

The Unschool by Andi Alleman
Andi Alleman
Brand + Culture for Founders and Creatives.
The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about.
Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business.
Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi's Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms.
If you're building something, evolving your identity as a founder, or questioning the way business is "supposed" to be done, you'll feel at home here.
New episodes bi-weekly.
Find us on Instagram: @ouiwegirl and @ouiwestudio
The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about.
Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business.
Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi's Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms.
If you're building something, evolving your identity as a founder, or questioning the way business is "supposed" to be done, you'll feel at home here.
New episodes bi-weekly.
Find us on Instagram: @ouiwegirl and @ouiwestudio
Episodes
Mentioned books

Dec 9, 2021 • 14min
The 4 Step Process to Design Your Manifest Plan for 2022
Become the architect of your future. To me, manifestation has nothing to do with saying positive affirmations over and over again. Nothing to do with superstition. It has everything to do with your beliefs and your vibrational frequency. In this episode, I'm sharing the 4-step process to create your own manifestation blueprint for 2022. Plus, it's the holiday season, and while the festivities are underway and cheer is in the air, energy and aura protection is so important to maintain balance, peace, and clarity of vision. In the opening of the episode I'm sharing 6 easy ways to protect yourself, including the specific mantras I recommend, the herbs to blend into a tea (yes, we're getting witchy), and the rituals and daily practices I consider to be absolute musts. Have questions or just want to say hi text me at +1 (323) 405-9256! I'd love to hear your manifestation stories too to share on future episodes. Upcoming events to know about: Manifestation Blueprint: In four sessions, we'll use the 8 steps of manifestation to create clarity of vision and a blueprint for 2022 including inspired action strategies to reach your dreams for the year ahead. Culte La Lune: A monthly container featuring my manifestation method incorporating yogic technology, psychology, cosmic alignment, and the science of human energy. Resource mentioned in this episode: Magala Charn mantra The Oui, We Gift Guide for Your Woo Woo Besties: 2021 Sustainable Gift Guide Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded + additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Dec 2, 2021 • 53min
The Wild Unknown with Kim Krans + Conscious Gifts for Woo Woo Baddies
As we usher in the holiday season, we're bringing you a bonus episode including some of our favorite conscious gifts for the woo woo baddie in your life, and a conversation with the modern mystic, visionary artist, and all-around magical human being: Kim Krans, the creator of the New York Times bestseller The Wild Unknown Tarot. A prolific creative influenced by a range of mystical traditions, Kim has published oracle decks and guidebooks, one memoir, an interactive journal, and five children's books. Kim is also known for her work as a multi-media artist, filmmaker, and musician. Describing her approach to creativity, Kim stated, "I'm a shapeshifting, multidisciplinary artist who creates doorways to the imagination - to other realms. My job is to make the portals too beautiful to resist, so people slip through without realizing it. What I am truly interested in is the power of image, and the power of ritual, to transform the individual and the world." Kim is perhaps best known for her drawings in The Wild Unknown Tarot, which was first self-published in 2012 and later rose to become a NYT bestselling title, now translated into ten languages. Her occult-turned-mainstream drawings can be spotted on tarot cards, handbags, books, snowboards, celebrity social feeds, and tattoos across the globe. Find and follow Kim at @kim_krans and The Wild Unknown at @the_wild_unknown Resources: Kim's Newest Offerings: The Wild Unknown Pocket Tarot, $17.99 -- Perfect for the tarot and oracle card lovers in your life, TWU Pocket Tarot is a compact, portable version of Kim's bestselling tarot deck featuring her lush four-color illustrations. This set is great for traveling or bringing unique entertainment to parties or other gatherings! The Wild Unknown Notes, $15.95 -- This gorgeous stationery set features 16 different hand-drawn card designs with blank interiors for any occasion (and envelopes are included). These are ideal for sending unique holiday cards and thank-you notes! The Wild Unknown Notebook Collection,(on-sale 11/2) -- Another great gift for tarot or oracle practitioners, this set of beautiful notebooks features popular mystical artwork from TWU deck and gold foil stamping. Each set contains two notebooks with blank pages for journaling, note-taking, drawing, etc. This is a great gift for getting organized in the New Year! Manifestation Blueprint: In four sessions, we'll use the 8 steps of manifestation to create clarity of vision and a blueprint for 2022 including inspired action strategies to reach your dreams for the year ahead. Culte La Lune: A monthly container featuring my manifestation method incorporating yogic technology, psychology, cosmic alignment, and the science of human energy. The Oui, We Gift Guide for Your Woo Woo Besties: 2021 Sustainable Gift Guide Book mentioned in this episode: The Pearl by John Steinback Upcoming events to know about: Join my upcoming workshops and courses, all of which are available on my events page. Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded + additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Oct 28, 2021 • 32min
Season Finale! Can Your Business Have a Birth Chart + The 8 Steps to Manifestation Magic
In today's episode, our finale episode for season 1, I'm sharing the astrology chart for the show. What's that, you didn't know a show, or a business, or a creative project could have a birth chart?! Well, yes, yes it can! This show is a Pisces sun, a Sagittarius rising, and a Leo moon. Our North Node for Your Woo Woo Best Friend is in Gemini. Learn more about what that all means in the episode. Then I'll walk you through the 8-Step Manifestation process to help you begin to prepare to set your big, juicy dreams in motion for 2022. Since I began practicing these 8 steps here are a few of the 'big ticket' desires I've manifested: My dream home in LA (which let me tell you, isn't easy) The partner of my dreams, and trust me, he is made of magic. Creative consulting clients that I freaking love and give me the ability to work for myself. The opportunity to travel the world (and get paid for it)! THE 8-Step Manifestation Process STEP 1: Face Your Limiting Beliefs STEP 2: Outline Your Desires - Write The List STEP 3: Raise Your Vibration STEP 4: Expand Your Circle STEP 5: Make Space STEP 6: Follow the Guides STEP 7: Take Inspired Action STEP 8: Receive and Repeat Resources and Upcoming events to know about: Download my FREE 8-Step Manifestation Guide Join my upcoming workshops and courses - Register for 8 Steps To Manifestation Magic: The Manifestation Blueprint for 2022 here. Find more to love and join our community at ouiwegirl.com. Follow me on Instagram: @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded + additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Oct 24, 2021 • 51min
My Best Friend Shares her Woo Woo Journey! Astrology, Aura Readings, and Past Lives with Elsie Larson of A Beautiful Mess
A few years ago I spent a weekend at a shamanic studies workshop learning about animal guides, I came home shared the details with my BFF, and rather than thinking I was totally out there, she got curious! Today I'm joined by my very own best friend! Elsie Larson, of the lifestyle blog A Beautiful Mess, is with us today to talk about her own integration into the woo. Elsie and I met when I lived in Nashville and in our friendship, while I'm the woo one, I've always known Elsie has some woo, woo witchy gifts. I've seen her manifest really incredible things over the course of our friendship - even when she didn't necessarily know she was doing it. Over the last few months, as Elsie and I planned for this episode, we talked about the list of things that she might be interested in from astrology readings to aura photography readings to reiki, and more. We've been having discussions about past lives and karma, kundalini yoga and acupuncture, psychic gifts, and intuitive wisdom and honestly, it's been so much fun for me seeing my BFF get into the things I love so much! This is the episode for you if you're new to the woo, or if you have a friend you'd like to share your woo practices with. Prior to recording this episode, Elsie booked appointments and now we're discussing how it's all gone for her thus far! If you want to hear more, give her show a listen too - I joined her over on A Beautiful Mess pod to chat specifically about Astrology, especially for those that might be a bit skeptical. Elsie Larson is the founder of lifestyle blog A Beautiful Mess and apps A Color Story and Filmm. Elsie lives in Nashville, Tennessee with her husband, two children, and two dogs. You can find her binging Succession and re-watching old episodes of The Office. Find and follow Elsie at @beautifulmess and @elsielarson Resources: Book a Karmic Astrology reading with Chelsea Jewel, in Nashville book an Aura Reading with Tertiary Sights. Books mentioned in this episode: Playing Big: Practical Wisdom for Women Who Want To Speak Up, Create and Lead by Tara Mohr I Will Teach You To Be Rich by Ramit Sethi Upcoming events to know about: Register for my upcoming Manifestation Blueprint Workshop and my monthly Moon Manifestation classes via the Oui, We course page. Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded + additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Oct 21, 2021 • 57min
Becoming a Master of Manifestation with Shanna Lee of The Soul Frequency
Do you find yourself controlled by what you perceive as other people's opinions you? Are you striving for the love and acceptance of others? Does this run so deep that you find yourself out of alignment with your truth? Do you believe that manifestation isn't possible for you? If this resonates with you, Shanna Lee, our guest today, will take you on a journey to reconnect to your intuition and to listen to your inner whisper. She shares the "Creation Equation": the process by which we're in a constant process of manifestation, whether we know it or not. The "Creation Equation" is based on thought-feeling patterns and inspired action. In our conversation, Shanna shares with us the process of shifting our thought-feeling patterns and inspired actions into future possibilities and realities that we can feel excited about! Shanna Lee is an intuitive healer and celebrity manifestation coach. She is the #1 best-selling author of The Soul Frequency: Your Healthy, Awakened and Authentic Life and the host of The Soul Frequency Show podcast. She's leading the conversation on raising your energy frequency and creating a life founded on truth and alignment. Shanna is a speaker, businesswoman, and consultant to executives of Fortune 500 companies, celebrities, influencers, and fashion industry experts. Shanna has been featured in Awareness Magazine and the international docuseries, Depression and Anxiety Secrets. She is a contributor to Medium, Tiny Buddha, and Elephant Journal. Find and follow Shanna at @thesoulfrequency Resource: Book mentioned in this episode: Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bronnie Ware Upcoming events to know about: Join my upcoming workshops and courses, all of which are available on my events page. Register for The Ageless Beauty Course and Culte La Lune at ouiwegirl.com/cultelalune Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded + additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Oct 14, 2021 • 1h 3min
From Wall Street to the Yoga Mat - Awakening the Kundalini with Daniela Mattos
Daniela Mattos left her home in Brazil at 19 years old to come to the US. She started her path studying Biotechnology, then worked on Wall Street for twelve years, and now is a KRI-Certified Kundalini Yoga Teacher. If you're wondering how someone goes from climbing the corporate ladder to teaching yoga, while making a complete life transformation, this is the episode for you. In today's episode, Daniela shares her story, and how she went from being a skeptic to an illuminated and radiant guide to others. After the birth of her second child, everything changed in her life. She experienced chronic pain, and while she was determined to recover, a new modality presented itself. That modality was the "Diamond" of Yoga, and while she found the practice to be quite weird, because - hey it can be!, she was open and that's when her world began to change. She completed her Kundalini teacher training under renowned teacher, Gurmukh. She's also has a certification in Radiant Child Yoga, Reiki Usui Method Levels 1 and 2, as well as an Astrology certification with Rebecca Gordon. Today Kundalini Yoga centers her life, and through its practice, she strives to become a more aware and compassionate version of herself. You can read more about Daniela's life and practice in her book Sat Nam: Becoming Your Own Guru. Find and follow Daniela at @danielamattos_yoga Resources: Book mentioned in this episode: Healing Back Pain by John Sarno M.D., The Biology of Belief: Unleashing the Power of Consciousness, Matter, and Miracles by Bruce H. Lipton PhD, Medical Medium: Secrets Behind Chronic and Mystery Illness and How to Finally Heal by Anthony William Upcoming events to know about: Join my upcoming workshops and courses, all of which are available on my events page. Register for The Ageless Beauty Course and Culte La Lune at ouiwegirl.com/cultelalune Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded and additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Oct 7, 2021 • 1h 5min
Edible Wild Plants With the Mom and Daughter Team Behind Dandy Blend
A wellness practice that has been a life-changer for me is releasing caffeine from my life. Five years ago I was introduced to a product that started my journey of giving up coffee. If you're thinking - "I could never!" trust me I was just like you. I finally fully gave up coffee because of this product - Dandy Blend, a roasted plant beverage that actually tastes as good as coffee. On today's episode, I'm introducing you to the women behind the brand. Karin Reale, the CFO of Dandy Blend, and Gina Reale the CMO of Dandy Blend, with their family, have carried on the legacy of Karin's father, Dr. Peter Gail. Dubbed the "King of Dandelions," botanist and Dandy Blend Founder Dr. Peter Gail devoted his life's work to the study of wild plants – particularly the dandelion. From teaching others how to safely consume freshly foraged weeds, herbs, and roots to using them for medicinal and healing properties, Dr. Gail amassed one of the largest collections of recipes and folklore for wild edible plants in the U.S. His passion for educating others was evident in the various books he published as well as his 16-year tenure as a professor at Cleveland State University. Today this mother and daughter team, in partnership with Dr. Gail's son-in-law and grandson, carries on the business in his honor – they continue to share Peace + Happiness with others through his legacy, a sentiment Dr. Gail held dear. In the episode we discuss: * The background of the brand * What it was like growing up in an environment that honors foraging wild plants * Stories from customers about how plants have changed their health * Health benefits of dandelion * Favorite ways to incorporate wild plants into your diet * Lessons passed down from Dr. Gail Find and follow Dandy Blend at @dandyblend Resource: Book mentioned in this episode: Raise Your Vibration: 111 Practices to Increase Your Spiritual Connection by Kyle Gray, Life As A Daymaker: How To Change The World By Making Someone's Day by David Wagner, The Alchemist by Paulo Coehlo Upcoming events to know about: Join my upcoming workshops and courses, all of which are available on my events page. Register for The Ageless Beauty Course and Culte La Lune at ouiwegirl.com/cultelalune Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show Instagram page: @yourwoowoobff This show is produced, mixed, recorded and additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Sep 30, 2021 • 1h
The Mystical Magic of the Fall Season with Fatima-Zahra Farahate
The fall represents the harvest season. We are at a time of the year where there is abundance all around us! I'm joined today by Fatima-Zahra Farahate, one of our talented writers for Oui, We, and the voice behind the blog Living Simplyy. We're discussing the energetics of people-pleasing and coping mechanisms, the astrology of the autumn season, Libra season and Mercury Retrograde, autumn rituals and festivities, and how to work with the witchy energy the month of October brings us. Fatii is a Holistic Astrologer, Modern Mystic, and Spiritual Mentor on a mission to help awakening souls remember their true Divine Nature. Through numerous spiritual and intuitive tools like Astrology, she offers the seekers the opportunity to dive deep within their psyche, soul journey, and spiritual unraveling. Born and raised in Morocco, living in Paris, Fatii is a light and shadow worker, a student of life, a perennialist, and a heart-based healer whose ultimate mission is to be a conduit for Oneness. Fatii's practice is also deeply rooted in her connection with nature and her sacred heritage, which she honors and seeks to shine the light upon. "The thing is to not to focus on the external things and to be within ourselves, trusting your intuition, and not be blocked from these energies during this season." Find and follow Fatii at @livingsimplyy. Resource: Book mentioned in this episode: Kybalion Hermetic Philosophy by Three Initiates Mercury Retrograde blog post: Mercury Retrograde Is Here, and It's About To Get Funky! Venus Rituals blog post: 5 Venus Rituals to Invoke the Divine Feminine Upcoming events to know about: Join my upcoming workshops and courses, all of which are available on my events page. Register for The Ageless Beauty Course and Culte La Lune at ouiwegirl.com/cultelalune Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show instagram page: @yourwoowoobff This show is produced, mixed, recorded and additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Sep 23, 2021 • 34min
Four Steps to Create a Conscious Business
If you're seeking location freedom, dream partnerships, financial freedom, and a life in which self-care is a priority, this episode is for you. If you're a soul-led entrepreneur, a conscious creative, a holistic healer, or impact driven dreamer, also for you! The number 1 thing I lacked when I started Oui, We… It wasn't the passion — I had big dreams and future vision of what was possible for this space, and I could feel in the ether something was brewing for me. It wasn't the skill set — I'd spent over a decade working in sales, marketing, education, and operations — I knew what to do and how to drive a business forward. What held me back? What kept me playing small? Simple: confidence. After a decade as a beauty industry executive, I still needed permission to be the CEO of my life. Is this you too? If you're feeling this, this is the episode for you! got In the Seachangers Business Foundations Masterclass I taught this past week we had over 300 people register ready to step confidently into their future and learn: How to gain value clarity to refine business ideas How to infuse energy into income How to step into a money magnet mindset How to tune into the heart of business to design new offerings My exact 4 steps process to go from idea to launch Our exact launch strategy timeline that we use with every new program, offer, service, or product The one modality I use to take inspired action in alignment with my energetics If you have even an inkling of an idea for a business, tune in and then watch the replay linked here! The one thing I wished I'd done differently? Started sooner! I share the exact investments I've made into my business this year to grow it, and share the exact timeline (get your copy here) we use when launching something new in my business. Let this be your sign. You're ready. Upcoming events to know about: Join my upcoming workshops and courses, all of which are available on my events page. Register for The Opulent Shift program - a 90-day soul coaching program focused on prosperity and freedom on the Seachangers page. * Learn more about my additional community offerings and Culte La Lune at ouiwegirl.com/cultelalune & Seachangers at seachangerscollective.com Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show instagram page: @yourwoowoobff This show is produced, mixed, recorded and additional music by T'Ben Alleman Opening and closing music: Pet Fangs

Sep 16, 2021 • 1h 8min
The Divine Beauty and Spirit of Perspective with International Photographer & Producer Anderson
In our episode this week I'm so grateful to have my first guest here in my home studio. We met working together on a project for Pinterest, and I was immediately drawn to his spiritual approach to making art. My guest, called the "Warhol of the 21st century" is Anderson - an international photographer, and producer fascinated by the power of perception. Obsessed with the construction of environments, Anderson's work explores the intersection of emotional experience and sensory response associated to place. We discuss many of our shared connections. We both have a background in fashion and beauty, and both experienced complete life transformations by making unexpected international moves. We have a conversation about learning "who you are" at the core, how to manifest something out of nothing, and how seeing different perspectives in life inform you as an individual. We then get into the creation process and what it means to dip into the divine, and create art from a place of source and spirit versus ego. Anderson has a unique background in mathematics, which acts as a backbone to his flâneur mentality. Though his body of work exists suspended amidst abstract realism, provocative undertone and gilded, dream-like whimsy, it also provides subtext to be enjoyed on simpler terms. Anderson's commercial photography, productions, and talent activations can be seen in international publications and campaigns around the globe. Anderson currently resides in New York City and works on projects worldwide. Find and follow him at @thatstylishnerd Resource: Book mentioned in this episode: The Picture of Dorian Gray by Oscar Wilde Upcoming events to know about: Join my upcoming workshops and courses, all of which are available on my events page. Register for The Opulent Shift program - a 90-day soul coaching program focused on prosperity and freedom on the Seachangers page. * Learn more about my additional community offerings and Culte La Lune at ouiwegirl.com/cultelalune & Seachangers at seachangerscollective.com Find more to love and join our community at ouiwegirl.com. Where to find me: ouiwegirl.com @ouiwegirl Follow the show instagram page: @yourwoowoobff This show is produced, mixed, recorded and additional music by T'Ben Alleman Opening and closing music: Pet Fangs


