Owner of the Bureau of Digital, a community made up of digital leaders. Carl spent 14 years in digital marketing before launching his first digital agency, nGen Works, which he ran for over a decade. He was introduced to the Bureau of Digital while running his agency and, in the process, fell in love with connecting digital marketers and building a community in the industry. A few years later, he took over the Bureau of Digital, and he now spends every day connecting with digital professionals to give them the support they need. In this episode: What are your thoughts on using systems and documenting processes in your business? Do you see them as a hindrance from your core business functions? Are you hesitant to implement them for fear of changing too much too quickly? As Carl Smith built and grew his digital agency, he viewed systems as unnecessary because of the frequent changes that were happening in his industry. Carl and his team preferred moving with those changes in a bid to stay up-to-date with their competitors, and this prevented them from documenting their processes. Eventually, however, they realized the value of implementing efficient systems and overcame the challenges in their business by creating, documenting, and consistently updating their processes. In this episode of the Systems Simplified podcast, Adi Klevit interviews Carl Smith, the Owner of the Bureau of Digital, about how he uses systems to build a community of digital leaders. Carl discusses his introduction to the Bureau of Digital, how the community has evolved over the past few years, and the efficient systems and processes that help the community thrive. Stay tuned.

Jeremy Slate is the Founder of the Create Your Own Life Show, where he interviews the highest performers in the world. On iTunes, Jeremy's podcast was ranked #1 in the business category and #78 in the top 100. It was also named a "top podcast to listen to" by Inc. Magazine in 2019, and Jeremy was recognized as a "millennial influencer to follow" in 2018 by BuzzFeed. After his success in podcasting, Jeremy and his wife, Brielle, founded Command Your Brand, a podcast public relations agency that helps visionary founders use the power of podcasts to change the world. In addition to this, Jeremy is a contributing editor of New Theory Magazine and Grit Daily News. In this episode: Public relation campaigns can be extremely influential for businesses looking to raise awareness and drive traffic to their brands. But, unknown to many business owners, PR strategies should be systemized and documented to have the biggest impact. With an effective process, these strategies can play an important role in driving value to your company for years to come. Jeremy Slate, the Founder of Command Your Brand, advises business owners to systemize their PR campaigns — especially if they're looking to raise awareness by speaking on podcasts. Through his company, he helps visionary entrepreneurs appear on more influential podcasts to increase their visibility and grow their businesses. In this episode of the Systems Simplified podcast, Adi Klevit is joined by Jeremy Slate, the Founder of the Create Your Own Life Show and the Co-founder of Command Your Brand, to discuss his strategies for systemizing public relation campaigns to boost awareness and expand your business. Jeremy shares his tips for speaking on influential podcasts and explains how to drive value as a podcast guest. He also talks about his valuable "small pond" PR strategy. Stay tuned.

Joshua Keene is an accredited Insurance Advisor at Elliott, Powell, Baden & Baker, an independent insurance agency based in Portland, Oregon. Joshua helps local businesses protect their people, profits, and public relations through creative risk management and commercial insurance solutions for the manufacturing, technology, and construction industries. He is also a regional expert on cybersecurity threats and how to insure against them. In this episode: Has your business ever suffered losses due to avoidable circumstances? What if there were simple systems that you could implement to protect your company from future risks? If you're ready to take that step, Joshua Keene has some advice for you. Businesses can suffer losses from various different sources, including cyberattacks, car accidents, property damages, legal lawsuits, or even theft. These pose a huge risk to businesses, and failure to protect against them could lead to even bigger financial losses. According to Joshua, investing in the right systems is the key to identifying these risks and preventing costly losses. In this episode of the Systems Simplified podcast, Adi Klevit is joined by Joshua Keene, an Insurance Advisor at Elliott, Powell, Baden & Baker, to explain how to mitigate risks and prevent losses at your business using effective systems. They discuss how the right systems can help you avoid cyber attacks, why you should always document your hiring process, and Joshua's tips for encouraging employees to implement and follow company policies. Stay tuned.

Shannon Mackey is the Co-founder and CEO of Roadside Dental Marketing, a leading agency that builds and markets cutting-edge dental and medical websites. Throughout her 20 years of marketing experience, Shannon has helped small business owners grow their monthly customer numbers by 50%, triple their online visibility, and expand their businesses. She is also the Co-founder and CEO of HipCat Society, a company that offers internet marketing resources, tools, analytics, and inspiration. In this episode: What strategies do you use to market your business? Do you have systems in place to make the marketing process easier for your team? If not, Shannon Mackey has some strategies to help you. With over 20 years of marketing experience, Shannon knows that marketing a business does not have to be tedious, disorganized, or expensive. That's why she created HipCat Society: to make it easier to systematize marketing for all types of businesses. With HipCat Society, Shannon and her team help businesses create an effective marketing strategy that leads to increased sales and revenue. On this episode of the Systems Simplified podcast, Adi Klevit interviews Shannon Mackey, the Co-founder and CEO of Roadside Dental Marketing and HipCat Society, about how to systematize your marketing efforts. They discuss how the team at HipCat Society helps businesses create better marketing processes, the value of networking with like-minded people, and how systemizing her business helped Shannon achieve success.