

WP Product Talk
WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
Episodes
Mentioned books

Jan 3, 2024 • 45min
Audience Growth: Unlocking More Customers for Your WordPress Product
Mike Stott from Automattic will be joining hosts Katie Keith from Barn2 and Amber Hinds from Equalize Digital to chat about strategies and tips for unlocking more customers for your WordPress product.
Show Notes
Katie had a hottake after this episode about leveraging the WP admin dashboard widget. Check out the convo on X here:

Dec 22, 2023 • 51min
Growing and Nurturing Email Lists for WordPress Product Businesses
Join hosts Amber Hinds and Katie Keith and special guest Laura Elizabeth for a WP Product Talk episode focused on growing and nurturing your email lists. We'll discuss why your email list is your most valuable asset, how to write emails people want to read, using automation, creating an 'email flywheel' that sells your plugin on autopilot, and more.

Dec 15, 2023 • 46min
How to Increase Software Sales by Switching From Product Videos to Process Videos
Learn how to boost your software sales by making a simple switch from product videos to process videos. Discover the power of showcasing your software's functionality and benefits to captivate your audience and drive conversion rates. Tune in now!

Dec 6, 2023 • 51min
How to Use Podcasting as a Marketing Tool for WordPress Product Businesses
In this episode, our co-hosts troll our show founder, Matt Cromwell, with a longtime gag that somehow this Medeiros fellow is way more "popular" as a "Matt" in WordPress. Of course this is silly and easily debunked, but it's cute anyway.
Thanks Medeiros for being a longtime fan of WP Product Talk. This was your one claim to fame, enjoy!

Nov 23, 2023 • 48min
Growing your Sales with Pre-Sales Calls & Webinars
Join us on WP Product Talk where will be discussing how to grow your sales with pre-sales calls and webinars. Our special guest is Amanda Gorman, Director of Customer Success for StellarWP.
Amanda will share her insights and proven tactics to help you understand how to effectively use pre-sales calls and webinars to grow your sales. Whether you are just starting out or looking to refine your existing sales strategy, this discussion will provide valuable insights.

Nov 23, 2023 • 56min
Product UX and the Allure and Problems with Deceptive Patterns
Dive into the intricate world of user experience in our upcoming WP Product Talk episode, "Product UX and the Allure and Problems with Deceptive Patterns". We're thrilled to welcome Piccia Neri, a renowned Product UI/UX expert, who will share her in-depth knowledge on the fine line between enticing and misleading user interface designs in WordPress products.
In this episode, Piccia will unravel the ethical considerations and potential pitfalls of using deceptive patterns, also known as "dark patterns," in product design. She will guide us through the importance of balancing a compelling user experience with honest and straightforward design principles. Co-hosts Matt Cromwell and Zack Katz will join Piccia in this thought-provoking discussion, offering insights into how you can create user-friendly, ethical, and effective UX designs for your WordPress products.
Show Notes
Piccia shared some robust resources and concepts while on the show. Matt did a quick thread to highlight them:
But here they are as well at a glance:

Nov 14, 2023 • 52min
Pricing for Profit: Strategies for WordPress Product Owners
Join us on an insightful new episode of WP Product Talk titled "Pricing for Profit: Strategies for WordPress Product Owners". Our special guest is James Baldaccino, an expert in marketing and sales strategies at GetElipsis. James brings a wealth of experience in developing pricing strategies that not only attract customers but also ensure profitability for WordPress product businesses.
In this episode, James will share his knowledge and proven tactics to help you understand how to effectively price your WordPress products. Whether you are just starting out or looking to refine your existing pricing model, this discussion will provide valuable insights. Co-hosts Amber Hinds and Zack Katz will delve into the nuances of pricing in the competitive WordPress market, ensuring you walk away with practical advice and innovative strategies to boost your business.

Oct 25, 2023 • 48min
Beyond the Grave: Safeguarding Your Business Legacy
Get ready for a spook-tacular episode of WP Product Talk, "Beyond the Grave: Safeguarding Your Business Legacy". As Halloween draws near, our eerie trio of co-hosts - Zack Katz, Katie Keith, and the ghostly whisperer of business continuity, special guest Carl Alexander - will unravel the mysteries of what happens to your business when you're no longer around.
This episode promises to delve deep into the crypts of business succession planning with a hauntingly fun twist. Discover how to draft a plan that ensures your business legacy remains intact even from the other side. Learn the macabre details of wills, trusts, and the digital footprint you'll leave behind. Whether you want your business to rise like a phoenix or rest peacefully in its crypt, this episode offers spine-chilling insights to protect your entrepreneurial spirit beyond the grave.
Resources:
Katie Keith's business continuity document

Oct 18, 2023 • 54min
Strategies and Tips for a Successful Black Friday sale for your WordPress Products
Gear up for a lucrative holiday season with the next episode of WP Product Talk, "Strategies and Tips for a Successful Black Friday Sale for Your WordPress Products." Our panel of esteemed co-hosts—Zack Katz, Katie Keith, and Matt Cromwell—will share their wisdom and experiences to help you prepare for one of the biggest sales events of the year. This episode promises to deliver actionable tips for optimizing your WordPress product sales this Black Friday.
Learn how to strategize, implement effective marketing campaigns, and optimize your product for maximum visibility and conversions. If you're looking to make the most out of the Black Friday sales frenzy, this episode is an indispensable resource you won't want to miss.

Oct 11, 2023 • 46min
Achieving Business Goals through Enhanced Customer Experience in WordPress
Episode 45 of WP Product Talk dives deep into the world of business and customer experience. You know, we all want to achieve our goals, right? But have you ever wondered how enhancing the customer experience can actually help you skyrocket your business success? Well, my friends, you're in for a treat because we have an incredible guest joining us today who's an absolute genius when it comes to WordPress and achieving those business goals through an enhanced customer experience. So, are you ready to unlock the secrets and take your business to the next level? Let's get started!


