BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

Adriel Yong, Orvel Venture Partner, and Jeremy Au discussed: How eFishery Fooled Investors: They examined the elaborate scheme that allowed eFishery to inflate revenue and mislead major investors. They broke down the warning signs, such as financial irregularities, CFO departure (similar to Zilingo failure signal) and too-good-to-be-true business model that were ignored until it was too late. Informal Business Practices: They discussed how informal business practices in Indonesia contribute to the perpetuation of fraud by senior executives. Adriel shared stories of where kickbacks, inflated supplier numbers, and fraudulent financial reporting were common. They noted that many investors struggle with due diligence in Southeast Asia because operational transparency is often low, and cash-based businesses make fraud harder to detect. They contrasted the startup environment with family-owned businesses, where profitability and dividend payouts serve as stronger incentives for financial discipline. Jeremy explored why foreign founders often exit Indonesia due to ethical dilemmas. Agritech Future: With eFishery’s implosion leaving a gap in the market, they analyzed whether competitors will rise or if investor confidence in the sector has been permanently damaged. They debated whether eFishery can stage a recovery similar to Luckin Coffee in China, or whether the board will write off the investment. They acknowledged the chilling effect the scandal has already had on future investments in Indonesia, agritech and Southeast Asia. Jeremy and Adriel also discussed prior fraud cases, ethical business executives and board governance. Watch, listen or read the full insight at https://www.bravesea.com/blog/efishery-agritech-implosion Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

Viktor Kyosev, Chief of Staff at Docquity, and Jeremy Au discussed: 1. Navigating Startup Failure: Viktor shared his experience as a founding team member of Greenhouse, a premium coworking space startup in Indonesia. Faced with declining performance during the COVID-19 pandemic, the company went through layoffs and failed pivots before he made the difficult decision to shut down operations. He reached consensus with co-founders and investors, stressing the need for clear decisions and good communication with all involved. The closure process, prolonged by Southeast Asia’s regulatory hurdles requiring up to five years for dormancy and proper shutdown, highlighted the challenges of operating in emerging markets. 2. Greenhouse Founder to Docquity Chief of Staff: Following Greenhouse’s closure, Viktor joined Docquity as Chief of Staff, and leveraged relationships built while Docquity was Greenhouse’s largest customer. He shaped his role based on his entrepreneurial background, given the trust between both sides. The transition from founder to employee required him to adapt to organizational dynamics, build internal credibility, and lead without formal authority. He highlighted the challenge of managing his ego and shifting focus from individual decision-making to team-oriented contributions by aligning with larger organizational goals and applying lessons from his startup experience. 3. Southeast Asia Startups Integrity Risks: They examined how competitive pressures and Southeast Asia’s complex regulatory environment create opportunities for ethical compromises. Viktor discussed how unchecked ambition and overconfidence can lead founders to bend rules, especially when faced with financial constraints or performance targets. He also emphasized that long-term success depends on strong governance, trust with investors, and adherence to ethical boundaries. His experiences underscored the importance of balancing innovation with integrity to maintain sustainable growth. They also discussed the role of external-facing positions in building strategic networks, the impact of serendipity in career transitions, and how understanding personal insecurities can help leaders navigate challenges and maintain resilience. Watch, listen or read the full insight at https://www.bravesea.com/blog/viktor-kyosev Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

BRAVE Southeast Asia Tech Podcast: Indonesia eFishery Unicorn Scandal Q&A, Fraud, Due Diligence & Governance Failures & Toxic Founder Pressure & Temptations - E534 Jeremy Au and Gita Sjahrir discussed: 1. Indonesia eFishery Unicorn Scandal Q&A: Jeremy and Gita analyzed the fraud involving eFishery’s co-founders, including Gibran Chuzaefah, who allegedly falsified financial statements to show $750 million in revenue for the first nine months of 2024, when actual revenue was only $157 million. They also fabricated metrics, such as reporting 400,000 active fish feeders, though only 25,000 were verified. The fraud hid over $35 million in losses, falsely portraying profitability and attracting high-profile investors like Temasek and SoftBank. Gita highlighted that the damage was not limited to eFishery, as the scandal undermined investor confidence in Indonesia’s agritech and broader startup ecosystem. A listener argued that many investors lacked an understanding of agritech’s technical and hyper-local challenges, leading them to misjudge risks. Jeremy agreed, pointing out that the scandal is reshaping how international investors view the region, with many pausing future investments. 2. Fraud, Due Diligence & Governance Failures: The discussion explored how due diligence failures allowed the fraud to go undetected through several funding rounds, despite the involvement of seasoned investors. Gita noted that the lack of on-the-ground validation—such as direct visits to rural fish farms and checks on vendors—created blind spots. Fraudulent activities, including round-tripping funds through multiple shell companies, could have been caught with stronger local diligence. Jeremy dismissed this as unlikely, explaining that the inflated metrics were so extreme that many investors were likely unaware until whistleblowers raised the alarm. Both agreed that hiring and training local talent, along with a focus on hyper-local checks, are critical to preventing future scandals. 3. Toxic Founder Pressure & Temptations: Jeremy and Gita discussed how the pressure to achieve unicorn status creates dangerous incentives for founders. The inflated valuation of eFishery, which had raised hundreds of millions of dollars, pushed its founders into unsustainable growth strategies and ultimately fraudulent behavior. Gita explained that many founders, particularly younger ones, struggle to handle large amounts of funding and the accompanying expectations. Jeremy reflected on his own early startup experiences and how founders often conflate their personal worth with their company’s success. He emphasized the need for emotional resilience, disciplined governance, and mentorship to help founders navigate the pressures of high-growth environments. Gita and Jeremy also discussed the role of whistleblowers and internal audits in uncovering the fraud, media investigations led by DealStreetAsia that brought the scandal to light, the failures of Series A and B investors to identify risks during early funding rounds, Indonesia’s evolving legal framework and how it could impact future cases, and advice for agritech founders to prioritize profitability and operational transparency to rebuild trust with investors.  Watch, listen or read the full insight at https://www.bravesea.com/blog/efishery-scandal-qa Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

Jeremy Au discussed three key insights on Southeast Asia venture capital. First, he highlighted the "Series B Valley of Death," where local funds support pre-seed to Series A, and global investors focus on later stages, but Series B and C funding gaps force startups into aggressive cost-cutting or revenue expansion. Second, he emphasized the importance of timing in venture bets, arguing that startups must be positioned in the right economic window—neither too futuristic nor too late—illustrating with examples like AI-driven call centers in the Philippines and Vietnam’s emerging luxury goods market. Third, he discussed how VCs balance two roles—judging founder potential and adding value—to maximize the likelihood of building unicorns - where startups adapt and learn quickly using the Lean Startup and OODA loops, with  examples from sectors like HR tech, AI call centers, and consumer goods. Watch, listen or read the full insight at https://www.bravesea.com/blog/series-b-valley-of-death Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

JingJing Zhong, the Co-founder and CEO of Superbench and Jeremy Au discussed: AI Impact on Service Businesses: JingJing explained how AI advancements have transformed traditional service industries. Previously, AI struggled with logic and calculations, making it unreliable for tasks like generating service quotes. Now, improved reasoning allows AI to think through multi-step processes, reducing human workload and increasing efficiency. Superbench helps businesses like cleaning and plumbing services scale without needing more employees. She shared how her former company, Helpling, reduced its sales team from five agents to one while increasing conversion rates from 30% to 70%. CRM vs. RAG Reality: JingJing pointed out that traditional CRM systems don't integrate well with AI-driven customer support. She introduced Retrieval-Augmented Generation (RAG) as a way to improve AI accuracy by linking responses to verified business knowledge before generating answers. Many AI chatbots still struggle with anything beyond FAQs and simple transactions, particularly in handling complaints. She predicts AI will advance even faster in the next two years, further reshaping service industries. Customers now assume AI agents are human because AI responses feel more natural than scripted templates used by actual employees. Founder Productivity Lifestyle: JingJing reflected on how managing stress as a founder led her to restructure her daily habits. She quit alcohol, shifted to a healthier diet with more vegetarian meals, and committed to consistent journaling. She noted that these changes had a direct impact on her business performance, saying that after quitting alcohol, her sales "went crazy." She emphasized the importance of therapy for founders, citing YC President Gary Tan’s advice: “Do therapy before you start a company.” She believes founders should address their fears and anxieties early to avoid making poor decisions under pressure. Jeremy and JingJing also talked about startup fraud cases like eFishery, the effects of investor ghosting in Southeast Asia, and cultural differences in venture capital practices between the U.S. and Southeast Asia. Watch, listen or read the full insight at https://www.bravesea.com/blog/service-industry-ai-transformation Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea Spotify English: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T Bahasa Indonesia: https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ Chinese: https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR Vietnamese: https://open.spotify.com/show/0yqd3Jj0I19NhN0h8lWrK1 YouTube  English: https://www.youtube.com/@JeremyAu?sub_confirmation=1 Apple Podcast  English: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464

Jeremy Au referenced Asia Partners’ report predicting a surge in Southeast Asian unicorns based on macroeconomic fundamentals, and discussed the GDP per capita “time machine” phenomenon where Chinese and American founders enter Southeast Asia to replicate proven business models in frontier markets. He also shared an LP’s perspective on Southeast Asia's underperforming VC funds, questioning whether it was due to fund selection or broader market dynamics, e.g. Vietnam’s struggle to produce a successful tech IPO and high U.S. interest rates that have constrained regional Series B/C capital. He compared VCs to Olympic coaches, explaining that top investors prioritize 10x teams, product, and defensible economics—but competition is fierce for the best startup teams, e.g. Rewind AI receiving 170 term sheets via a Google form auction as an extreme case of a bidding war where VCs fight to get into the round. === Jeremy Au (区汉辉) hosts BRAVE Southeast Asia Tech, the region’s #1 tech podcast and global top 10% podcast with 50,000+ monthly listeners. He cofounded Orvel Ventures (network-driven VC fund), leads the Harvard Business School Alumni Angels for Southeast Asia and is an angel investor in 24 startups. Jeremy teaches venture capital fund strategy and entrepreneurship at National University of Singapore and Singapore Management University. Previously, Jeremy was a VC investor and Chief of Staff at Monk's Hill Ventures, Southeast Asia’s leading pre-A and Series A investor. Jeremy founded and led CozyKin, an early education marketplace to Series A and acquisition by Higher Ground Education. The startup was recognized for winning Harvard Business School's New Venture Competition and the MassChallenge grand prize. Jeremy also cofounded and bootstrapped Conjunct Consulting, an impact consulting platform, to profitability, 100+ clients and thousands of trained impact leaders. He was a Bain management consultant and an infantry sergeant in Singapore. Jeremy is a keynote public speaker on entrepreneurship, leadership and community engagement for thousands across Harvard, Deutsche Bank, e27 Echelon, Singapore Global Tech Network, Boston SPARK Council, Institute of Policy Studies, Civil Service College and many others. Recognized by Forbes 30 Under 30, Prestige 40 Under 40 and LinkedIn Top Voice. Author of BRAVE10, showcasing the top 10 journeys of Singapore tech leaders. Harvard MBA and UC Berkeley honor degrees in Economics & Business Administration. Jeremy enjoys science fiction, hiking and being a dad of two daughters. === Watch, listen or read the full insight at https://www.bravesea.com/blog/gdp-per-capita-time-machine Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea Spotify English: https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T Bahasa Indonesia: https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ Chinese: https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR Vietnamese: https://open.spotify.com/show/0yqd3Jj0I19NhN0h8lWrK1 YouTube English: https://www.youtube.com/@JeremyAu?sub_confirmation=1 Apple Podcast English: https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464 #VentureCapital #StartupFunding #SoutheastAsiaTech #PowerLawReturns #UnicornHunting #TechInvestments #InnovationEconomy #EntrepreneurshipInsights #TechGrowth #BRAVEpodcast

Dive into the art of crafting accurate customer personas and the pitfalls of outdated market research methods. Discover how context and timing can distort consumer preferences, as Jeremy shares a compelling example from the beer industry. Explore the concept of customer lifetime value and the economic strategies behind successful Southeast Asian SaaS companies. Learn how Disney's long-game marketing contrasts with Hermès’ luxury branding, showcasing different pathways to cultivate lasting brand loyalty.

Nicolas Bivero, CEO & Co-Founder of Penbrothers, and Jeremy Au discussed: 1. Japan Intern to Philippines Director: Nicolas Bivero shared his journey as a Venezuelan-German, transitioning across continents and industries. His early exposure to Japanese culture through karate and aikido, influenced by his father, inspired his eventual move to Japan. Initially planning a six-month stay, Nicolas secured an internship at a 160-year-old Japanese logistics company after a chance connection through his uncle. This role evolved into an 18-year career, focusing on replicating Japanese logistics operations across Southeast Asia. Nicolas detailed his adjustment to Japan’s hierarchical corporate culture, his unique position as one of the few foreigners in the company, and his extensive travel across Southeast Asia to develop new business opportunities. 2. 8-Year Side Hustle to Full-Time Founder at 44: In 2014, Nicolas co-founded Pen Brothers with his best friend to address the challenges of global talent shortages by leveraging the Philippines’ vast pool of skilled professionals. Starting as a side hustle, Pen Brothers initially supported startups by hiring remote Filipino teams for roles like software development and business development. Nicolas emphasized the importance of retaining Filipino talent locally to combat brain drain, reflecting his observations of Venezuelan and Portuguese migration trends. By 2022, after eight years of part-time involvement, Nicolas transitioned to leading Pen Brothers full-time. He highlighted the impact of COVID-19 on enabling remote work nationwide, allowing skilled professionals in provinces like Mindanao to work with global clients without relocating. 3. PEO Industry for Filipino Talent: Nicolas dispelled misconceptions about the Professional Employer Organization (PEO) industry, noting its ability to provide high-quality, long-term roles. He cited examples of senior engineers and specialized staff hired through Pen Brothers, including one who earned a competitive U.S. salary while working for a startup remotely from the Philippines. Nicolas also shared his optimism for Filipino talent, emphasizing their English proficiency and adaptability. He stressed the need for continued government support for education and the importance of positive feedback loops in fostering globally competitive talent. He also discussed the return of some Filipino diaspora members, who bring valuable international experience back to the country. Nicolas also reflected on Japan’s hierarchical work culture, how his father’s passion for martial arts influenced his professional journey and the challenges of scaling remote teams.

Jeremy Au explored the evolving venture capital landscape in Southeast Asia by linking GDP per capita thresholds (US$5K in Vietnam, Indonesia & Philippines vs. US$94K Singapore) to the rise of unicorns like Gojek and Grab. Jeremy also explored the implications of high global interest rates, which have reshaped venture capital deployment, shifting focus toward early-stage investments while reducing late-stage funding. Lastly, he analyzed the diversification of startup models, such as Vietnam's localized mini-conglomerates and Singapore’s globally focused virtualized teams, emphasizing adaptability as a key driver for success in a fragmented yet promising ecosystem. Watch, listen or read the full insight at https://www.bravesea.com/blog/gdp-per-capita-vs-unicorns Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts

Jeremy Au examined the evolution of technology marketing and communication, emphasizing the transformative impact of AI, the importance of addressing consumers' primary problems, and the iterative nature of innovation in startups. Jeremy stressed the necessity of solving consumers' most pressing problems at the right moment to achieve product-market fit, illustrating this with real-world scenarios where timing dictated success. Additionally, he underscored the iterative principles of the Lean Startup and Kaizen, which prioritize rapid building, measuring, and learning cycles to meet evolving consumer needs while minimizing errors. The discussion also touched on notable examples like Netflix’s shift from DVDs to streaming and the development of reusable rockets by SpaceX to illustrate these principles in action. Watch, listen or read the full insight at https://www.bravesea.com/blog/product-market-fit-pivot Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts