Freelance to Founder

Millo
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Nov 21, 2025 • 21min

How to Budget When Your Income Fluctuates

George Azar, a CPA and founder of Bright Budget, provides insightful strategies for freelancers managing fluctuating incomes. He stresses the importance of setting aside 25-30% for taxes and building an emergency reserve of 3-6 months' expenses. George suggests utilizing high-yield savings accounts to combat inflation. He recommends budgeting by percentages rather than fixed amounts and categorizing expenses into life, living, and savings. Finally, he highlights the benefits of maintaining separate bank accounts to streamline financial management.
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Nov 20, 2025 • 14min

Client Asks for Favors—What Should I Do?

Chanda Coston, a Navy veteran and business strategist, shares her insights for freelancers facing the dilemma of client requests for unpaid favors after project completion. She emphasizes the importance of establishing clear boundaries by introducing sign-off steps and timelines. Chanda also advocates for offering maintenance subscriptions to transform casual requests into recurring income, and highlights the benefits of subcontracting to manage workload. With practical tips, she guides listeners on creating structured systems to support clients while protecting their own time.
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Nov 19, 2025 • 18min

Switch From Hourly to Flat Rate (w/out Losing Money)

Chanda Koston, a Navy veteran and business strategist, shares her expertise on transitioning from hourly to flat-rate pricing, especially for purpose-driven entrepreneurs, particularly women over 40. She emphasizes the importance of researching market rates and realistically estimating project timeframes to avoid underpricing. Chanda suggests piloting flat fees and considering hybrid pricing models. The duo discusses how flat rates reward efficiency and the significance of effective messaging to enhance perceived value. They also tackle strategies for transitioning existing clients smoothly.
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Nov 18, 2025 • 14min

Is It Best to Drop Late-Paying Clients?

Chanda Koston, a Navy veteran and business strategist, joins the discussion to navigate the tricky waters of managing late-paying clients. She emphasizes the importance of setting clear payment terms, including requiring upfront deposits for new clients. The duo also explores how building recurring revenue can stabilize cash flow and reduce stress. They provide practical tips, like securely storing payment details to ensure timely payments, and advise freelancers on whether to keep or let go of challenging clients.
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Nov 17, 2025 • 20min

Should You Fill Income Gaps w/ Low-Paying Clients?

Chanda Coston, a Navy veteran and business strategist, offers invaluable insights for freelancers facing financial uncertainty. She discusses the risks of taking low-paying clients, urging clarity around ideal clients and pricing. While exceptions exist, she emphasizes temporary acceptance of lower pay only when absolutely necessary. Chanda also shares strategies for testing pricing and leveraging feedback to refine business models. Her approach balances short-term income needs with long-term sustainability, ensuring growth without compromising value.
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Nov 14, 2025 • 20min

5 Places to Get More Leads and Attention

Dr. Noah St. John, known as the Zero Friction Doctor and creator of Afformations, shares his MAPSSS method for lead generation. He discusses the five key stages to scale a business, including crafting irresistible offers and utilizing effective funnels. Noah emphasizes leveraging other people's audiences through podcasts and media, building referral partnerships, and the smart use of pay-per-click ads. He also highlights the importance of positioning yourself as an authority through speaking engagements and adapting SEO strategies for AI-driven search.
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Nov 13, 2025 • 24min

These Habits May Be Holding You Back

Dr. Noah St. John, known as the Zero Friction Doctor and the father of affirmations, shares insights on overcoming self-imposed barriers to success. He delves into how clarifying goals is essential before changing habits and discusses the concept of 'head trash' that hinders growth. Noah reveals why willpower isn't enough, introducing a five-element model of habits. He offers practical strategies to conquer procrastination and suggests morning routines to replace negative habits, emphasizing that strong desire must outweigh fear to drive meaningful action.
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Nov 12, 2025 • 20min

How Long Does It Take to Succeed?

Meredith Rice Cooley, founder of Page and Purpose and a mentor to aspiring freelance copywriters, shares her journey from teaching to building a stable freelance business. She discusses the importance of testimonials and the value of raising prices for perceived income. Meredith emphasizes dedicating time to consistent marketing to prevent revenue gaps and suggests offering retainer services for predictable income. She also reassures listeners that with dedication, it's possible to leave a full-time job within a year after gaining clients.
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Nov 11, 2025 • 18min

What We Wish We Knew Before Jumping In

Meredith Rice Cooley, founder of Page and Purpose, shares her insights on launching a freelance career, especially for teachers transitioning to copywriting. She advises against waiting for the perfect branding, emphasizing the importance of getting clients first. Meredith highlights the value of showcasing polished spec work and building a professional network early on. She also discusses accepting slow progress and celebrating small wins to keep the momentum going, insisting that consistency leads to eventual success in freelancing.
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Nov 10, 2025 • 18min

Our Biggest Lessons Learned as Freelancers

In this engaging conversation, Meredith Cooley, founder of Page and Purpose and mentor for teacher-copywriters, joins Preston Lee to share valuable freelancing insights. They dive into setting boundaries with clients and the importance of effective communication. Meredith emphasizes the need to embrace change in entrepreneurship and discusses balancing flexibility with focus. Tips on time management, including the Pomodoro technique, and strategies for minimizing distractions are highlighted, making this a must-listen for aspiring freelancers.

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