Simple Pin Podcast: Simple ways to boost your business using Pinterest

When I began Simple Pin Media I felt so clear on who my audience was and what I had to offer them, but have learned over the years that this clarity can only continue as you re-examine who you are serving and what they need. In this episode, we are talking with Lauren of Six Sisters’ Stuff to learn how they have continued to know their people over the past 12 years!

We all know that last year and into this year have been rough for those in education. How do you navigate your entire business changing overnight? Today we are talking with one of our favorite TpT clients, Christina Winter of Mrs. Winter’s Bliss to find out how she adapted her focus and what she learned in the process.

Even before 2020, I’ve regularly been asked about rebranding or how to change when unexpected situations arise that require you to pivot in your business. Then 2020 hit and we saw some really creative ways to adjust to major shifts for your audience. Today’s guest is a long-time client of Simple Pin, who felt the brunt of the pandemic being in the travel industry. Learn how she pivoted to meet her audience where they were and was able to inspire and inform them even when they couldn’t travel.

For the past couple of years I have had this vision rolling around in my head, but I just couldn’t put it to words...well I found them. Today we are going to talk about the importance of truly knowing where your audience is at now and what their needs are. Then we will talk about how to inspire, inform and help them make a decision!

When we focus on the inner workings of our business 24/7 we can get so caught up in the day to day, data, strategy, and “planning” that we forget to tell our story...or sometimes lose sight of what our story is! Today we want you to get inspired as you hear how one company is going beyond the box to reach out to their customers.

It’s been almost 8 years since the birth of Simple Pin Media and so much has happened in that time. Today we are going to walk down memory lane a bit as we talk through major milestones of the company and growing moments that helped us to fail forward. 

Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the spring and to make sure they are relevant to your audience NOW!

When we are deep into our business and how to market, we can sometimes lose sight of the importance of inspiring our audience through story. Today we are talking about how to tell a story with everything from static pins to video pins and of course...Story Pins! (Hint: Don’t overthink it!)

Pinterest laid out its goals for 2021 in its 2020 Q4 earnings report for investors. Inside the report detailed where they are headed, what investments they will put money behind, and how they look at developing a plan for continued growth. I’ll break down each priority and how you can tailor your marketing to where they are headed.

We have been using Canva for our clients and our own business for years (seriously years). In this episode, we are talking all about what we love about our Canva Pro Account plus Canva’s latest tool, their Canva Content Planner! And, bonus, as a company based out of Australia, Canva is uniquely positioned to understand the needs of International users.