The Measure Pod

Full show notes and transcript - https://bit.ly/44ixVIi.00:15 - Intro 04:10 - Conversation 46:20 - Rapid fire-----Episode Summary:Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds in an era dominated by AI and automation.-----Key Takeaways:The Duality of AI: David contemplates the pros and cons of AI in facilitating genuine brand relationships. While technology has its merits, does it dilute the human touch?Understanding Brand Relationships: A thought-provoking discussion on whether humans genuinely form relationships with brands or if it's merely a simulation of connection.The Role of Authenticity: David's personal journey of self-awareness and its impact on brand communication.Rapid Fire Insights: From busting myths to envisioning the future challenges for brands, our rapid-fire segment offers quick yet deep insights into David's thoughts.-----Quotes of the Episode:"Retention is almost like repeat purchase, which I do all the time from Amazon, but that doesn't mean I'm loyal to them." - David"Moving from quantity to quality is probably the main measure." - David"AI does make, what is intended to be a personal process, inherently more impersonal." - David-----About The Measure Pod:Join Dan and Dara from Measurelab alongside Bhav from CRAP Talks every week as they decode the marketing and product analytics industry. The Measure Pod offers expert insights, discussions, and a fresh perspective on data analytics. Perfect for industry professionals and newcomers alike, delve deep, stay updated, and enhance your analytics know-how with each episode. Dive in and optimize your data analytics journey!The post #82 The person in personalisation (with David Mannheim @ Made With Intent) appeared first on Measurelab.

Guest co-host Bhav Patel joins the hosts to discuss marketing and product analytics. They explore the differences between product and marketing analytics and the challenges of transitioning to Google Analytics 4. They also discuss self-service analytics, the accuracy of data, and connecting analytics to revenue. The episode concludes with a preview of future episodes and a potential debate on users versus sessions in analytics.

Show notes and full transcript is available at https://bit.ly/42EywUq.00:15 - Intro 02:55 - Topic 39:53 - Wind down 41:39 - OutroThis week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs to the customer, and how to adapt a CRO mindset for personalisation.The kind folks at Agillic are giving away 10 copies of Rasmus' book Hello $FirstName when you sign up on Agillic's website at https://bit.ly/firstnamepodcast.The post #80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3p5ETl3.00:15 - Intro 02:13 - Topic 26:17 - Wind down 28:29 - OutroThis week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - thanks Hugh!The post #79 Quant and qual data, different but complementary appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/427625x.00:15 - Intro 01:32 - Topic 24:44 - Wind down 27:16 - OutroThis week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360!The post #78 Sessionization is back baby! appeared first on Measurelab.

This week’s guest is Alexis Nicolas, founder of BrightClick, which specializes in Google Marketing Platform solutions. Alexis dives into why companies should transition from Google Ads to tools like SA360, DV360, and CM360 for advanced analytics. He addresses the challenges of impression tracking and privacy, elucidates the importance of Ads Data Hub for brand marketers, and contrasts GA4's privacy focus with CM360’s in-depth insights. Plus, he emphasizes the evolving skillsets marketers need to thrive in a data-driven landscape.

Show notes and full transcript is available at https://bit.ly/3MYs3iH.00:15 - Intro 01:31 - Topic 33:00 - Wind down 35:20 - OutroThis week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan gets it, but it not super happy to be without linear attribution!The post #76 The end of rules-based attribution is nigh! appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3Zt69Xm.00:15 - Intro 03:33 - Topic 37:88 - Wind down 39:59 - OutroThis week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that applies to teaching analytics. They also explore how to design learning experiences with the learner in mind, including multiple formats and mediums, social environments and other aspects to make learning the most effective.The post #75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3lCoUcR.00:15 - Intro 02:16 - Topic 33:28 - Wind down 34:36 - OutroThis week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are.The post #74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab) appeared first on Measurelab.

Show notes and full transcript is available at https://bit.ly/3ll3GAc.00:15 - Intro 04:57 - Topic 33:43 - Wind down 34:56 - OutroThis week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starting a consultancy in the data world, working in the open, and of course, whether or not Google Analytics 4 (GA4) is disrupting the product analytics space.The post #73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL) appeared first on Measurelab.