

Staying Solo
Maggie Patterson, BS-Free Business
Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place.
This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings.
Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.
Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore.
In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner.
Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.)
(Formerly the BS-Free Service Business Show)
This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings.
Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities.
Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore.
In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner.
Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.)
(Formerly the BS-Free Service Business Show)
Episodes
Mentioned books

Apr 8, 2026 • 15min
The Easy Yes Energy Blocks Stopping You from Booking Clients
Despite what conventional business advice may tell you, if you're not booking clients, it's probably not a visibility problem. More marketing won't fix what's broken underneath. In this episode, we're breaking down the four Easy Yes Energy blocks that stop clients from saying yes and how to fix them so your more of your consults convert into paying clients. Topics discussed in this episode include: Why more marketing won't fix a conversion problem The 4 "Easy Yes" blocks that stop clients from booking. The journey of attention, interest, desire and action you need to take your clients on with Easy Yes Energy. How to deal with these blocks if you're identifying with what I'm sharing. Join the Staying Solo Squad wait list. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Apr 6, 2026 • 15min
Considered vs Chosen: Why You're Stuck in the Maybe Pile
Clients are interested—but they're not choosing you. If you're stuck in the "maybe" pile, it's not a sales problem. It's an Easy Yes Energy problem. In this episode, we're getting into why clients hesitate, what most people get wrong, and how to become the clear yes instead of just another option. Topics discussed in this episode include: Why interested clients don't convert and what keeps you stuck in the "maybe pile." Why it's not a sales problem and what you need to do instead. How clients actually decide: the 5-step "consideration journey." The key positioning gaps that cause you to lose leads you never even see. Join the Staying Solo Squad wait list. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Mar 30, 2026 • 17min
Creating Your Easy Yes Offer
A crisp guide to making low-risk, high-value starter offers that get quick buy-in. Short takes on why big packages struggle today and how buyer risk shapes decisions. A clear framework covers positioning, outcome, and process. Practical formats and pricing ranges for simple productized offers are discussed.

Mar 23, 2026 • 13min
The Ego Trap (And Why It's Costing You Clients)
When you've been running a business for a long time, experience can quietly turn into ego. You start believing certain things are beneath you, like following up, reaching out to your network, or sending a simple check-in email. In this episode of the Easy Yes Energy series, we explore how the Ego Trap shows up for experienced service providers and how it can block the very things that bring clients into your business. Because sometimes the biggest obstacle to booking work isn't strategy—it's the story you're telling yourself about what you "shouldn't have to do anymore." Topics discussed in this episode include: The "I shouldn't have to do that" mindset. Why simple actions still bring in clients. How experience can become rigidity. Ego disguised as perfectionism. Why staying scrappy still matters. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Mar 16, 2026 • 15min
Becoming an Easy Yes in 2026
If potential clients keep saying "let me think about it," show interest but never follow through, or seem confused about what you actually do, your business may be missing what I'm calling Easy Yes Energy. In this episode, we're kicking off a new podcast series about making your service business easier for the right clients to confidently say yes to. I explain why today's skeptical market requires greater clarity than ever—and the subtle ways experienced service providers accidentally make their businesses harder to buy from. Topics discussed in this episode include: Why busy, skeptical buyers won't "figure out" how you help them, The concept of Easy Yes Energy and why it matters right now. Common signs your business is harder to say yes to than you think. Why prospects say "let me think about it" or never follow through. How confusing offers, educator-mode marketing, and unclear positioning hurt sales. What this new series will teach you about making your business easier to buy from. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please:. Leave a positive review or rating at www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Mar 9, 2026 • 16min
The Revenue You're Leaving Behind After Clients Say Yes
You did the work. You delivered. The client was happy. And then… the relationship ended. Not because anything went wrong, but because there was no plan for what came next. That's the Deliver-and-Disappear cycle — and it's quietly costing you revenue. In this episode, I'll show you where it's happening in your business and how to restructure your client relationships so projects lead somewhere instead of ending in silence. Topics discussed in this episode include: The "Deliver & Disappear" cycle that's quietly capping your revenue. Why finishing the project shouldn't be the end of the relationship. 5 missed opportunities hiding in your current client experience. How to turn completed work into renewals, expansions, and retainers. A simple shift that makes retention, referrals, and revenue more predictable. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please:. Leave a positive review or rating at www.ratethispodcast.com/stayingsolor Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Mar 2, 2026 • 14min
Stop Sabotaging Your Sales: The Hidden Leaks in Your Sales Process
Ever had a potential client seem ready to move forward… and then disappear? Not a no. Not a yes. Just silence. In today's episode, I'm breaking down the four hidden leaks in your sales process that are costing you clients and how to fix them so more of those conversations actually turn into booked clients. Topics discussed in this episode include: The 4 hidden leaksstalling your sales (and filling your pipeline with "maybes"). Why great consult calls still fail without clear next steps. How your proposal might be creating hesitation. The real reason follow-up feels uncomfortable (and why you need to do it anyway). Sign up now for the Profitable & Preferred Summit. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Feb 23, 2026 • 12min
Why Your Marketing Isn't Turning Into Clients in 2026
You've heard the phrase trust recession but what does it actually mean for your marketing in 2026? In this episode, we break down the research behind shifting buyer behaviour and why visibility alone no longer converts. If your marketing feels harder than it used to, this conversation will help you understand what's changed and how to adapt so your marketing earns trust, reduces buyer risk, and attracts the right clients. Topics discussed in this episode include: What the "trust recession" really means for service businesses. Why visibility and familiarity no longer convert like they used to. The biggest reasons marketing isn't turning into clients right now. How to build credibility and reduce buyer risk in your messaging. What's actually working in 2026: fewer platforms, clearer positioning, and intentional marketing systems. Sign up for the free Profitable & Preferred Summit. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo

Feb 18, 2026 • 16min
What Could Shift in the Next 60 Days (If You Actually Decide) - Pop Up Episode
60 days from now, your business will still exist...but will it feel the same? In this pop-up episode, we explore why 60 days is the perfect window to shift your business without burning it down. I'll walk you through a simple 3-part exercise to clarify what you want to feel, what's getting in the way, and the decision you've been avoiding that could unlock real momentum. Topics covered: Why 60 days is enough time to create meaningful change. The simple 3-part exercise to get unstuck and take action. Real examples of powerful 60-day business shifts. The cost of avoiding key decisions. Why strategy (not hustle) creates a calmer, more stable business. Get the details and book your Revenue Reset consult call with Maggie now.

Feb 16, 2026 • 12min
How to Know When It's Time to Raise Your Prices
Most people don't raise their rates until they're exhausted or furious and by then, it's damage control. In this episode, we're breaking down five early signs it's time to raise your prices before things hit that point. Topics discussed in this episode include: Waiting until you're exhausted is the worst time to raise your rates. The five early signs your pricing needs attention before resentment kicks in. How to tell when your value has outgrown your prices. Why working around your pricing is a red flag, not a strategy. How to raise your rates without drama, panic, or blowing up what's working. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo


