Staying Solo
Maggie Patterson, BS-Free Business
Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place.
This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings.
Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.
Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore.
In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner.
Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.)
(Formerly the BS-Free Service Business Show)
This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings.
Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.
Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore.
In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner.
Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.)
(Formerly the BS-Free Service Business Show)
Episodes
Mentioned books
Nov 21, 2022 • 45min
DUPED SEASON 4: The Racket of Recession Proofing Your Business
**This week, we're sharing a sneak peek of Duped with the kickoff episode of season 4 for your listening pleasure.** Duped season 4 starts now! And in this first episode, we're going to look at the impending recession, and how celebrity entrepreneurs are now using that to mess with us and try to get our money. Learn more at duped.online
Nov 14, 2022 • 12min
5 Questions Every Micro Agency Owner Needs to Ask
No one starts a business, let alone a micro agency, thinking about the highs and lows, but they're inevitable. Which is where this episode comes in, as I'm sharing five questions for every micro agency owner to explore. They may not be what you're expecting, but I can guarantee they'll get you thinking in a new way. In this week's episode, we're wrapping up our series for micro agency owners with five questions every agency needs to ask. Some of these may surprise you, and others may challenge you to think differently. Get the inside scoop at smallbusinessboss.co/micro-agency-questions
Nov 7, 2022 • 10min
Selling Strategy for Your Agency
Are you selling strategy right now in your agency? Do you feel like a thought leader or like you're totally unappreciated by your clients? In this episode, we're looking at the power of strategy packages for your agency. And the hidden ripple effect selling strategy will have on everything from your revenue to your reputation. Get the inside scoop at smallbusinessboss/strategy-for-your-agency
Oct 31, 2022 • 15min
What No One Tells You About Running a Micro Agency
When you're running a micro agency, you're likely going to learn a lot of things along the way. Sometimes it's surprising and other times you wonder if you're completely unhinged because you're learning things the hard way. No matter where you are in your journey as an agency owner, you're going to want to listen to this episode as we delve into lessons and hard-won wisdom from my journey as an agency owner. Get the inside scoop: smallbusinessboss.co/running-a-micro-agency
Oct 24, 2022 • 7min
What is a Micro Agency?
Agencies are pitched as the natural next step when growing a service business, but is an agency right for you? And if you're running an agency what do you need to consider as agencies aren't one-size-fits-all? In this episode, we're looking at the world of micro agencies, including what they are, and some data that may surprise you. Get the inside scoop right here: smallbusinessboss.co/what-is-a-micro-agency
Oct 17, 2022 • 14min
The Full On Facts About Finding Clients in 2022
Is your business a little slow? Do you need better leads? Or you're just plain sick of the marketing you're doing? This episode is for you as we'll be talking about fresh ways to find clients, and why this is not the time to be relying on the magic of client attraction. Get the inside scoop: smallbusinessboss.co/finding-clients-in-2022
Oct 3, 2022 • 18min
Terrible Takes on Sales (And What to Do Instead)
Have you ever thought you weren't good at sales? Or that you're missing some secret sales strategy? In this episode, we're digging into some of the terrible takes on sales I've seen lately and the alternatives, and how sales as an industry is designed to mess with you. Get the inside scoop at: smallbusinessboss.co/terrible-takes-on-sales
Sep 26, 2022 • 35min
Covering Your Ass: Planning for the Unexpected with Julee Yokoyama
Have you ever been lying in bed and thought about what would happen to your business if you were unable to work? Or if you suddenly had to take time off? I know I sure have, and whenever I think about it, I don't always have clear answers to those questions. That's why in this episode, we're talking to Julee Yokoyama about covering your ass in your business and how to plan for the unexpected. Get the inside scoop right here: smallbusinessboss.co/planning-for-the-unexpected
Sep 19, 2022 • 16min
Sell the Strategy: Updates Based on What I Learned from Seven Clients
You're probably already doing strategy work in your business, but you're not getting paid for it. Or you've got strategy offers and you feel like they're not quite right or you're struggling to sell them. No matter what's going on with selling strategy in your business, I've got you. In this episode, I'm diving into everything I've learned from my Sell the Strategy offer and what you need to consider if you want to start selling strategy. Get the inside scoop right here: smallbusinessboss.co/sell-the-strategy-offer
Sep 12, 2022 • 18min
5 Places to Cut the BS in Your Service Business
As a business owner, sometimes you get a feeling. Like you're missing something. Or like things can't be this simple. I'm here to tell you that feeling may be lying to you. In this episode, we're looking at some places where BS sneaks into our business and very practically how to deal with it, as everyday actions are what makes all the difference in building a sustainable service business. Get the inside scoop right here - smallbusinessboss.co/cut-the-bs
