

12 Geniuses Podcast
Don MacPherson
The difference between average and greatness might be one or two well executed things. 12 Geniuses explores the highly successful people in business, athletics, and music so we can all learn how to perform at our highest level.
Episodes
Mentioned books
Nov 4, 2019 • 37min
Following a Creative Passion - An Interview with Filmmaker Patrick Riley
A veteran technology entrepreneur, producer, and musician, Patrick Riley shares his experience of being a life-long creative while working as an executive for a software company.In this interview, Patrick discusses the making of his new film Tuscaloosa, including collaborating with the cast and crew, solving for unexpected problems, and the complexity of creating an accurate depiction of 1970s Alabama. Patrick offers advice for creatives and provides examples for how to nurture your creativity while working in a professional career. Patrick also explains the innovations developing in the film industry and their impact on the way we consume, create, and find films.As a technology entrepreneur, Patrick co-founded and was CEO of Modern Survey. Over the course of his career, Patrick has directed and produced dozens of music videos, documentaries, and short films.

Oct 28, 2019 • 44min
The Spiritual Creative | Hip-Hop Legend Brother Ali
One of the most respected independent voices in music, Brother Ali shares candid anecdotes about his creative process and describes the importance of spirituality in creating meaningful art.In this interview, Brother Ali discusses what the touring lifestyle is like, how he grounds himself while traveling, and the importance of Islam in his life and in his creative pursuits. Ali describes his process for creating songs and albums, how he pushes himself to get out of his creative comfort zone, and the collaboration process with other artists and producers. Later in the interview, Ali dives deep into the role music and art has on informing the human experience and expression.Over the last two decades, Brother Ali has earned critical acclaim for his deeply personal, socially conscious, and inspiring brand of hip-hop.

Oct 21, 2019 • 35min
Mehrdad Mahoutian | A Concrete Innovation for Climate Change
An innovator in the field of carbon dioxide capture and building materials, Mehrdad Mahoutian discusses his journey to discovering a new process for creating concrete and his quest to use waste materials to create high-value products. More than 5% of global CO2 emissions comes from the production of concrete. The impact of this is so high that for every ton of concrete made, a ton of carbon is released into our air. Mehrdad’s innovative concrete-making process solves this problem and more, while making a stronger, cheaper, and carbon-negative construction material. As we tackle climate change, we will need thousands of innovations like Carbicrete to stop global warming.In this interview, Mehrdad describes the problem cement and the resulting CO2 creates for our environment and shares how he came up with a carbon-negative process to create cement-free concrete. He also shares the failure along his innovative journey and how he came to see his new process as a viable product for mass production. Mehrdad also discusses the barriers to industry-wide adoption of the new process and how governments are responding to Carbicrete. Finally, Mehrdad explains the potential for the emerging market of CO2 based products and the integral role consumers and organizations will play in reducing our carbon emissions.Mehrdad Mahoutian is CTO and Co-Founder of Carbicrete, a company that has developed a concrete-making process that is cement-free and carbon-negative.

Oct 14, 2019 • 41min
Ben Waber | MIT, AI, & the Power of People Analytics
An innovative leader in the field of people analytics, Ben Waber discusses the creative ways companies can unleash the full potential of their employees. Through data, companies can devise new management techniques, adjust the physical environment, and even re-design the employee experience to improve performance at all levels. Companies already have mountains of data available to them through ID badge scans, emails, meeting assignments and much more. Driven by a passion to help companies interpret this data, Ben Waber has created a company that uses AI to simplify the numbers and help leaders make better decisions.In this interview, Ben talks about the creative environment at MIT. He explains how analytics can be used to inform company-wide decisions, understand how teams are working together, and improve individual career development. Ben also describes how the data can help us better understand bias and influence decision making. Finally, Ben talks about the future implementation of the technology and the ethical questions it may raise about employee and user privacy.Ben Waber is President and Co-Founder of Humanyze, a behavior analytics company. For over 15 years, Ben has studied, researched, and implemented new technology to better understand human behavior.

Oct 11, 2019 • 20min
Third Quarter Review
What did you accomplish in the third quarter of 2019? How do you plan to finish out this decade? What are your goals for 2020? In this special episode, Don and Devon talk about what they’re paying attention to, where Don traveled, what they’ve learned, and what they have planned for the show. Devon McGrath, Assistant Producer of 12 Geniuses talks with Don about recording the Leadership Moments, lessons from parenthood, remarkable travel moments, and what guests they have planned for Seasons Two and Three.

Oct 7, 2019 • 37sec
Ken Ricci | The Cleaner, Greener, Smarter Jail of the Future
An established justice architect, Ken Ricci discusses the impact building design has on those involved in the justice system. Nearly two thirds of those held in jails are still innocent in the eyes of our legal system, yet they are detained in dark, dingy, unsafe spaces that deprive them of a healthy lifestyle and access to the outside world. Driven by a passion to make correctional facilities more humane, Ken has dedicated his career to using innovative design to create facilities that are both safer and more comfortable for those inside.In this interview, Ken describes the impact of design on the detention experience and provides insight into how we can build facilities that are safer for the guards and the detainees while still providing comfortable, open spaces with natural light. Ken also discusses his perspective on the future of our justice facilities.Ken Ricci is a nationally recognized leader in the field of justice planning and design. Ken has devoted his entire career to designing better correctional facilities and he continues to educate others as a lecturer for the American Institute of Architects and the National Institute of Corrections.

Sep 30, 2019 • 27sec
Morgan Mercer | Solving Sexual Harassment & Bullying
A breakthrough tech entrepreneur, Morgan Mercer discusses the power of Virtual Reality in building empathy and creating a safer work environment. Of the women that report sexual harassment in their workplace, 80% leave within two years. This has significant ripple effects from a career change, loss of economic opportunity, and even tarnished company profiles. As we look to the next decade, we have many social issues to resolve and one of the best ways to do that will be through empathy.In this interview, Morgan Mercer explains why we need better training for a safer workplace, the impact of #MeToo on training standards, and how to build empathy through immersive experiences. She also discusses her experience as a woman of color in the tech industry, her drive to empower others through VR, and her take on the future of VR.Morgan Mercer is the CEO and Founder of Vantage Point which serves clients around the world from their headquarters in Los Angeles.

Sep 23, 2019 • 29sec
Creating a Culture of Innovation | Simone Bhan Ahuja
An innovation expert, Simone Bhan Ahuja explains how large, established organizations can innovate and avoid disruption even in a volatile, uncertain, complex, ambiguous time. Only 14% of new graduates want to work for large organizations. Instead, they’re attracted to the start-up path and opportunities to be creative and innovative in their careers. In order to attract top talent and remain disruptive in any industry, larger organizations will need to adopt innovation at every level of their organization.In this interview, Simone explains the argument for encouraging innovation and intraprenuership, the barriers many organizations face in the pursuit of innovation, and the importance of creating a culture of psychological safety. Simone also provides insight on how to build an innovative structure within an organization, the benefits of keeping projects frugal, and what leaders can do today to start implementing these ideas.Simone is the author of Disrupt It Yourself, and a co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. For over 15 years Simone has studied emerging markets and how organizations can continue to innovate across all levels.

Sep 16, 2019 • 38min
Threat Hunter Max Heinemeyer | Innovations in Cybersecurity
An expert in cybersecurity, Max Heinemeyer explains how we can prevent attacks from malicious hackers both in our personal and professional lives. Vulnerability on the Internet has increased exponentially as new “smart” devices and appliances are tied into our networks every day. In a world where we have learned to protect ourselves from physical threats, we must learn how to protect ourselves and our companies from cyber threats as well.In this interview, Max defines the threats we face each day on the Internet, how malicious hackers have evolved, and the increasing complexity of cybersecurity. Max also provides tips and solutions for safeguarding your personal and business information.Max is Director of Threat Hunting for Darktrace and works in their Cambridge, United Kingdom office. He works with companies to help them investigate and respond to threats, while additionally overseeing the 30+ member cybersecurity analyst team. Max also has extensive experience as a white hat hacker.

Sep 9, 2019 • 35min
Daniel Pink | The Secrets of Perfect Timing
A Fool-Proof Guide to Creativity and an Optimized Workday! … Just kidding. In the end, only you can be the judge of how to schedule your day, but Daniel Pink is here to help with a great understanding of how our cognitive ability changes throughout the day and how you can learn to plan your day around your brainpower. Daniel has been passionate about understanding the intersection of human behavior and work for nearly 20 years. In that time, he has written 6 books including his newest bestseller – When: The Scientific Secrets to Perfect Timing.After years of research, Daniel is now an expert in how our brain functions change throughout the day and how we can use that knowledge to our advantage. In our interview with Daniel, we discuss his creative process, the importance of coordinating your creative work with the right time of day, and a few tips that famous creatives have used to perform their best.


