Count Me In®

Welcome back Timothy Wingate! In this episode of Count Me In, Adam Larson welcomes Timothy for a refreshingly honest conversation that goes far beyond accounting. Timothy shares the story of his entrepreneurial journey—from stepping away from corporate dreams to facing wild challenges like unexpected lawsuits and a wrongful arrest, all the way to founding his own company, G+F Business & Financial Consulting. He opens up about overcoming the struggles of gig work, reinventing his career, and the pivotal moments when family support (including his wife’s entire 401(k)!) made all the difference. Timothy offers practical advice for overcoming underpricing, inefficient business models, and hiring hiccups—and explains how he gained the confidence to lead with a servant mindset. Listen in as Timothy reflects candidly on what he wishes he knew starting out, and how his team leverages technology and AI to serve clients and stay efficient. If you’re looking for the real story behind building a business from scratch—with all the ups and downs—don’t miss this conversation. Whether you’re a fellow entrepreneur or just love inspiring stories, Timothy’s insights and humor will keep you listening.

On this episode of Count Me In, Adam Larson sits down with Sharoon Thomas, founder of Fulfil, for a lively conversation about the unique accounting challenges facing direct-to-consumer (D2C) brands. Sharoon Thomas shares fascinating stories from his journey working with ERP systems and D2C brands, revealing why traditional spreadsheets just can’t keep up with today’s high-volume, multi-channel commerce. Listen as they unpack everything from GAAP compliance, revenue recognition headaches, and how technology is shaping faster, more reliable month-end closes. Get practical insights on leveraging new ERPs and AI-driven reporting tools to simplify data chaos and boost your financial accuracy. Whether you work in accounting, finance, or operations—especially in the D2C space—this episode is packed with actionable advice and the kind of real-world examples you don’t want to miss. Tune in and hear Sharoon Thomas’s candid take on what healthy financial operations look like and why teaming up with your operations crew might be the smartest move you make this year.

In this engaging episode, Adam Larson chats with Dr. Simone Ahuja about her remarkable career journey from dentist to documentary filmmaker, author, and creative problem-solving champion. Simone offers refreshing insights on how to be more resourceful at work, especially when facing limited resources and high demands. She shares relatable stories and simple yet powerful strategies for letting go of what no longer serves you at work, all while finding ways to foster true innovation and focus. With plenty of laughs and aha moments, this episode gives accounting and finance professionals, as well as anyone feeling stretched thin, practical tips to bring more clarity, intention, and creativity into their day-to-day. If you want energy-boosting ideas and real-world wisdom about tackling challenges and making impactful changes, you will love this conversation.

On this episode of Count Me In, Adam Larson sits down with John Glasgow, founder and CEO of Campfire, for a candid conversation about building a company and transforming finance teams with AI-driven ERPs. John opens up about the challenges of juggling parenthood and entrepreneurship, lessons learned from Y Combinator, and how his frustration with outdated financial software inspired him to create something better. Whether you’re a finance exec, startup founder, or just curious about the future of accounting tech, you’ll enjoy Joh’s practical insights on prioritizing what matters, fostering innovation, and keeping up with the ever-changing landscape of AI. Hear firsthand how Campfire is rewriting the playbook for finance teams, why ruthless prioritization is John’s secret weapon, and which red flags to watch for when evaluating new tech solutions for your business. Tune in for real stories, actionable advice, and a fresh perspective on leadership, tech, and the future of finance.

Get ready for an inspiring listen with author and founder of Busy Bee Advisors, Melissa Broughton, on Count Me In! Host Adam Larson sits down with Melissa as she shares her journey from watching her grandmother and mom work in bookkeeping to carving out her own path in accounting. Melissa brings you inside her world, from falling in love with paperwork as a kid, navigating corporate life, and boldly leaping into entrepreneurship with Busy Bee Advisors. You'll hear candid stories about the highs and lows: growing too fast, building a team, and learning how to course-correct. Melissa opens up about adapting to remote work during the pandemic and how that shift sparked new opportunities for her team. She also talks about launching the One Hour Bookkeeper, a project that helps stay-at-home parents and military spouses build careers on their own terms. Whether you're dreaming of starting your own business, seeking advice on managing growth, or just want to hear a real story about balancing family and ambition, this episode is for you. Grab your headphones, Melissa’s story is full of motivation, practical tips, and a reminder that there is always a way forward.

In this bonus episode of Count Me In, recorded live at Oracle NetSuite's SuiteConnect NYC, Adam Larson sits down with Sue Vestri, CFO at CRIO and a finance leader with a wealth of experience in startups, public companies, and private equity-backed businesses. Listen in as Sue shares real stories from her career, everything from wrangling accounting platforms for rapidly scaling teams to building a finance culture that embraces AI and continuous learning. Whether you’re curious about growing a finance team from scratch, navigating the complexities of SaaS billing, or keeping your organization future-ready, Sue’s practical perspectives and candid advice are sure to inspire. Perfect for finance professionals and anyone interested in how a modern CFO drives growth and innovation while building trust across the business.

Get ready for a fresh perspective on pricing in this engaging episode of Count Me In. Host Adam Larson welcomes behavioral pricing expert and Decision Alpha CEO Etinosa Agbonlahor to share how psychology, emotion, and real customer conversations can reshape the way businesses think about pricing. Forget relying only on cost-plus formulas or spreadsheets. Etinosa brings stories from the field, insights from brain science studies, and practical advice for using behavioral principles to set prices customers will value. Find out why understanding what customers care about and how they actually make purchase decisions can help you stand out from competitors. Learn how to confidently raise prices when needed and avoid common mistakes when communicating those changes. If you want your pricing to truly reflect the value you deliver, this episode has actionable tips, relatable examples, and fresh ideas worth hearing. Discover what happens when you combine financial know-how with a behavioral mindset, with guidance straight from Etinosa Agbonlahor.

Join host Adam Larson as he chats with David Frieder, Head of Corporate Payment Systems at US Bank, about his unique journey from college intern to leading payment innovation. David Frieder shares real stories on how banks build new products, why real-time payments are gaining momentum (and where they’re not), and the practical challenges of bringing new tech to traditional finance teams. They cover everything from instant payments and AI-driven fraud prevention to what it takes to build trust and lasting relationships between banks and finance professionals. David also gives a behind-the-scenes look at how he leads his team with a focus on joy and purpose. Packed with actionable insights and candid advice, this episode is a must-listen for anyone curious about the future of payments, technology in banking, and how innovation really happens in finance.

Isabelle Massaad, CFO at DSV and fast-rising finance leader, shares career lessons from starting work at 17 and leading through change. She discusses transformative leadership, empathy-led people management, and making finance a strategic business partner. The conversation highlights upskilling for automation and AI, storytelling with numbers, and practical advice for next-gen finance professionals.

Ready for a fresh take on career transitions in finance? Tune into this engaging conversation with Steve McNally, a seasoned CFO and former global chair, as he sits down with Adam Larson to share real-world insights on what it takes to navigate change and earn your seat at the table. From jumping between Fortune 500 giants and small businesses to adapting to new roles and industries, Steve brings practical advice and lively stories—think learning operations on the factory floor and being the right-hand to the CEO. Discover why being inquisitive, building strong relationships, and developing real business acumen are essential for success. Plus, hear how staying curious and learning continuously keeps leaders ahead in a fast-moving world. Whether you’re thinking about your next move or just want to hear what it’s really like behind the scenes, this episode packs in thoughtful tips and inspiration for every finance professional. Don’t miss it!