Everyday MBA

Episode 52 - Evan Hackel discusses his book Ingaging Leadership and how to use a new approach to leading that builds excellence and organizational success. Evan works with some of the largest franchise systems in North America; Denny’s, Meineke, Häagen-Dazs, among others. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear some bonus comments from Evan. Host, Kevin Craine @Everyday_MBA

Episode 51 - Award-winning inventor Stephen Key discusses his book One Simple Idea and how to turn your ideas into a licensing goldmine. Stephen has had more than 20 products licensed that have sold in Walmart, 7-Eleven, and Disney theme parks worldwide. His inventions have been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. Stay tuned after the interview for five action items to take advantage of the advice in this interview, and hear bonus comments from Stephen. Host, Kevin Craine @Everyday_MBA

Episode 50 - Chris Dessi discusses his book Remarkable You and ways to build your personal brand. Chris is the CEO of Silverback Social, an award winning digital marketing agency, and you’ve seen him in places like CNBC, CNN, MSNBC and Fox News. His 2012 book Your World is Exploding was a best seller. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear some bonus comments from Chris. Host, Kevin Craine @Everyday_MBA

Special Episode - Tiffany Bova is a VP and Distinguished Analyst with Gartner Research and an expert at high-tech sales. She was the recipient of Gartner's Thought Leadership Award for her work on the Future of IT Sales. She was named one of the Most Powerful & Influential Women in California by the National Diversity Council and a Top 50 Sales and Marketing Influencer by Top Sales World Magazine. You can find her work in Forbes and the Harvard Business Review. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear some bonus comments from Tiffani. Host, Kevin Craine @Everyday_MBA

Episode 49 - Linda Popky discusses her book Marketing Above the Noise and ways to succeed with marketing that matters. Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant Hall of Fame. She holds an MBA and a BS in Communications from Boston University. Stay tuned after the interview for five action items to take immediate advantage of the ideas and advice in this interview. Host, Kevin Craine @Everyday_MBA

Episode 48 - Joe Calloway discusses his book Magnetic: The Art of Attracting Business and strategies to create a never-ending flow of new customers to your business. Joe is an executive in Residence at Belmont University’s Center For Entrepreneurship and the author the best-selling books Becoming A Category of One and Be The Best At What Matters Most. Stay tuned after the interview for five action items to take advantage of the ideas in this interview, and hear bonus comments from Joe. Host, Kevin Craine @Everyday_MBA

Episode 47 - Eric Siegel, PhD, discusses his book Predictive Analytics and how to predict who will click, buy, lie or die. Eric is a former Columbia University professor and you’ve seen him in places like Bloomberg TV, NPR and Fox News, among others. Get the the insight to predict the disruptors and drivers of business today. Host, Kevin Craine @Everyday_MBA

Episode 46 - Joseph Michelli discusses his book Driven to Delight and success strategies used by Mercedes Benz to boost customer experience. Joseph is the #1 New York Times best-selling author of The Starbucks Experience, The Zappos Experience, among many others. He talks about his inside investigation into one of the world's most respected brands, and what they did to make it even better. Host, Kevin Craine @Everyday_MBA

Episode 45 - Brian Solis discusses his book X: The Experience When Business Meets Design and the importance of recognizing that 'experiences' are the new brand. Brian is an award-winning author, a digital anthropologist and a respected futurist. His best-selling books including What’s the Future of Business and The End of Business as Usual. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview and hear bonus comments from Brian. Host, Kevin Craine @Everyday_MBA

Episode 44 - Joris Merks-Benjaminsen discusses his book Online Brand Identity and techniques to design a winning digital brand strategy. Joris is the head of Digital Transformation at Google and an award-winning author. His previous book was Think and Grow Digital. Stay tuned after the interview for five action items to immediately take advantage of the ideas and advice in this interview, and hear some bonus comments from Joris as well as some listener shout-outs. Host Kevin Craine @Everyday_MBA