Experience-Focused Leaders
Alex Shevelenko
Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach.
In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers.
Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience is composed of discerning individuals who have already achieved considerable success and are constantly seeking new ways to elevate their customer-centric strategies.
If you are a seasoned business owner with a profound understanding of the significance of customer experience in driving business growth, we invite you to join us as a guest on our podcast. Share your unique insights, success stories, and the strategies that have set you apart in your industry.
In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplished business owners who have honed their expertise in delivering exceptional customer experiences. These industry veterans possess a wealth of knowledge and practical experience, making them valuable resources for our audience of seasoned professionals who are passionate about creating meaningful connections with their customers.
Our podcast serves as a platform for exchanging ideas, sharing best practices, and exploring innovative approaches to customer experience. We understand that our audience is composed of discerning individuals who have already achieved considerable success and are constantly seeking new ways to elevate their customer-centric strategies.
If you are a seasoned business owner with a profound understanding of the significance of customer experience in driving business growth, we invite you to join us as a guest on our podcast. Share your unique insights, success stories, and the strategies that have set you apart in your industry.
Episodes
Mentioned books
Sep 13, 2023 • 52min
13 - Navigating Markets and Relationships for Growth with Steve King
Your host, Alex Shevelenko, talks with the board member, strategic advisor, and investor in early-stage technology companies, Steve King. A five-time CEO with many exits to boot and now sits on the boards of exciting companies. Known as a pioneer in the field, Steve is not only a mentor and investor but also a friend. Steve's perspective is truly inspiring. His advice is to stay calm and put things into perspective, actively involving oneself and taking control of the situation rather than being a passive observer. He has played a significant role in building definitive cloud companies, and his wisdom is invaluable. Steve realized the potential of DocuSign. He saw that there were other companies in the space but no major players or market research on electronic signatures. After conducting research and evaluating the product and management team, Steve was convinced that there was a market for DocuSign.To learn more about Steve's work, click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.
Aug 24, 2023 • 53min
12 - The Most Effective Strategy for Software Companies to Achieve Rapid Growth with OpenView Venture Partners' Kyle Poyar
Your host, Alex Shevelenko, talks with the Operating Partner of OpenView Venture Partners, Kyle Poyar. OpenView was founded in 2006 on a mission to improve people’s working lives. They invest in the best expansion-stage software companies and then work hard to help those companies become market leaders. OpenView has raised a total of $2.4 billion across its seven funds. OpenView exclusively invests in software companies at the expansion stage.OpenView targets seven to nine new investments per year, a concentrated approach that allows them to meaningfully support their portfolio companies post-investment. OpenView's focus on the expansion stage for nearly two decades means they’ve been a trusted partner to some of the biggest successes in software history.To learn more about Kyle's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.
Aug 23, 2023 • 54min
11 - Driving Business Growth Through People-Centric Strategies and Successful Partnerships with Aaron Au
Your host, Alex Shevelenko, talks with Aaron Au. Aaron co-founded SuccessFactors, a company that became a global leader in cloud-based HR software. It went public in 2007 and was later sold to SAP for a staggering $3,4 billion. Aaron also served as the president of SAP Gem Collaboration Division, boasting over 50 million subscribers.Aaron is a true pioneer in the software as a service (SaaS) revolution, and his journey offers invaluable insights for anyone interested in the world of tech startups and SaaS.To learn more about Aaron's work, click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/
Aug 17, 2023 • 54min
10 - Turning Your Marketing Into Dollars with Wharton Marketing Dept.'s Dr. Peter Fader
Your host, Alex Shevelenko, talks with the Professor of Wharton Marketing Dept., Dr. Peter Fader. Dr. Peter Fader is a professor at Wharton Marketing Department, researching thing such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applications with focus on topics such as customer relationship management. He is a winner of the Frances and Pei-Yuan Chia Professorship by demonstrating an interdisciplinary approach to business teaching and research, especially in retailing, marketing, banking and information technology. He also works with firms from a wide range of industries, like telecommunications, financial services, gaming/entertainment, retail, and pharmaceuticals.To learn more about Peter's work, click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com.
Aug 16, 2023 • 56min
9 - Mastering Effective Marketing Communication Principles with UniSphere Ideas' Ben Guttmann
Your host, Alex Shevelenko, talks with the Advisor and Fractional CMO of UniSphere Ideas and author of the book Simply Put, Ben Guttmann. Ben Guttmann is a Marketing Entrepreneur, educator and writer. He assists good individuals and well-known brands in communicating their importance to the world. He frequently gives talks on marketing, branding, business, and technology at conferences, businesses, and universities.Ben ran the Digital Natives Group for 10 years. The group started as a small town business and then grew into a partnership with various well-known organizations. They published over 60 best-selling books from major publishing companies, including works from acclaimed individuals.Ben started his career by working with small ice cream shops and camera repair stores. Now, he is known as a major player in the world of branding, working with multi-billion dollar industries and other successful companies. To learn more about Ben's work, click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com.
Aug 10, 2023 • 57min
8 - Turning Your Customers Into Your Biggest Champions with Alteryx's Dean Stoecker
Your host, Alex Shevelenko, talks with the Founder, CEO, and Executive Chairman of Alteryx, Dean Stoecker. Data-driven decisions matter now more than ever. Drive business value at scale by empowering everyone to generate insights from data. Alteryx is enterprise-ready so you can be ready for anything. Alteryx customers understand the power of data and analytics. That’s why they chose Alteryx to help empower their employees to make transformational outcomes.They help customers win by making data easy to access and use by everyone – for immediate value, higher operational efficiency, and lower risk.To learn more about Dean's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com.
Aug 3, 2023 • 46min
7 - Crafting Compelling Stories in Startups and Show Production with Blaine Graboyes
Your host, Alex Shevelenko, talks with Founder, Investor, Artist, and Inventor, Blaine Graboyes. Blaine is a category pioneer, an idea-stage investor, and an advisor, as well as an artist and inventor. He has nearly 30 years of experience launching and commercializing innovations in the technology, media, and gaming industries. Blaine holds multiple patents for his innovations and inventions primarily focused on skill-based games and video game gambling.To learn more about Blaine's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at Relayto.com.
Jul 27, 2023 • 50min
6 - Where You Go for Software: Reach Your Peak with G2's Godard Abel
Your host, Alex Shevelenko, talks with the Founder and CEO of G2, Godard Abel. G2 is the largest and most trusted software marketplace. More than 80 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews.G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences of people just like you, you can reach your true potential.To learn more about Godard's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.
Jul 20, 2023 • 58min
5 - Cultivating Connection, Ownership, and Accountability in Distributed Teams with Empathy Firm's Paul Pritchard
Your host, Alex Shevelenko, talks with the CEO of Overdose Digital, Paul Pritchard. Overdose Digital has envisaged a global Digital Commerce Anti-Agency with enterprise capability. Overdose Digital provides a complete suite of Digital Commerce services with the capability to deliver across the full functional needs of high-performing B2C & B2B retailers. Their Service Pillars are all led by noted industry experts, and their Client Success process ensures clients have unfettered access to talent through the distributed retainer model.Paul Pritchard is a digital visionary, challenging the traditional agency model to deliver exceptional business outcomes. Under Paul's leadership, Overdose achieved widespread recognition in the digital transformation industry. Paul's work at Ogilvy, growing brands and businesses through borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities, has aided him in his visionary leadership.To learn more about Paul's work, click HERE, HERE, HERE, and HERE.To learn more about Paul's podcast, Overdose & Chill, click HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at http://relayto.com/.
Jul 13, 2023 • 1h 10min
4 - Hyping Up Idea-Driven Businesses with MicroFame Media's Michael F. Schein
Your host, Alex Shevelenko, talks with the Founder of MicroFame Media, Michael F. Schein. Michael is the author of the book The Hype Handbook. At MicroFame Media, they have spent years analyzing the methods of history’s most effective persuaders, promoters, and benevolent mischief-makers. They've taken all of this research and distilled their findings into a comprehensive system that lets them generate fanatical attention for your best ideas. Their mission is to hype up their clients, so they can focus on what they do best. Learn more about Michael's work HERE and HERE.Check out Michael's book, The Hype Handbook, HERE. Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex and his work at Relayto? Check out his website at https://relayto.com/.
