Content and Conversation: Organic Growth Insights from Siege Media
Siege Media
Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.
Episodes
Mentioned books
Nov 4, 2020 • 30min
What You Need to Know About E-A-T with Lily Ray
Show Notes:00:53: Debunking common E-A-T myths2:10: How does E-A-T relate to the Medic Update?4:25: What should you focus on for E-A-T if you’re in YMYL?7:12: Realistic timelines to see outcomes from E-A-T related changes9:50: Getting buy-in for E-A-T changes10:45: Does domain authority and brand recognition matter more with E-A-T?15:57: Is it realistic to expect to outrank .gov sites now?20:37: How to balance E-A-T with a company’s mission23:08: Unique or unexpected methods of showcasing E-A-T27:33: What keeps you up at night with E-A-T?Show Links:What Does It Mean to Have Good E-A-T? by Lily RayLily’s Conductor Speech on Factoring E-A-T Into Your SEO StrategyFollow Lily on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
Oct 27, 2020 • 58min
How to Execute SEO-Driven Content Marketing with Neville Medhora
Show Notes:3:24: Are links and content really all that’s needed for SEO?8:11: The danger in relying on SEO hacks and loopholes10:15: Copywriting vs. content marketing13:15: Our outreach process including open rate and placement rates20:54: How to do content marketing at scale and still ensure quality24:39: Our preferred SEO and content marketing tools31:03: Refreshing content vs. killing a page38:00: Idea of “collaborative copy”41:30: The risk of content mills43:44: How to take simple topics and turn it into a link engine46:35: The Gary Vaynerchuk model and repurposing content50:45: Our YouTube strategyShow Links:How to Use “Freshness Distance” to Improve Rankings by Ross HudgensThe GaryVee Content ModelWatch the original recording on Neville’s channelSiegeLearn content marketing courseFollow Ross on TwitterFollow Neville on TwitterCopywritingCourse.comSend Ross an email
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
