Behind the Brand with Bryan Elliott

Do you know the difference between $1 million and $1 billion? It's a lot. If you were to compare the delta in time, a million seconds is about 11 days. However, a billion seconds is almost 32 years. Alex Hormozi, entrepreneur, author, and CEO of Acquisition.com, has a growing portfolio of companies worth upwards of $100 million. Hormozi has a remarkable story that has all the makings of a Hollywood movie. Triumph and tragedy; high stakes business failure and success; complicated family relationships; romance; and more. Hormozi says that by the age of 32, he and his wife Leila's portfolio of companies crossed $85 million per year in revenue spanning brick-and-mortar service, licensing, education, SaaS, and e-commerce. In my opinion, they are on a trajectory to hit the billion-dollar milestone sooner than most.In his 20s, Hormozi opted to choose his own path and not the one that his successful Iranian immigrant father hoped he'd choose. Many children of immigrants might relate to this story and the subsequent consequence of the choice. Hormozi's decision led to serious conflict and years of tension -- even thoughts of suicide -- between Hormozi and his father that he had to figure out how to heal. In spite of it all, Hormozi remained true to himself and eventually, he hit major success working in the world of fitness and fitness business. Hormozi tells me that in his youth, everything he did in his life was in pursuit of his father's approval, and that he had never really made decisions for himself and for his own joy. Ultimately, it became clear that he didn't want to live the life that he was living. He says that for a short time he contemplated not living anymore at all, but ultimately decided that risking disappointing his father and carving his own path was a better way out, and so he took that risk.  Listen to this wide ranging conversation with $100 million Alex Hormozi -- and you might catch the formula to becoming financially free.Check out Alex's Youtube channel:https://www.youtube.com/c/AlexHormoziSpecial thanks to our sponsors:Vimeo:This episode is brought to by Vimeo…I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways:It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over- saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended.i use it to host / broadcast live events…I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads. I can create a customized player and keep people on my landing page so they don’t get distracted and go down the rabbit hole watching someone else’s stuff. Need a videographer, Creative director or editor? Vimeo let’s you post jobs or find creative professionals. There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible! WeWork -I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTTSupport the show

Dr. Paul Conti is adept at helping people untangle complex problems – and he also happens to be a psychiatrist. Dr. Conti incorporates a holistic view of each client or patient into his work, knowing the far-reaching impacts trauma can have upon the systems and communities in which an individual resides, works, and serves. In addition to clinical treatment, he provides personal, business, and legal consulting services. Dr. Conti is a graduate of Stanford University School of Medicine. He completed his training at Stanford and Harvard, where he served as Chief Resident. https://www.drpaulconti.com/Dr. Conti is the author of Trauma: The Invisible Epidemic, a book that brings his valuableinsights about how we can collectively heal from trauma’s effects to a larger audience.Get the book: https://amzn.to/3c2R5wwSupport the show

Trigger warning for listeners sensitive to mentions of sexual trauma or violence, this episode contains references to rape and recovery from sexual trauma.Most teenagers move through the world with a feeling of invincibility. With a few rare exceptions, teens who are still living in the care of their parents and within the family unit home are sheltered from life’s harshest realities. While they might be individuating, preparing for college and the life they’ll live once they leave the nest, it usually takes a major life event to shake a teen out of their childhood bubble and welcome them to the realities of the real world.  For some, this might mean little-t traumas like getting fired from a job, or going through a breakup, but for Carter Barnhart, it was something far more difficult. When she was just fourteen, Barnhart was out at a concert with friends, and she was raped. One night and just like that her life changed forever. Her innocence and childlike wonder shifted to a place of darkness, loneliness and pain.Barnhart comes from a strong family, and she is close with her parents and her brother, yet none of them could reach her. She didn’t tell them what happened to her, so on her own she was facing depression, anxiety and passive suicidal ideation. More about Charlie Health:https://www.charliehealth.com/Special thanks to our sponsors: Eight Sleep - For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. There was a point where I was struggling with sleep apnea, chronic fatigue and migraines. I bought a new Eight Sleep Pro Pod Cover, improved my eating habits and got back into the gym at least 5 days a week. I lost 15 lbs, got my fitness and confidence back and my symptoms disappeared. The Eight Sleep Pro Pod is a game-changer! I'm competitive at whatever I do -- and now that I know how important sleep is, I'm focused on getting the highest sleep score possible every night.Go to https://eightsleep.com/BRY to redeem exclusive Fourth of July savings [thru 7/10] and start sleeping cool this summer. If you're listening to this after July 10th, continue to use the promo code to get a great deal. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia.WeWork -I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT Support the show

Ken Burns has been making documentary films for over forty years. Since the Academy Award nominated Brooklyn Bridge in 1981, Ken has gone on to direct and produce some of the most acclaimed historical documentaries ever made. His latest film is about the extraordinary life of Benjamin Franklin coming to PBS in April. More info here: https://kenburns.com/Special thanks to our sponsors at WeWork. I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTTGet Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrandSupport the show

Tosca Musk (born July 20, 1974) is a South African filmmaker. She is an executive producer, producer, and director of feature films, television programs, and web content. Her work includes K. Bromberg's Driven, Rachel van Dyken's Matchmaker's Playbook, and her web series, Tiki Bar TV.[2][3] Tosca is the sister of entrepreneurs Elon Musk and Kimbal Musk and daughter of Maye Musk.[4] She co-founded the streaming service Passionflix.Special Thanks to our sponsor WeWork.I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour:https://refer.wework.com/i/BRYANELLIOTTSupport the show

Wolf believes that all wellness is rooted in sleep, food, movement, and community and that if we can get a handle on those things we will need to see our doctors far less. The onus falls on us, but he’s doing his part to educate and help the masses not only with his books, but also with LMNT Electrolyte supplements.https://www.behindthebrand.tv/lmntHis story and his life’s mission is one that I personally vibe with and can relate to. I have had my own moments of experimenting with food and exercise and diet in my own search to deal with chronic headaches and sleep apnea. In my journey, I saw countless doctors who took educated guesses on how to fix what was ailing me, but in the end, I knew intuitively to a degree what was going to work and what was not. Neither Wolf nor I want to disparage doctors in any way. When something goes wrong, having a trusted physician is an incredible advocate to have, but when it comes to overall wellness, there are actions that we as people can take to advocate for ourselves that limit how much medical care we need.Special Thanks to our sponsor WeWork!I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour:https://refer.wework.com/i/BRYANELLIOTTSupport the show

This recording was taken from a live stream session I did early this year. The audience asked me questions and I answered in a free flowing #AMA style.If you would like to see more of my production work for clients and other projects, visit: https://thegoodbrain.comSupport the show

As a Los Angeles native, Cortez the lead attorney for Bismark Tax, Inc. Isai’s practice area is concentrated in the area of tax resolution. Isai earned his B.S. degree in Business Administration from the California State University Northridge, a Juris Doctor from the Pennsylvania State University, The Dickinson School of Law, and a Masters of Law Degree from the University of California Los Angeles School of Law.During law school Isai worked for the Pennsylvania Department of Revenue, Office of Chief Counsel and that is where he found his love for the tax code. Isai knew that the tax system needed improvement and that there was something that he could do to help taxpayers. After graduating from law school, he went on and continued his studies at UCLA School of Law in order to focus more on tax and business law. Take a look at Bizmark's proprietary bookkeeping SAS solution: https://synkbooks.com/Special thanks to our sponsor Wework:I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTTSupport the show

From the #1 New York Times–bestselling author of When and A Whole New Mind, a paradigm-altering book about the transformative power of our most misunderstood emotion: regret.​“No regrets.” You’ve heard people proclaim it as a philosophy of life. That’s nonsense, even dangerous, says Daniel H. Pink in his latest bold and inspiring work. Everybody has regrets. They’re a fundamental part of our lives. And if we reckon with them in fresh and imaginative ways, we can enlist our regrets to make smarter decisions, perform better at work and school, and deepen our sense of meaning and purpose.Special thanks to our sponsor WeWork.I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour:https://refer.wework.com/i/BRYANELLIOTTSupport the show

I’m excited for you to watch this next episode with Global Brand & Marketing Officer, at Marriott International and the Bonvoy brand, Tina Edmundson. Please forgive the video quality as we had to do this via zoom but the content is a masterclass in brand marketing for any of you wondering how to build your own brand. I never considered how much I really valued feeling like I belong [when I travel] until the pandemic locked me in isolation. The distance and separation from family, friends and colleagues was dramatic and I felt it. Travel and connections to new people and places can open our minds to new possibilities and help us remember our humanity. Without hyperbole, travel has been transformative for me. My advice for choosing a place to stay is based on this feeling of being with “your people” whatever that may look like. It might be subtle but the social aspects can make all the difference and even help you bond, heal or create new friendships. This idea reminds me of a theme song from an old 80’s TV show. The lyrics hit me differently now: “Making your way in the world today takes everything you've got.Taking a break from all your worries sure would help a lot.Wouldn't you like to get away? Sometimes you want to go where everybody knows your name…And they're always glad you came.You want to be where you can see, our troubles are all the same.You want to be where everybody knows your name.Let’s get into it — Cheers! Support the show