Wedding Business Solutions
Alan Berg, CSP, FPSA, Global Speaking Fellow
If weddings and events are all or part of your business, then the Wedding Business Solutions podcast is for you. In each bite-sized episode, you’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 46 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, go to www.IWantAlan.com or you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note from Alan: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.
Episodes
Mentioned books
Feb 16, 2026 • 35min
Brian Lawrence - Answer Engine Optimization
Brian Lawrence, web designer and SEO consultant for the wedding industry, co-author and Inclusive Wedding Summit producer. They explore how AI is reshaping vendor search. Short, structured content and an AI-focused resume page can help your business be the answer. FAQs, fresh reviews, venue ties and clear site data matter more than ever.
Feb 11, 2026 • 12min
More leads is not your goal!
Is more always better when it comes to leads? What would happen if you focused on quality over quantity, and spent more time following up with the inquiries you already have, rather than trying to get even more? In this episode, I challenge you to reconsider your goal: are you drowning in leads but struggling with conversion? I’ll hint at smarter ways to qualify inquiries, use technology for better follow-up, and look in the mirror before blaming your sources. What if better conversion—and not sheer volume—was actually the key to your success?Listen to this new 9-minute episode for a practical perspective on how smarter follow-up and better conversion can help you get more business from the leads you’re already getting.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use. Get Yours Today at www.ShopAlanBerg.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Feb 4, 2026 • 9min
The goal isn't to finish, the goal is to begin
What’s stopping you from starting that new project or habit? Are you setting your sights too far ahead, worrying about the finish line instead of taking your first step? In this episode, I explore how progress is built one action at a time, and why focusing on getting started unlocks personal and business growth. What would happen if you let go of perfection, and allowed yourself to be a beginner more often?Listen to this new 8-minute episode for motivation, practical examples, and a challenge to take one small step toward your next big goal—today.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use. Get Yours Today at www.ShopAlanBerg.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
5 snips
Feb 2, 2026 • 36min
Dana Bahr - Marketing with Pinterest now!
Dana Bahr, a Pinterest marketing strategist who helps wedding pros build evergreen visibility, shares how to use Pinterest as a planning search engine. She covers why Pinterest outperforms social platforms for wedding planning. Topics include repurposing content for lasting reach, timing and keywords over volume, SEO and link strategy, and practical scheduling and automation tips.
Jan 28, 2026 • 9min
Why is it still so hard to find a phone number these days?
Why is it still so hard to find a phone number these days?Are you unintentionally making it difficult for potential clients to contact you? What happens when someone wants to reach you urgently, but can’t find a phone number or email—do they just move on? In this episode, I share real examples and insights on why accessibility matters and how simple changes, like displaying your phone number or streamlining your contact form, can make all the difference in winning or losing business.Listen to this new 7-minute episode for practical ideas on making it easier for your customers to reach you—so you never miss out on a great opportunity.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use. Get Yours Today at www.ShopAlanBerg.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Jan 21, 2026 • 6min
Well, that didn't go according to plan!
What have you tried lately that didn’t turn out as you hoped? Are you holding back on a new idea because you fear it won’t work? In this episode, I share my own story about taking chances, learning from things that didn’t work, and why the real failure is not trying at all. What could happen if you stopped waiting and started taking action—even if you don’t have all the answers?Listen to this new 5-minute episode for a dose of encouragement to try something new, embrace detours, and take the first step toward the results you want—even if they’re not guaranteed.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use. Get Yours Today at www.ShopAlanBerg.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Jan 19, 2026 • 30min
Allison Shapira - AI for the Authentic Leader
Join Allison Shapira, an executive advisor and Harvard lecturer, as she explores the intersection of AI and authentic communication. She discusses how to leverage AI to enhance your genuine voice without losing the human touch, especially in emotional contexts like wedding vows. Dive into her framework for balancing human input with AI assistance and learn practical tips for small businesses to improve client relationships. Discover how to personalize AI tools for better experiences while maintaining your unique authenticity.
Jan 14, 2026 • 7min
Do the names of your packages matter?
If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver.Listen to this new 5-minute episode for ways to freshen up your package names, spark excitement in your conversations, and stand out from your competitors.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use. Get Yours Today at www.ShopAlanBerg.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Jan 7, 2026 • 11min
It's that time of the year to see the things you're doing wrong!
It's that time of the year to see the things you're doing wrong!Are you making it easy enough for people to reach you? What does your website say about your business—does a forgotten copyright date hint that you might be neglecting other details? In this episode, I talk about simple things you might be overlooking that could create friction and cost you real clients, plus how freshening up your content and contact options can make a big difference.Listen to this new 9-minute episode for actionable tips on updating your site so you don’t miss out on inquiries and keep your business looking current.If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use. Get Yours Today at www.ShopAlanBerg.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
Jan 5, 2026 • 1h
Roy Porter - The 9 Wastes & The Hidden Event
Roy and I did this as a webinar recently for VenueX AI, and it went so well that I thought all of my listeners should hear it. Enjoy!Behind every seamless celebration is a mountain of unseen planning, coordination, and human potential. Are you over-processing without realizing it? Are you tapping into the hidden talents of your team, or letting valuable skills slip by? In this episode, we dig into the “nine wastes” that sneak into your workflow, practical ways to streamline processes, and the power of small improvements—plus a story about discovering amazing talent in the most unexpected place. What could one small tweak in your operation change for your team—and your clients?Listen to this new episode for actionable ideas on cutting waste, empowering your staff, and making every event smoother from the inside out.Bio:Roy Porter, Activities Director at Engage Works, is one of the most respected voices in catering and special event operations.Roy is a nationally recognized expert in hospitality strategy and the recipient of the Michael Roman Lifetime Achievement Award. With more than 3,600 weddings and landmark events to his credit — including the Emmys, Oscars, Grammys, Governors Ball, U.S. Open, and multiple Super Bowls — Roy has seen just about everything that can happen behind the scenes of an event.Roy brings a people-first, execution-focused mindset to hospitality, and today we’re diving into what most event professionals miss — and how to fix it before it shows up in overtime, stress, or disappointed clients.Roy's Page https://www.facebook.com/roy.porter.750Catering community https://www.facebook.com/groups/223554818526099ICA https://www.facebook.com/internationalcaterersInstagram https://www.instagram.com/tablewizard1/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com View the full transcript on Alan’s site: https://alanberg.com/blog/AI For The Real World - A Practical Guide to AI for Wedding & Event Pros is your easy way to learn how to harness the power of AI, no matter which AI tools you use. Get Yours Today at www.ShopAlanBerg.com I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com
