Everyday MBA

Kevin Craine
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Jan 8, 2022 • 22min

Open Source Talent and Trust-Busting

Michael Sacca discusses open source talent and the democratization of 'creative' talent via Dribbble, a social networking platform for digital designers and creatives. Michael is also one of the hosts of hosts of Rocketship.fm, a business podcast that is returning for it's eleventh season to tackle one of the thorniest and most important issues in business today: antitrust. Host, Kevin Craine Do you want to be a guest?
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Jan 4, 2022 • 20min

How Transcender Brands Change the Game

Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek. Host, Kevin Craine Do you want to be a guest?
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Jan 1, 2022 • 25min

Lessons for Achieving Entrepreneurial Greatness

Leslie McIntyre-Tavella discusses her book "Framing Success" and essential lessons for achieving entrepreneurial greatness. Leslie is an entrepreneur and a talent acquisition expert who has spent three decades in the recruitment industry. She founded The McIntyre Group, a staffing firm that under Leslie's leadership went from a start-up to grow to become a $20 million enterprise which Leslie sold successfully in 2016. Host, Kevin Craine Do you want to be a guest?
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Dec 25, 2021 • 24min

The Power of the Niche

Kevin Kehoe discusses his book "One Hit Wonder" at the power of finding and leveraging a specific business niche. In 2013, Kehoe co-founded Aspire Software based on the belief that the landscape industry needed a completely cloud-based mobile platform. Since then, Aspire has grown to become a leading provider in the field. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Dec 18, 2021 • 25min

Wire Innovation into Your Company's DNA

Ben Bensaou discusses his book "Built to Innovate" and essential practices to wire innovation into your company's DNA. Ben is a Professor of Technology Management at INSEAD, a nonprofit graduate business school with locations in Europe, Asia and the Middle East. He was a Visiting Associate Professor at Harvard. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
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Dec 11, 2021 • 24min

The Unbeatable Strategy of Loving Customers

NYT bestselling author Fred Reichheld discusses the book "Winning on Purpose" and the unbeatable strategy of loving customers. Fred is one of the world's leading experts on customer loyalty. He created the Net Promoter System and founded Bain and Company's loyalty practice. The Net Promoter Score is used by businesses around the world to measure customer loyalty. He is the author of five books including the New York Times bestseller The Ultimate Question 2.0. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
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Dec 4, 2021 • 30min

Business, Science, and the Deep Tech Revolution

Guy Perelmuter discusses his book "Present Future - Business, Science and the Deep Tech Revolution." Guy is the founder of GRIDS Capital, a deep tech venture capital firm focusing on technological infrastructure and advancements like artificial intelligence, robotics, and next-gen life sciences. Present Future was awarded the Best Science Book of 2020 in Brazil. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
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Nov 27, 2021 • 22min

Lies, Damned Lies, and Marketing

Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
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Nov 20, 2021 • 25min

Creativity Without Frontiers

Roy Sharples discusses his book "Creativity Without Frontiers" and ways to boost and leverage your creativity. Roy has researched what makes the creative mind tick and how highly-successful innovators like Andrew Carnegie, Walt Disney, Henry Ford, and Steve Jobs leverage their creative nature for huge success. How can you do it too? Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
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Nov 13, 2021 • 23min

Succeed by Being Yourself

Fiona McDonnell discusses her book "Two Mirrors and a Cheetah," and ways to think differently, own your career, and succeed by being yourself. Fiona is a business leader with over 30 years working at large brands like Nike, McCormick and most recently at Amazon as a Retail Director in Europe. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?

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