

WP Product Talk
WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Episodes
Mentioned books

Jul 19, 2023 • 51min
Using SEO to Grow Your WP Product Business
Learn how to leverage SEO strategies to boost your WP product business. From keyword research to on-page optimization, this podcast episode covers it all. Tune in to maximize your online visibility and drive more organic traffic to your WordPress products.

Jul 12, 2023 • 53min
Elevate Your Game: Secure Investors and Grow Your WordPress Product
Learn how to secure investors and grow your WordPress product in this episode of Elevate Your Game. Our expert guests share valuable insights and strategies to help you take your business to the next level. Don't miss out on this valuable resource for success.

Jul 5, 2023 • 53min
Should you SaaSify your WordPress Product?
Discover the benefits and drawbacks of transforming your WordPress product into a Software as a Service (SaaS) offering. Listen to experts discuss the key considerations and insights to help you make an informed decision.

Jun 28, 2023 • 47min
Making WordPress Products Fast and Safe
Hello WordPress Product People! Get ready for a another fun episode of WP Product Talk! This week, we're chatting with Remkus de Vries, WordPress performance and security expert. Remkus is a seasoned WordPress pro and cornerstone in the global WordPress community. Remkus will discuss tips and insights on "Making WordPress Products Fast and Safe".
Remkus will share tips on developing your WP plugins with performance and security in mind. In this episode, Remkus shares his tips on making great WordPress tools. He uses real stories to help explain his ideas. Whether you're new to WordPress or have been doing it for years, this chat with Remkus is sure to be helpful. Come join us for a fun talk about creating successful WordPress products! WP Product Talk is a weekly podcast designed with WordPress product owners in mind.

Jun 21, 2023 • 50min
WordPress Product Pricing for the Right Audience
Discover how to effectively set product prices for your WordPress website. Learn strategies to target the right audience and maximize your sales and profitability in this insightful podcast episode. Don't miss out!

Jun 14, 2023 • 52min
Building Strong Bridges: The Importance of Partnerships in WP Product Businesses
Learn why partnerships are crucial in WP product businesses & how they help build strong bridges. Gain valuable insights from industry experts in this informative podcast episode. Tune in now!

May 31, 2023 • 45min
Maximizing Your WordCamp Experience: Tips for WP Product Owners
Get insider tips to maximize your WordCamp experience as a WordPress product owner. Learn how to make the most of networking opportunities and gain valuable insights to enhance your WP product. Tune in now!

May 23, 2023 • 49min
WordPress Product Branding: Why It Matters and How to Succeed
Join Katie Keith, CEO of Barn2 Plugins, and Matt Cromwell, co-founder of GiveWP, for an insightful episode of WP Product Talk. Special guest Joost de Valk, founder of Yoast, shares his expertise and personal anecdotes about effective branding in the WordPress space.
Learn why branding matters, how to build trust with your audience, and tips for creating a memorable brand. From practical advice on hiring designers early to the significance of knowing your core values, this discussion covers it all. Plus, get a sneak peek into Yoast's new venture, Emelia Capital, and their upcoming pitch sessions at WordCamp Europe. Don't miss out on strategies to elevate your WordPress brand and stand out in the market!

May 17, 2023 • 51min
How and Why to Make Your WordPress Product Accessible
Learn why it's crucial to make your WordPress product accessible and discover step-by-step strategies to ensure inclusivity. Enhance user experience and boost SEO rankings with this insightful episode. Listen now!
Show Notes
In this episode of WP Product Talk, Matt Cromwell, Katie Keith, and guest Amber Hinds discuss the importance of making WordPress products accessible. Amber, the CEO of Equalize Digital, brings a rich background in WordPress accessibility and emphasizes the moral, legal, and business reasons behind ensuring accessibility. They discuss the challenges of achieving accessibility and the benefits of bringing on experts, sharing their own experiences with accessibility testing and improvements.
The discussion moves into practical advice, where Amber highlights the importance of proactive testing, even suggesting specific tools like the axe linter and her own free plugin for initial assessments. The panel agrees that accessibility should not be treated as a one-time project but rather as an ongoing commitment integrated into daily development workflows. The conversation uncovers common objections faced by product owners, such as the complexities of retrofitting accessibility into existing products and the reluctance to invest time and resources. Amber suggests gradual, prioritized improvements and automated testing to make the process more manageable.
A significant segment is dedicated to explaining the Voluntary Product Accessibility Template (VPAT) and its role in documenting a product's accessibility compliance. Amber explains that having a VPAT can be crucial for selling to governmental and large organizational clients, helping to avoid potential legal issues and enhancing marketability. The episode wraps up with actionable advice from each participant: Matt emphasizes the utility of hiring experts like Amber, Katie stresses the importance of regular testing and team training, and Amber encourages eager developers to start testing and learning about accessibility right away. The importance of embedding accessibility into the company culture and considering it early in the product development process is a recurring theme throughout their discussion.
Accessibility Checker plugin
Free plugin on the Plugin Directory
Learn more about the Pro plugin on the Equalize Digital website
Voluntary Product Accessibility Template
axe DevTools Linter by Deque
WordPress Accessibility Meetup
Accessibility for Ontarians with Disabilities Act (AODA)

May 10, 2023 • 45min
Customer Onboarding: How to Turn First-Time Buyers into Loyal Customers
Learn strategies for customer onboarding and turning first-time buyers into loyal customers on this must-listen podcast episode. Discover proven techniques to enhance customer experience and build long-term relationships. Don't miss out on valuable insights from industry experts.


