Behind the Brand with Bryan Elliott

"The Work Reveals Itself as You Go..."I just finished Rick Rubin’s new book called The Creative Act. It’s a book on his process and his methods. If you don’t know Rick Rubin, he’s one of the most prolific music producers on the planet — taking the good work and making it better for talent like The Beastie Boys, AC/DC, Red Hot Chili Peppers, Johnny Cash, Tom Petty, Weezer, Linkin Park, Neil Diamond, Metallica, Shakira, — almost the entire A-list music industry including Dan Reynolds of Imagine Dragons. Dan reveals his music making process as well as gets really vulnerable about why his music is so personal. You’re going to love this one. This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to single out the nuggets that will help you build your brand on a personal or professional level. And before we get into it, I’m taking roll call. Are you here? If I’ve brought you any value at any time I have one request. Please take 7 seconds and leave a review with a few comments and feedback. Reviews actually benefit you because the more we have, the more it signals the algorithm and THIS helps us attract the A-List guests you want to learn from. Ready. Set. Go!Full-length episode:iTunesSpotifySpecial thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show

Listen to this before you take any supplements — especially  creatine This is a Behind the Brand snapshot…a moment in time from a full-length episode that I thought is worth a your attention and focus. As always, my goal is to be your eyes and ears to suss out the nuggets that will help you build your brand on a personal or professional level. Here we go!Want to listen to the full-length episode? Go here ➡️iTunes:Spotify: Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show

Dr. Mark Hyman, a leading advocate for functional medicine and author of 15 New York Times bestsellers, dives into revolutionary health approaches. He emphasizes the importance of personalized healthcare and breaking away from traditional medicine's limitations. He discusses managing chronic diseases through understanding insulin resistance and the power of personal health data. Hyman also shares effective daily routines for vitality, advocating for proactive wellness and informed lifestyle choices that empower individuals in their health journeys.

Skullcandy is a popular brand that specializes in audio accessories, particularly headphones, earbuds, and audio speakers. Known for their stylish designs and vibrant colors, Skullcandy products often appeal to a younger demographic.The company was founded in 2003 and has since gained recognition for its focus on delivering affordable yet quality audio products. They offer a range of headphones and earbuds catering to various preferences, including wireless options and those designed for sports and outdoor activities.Skullcandy products are often praised for their bass-heavy sound profiles, making them appealing to users who enjoy a more dynamic audio experience. Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show

Matt Easton is one of the top sales trainers in country and runs a consultancy called Easton University out of Colorado. Bryan and Matt sit down to discuss everything you probably don't know about sales and beyond in this episode of Behind the Brand. Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show

Sometimes the riskiest thing to do is play it safe. This is the incredible story and rise of the Momentous brand. 2016 was a remarkable year as four very different people headed down four very separate paths that in just a few short years would intersect in the most serendipitous way. Each person was at a different stage of life and experience but started to crank what bestselling author Jim Collins calls a flywheel. There was a young and recently retired NFL player, turned entrepreneur. A media mogul who started a VC firm. A high school student with a big idea. And last but not least, there was a former Bay Area Grom, who spent time in a youth detention center as a teen, but turned is life around with a passion for teaching science. In 2016 he would transfer from San Diego State to a new position at Stanford University.Collins writes, “No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop. In building a great company there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.”Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the show

When I was a kid growing up in the 80s and 90s, one of my favorite shows, playing on repeat in reruns, was the Twilight Zone created by Rod Serling. It was a well written show where characters find themselves dealing with “disturbing or unusual events” that usually ended with an unexpected plot twist and moral to the story for everyone to ponder as food for thought. We are living in interesting times to say the least — it kind of feels like a Twilight Zone episode sometimes and it’s becoming increasingly difficult to know what is true and what is fiction. As a kid, the show was one of my first exposures to the idea of critical thinking, which by definition means, “the objective analysis and evaluation of an issue in order to form a judgment.” But critical thinking alone doesn’t always get us to the truth. And it turns out that humans are not naturally born with the gift of being objective. We really have to work at it. To think critically, we must be aware of our own biases and assumptions — and then apply consistent standards when considering the sources. Sources are tricky too. I remember a time when I believed what I saw on the news. Believed that doctors got into medicine just to help people. Believed that my religion was God’s true church on Earth and my church leaders upheld the highest standards of honesty and would never lie or do harm to anyone. This episode with Neil deGrasse Tyson is NOT about trying to break your shelf or dissuade you from your deeply held beliefs. It’s about learning more about critical thinking and the scientific method so you can figure out what is real and what fiction. To be a seeker of truth and not be caught up in the trap of group-think.I have only recently rediscovered one of the most credible sources of truth and light, has been within me all along. And if I had any advice, I think that’s a pretty good place to start.Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Support the show

Seth Godin, bestselling author, talks about creativity and the fear of failure in business. He discusses the importance of targeting a small audience and shares his struggles with replicating past success. The podcast also explores the story of a famous author who struggled to surpass her previous book and emphasizes the value of being present and embracing the process.

Alex Hormozi, an entrepreneur selling a lifestyle like his own, shares his journey of following his dreams and achieving incredible success. He talks about leaving a stable job, starting a gym business, and transitioning into launching other people's gyms. He discusses the importance of investing in your personal brand, the fear and uncertainty he faced, and the significance of self-awareness and integrity in business. He also explores the dynamics of partnerships, hiring based on moral character, and managing joint finances in a marriage.

Aaron Levant is the CEO of NTWRK an online marketplace for unique and rare products like specialty shoes, apparel and other goods. Bryan talks with and Aaron about how he's building a billion dollar brand. Check out https://thentwrk.comSpecial thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don’t just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand Support the show