Everyday MBA

Episode 103 - Mike Hoefflinger discusses his book Becoming Facebook and gives us the inside story of the birth and rise of Facebook. Over 1 billion people use Facebook every day. And it's founding and success is one of the defining business success stories of our generation. But for the people who actually molded this great idea into a $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike was one of those Facebook insiders and had a front-row seat to the company's growing pains, stumbles, and reinventions. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 102 - John Brubaker discusses his book Stadium Status and the business strategies used by stadium-filling country acts, sports teams and top brands to build their fan base and differentiate from the competition. John is the author The Coach Approach and Seeds of Success, which was recognized as the 2013 Business Book of the year at the Hollywood Book Festival and has been adapted into a screenplay for a major motion picture. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 101 - Tim Smith discusses his book Pricing Done Right and the pricing framework proven successful by the world's most profitable companies. Tim began his career as a research scientist in quantum mechanics before his pursuits led him to business, where his deep love of math and his orientation to capturing profitable customers came together in a rather unique way. He shares strategies for value-based pricing, implementation, and world-class sales execution. Stay tuned after the interview for action items and bonus comments. Host, Kevin Craine Everyday-MBA.com

Episode 100 - Corey Kupfer discusses his book Authentic Negotiating and keys to true negotiating success. Corey has more than 30 years experience as a successful entrepreneur and attorney. He's got a law degree from New York University and runs his own Manhattan-based law firm. Corey has negotiated hundreds of deals including big real estate, public offerings, leverage buyouts, and more. In 2011, he won both the General Corporate Law and Attorney of the Year awards at New York Enterprise Report's Best Accountants and Attorneys for Growing Business Awards. Stay tuned after the interview for three action items and hear bonus comments. Host, Kevin Craine

Episode 99 - Roberta Matuson discusses her book The Magnetic Leader and ways to attract and employees, customers and profits. Robert is known globally as "The Talent Maximizer" and has helped leaders in Fortune 500 companies like General Motors, New Balance, The Boston Beer Company achieve dramatic growth and market leadership through the maximization of their talent. She's the author of Suddenly In Charge, which was a Washington Post Top 5 Business Book. Host, Kevin Craine Everyday-MBA.com

Episode 98 - Lou Diamond discusses his book Master the Art of Connecting and ways to move beyond 'networking' and build more profitable, meaningful and lasting business relationships. Stay tuned after for three action items to take advantage of the ideas and advice in this interview, and hear bonus comments. Host Kevin Craine Everyday-MBA.com

Episode 97 - Scott Love discusses his book Why They Follow and ways to be the boss that nobody will leave. Scott is an expert in employee loyalty. As a former Navy leadership trainer and president of The Attorney Search Group, a high-stakes recruitment firm, Scott has written his book with empirical research based on tens of thousands of conversations with with business professionals and C-Suite leaders. Stay tuned after the interview for five action items and hear bonus comments from Scott. Host, Kevin Craine Everyday-MBA.com CraineGroup.com

Episode 96 - Lee Caraher discusses her book The Boomerang Principle and ways to inspire lifetime loyalty from your employees. Companies today must see themselves as "talent brands" where employees that move on often return in the form of customers, partners, or advocates…and even returning employees. Stay tuned after the interview for five action items and hear bonus comments from Lee. Host, Kevin Craine Everyday-MBA.com

Episode 95 - Erika Andersen discusses her book Be Bad First and ways to get good at things fast in order to stay ready for the future. Erika is the founding partner of Proteus, a coaching, consulting and training firm that focuses on leader readiness. Erika is one of the most popular leadership bloggers at Forbes.com, and is the author of Leading So People Will Follow, Being Strategic, and Growing Great Employees. Stay tuned in the second half for five action items, and hear bonus comments from Erika. Host, Kevin Craine Everyday-MBA.com

Episode 94 - Justin Constantine discusses his book My Battlefield, Your Office and leadership lessons he has learned from the front lines while serving as a Lieutenant Colonel in the marines. Hear his amazing story of being shot in the head by a sniper, and his advice for all of us to be better leaders and more successful people. Stay tuned after for five action items and to hear bonus comments from Justin. Host, Kevin Craine @Everyday_MBA Everyday-MBA.com