The Samelogic Podcast

Ever wondered how major software companies execute successful rebrands? In this revealing episode of The Samelogic Podcast, Kelly Jura shares the strategic transformation of Screencast-O-Matic into ScreenPal. Through extensive UX research and user testing, their team turned brand confusion into a cohesive product experience that bridges both educational and enterprise markets. Learn how they leveraged social listening, executed global user research, and managed a seamless 24-hour rebrand rollout during unprecedented times. Perfect for UX designers, product managers, and digital strategists looking to master the art of data-driven rebranding.

Sudha Broslawsky, a UX leader who builds high-performance design teams and champions inclusive hiring. She challenges take-home design exercises and suggests collaborative, real-time assessments. Short stories explore spotting leadership, balancing soft and hard skills, and turning unconventional backgrounds into cross-functional strengths.

Discover how psychology enhances user experience research and UX design with human factors expert Lawton Pybus. Learn to predict product adoption, balance quick insights with depth, and leverage AI in UX. Essential strategies for product managers and researchers to create user-centric products.

Robert Ta, a product leader who moved from chemical engineering into software and product management. He discusses systems thinking from engineering, how early software work shaped his path, team-building principles like hiring humble, hungry, and smart teammates, mentorship and deliberate practice for PMs, prioritizing customer value in enterprise products, and growth through improved emotional intelligence.

Cory Lebson, a UX research veteran with a psychology and sociology background, reflects on the field’s evolution and AI’s emerging role. He talks about applying social science to quick design evaluations. He discusses rebuilding local research communities, balancing rigor with speed, and improving collaboration with product teams.

Kelly Moran, VP of Experience Research, discusses the importance of reflexivity in UX research, understanding biases, and using empathy to bridge user perspectives. She emphasizes aligning research goals with company strategies, and suggests diary studies and participatory design. Kelly also shares tips on navigating challenges, developing impactful research, and the balance between speed and in-depth insights.

Nick Babich, fmr. UX designer at brain.ai, shares insights on designing AI-driven interfaces, focusing on user intentions and atomic design. Collaboration among designers, engineers, and data scientists is crucial. The future of design involves AI tools aiding designers while maintaining human-centric focus. Ethical considerations and transparency in AI usage are key. Nick's strength in understanding people guides his design process.

Aneta shares her remarkable career journey from architecture to UX design, highlighting the challenges and transitions she faced. She discusses the overlaps and differences between the two fields, the impact of AI on UX design, and the importance of effective research methods and feedback loops.

Usability has evolved significantly since 1983 with advancements in technology. Jakob Nielsen highlights the importance of AI, iterative design, and usability heuristics in UX design. He advises UX professionals to adapt to emerging technologies, observe users, and stay updated through mentorship and research to succeed in the evolving UX field.

UX expert Jared Spool discusses creating a user-centric culture, overcoming resistance to change, and educating leaders on the impact of UX. He highlights the importance of user feedback, understanding user needs, and inspiring continuous learning within organizations.